Chapter 441: The founder of urban SUVs, Highlander officially went offline
Jiang Hui is not particularly concerned about what other domestic factories will do when they see the development of BMW Auto Group.
At this stage, the competitors of BMW Automobile Group are not Chinese local companies at all, but international automobile giants.
However, he still has to respond to some of the demands from Hongqi BMW.
"It is not impossible to start the development of Hongqi A4."
"But now we have three cars under development, and I plan to further let Land Rover launch another large 7-seater city SUV and a medium-sized city SUV."
"At that time, we will have three products to make efforts in urban SUVs at the same time, and coupled with the current hard-core SUV Land Rover G series, the product series will be more mature."
In Jiang Hui's view, a brand with about 5 models is basically enough to develop in the next decade.
Land Rover Auto is now mass-producing two models, one is being developed, and the other two models can completely set the development pattern of Land Rover Auto.
Then you can put the new project on Mercedes-Benz and Chitu cars.
By then, Mercedes-Benz will have two sedans, and an additional flagship high-end sedan will be developed to form a three-car combination of high, medium and low sedans.
Then develop another MPV model to cooperate with each other, and use 4 models to play for more than ten years, which is basically enough.
As for Chitu Auto, in addition to the four-door coupe that is now developed, the next step is to create a real super sports car to brush up data after the large-displacement engine technology of Nanshan Engine has made a breakthrough.
This will establish the high-end brand image of Chitu Auto.
In the future, we will create a mid-range sports car similar to the Porsche 911 to enhance our influence in the sports car market.
It is enough to have three models to conquer the world in the short term.
After all, high-end models are not popular to create a bunch of various products.
Jiang Hui stayed at the end of BMW.
Now it is maintained by BMW's light. If needed, you can create an entry-level model similar to Honda Fit, and take a different path from other brands.
But this way, BMW Auto Group's R&D resources are relatively tight, and there is not much time to free up for Hongqi BMW.
"Mr. Jiang, maybe we agree to FAW to start the development of Hongqi A4, but we can set the mass production time of this car in 1991."
"This is also the normal development speed in the industry and will not bring a particularly big impact on the development of other projects."
Hou Guoming proposed a compromise plan based on the demands of Hongqi BMW and the actual situation of the group.
Although he has been engaged in technology for a lifetime, as the director of the R&D Center of BMW Automobile Group, he has become much more flexible in dealing with people.
When facing the demands of Hongqi BMW, you will not be able to match the words "it's impossible to match".
"Okay, then follow the direction you said."
"As for the appearance design drawings of Hongqi A4, I will give them to you later."
Jiang Hui is still quite looking forward to the future sales of Hongqi BMW in the domestic market.
The two giants of FAW and BMW Automobile Group are working hard at the same time, and it is obviously no problem to solve the domestic market.
Although private enterprises have developed rapidly in recent years, the mainstream car purchase customers are still various government agencies and state-owned enterprises.
These units, FAW, have a certain strength to exert their influence.
BMW Auto Group is just following it to take a ride, and there is no need to refuse.
Besides, if BMW Auto Group can lead a brand new car company like Hongqi BMW to build up the Hongqi brand, the potential other benefits will be considerable.
Doing business in any place cannot simply look at how much money you earn, and you also need to consider other things at the same time.
"The research and development work of Land Rover City SUVs has been completed, and the test results of the two-wheeled test vehicle have also come out."
"At present, we have the conditions for mass production."
Hou Guoming knew that Jiang Hui attached great importance to urban SUV projects, and even the strange name "Highlander" was named by Jiang Hui himself.
So, taking this opportunity, we naturally have to report on the progress of the R&D center.
"The future sales of the Highlander car will probably not be less than that of the Land Rover G series, and it has greater development potential."
"This time the new car is offline, I have asked the sales department to arrange it and prepare to make the event bigger."
"GM will also arrange people to participate."
No matter what the actual situation is, Jiang Hui is preparing to install the title of "the world's first urban SUV".
At that time, this will definitely be very beneficial to Highlander's publicity.
Mid-to-large SUVs are themselves the darlings of the North American market. Although General Motors has certain questions about whether urban SUVs using load-bearing bodies can meet market demand, they are also full of expectations.
…
"Leader, Mr. Jiang's father-in-law has now been officially appointed as the head of the latest reorganized Ministry of Mechanical and Electronics Industry."
"He will also attend the mass production and launch ceremony of Land Rover Motor's first urban SUV, Highlander, next week."
"Land Rover Motor also invited people from the Administration of Foreign Exchange, Lingnan Province, Customs and other relevant departments to participate in the event."
Yao Yiming immediately reported the arrangements of Land Rover Motor to Liu Tianwu.
Thanks to the excellent achievements in the past, Liu Tianwu has become the second-in-command of Shenzhen City this year and is officially in charge of economic development.
Under such circumstances, the development of BMW Auto Group will naturally attract more attention and attention from Liu Tianwu.
"The world's first urban SUV?"
"Land Rover Automobile seems to want to make a big deal this time."
Liu Tianwu had known that there was a new SUV under development on Land Rover Automobile, but Jiang Hui did not tell him too much about the specific information before.
As such promotional stunts, I wouldn't have said so much before.
"Yes, I heard that Land Rover's current plan is to make the annual production of this SUV reach 200,000 units and challenge the high goal of 300,000 units."
"If it can be achieved, then the annual sales of BMW Auto Group can easily cross the 1 million mark, which means very different."
"Only relying on the GDP created by BMW Auto Group, our Shenzhen City can instantly kill any province in the country and firmly hold the highest position in the country's GDP."
When Yao Yiming said this, he became a little excited.
In just over ten years, Shenzhen City has changed from a small fishing village to a city with the largest GDP in the country.
Whether it is the capital or Shanghai, there is no way to compare with Shenzhen City.
Even compared with the three northeastern provinces with the highest GDP at this time, they still steadily suppress others.
This is definitely a very difficult achievement.
In history, in 1988, China's GDP was about 1.5 trillion yuan, of which the three eastern provinces accounted for about 300 billion yuan.
This situation probably subverts many people's perceptions, after all, the situation in later generations is too different from the current ones.
Originally, in 1988, the GDP of the entire Lingnan Province was more than 110 billion yuan. Now a BMW Automobile Group has created more than this number of GDP.
This shows that the influence of BMW Auto Group and the powerful driving role of the automobile industry chain.
"Yes, the last time I went to the province for a meeting, the relevant leaders were very satisfied with the development of Shenzhen City."
"Because of BMW Auto Group, not only did our Shenzhen City economy achieve rapid development, but several surrounding cities have also been affected."
"Especially those factories that provide supporting facilities for BMW Auto Group, their lives have been very good in recent years."
"Our Pearl River Delta region has formed its own automobile industry chain."
"In the future, with the further development of BMW Auto Group, the strength of this industrial chain will continue to improve."
"Next step, we must consider actively supporting the development of a group of automobile parts companies and equipment manufacturers in the automobile industry."
"Whether it is providing parts, molds, or equipment accessories to BMW Auto Group, as long as it can successfully become a supplier of BMW Auto Group, I think it is worth supporting."
"Our Shenzhen's current tax revenue is also second to none in China. Those tax revenues are collected from the people and used for the people."
"I believe that BMW Automobile Group is also happy to see us support the development of enterprises in the industrial chain." Liu Tianwu is very clear that BMW Automobile Group has grown to this level, and the local favors have actually no particularly promoting their development.
But some of the following supporting factories, especially small enterprises that have just been established in the past two years, are different.
Shenzhen City can provide a few million yuan in funds to support it, and the development of a large number of enterprises can be changed. "The leader is wise, this idea is really constructive."
"President Jiang has been emphasizing the importance of the automobile industry chain before, and has promoted us to establish the automobile industry industrial park and industrial equipment industrial park."
"Now we take the initiative to support the development and growth of enterprises that support BMW Automobile Group."
"In the future, they can not only obtain orders from BMW Automobile Group, but also from other domestic companies."
"It is even possible to follow BMW Automobile Group to earn foreign exchange and obtain orders from foreign auto companies."
"This will benefit our Shenzhen City in a huge way."
"It may even be possible to follow BMW Automobile Group to export foreign exchange and obtain orders from foreign auto companies."
"This will benefit us from Shenzhen City."
Yao Yiming really thinks Liu Tianwu’s proposal is very good.
There have always been policies to support the development of enterprises, but most of them are various taxes and land discounts.
This kind of support that directly brings out real money is very rare.
After all, during this period, the finances in various places were very tight, and no place could be as abundant as Shenzhen City.
…
"Xiaojiang, through trade with polar bears during this period, I found that cars are actually not without markets on them."
"Many of their models are generally old, and Land Rover G and Land Rover X are in polar bears, and I think there is also a market for them." Zhu Jiansheng came to Shenzhen City the day before the Highlander was launched and lived directly at Jiang Hui's home.
He is now in charge of the Ministry of Mechanical and Electronics Industry and is very busy.
I don’t have time to visit my daughter, grandchildren and granddaughter alone in Shenzhen. This kind of business trip is the best time.
Fortunately, BMW Auto Group's business development is very vigorous and is now the largest industrial enterprise in China.
So Zhu Jiansheng has work needs to go on business trips to Shenzhen City every year.
Under normal circumstances, Zhu Jiansheng will not participate in a new product of a car company.
But Land Rover's performance in recent years has been really excellent. The world's first urban SUV is full of gimmicks, so Zhu Jiansheng naturally came here. "That's true, especially in some franchisees, there is actually no local automobile industry, and our products have a certain amount of room for development there."
"In the past, everyone had a bad relationship, so it was difficult for us to start business."
"Since last year, we have set up branches in various places and started to develop business in this area."
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"In the future, we will further increase our efforts and recruit more employees to expand the business of polar bears."
In view of the future changes in polar bears, Jiang Hui has been making plans since last year.
BMW Technology has set up branches in many places in Polar Bear.
The procurement of various ruble loan businesses and raw materials is also underway.
Even part of the equipment in BMW Auto Group's fourth factory was purchased from the Polar Bear.
These actions in the future will inevitably benefit BMW Automobile Group.
"This time the urban SUV model is another innovation of your Land Rover Automobile. Do you have confidence in it?"
The father-in-law and son-in-law have had in-depth exchanges on the polar bear matter many times in the past. This time, just mention it simply, there is no need to say too much.
So Zhu Jiansheng quickly shifted the topic to the protagonist of this event.
"As the first urban SUV, when Highlander first started, sales were not necessarily very impactful."
"But I am very confident in the development direction of urban SUVs. Land Rover will also launch medium-sized SUVs and large SUVs in the future to fully lay out this field."
"According to my estimates, after three or four years, after all our three urban SUVs are on the market, there is hope that 100,000 units will be sold every month for these three models."
Jiang Hui directly gave a very impactful prediction data.
The three models sold 100,000 units per month. If the two sedans of Land Rover G, Land Rover X and Mercedes-Benz and BMW Light are added, wouldn’t the monthly sales of BMW Auto Group reach more than 200,000 units?
After a year, it is the size of two or three million vehicles.
This is definitely a very exaggerated data.
Even international auto giants, except for a few car companies such as Toyota and General Motors, most of the car companies have no annual sales of more than 3 million vehicles.
"Are you so optimistic about urban SUVs?" Zhu Jiansheng was stunned for a moment.
Although I heard Jiang Hui talk about urban SUVs before, when BMW Automobile Group really bets on it, it will have a big impact.
After all, it is completely different concepts when talking about words and taking real actions. "Yes, I think the sales of urban SUVs will be a growing process in the next twenty years."
"Sooner or later, its market size will be on par with that of cars."
"We make arrangements in advance. When the market explodes in the future, it will be when the BMW Auto Group completely takes off."
Jiang Hui spent so much energy to build the BMW Auto Group, so naturally he was not going to be the first in the domestic market.
What he wants to challenge is the world's auto giants such as General Motors and Toyota, and to make BMW Automobile Group also the leader in the global automotive industry.
If there really is one day, BMW Automobile Group's influence in China will become even greater.
The driving role of the industrial chain will also benefit many people in China.
For example, Germany and Japan, to a large extent, they relied on the automobile industry to drive the industrial development of the entire country.
Huaxia can also take this path.
Of course, China is too large to do so, and it is certain that it cannot simply engage in the automobile industry. Other industries must also go hand in hand.
"Since you are so confident, let go and do it."
"If you encounter any problems, you can go to my secretary to communicate at any time."
There are many things that Zhu Jiansheng doesn't need to come forward directly.
The secretary is Zhu Jiansheng's representative, and the relevant personnel know it.
Zhu Jiansheng made this arrangement directly, which is considered to be a great trust in Jiang Hui.
…
General Motors now attaches great importance to cooperation with BMW Automobile Group.
In recent years, various cooperative relationships between the two parties have been strengthening, and General Motors has also gained a lot of benefits from it.
Of course, this matter has also benefited greatly from BMW Automobile Group and is a win-win case.
After all, if those cars do not cooperate with General Motors and take the path of OEM, it will be impossible for them to have such high sales in the United States.
Japanese car companies will be suppressed in the rapid development of the United States, not to mention Land Rover, a company from China.
Although BMW Automobile Group's current export foreign exchange earnings amount is so large, it is actually mainly the contribution made by General Motors.
Although it cannot be said that most of the profits were taken away by General Motors, judging from the profits of bicycles, General Motors really has more Land Rover.
This time Land Rover launched the world's first urban SUV, creating a brand new gimmick. Austin, the design director and Edward, the sales director, both flew over in person.
I want to experience the new Highlander model as soon as possible.
Look at what the so-called world's first urban SUV is.
Will GM follow up with this design concept in the future?
The cost of developing a new product is very high. Even GM, which has a big business, dare not make decisions casually. "Jiang, your car has a very distinctive appearance design." BMW Auto Group is already very experienced in this large-scale event.
As long as you do it step by step, you will be able to successfully complete the offline ceremony.
However, the ceremony is over and things will definitely not disappear just like that.
After the event, Austin and Edward drove a Highlander with Jiang Hui for a real car experience, and discussed the issue of General Motors selling Highlander on their own label.
"Yes, our Highlander has smooth and powerful lines. The front face design is simple and atmospheric. The wide air intake grille complements the square headlights on both sides, demonstrating the temperament of calmness and confidence."
"The headlights are simple in shape, revealing a practical and durable atmosphere, which meets the expectations of consumers for SUVs at that time."
"On the side of the body, the Highlander's outline is full and layered. The waistline extends from the front fenders to the taillights, outlining the slender body posture."
"On the side of the body, the Highlander's outline is full and layered. The waistline extends from the front fenders to the taillights, outlining the slender body posture."
"The wide wheel arches and high ground clearance not only improve the passing of the vehicle, but also retain the off-road style of the SUV."
"The straight roof line ensures the spaciousness and comfort of the interior space, especially the head space of the rear passengers is fully guaranteed."
Although Jiang Hui knew that GM would definitely not give up on the continuous cooperation with Land Rover, it is obviously beneficial to the subsequent negotiations to let Austin and Eduardo know the goodness of this car at this time.
"In the rear of the car, the design of our Highlander is simple and elegant."
"The taillight group adopts a classic vertical layout, echoing the headlights of the car, and has a strong overall feeling."
"The rear bumper is wide and strong, and the double-sided double-exhaust exhaust layout below further highlights its power performance."
"And the body size of the Highlander is moderate, which will neither look too large nor make people feel cramped, and it just balances the needs of urban driving and outdoor adventure."
"Let some consumers who want to buy off-road vehicles but have many urban needs to choose it with confidence."
Jiang Hui knows that General Motors must pay close attention to the positioning of the Highlander urban SUV.
So I just had a good exchange with Austin and Edward on this topic.
Anyway, Jiang Hui knew that Highlander would definitely be popular with consumers, and the difference was nothing more than how popular it was.
In the past, hard-core SUVs like Land Rover G series had such a large audience, and urban SUVs like Highlander would have a wider audience. "Jiang, according to your speculation, will urban SUVs become a larger market than traditional hard-core off-road vehicles in the future?" Austin asked his doubts very directly.
As the design director, he is responsible for the future development direction of General Motors.
Once a wrong decision is made, the loss is huge.
"Although I'm not sure how broad the future of urban SUVs is, I think it's certain to surpass the hard-core SUV market."
"After all, the hard-core SUV market has too many limitations."
"After using a load-bearing body, the ride comfort will be greatly reduced."
"But urban SUVs are different, and their interior style is highly consistent with traditional sedans."
"In terms of the chassis, independent suspension is also used in front and rear, greatly improving shock absorption performance." "In addition, in terms of appearance, we should try our best to downplay the aggressiveness of traditional hard-core SUVs. In the future, many female consumers should also like urban SUVs." Jiang Hui will definitely not say anything to Oster and the others, but it is obviously necessary to disclose some content appropriately.
(This chapter ends)