Chapter 380 Propaganda Conflict (Please Please Monthly Tickets)
Netizens enthusiastically left messages, with only one question: [So will Qi Guan Mingzhu sign a contract with Tianding? 】
Tianding actually wanted to answer this question with confidence, but because he knew the truth, he could not answer clearly and had to blur the key points first.
No matter how many people are, it is the main thing to attract traffic.
They spent so much money to acquire Century Entertainment not only wanted to use Century Entertainment's company as a training place for Tianding, but also wanted to deeply develop and explore the star effect of "Qi Guan Mingzhu and Ji Qinglian".
Yes, they only have a three-month contract for Qi Guan Mingzhu, but the agency affairs of Qi Guan Mingzhu are fully handed over to them for these three months.
This means that they can carry out a joint development for one year, two years or even three or four years within three months!
Like Century Entertainment, although the agency contract is no longer in their hands, the contract they signed by Qi Guan Mingzhu before is valid.
Even if the company has been changed, the brand still has various endorsements, and the notices that have been promised before are still the same.
Tianding Entertainment started a stage for the two to cooperate and launched the idea of related joint names.
Qi Guan Mingzhu is not interested in the surrounding joint branding, while Ji Qinglian has always launched single-person joint branding. At this time, it was mentioned that one was not important and the other was no problem, so the cooperation was quickly promoted.
Tianding's blog in China was a hit, while the two of them participated in the notice abroad and watched one show after another.
It just happened that "Assassination" was launched to promote it, and Tianding also planned to launch news of acquiring Century Entertainment, creating momentum for the combination of Qi Guan Mingzhu and Ji Qinglian's "limited three months".
[It must be the Tianding. Others just talk about it verbally. Only the Tianding will really try their best to make it happen! I just asked when I would collect Dragon Balls T^T]
[Others only dare to say but not do it. Only the Tianding is really good. I am optimistic about the Tianding. I hope that Qi Guan Mingzhu can sign a contract with the Tianding in three months! 】
[My Pearl's personality is really not suitable for Tianding. In fact, going to Chenxi Entertainment and Elderly Retirement will be more suitable for her, but when she sees it, it is Tianding, I'm sorry, I want to go against the will of Pearl.
To be honest, Tianding really works hard to keep artists open! I have already started looking forward to the joint launch of Tianding for these two people! 】
【I'm going, so I'm going to have three months of excitement next? I hope Tianding can leave more interactions between pearls and green lotus! 】
【Ding thudding thudding thud~ The fan picture is here, one is a lotus and the other is a pearl. I drew a picture of "Lotus with pearls". What do you think? 】
【I drew very well, draw a few more pictures! Sister, can I have this picture to customize a few small fans? 】
[Okay, no more than 100 fans can be played at will~]
There are still many smart people in the world. Before Tianding officially launched a joint collaboration between two stars, fans had already smelled the wind and drew fan pictures of the two.
Xi Mengze and Jinli had no such treatment before. "No, it's not that there is no, but we don't pay attention to it. Without official intervention, fans have limited power generation for love, so they won't draw as they paint." In the Chenxi Entertainment Conference Room, Sui Lingfang mentioned the momentum that Tianding created for Qi Guan Mingzhu and Ji Qinglian this time, and everyone was envious.
On the first day of the announcement of the news, the news of the two getting together had reached the top ten in the hot searches, and it had not fallen for two days, which was a top trend.
Sui Lingfang's most regrettable is that she did not keep up with the popularity of this wave of hype and could not directly release the storm that "Qi Guan Mingzhu has decided to sign a contract with Chenxi Entertainment."
One is for the image of Qi Guan Mingzhu. It is a bit too utilitarian to find a new home before the contract period has officially reached.
The second is to give Tianding a face. If someone spends a lot of money to acquire Century Entertainment, the money will cost you a lot of money.
I'm afraid Tianding has made several hype plans, and is waiting to be implemented one by one.
If Chenxi Entertainment comes out and reveals the news at this time and takes the popularity into his arms, it will be a feud with Tianding.
Even if they are both first-tier entertainment companies, they may not have the courage to fight against Tianding. Moreover, Chenxi Entertainment is just a second-tier company and is an ally with Tianding.
Sui Lingfang said: "We can only wait and see what changes in the past three months, and we can't hype too much about the popularity of Qi Guan Mingzhu coming to Chenxi Entertainment. But——"
She turned her words and a light flashed through her eyes: "We can learn the hype route of Tianding. How did they do it in the past three months? When Qi Guan Mingzhu comes to the company, we will follow and expand the popularity of the three.
Although we can't make a three-person group, and the members are the best to develop their own, it is still okay to arrange them to occasionally take on the same program, or to rest and relax in the same place. It's better to be a combination of groups than similar to those of them. How about it?"
Zou Da immediately raised his hand: "I think this method is good!"
The others also raised their hands one after another, agreeing with Sui Lingfang's opinion.
It will never be too late to copy homework, not to mention that they are not copying, but learning successful experiences in the industry.
-
After the promotion of "Assassination", the behind-the-scenes videos are broadcasted every day. Some of the behind-the-scenes videos are still remembered, but some of them are not aware of being photographed.
But no matter what the behind-the-scenes video was released, Jinli held the book Wusan in her hand.
Discuss the script with the director, holding the script with one hand and Wusan with the other.
Being filmed by the assistant, daily interactions, Jinli had a script beside her legs, and raised her bright little face and compared it to "Yeah".
Even when playing with crew props - using a bubble machine to blow bubbles, Wusan still stood on the stool next to Jinli.
Netizen:...
The behind-the-scenes are very good, but please don’t shoot again next time. Every time you watch the behind-the-scenes, the nightmare of your student days will follow you like a shadow:-D
[Do Jinli work so hard on the crew? ]
[It takes three years for high school students to study for two years before they dare to take the college entrance examination. Jinli has been compressed into two years, and it is indeed a race against time]
[I am really crazy. For the first time, I think Wusan is the real group pet, not the ordinary little koi~]
[Now I am in extreme confusion. I have a premonition whether I want to watch this drama. The shadow of Wusan will follow you like a shadow! ]
Of course, Tianding didn’t know that Wusan’s power was so powerful that even Yan Jianqiao didn’t expect this floor when shooting.
What he thought at the time was that it was such a coincidence that he wanted to shoot youth campus films. Both Jinli and Gu Cheng were studying hard, so he just took all their books as props.
So, netizens' premonition is still very accurate.
Although there are not many scenes in this film, it is not very small.
Tianding just saw that the discussions on the Internet were good, so he waved his hand and started the promotion of the second plan—
Disguise on the shaking video!
In fact, the promotional method adopted by most crews in Dou Dou video is to "line challenge", release a classic line from the crew, and then ask netizens to challenge the dubbing.
This method does not require showing your face, nor does it require makeup or related clothing matching. It is not only easier to spread, but also allows unfamiliar netizens to understand the plot through their lines.
So this is very strict with the lines selected in the promotional plan, and it is necessary to set the tone of the whole drama in a brief manner.
Tianding had prepared this plan and chose a classic line. When the heroine was bullied, she sought help from the school bully male protagonist, and then the hero asked her a question.
"Save me, please save me!"
"Save you? What can you give me?" "I can give you anything, I can give you anything!"
This line not only involves the key plot, but also the source of the fate of the male and female protagonists, but also implies that the heroine can do anything in order to survive. Once she puts life and death aside, she can do anything for revenge.
For netizens who do not understand the plot after finishing, this paragraph can also be understood as "two-way redemption", "crazy criticism of love and abuse", and "the opening of fate".
Originally, all the publicity plans were chosen, but when they were about to start publicity, they received a call from Jinli team to stop.
Chenxi Entertainment has given all the promotion of "Assassination" to Tianding, so it basically does not express any opinions. Tianding only symbolically shows Jinli's team when the plan is about to be launched.
Generally speaking, as long as there are no principles, the publicity plan will not be returned.
In addition, Chenxi Entertainment has also invested in this drama. The more publicity resources, the more popular the drama, the more Chenxi Entertainment earns, and everyone wins.
But Sui Lingfang subconsciously frowned when she saw the voice-over challenge of this promotional line.
She has read the script of "Assassination" and has watched several scenes played by Jinli himself.
Even if the first part is promoted now and there is no subsequent adult plot, she also knows that the core selling point of the early stage of "Assassination" is definitely not "the salvation of the male protagonist."
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"Assassination" shows the complete plot through the first and second parts, which means that the plots of the first and second parts have different selling points and division points.
Sui Lingfang told Jinli the doubts and asked her: "Will the heroine live well after the hero's salvation?"
Jinli shook her head decisively: "No, I didn't live well in my school days. I seemed to have lived well after becoming a teacher, but I have always been bad in my heart. Li Feifei is actually a very depressing person."
When Sui Lingfang heard this, she directly showed Jinli the three passages of the classic lines and asked, "Do you think such publicity work? Can you point out the core of "Assassination"?"
After reading it, Jinli thought for a while, and shook her head: "Just trick people in and kill them. The first half of "Assassination" It is definitely nothing to do with Shuang.
In the desperate situation, Gu Mingde is Li Feifei's last hope, so she hopes Gu Mingde saves her. With Gu Mingde's protection, Li Feifei is indeed not bullied anymore.
But the so-called failure to bully is just a change from touching her to cold violence. No one dares to talk to her. Wherever she goes, there are people staring at her and whispering, as if she is saying that she has to betray her body to get the protection of the school tyrant.
Originally, the Joker Game was limited to a first-grade game, but because Gu Mingde was too famous, everyone in the school, including the teacher, knew about Li Feifei, and everyone looked at her with strange eyes. "
Jinli said this and also sorted out her thoughts.
"It seems to be redemption, but in fact she just pushed herself into another abyss. The previous plot was very depressing, and she should not use "redemption" and "abortion" as a selling point. ”
Sui Lingfang asked: “What lines do you think are better to use as a selling point? "
Jinli was silent for a while, as if she was recalling something, but soon shook her head: "I forgot. ”
Sui Lingfang asked unwillingly: "Don't remember at all?"
Jinli nodded honestly: "I forgot it almost, and even if I remember, my current mentality is different from the mentality during the shooting.
If I asked me shortly after the shooting, I would definitely be able to choose it. But now it is a different mentality, without a sense of inclusion and cannot make a choice."
Sui Lingfang asked: "This promotional plan Tianding will be released in the afternoon. What about your idea? Do you still use these three lines?"
Jinli replied: "I don't know whether my opinions are important or not, nor do I know if they can change Tianding's publicity plan, but as far as I think, these three lines are inappropriate."
What she thought of, and added: "But every netizen's interpretation is different. I think action violence, verbal violence and cold violence are equally hurt.
Violence is violence, and no matter what form it is displayed, it will have an indelible impact on people.
But netizens may not think so. After all, "Assassination" is very realistic in action violence. I was filmed for a while, and I was tied up every day and screamed.
Perhaps netizens think that as long as there is no action violence, it is not necessarily a redemption, and it is not necessary to escape from this sea of suffering."
Sui Lingfang thought for a while and said, "We will know what netizens think after the show is broadcast, but before the show is broadcast, we are the helmsman.
I see these three classic lines arranged by Tianding, which are very similar to being a CP for you. I want to refuse. What do you think? "
Jinli said without hesitation: "If you can refuse, just refuse. "
It's not the question of whether to CP with Gu Cheng or not, but the emotional line of "Assassination" is very obscure. This drama focuses on love, which is very different from the popular love idol dramas on the market.
If possible, she doesn't want to promote it too cliché.
After Sui Lingfang communicated with Jinli, she immediately communicated with Tianding Entertainment.
The publicity department of Tianding Entertainment did not react at first, and thought that Jinli wanted to find fault, so she specifically showed that she also had the right to speak in publicity and showed her status.
But the Propaganda Department has made a lot of planning for this plan, but she didn't want to be abandoned at all, so she came to Zhang Guang and asked him if there were additional needs on Jinli, and the Propaganda Department would try its best to meet the needs of what she could.
After Zhang Guang was approached by the Propaganda Department, he was a little surprised and called Sui Lingfang to communicate, but only realized that this was not the case.
But there was a problem with the planning from the beginning.
So he immediately ran to Gu Cheng's announcement site, held a small meeting in his free time, and asked for his opinions.
Gu Cheng thought for a while before answering, "Jinli said right. This drama is indeed not a romantic drama. It was filmed very depressing in the early stage.
The two people seemed to be redeeming each other, but in fact their situation did not change from beginning to end. The current publicity plan is just to promote a TV series that has nothing to do with redemption."
Zhang Guang looked solemn, thinking quickly whether there was a replacement marketing plan, and then said, "Then your emotional line?"
Gu Cheng said without thinking: "This drama has a very obscure relationship. If you want to hype CP, it's better to leave. I don't think that kind of relationship is love."
Seeing that he said it was certain, Zhang Guang couldn't help but ask, "If the heroine's feelings for the hero are not love, what kind of love is love? Are they love and killing each other?"
Gu Cheng said calmly: "First of all, Gu Mingde died first. Secondly, Gu Mingde does not like Li Feifei, but just protects her with a pet-funny mentality.
If you really want to have any feelings, I think it is more appropriate to describe it as 'deformed emotions'. Li Feifei actually hates Gu Mingde. Many of her sufferings were indirectly caused by Gu Mingde, but Gu Mingde rushed into the sea of fire to save her and died.
All emotions accumulate in his heart, and even Li Feifei can't tell what kind of feelings she has for Gu Mingde, but it is definitely not love."
Zhang Guang looked at him for a few seconds and spread his hands: "All right, you two actors do not agree with using this publicity plan. What can I do? I'd better ask the publicity department to change the marketing plan quickly!"