Chapter 440: Great Changes, Great Wall Industrial Company's decision
The hot sales of Land Rover X-Series pickup trucks are definitely not just Toyota and General Motors are paying attention.
All supporting factories in Shenzhen are increasing their production capacity, and the entire automobile industry park is full of a lively atmosphere.
Even vendors who set up stalls to stir-fry noodles and sell grilled sausages near the entrances of various factories have a much better business than usual.
A variety of raw materials transported from all over the country to Shenzhen City are constantly changing into parts one by one and delivered to Land Rover.
This situation naturally makes Shenzhen City very happy. "Mr. Jiang, since the Land Rover X Series is very popular among Middle East customers, I think can I directly develop a plan to export the Land Rover X Series with a heavy machine gun or anti-aircraft machine gun in the future?" "The relevant export coordination work of military products can be left to our Shenzhen City." Liu Tianwu was in a very good mood and came to Kuhu Automobile to inspect the work.
The development situation of Shenzhen City this year has completely continued the trend of last year, and its growth rate has made all cities beyond the reach.
Now Shenzhen City has not only become a new star in terms of total GDP, but also in terms of growth rate.
These are naturally Liu Tianwu's political achievements and are the key driving force for him to continue to improve his position in the future.
"I think the crazy sales in Baghdad and Persia in the past two months may be the last crazy before the end of the Iran-Iraq War."
"After half a year of war, neither of them has much strength to continue to fight, and they have the intention of a truce in the country."
"If nothing unexpected happens, with the mediation of the international community, it is estimated that both sides will achieve a truce this year."
"The most tragic war since World War II ended." Jiang Hui did not want BMW Automobile Group to get involved in the military product business so quickly, as this would bring a series of shackles to the future development of the international market.
As for whether to enter related military products in the future, that is a matter for the future.
So he would definitely not consider Liu Tianwu's proposal.
Sell Land Rover X to get anti-aircraft machine guns or heavy machine guns, or sell anti-aircraft machine guns or heavy machine guns to get Land Rover X-Series pickup trucks?
No matter which solution it is, it is not a long-term solution.
If the Land Rover X was used in large quantities when the war broke out between Baghdad and Persia were just around the corner, then this matter is worth doing well.
It's completely different now, Jiang Hui is very clear that this war will definitely end this year.
Even if the specific details of the war have changed because of their own appearance, the final major trend will not change.
"If the war between Baghdad and Persia ended, wouldn't they continue to order Land Rover X to modify it?"
Liu Tianwu asked a pity.
Land Rover X and Land Rover G are now the main export products of Shenzhen City.
Any month's sales increase is a huge contribution to the amount of foreign exchange earnings.
Now the export foreign exchange earnings amount of a city in Shenzhen is already larger than that in other places in Lingnan Province.
Even the export foreign exchange earnings amount in various provinces in China.
The most important contribution here is BMW Automobile Group.
"That's not that absolute."
"A lot of the pickups ordered by Baghdad and Persia now will be damaged on the battlefield."
"But after feeling the goodness of this device, they will definitely continue to order and be used in many places in the country."
"Even in the future, Land Rover X pickups will usher in new opportunities in the civilian automobile market in these places."
"It's just that sales are unlikely to be as exaggerated as it is now." Jiang Hui is quite confident about the future of Land Rover X.
The general trend has already risen, but it is not so easy to fall.
"The civilian market is the most lasting model of pickup trucks."
"If the Middle East market can maintain its popularity, it would be better."
After hearing Jiang Hui's words, Liu Tianwu breathed a sigh of relief.
This situation is better than what I thought.
"If domestic policies do not manage pickup trucks as trucks, but summarize them into passenger cars, the future sales are actually very worth looking forward to."
"However, with the development of urbanization, there are indeed some problems in pickup trucks walking in the city."
Jiang Hui knows that pickup trucks produced by Land Rover Automobile will attach great importance to emission-related performance.
However, some other domestic automobile factories didn’t care about that when they first started.
As long as there are no provisions in laws and regulations, they will definitely save money and do whatever they want.
When the situation is normal if you kick the accelerator and a stream of black smoke comes out of the exhaust pipe.
This is really a big problem for urban pollution.
Unlike in many places abroad, the emissions of pickup trucks are of the same level as those of cars. Without additional problems, there are naturally no additional measures to manage them.
"Shencheng can issue policies to allow pickup trucks to drive normally in the city like cars, but it may be more difficult in other places." Liu Tianwu immediately expressed his opinion on Shenzhencheng.
The things elsewhere are indeed not something he can promise.
Jiang Hui doesn't care about this.
Anyway, Land Rover's pickup truck models will be abroad in the next few years.
In the domestic market in China, as long as you make the two parts of cars and off-road vehicles well, it will be enough in the short term.
As for the further future, BMW Automobile Group will have more and more models, so it will naturally be more relaxed to deal with it.
He was not worried that domestic competitors would put pressure on BMW Automobile Group.
…
Just while Jiang Hui accompanied Liu Tianwu to visit the production of Land Rover Automobile pickup trucks, several main leaders of Great Wall Industrial Company, more than a thousand kilometers away, were also discussing Land Rover X-Series pickup trucks.
"Uncle, I went to inquire about it. The monthly production plan of Land Rover's X-Series pickup trucks has been increased to 30,000 vehicles."
"This is higher than the number of automobiles produced by our factory in a year."
"In the domestic truck market and off-road vehicle market, our current products are completely uncompetitive."
"The trucks of FAW, Second Automobile and Special Vehicle Factory basically divide more than 80% of the market share."
"The BJ212 of the Capital Automobile Manufacturing Factory and the Land Rover G-Series and other off-road vehicles have divided 90% of the off-road vehicle market."
"If our factory wants to grow and grow, we must consider producing other models."
"Obviously, pickup trucks will be a very good choice."
Wei Jianjun is the deputy general manager of Great Wall Industrial Company, and the general manager is his uncle Wei Deliang.
As a local state-owned enterprise, Great Wall Industrial Company has not performed well in the past few years, so it has also carried out factory contract reform in accordance with the situation.
However, due to the lack of product competitiveness, the cost control level has been improved a little after the contract reform, but the sales increase is very limited.
The entire company has not yet entered the rapid development track.
As deputy general manager, Wei Jianjun is naturally very anxious.
However, his uncle has been working on trucks and off-road vehicles for most of his life, and now he wants to transform into a pickup truck, so he naturally has concerns.
"We can't compare Land Rover's strength."
"Others' engine technology and gearbox technology can be comparable to international giants, and their appearance design level is even better than international automotive giants."
"So their Land Rover X Series can be very good at taking out abroad."
As the largest automobile company in China, Wei Deliang naturally knows the affairs of BMW Automobile Group.
In various reports every month, almost anyone will mention some things about BMW Auto Group. "What you said is correct, but we are not without opportunities." "I have studied it specifically. Land Rover X is now mainly selling the best in the United States and Europe, and then the Middle East market."
"If we produce pickup trucks in the same way, it will be difficult for us to open up the situation immediately in the American and European markets."
"But the Middle East market is different from the African market, and the requirements for cars are not that high."
"Especially, I read the report that many armed forces in the Middle East have purchased Land Rover X and used them to transform them into military vehicles."
"This is what we are better at."
"Use the engine and chassis of our existing off-road vehicles, and appropriately transform them to develop a pickup truck."
"At that time, the transmission will be able to purchase a 5MT manual transmission directly from the Nanshan gearbox or continue to purchase a 4MT manual transmission from the Capital Gear Factory."
"If you think our engine is not good enough, it's okay to purchase a 1.5L or 2.5L engine from the Nanshan engine."
"But in this way, our cost advantage will not be so obvious."
"Even if the cost of parts in the body and other places is controlled, it will be embarrassing that the most critical engine and gearbox cost cannot be reduced."
Wei Jianjun quickly gave his own plan.
Today he came to report this matter to his uncle, and obviously he had made a decision in his heart.
Great Wall Industrial Company will definitely not be able to continue like this.
He still hopes to achieve some results.
"Do you really think that a pickup truck is very confusing?"
"In China, pickup trucks are managed the same as trucks."
"But it does not have much advantage compared to trucks, so the domestic market is very limited."
Wei Deliang is still not optimistic about pickup trucks.
And redevelop a model, even if the powertrain is purchased from outside, the cost is very high.
Once the development of this model fails, Great Wall Industrial may be closing down.
Although the situation is not very ideal now, it can at least be barely maintained.
With some local support orders alone, the production line can still run intermittently.
"The domestic sales will not be very large, but there is great potential for foreign countries."
"We can set the price lower, mainly in the Middle East, Africa, South America and other not so developed markets."
"When the time comes, Land Rover Automobile will eat the mid-to-high-end market, and we will eat the low-end market."
"Now the official exchange rate of the RMB against the US dollar has reached the point where 1 US dollar can be exchanged for 3.7 US dollars, and the black market exchange rate has even reached the point where one US dollar is exchanged for 7 RMB, or even 8 RMB."
"As long as we can successfully achieve export and foreign exchange earnings, we can bring huge potential returns and reverse our factory situation."
Wei Jianjun's attitude firmly explained his point of view. Land Rover's success in the international market proves that cars produced in China are not unsuccessful in the international market.
As long as you find the right product positioning, he thinks that Great Wall Industrial’s pickup truck model can also become a hot-selling model.
Don’t say that like Land Rover X, it will sell tens of thousands of vehicles a month, as long as there are thousands of vehicles a month, it will be completely different.
By then, as the second company in the domestic automobile industry to achieve large-scale export and foreign exchange earnings in products, Great Wall Industrial Co., Ltd.'s influence in the industry will immediately increase significantly.
It's not like now, it's a company that has no sense of presence in the local area. "Okay, since you think the pickup truck is a big deal, come up with a specific plan as soon as possible." "But you must have a clear product positioning and ensure that our products must not be unsalable after they are launched." "Otherwise the company will close down." "
Wei Deliang knew that sooner or later the company would be handed over to Wei Jianjun.
Since he cares so much about the pickup truck model, it is not a good thing if he has always opposed it. "No problem, actually I already have a general idea."
The newest ⊥小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小"Now it is time to start the development of new products, and strive to determine the plans and drawings within this year."
"Then next year, the prototype car will be manufactured and some improvements will be made, and finally mass production will be launched within the next year and the export journey will be started."
After hearing his uncle's words, Wei Jianjun breathed a sigh of relief.
The transformation and upgrading of Great Wall Industrial Company to a pickup truck has finally come to an end.
Although in the next three years, the company's financial situation will be even more difficult due to the development of new pickup trucks.
Even employees' wages may not be successfully paid by the time being, and you still need to find a bank to get a loan.
But Wei Jianjun was not particularly worried.
In light of the policy changes, Great Wall Industrial Company, which has a very bad operating situation, can carry out shareholding reforms and become the owner of the company.
In the future, the company can even be renamed directly to Great Wall Motors, which can better explore the international market.
He hopes that in the future, Great Wall Motors will become a force that cannot be ignored in the automobile market, just like Land Rover.
…
In 1988, with the price reform, the prices of many raw materials and products began to rise.
This naturally makes the operating conditions of many companies more difficult.
Gely Refrigerator Factory is a typical representative.
In the past two years, due to the rapid increase in domestic demand for refrigerators, such as home appliances, Geely refrigerator factory has developed very quickly.
But now that the prices of various raw materials are rising rapidly, the operating pressure of enterprises is suddenly increasing.
At this time, everyone will take a look at all walks of life, and which company has a more comfortable life and a more profitable life.
Land Rover Auto's dazzling achievements are naturally envious of every private entrepreneur. "Dagui, do you think there is any feasibility if our factory transforms to produce cars?"
Li Shufu called his partner Li Dagui to the office to discuss the company's next development arrangements.
In this life, the emergence of BMW Automobile Group has brought a lot of changes to the development of domestic private enterprises.
The recognition of private enterprises by relevant departments has also increased a lot compared with the same period in history.
This naturally makes the development speed of various private enterprises faster than in the same period in history.
But the company is developing rapidly, and now when prices rise, the pressure is naturally greater.
Although it can also be used to increase the product price, if the price is too high, sales will naturally decline.
It feels difficult to do anything.
"Mr. Li, we are just a refrigerator factory now. If we change careers to build cars, will the span be too large?"
"Didn't you think about whether you will build motorcycles in the future?"
"I feel that the difficulty of producing motorcycles is much simpler than that of producing cars."
"And when producing motorcycles, the requirements for various qualifications are relatively low."
Li Dagui, as Li Shufu's right-hand assistant, has a very good vision.
The rapid development of Geely Refrigerator Factory in recent years is inseparable from his efforts.
"I originally thought so, but the competition in the motorcycle industry is actually quite fierce now."
"Chaoyang Motorcycle Manufacturing Factory and Jialing Factory have eaten up most of the market."
"Shuangqing City has also established several private motorcycle companies in the past two years, imitating the guest Honda motorcycles and produced a lot of products."
"In this way, the competition in the market has become even more intense."
"
"It is probably not that easy for us to make a name for ourselves in the motorcycle market."
Li Shufu expressed his concerns.
He really thought about making motorcycles.
After all, compared with refrigerator factories, the technical threshold of motorcycle factories is a little higher, and the competition they face in the future will not be so fierce.
It's not like a refrigerator factory. Just buy a compressor and you can do a lot of other things.
"The truth is indeed the same, but if a car is produced, no one in our factory will understand it."
Li Dagui thought about it and felt that a car was indeed a choice, but he didn't know what to do.
After all, he had never thought that the factory would do automobile production before.
"A car is nothing more than four wheels and a sofa, there is nothing difficult to deal with."
"As long as we make up our minds, I think it will be possible."
‘Now the country is strongly supporting the development of private enterprises, and licensing related matters may be easier to do. ’
"In a few years, it may be even more difficult to obtain approval."
Li Shufu put forward his own point of view from a very unique entry point.
The more he thinks, the more he thinks that the automotive industry is actually intriguing. "Then...will we start thinking about getting a car?"
Li Dagui was still a little nervous, after all, this decision seemed a bit sudden.
"Just do cars!"
"You also saw that both BMW Light and Shouqi Light are selling well on the market."
"The Mercedes-Benz sedans and Land Rover cars, which are under BMW Auto Group, have performed in the international market beyond our imagination."
"Combined with the current situation of our factory, I think we can first imitate the development path of BMW Light and Shouqi Light and develop a very cheap model for everyone to choose from."
Li Shufu must have had some specific ideas before calling Li Dagui over to discuss.
It was said that it was a discussion, but he had already made a decision, but he was still a little confused and wanted someone to push him behind.
"We can't produce both automobile engines and gearboxes by ourselves, and that's very difficult. Once the quality is not up to standard, the reputation will be completely ruined."
"So the new car must purchase these two parts from outside."
"The best domestic automobile engine should be the Nanshan engine, and the engine of Shouqi Light is the 1.5L product they produce."
"If we want to do it, do I think we should also refer to Shouqi Zhiguang to create a more door-level car to completely reduce the price?"
Li Dagui did not think about producing products like BMW Zhiguang, which would definitely make BMW Automobile unhappy.
At that time, you can get a stick on engine procurement, and it will be enough for Geely to have a drink. "I also think so. New cars need to be made cheap enough to give full play to the advantages of our private enterprises." "The various costs of the Capital Automobile Manufacturing Plant must be much higher than ours."
"When the price of our Geely Light can be 5,000 to 10,000 yuan cheaper than them, it will definitely steal away a large number of consumers."
The more Li Shufu said, the more he felt that his plan was feasible.
He can't wait to get this model out.
…
The booming scene of Land Rover Automobile not only brought great stimulation to companies such as Great Wall Industrial Company and Geely Refrigerator Factory, but also the stimulation of FAW and other automobile manufacturers in the industry will definitely be even greater.
After all, they are the easiest to compare with Land Rover and bring the situation of their own factory into the situation of Land Rover.
Think about it, that day is very exciting. "Manager, Hongqi A6 has started assembling a prototype car, and there is hope to officially meet you within this year." "Can we consider communicating with BMW Automobile Group and start the development of the second model as soon as possible?" Zhao Guangming couldn't wait to see the Hongqi BMW take off.
He didn't think so, producing pickup trucks and off-road vehicles just like Land Rover.
After all, this proposal is equivalent to competing with Land Rover Automobile for the market, and the other party will definitely not agree.
But he felt that there was no problem in deepening the development of the car field and completely occupying the official car market.
After all, both parties already have a product like Hongqi A6, and they also mentioned the need to develop Hongqi A4 before.
There is no problem to start this project as soon as possible.
"I heard that there are three new products under development in BMW Automobile Group." "The people in their R&D center are very busy every day." "If we propose to develop the second model at this time, the timing may not be particularly suitable." Geng Weidong said a little confusedly.
He naturally hopes that Hongqi BMW's situation will get better and better, but if BMW Auto Group feels that cooperation is not very painful in this process, it will be a bit of a loss.
Only long-term cooperation can make Hongqi BMW's life better and FAW's life better. "We just put forward an idea first, and we didn't force BMW Auto Group to agree." "Try it, there is always no harm." "At worst, we can make some concessions in other places or provide some help on our own initiative." Zhao Guangming was reluctant to give up.
(This chapter ends)