Chapter 381 Fangfei Magazine is on the market for surprise!
Changing the classic line dubbing to dress up on Dou Dou Video is a temporary publicity plan that Tianding Propaganda Department combined the opinions of the two actors.
But it is not considered temporary. Every large company will think of two plans when doing publicity and planning.
If Plan A doesn't work, then quickly change to Plan B.
Plan B is often formulated more conservatively than Plan A, and basically does not make any mistakes, but it may not be very good in topic hype.
The decoration card points on Dou Dou video adopt the "campus decoration" method.
"I'm Ten Years ago" VS "I'm Ten Years Later".
Jinli cooperated with the promotion simultaneously and first recorded her current appearance. Her dressing style was matched with urban white-collar workers, with exquisite makeup, and her every frown and cluster showed her elegance and charm.
Suddenly the rhythm of the music changed, and the flash of the screen passed by. Jinli, who was wearing a school uniform ten years ago, appeared in front of everyone.
Without exquisite and beautiful makeup, the mushroom head, it covers the eyebrows and eyes a little, and wearing a pair of black-framed glasses, she walked forward in her school uniform.
Suddenly someone called her name.
Jinli turned around and waved her hand and smiled.
As soon as this card point dress-up video came out, it immediately attracted the attention of netizens and rushed to imitate it.
[After a closer look, Jinli didn't put on makeup in her campus dress, and her lips were just applied with lip balm to apply a foundation. Is this skin too good, right? ]
[It's worthy of being a koi, and her face seems to be made of water, why is it so tender! ]
[What is the secret of frozen age? ]
[Shan, Jinli is not over 30 years old, she is still full of collagen! ]
After Jinli posted this drag video, Gu Cheng also posted it soon after.
But his disguise was simpler. Jinli had at least imitated the makeup of an urban beauty, but Gu Cheng stopped pretending.
I am now - a male star.
I was a student ten years ago.
As a member of the boy group, Gu Cheng has to wear makeup when he appears in some stages. However, he did not put on makeup when recording the promotional video.
So he has a majestic eyebrows and clear edges in his star state.
After the click, he switched to campus, except for his hairstyle changing, he was more in line with the student's image, but that face was still the same face.
As always handsome!
[If my academic master looked like this when I was studying, my parents wouldn’t have to worry about my studies. T^T]
[After reading so many comments, the comment above is the most ruthless! ]
[The way to attract his attention is to catch up with him, become him, and surpass him! ! ]
[Really, if you don’t lie to you, the top students in our school are very good. Every time I spend my spare time, many girls will secretly look at him outside the class, and then go back to study with excitement! ]
[I suggest that every man learn from Gu Cheng and maintain a good figure. This makes female compatriots feel that they are in the mood to work hard~ Social wealth depends on our lesbians to contribute to the bricks and tiles (work hard)]
The popularity has fermented to this point. Although the lock-point dressing has not yet become popular, the discussion has become very popular in Dou Dou Video.
It was at this time that Tianding Entertainment made another move, joining forces with many top internet celebrities to participate in the shooting of the card point disguise.
Only after one night, netizens were surprised to find out why so many people posted videos of drag and returned to their youth.
The breaking effect driven by top internet celebrities has been further improved.
Because netizens have seen more drag videos of "returning to youth", many ordinary netizens have also begun to make a comeback.
Jinli took a break from her busy schedule while doing the questions. When she opened the Dou Dou video, she saw a push that a netizen posted a drag video.
This is posted by a male netizen. The interesting video is:
Ten years later, I have a big belly, a cheek and cheek, no muscles, only fat, and a "rich" look.
But as soon as the click comes, the picture flashes and the music changes-
The male netizen took out a photo from his school days ten years ago!
In the photo, he has a sharp and handsome look, and his eyes are quite handsome. He is not only more beautiful than Pan An, but he is also a handsome talent and a young talent.
At that moment, he, sealed! god! Now!
[Damn it, how did you gain weight twice in ten years? ]
[Oh my God, you were so handsome ten years ago? ? ]
[Can men never escape the level of gaining weight in middle age, crying.jpg]
[Not necessarily, look at Hong Kong and Taiwan celebrities. They are all a flower at the age of 40~]
This short video suddenly became popular, and it was pushed online, and many netizens followed suit.
It is no longer possible to let them dress up back to campus, but there are still photos of campus era, and they can also take them out and show them.
The male netizen who posted a popular video found that he was popular all over the Internet one day. He was extremely surprised and even posted a video of his beloved wife's dress.
The same photo shows, but the wife ten years ago and the wife ten years later were not only more calm in temperament, but her appearance did not change much.
The male netizen left a message "shamed": [Thanks to my beloved wife who has been undespising me for decades]
Looking at this full show-off tone, I have already eaten up the dog food!
Many netizens left messages below: [The same is true for my parents. My dad has gained weight, but my mom is well maintained. One day I asked my mom, how did you like my dad? My mom was speechless for a while, and then took out the photo of my dad back then and said quietly: I missed my dad back then, but I was still chasing your dad...]
[Hahaha! ]
[Thank you, my family is the same (laughing and crying)]
After the Doudo Video platform became popular on the Internet, Tianding continued to make efforts and released many edited interviews with the director and screenwriter.
These interviews are usually posted on B station, and last more than 30 minutes. They are used as a key place for in-depth content to be used by netizens to gain a deeper understanding of "Assassination", open up all second-creation channels, and facilitate bloggers to quote them in plot analysis.
Blog is the interactive position of celebrities. Dou Dou Video is responsible for core communication, while B Station is used for second-generation communication. Three sets of punches have been hit. "Assassination" has become popular before it is broadcast.
But no matter how popular the online platform is, the publicity party is always sticking to behind-the-scenes and pitifully few trailers, and no excessive editing of the content is exposed.
First of all, this is to sway the netizens' appetite, so as not to let people watch the entire drama in short videos without going to the video website to watch it.
Secondly, it is only when a small amount of content is exposed that it can feed back to the video platform. Once it is overexposed, the video platform becomes second and no longer the main position.
That would be a little bit more worthwhile.
After all, whether an online drama is popular or not, is the quality of the drama? What you watch is the number of views and the comments of the entire drama, rather than relying on overwhelming exposure, saying that the garbage is high-quality and the quality is garbage.
On the day the first and second episodes of "Assassination" were launched, the cover of the magazine that Jinli filmed for Fangfei last month was finally launched!
Before the magazine came out, industry peers were speculating on what method Fangfei would use to promote it.
There are very successful examples in the world where luxury brands start their own magazines.
Fangfei just doesn't run her own magazines very much, but other luxury brands are operating well. Although they are not as good as those who specialize in magazines in terms of sales, the purchasers of the two are different.
Generally, purchasing magazines produced by brands are loyal users of the brand. Magazine is just a way for users to deepen brand consumption.
People who buy first-line magazines will not be particularly enthusiastic about a certain brand and want to see products that are popular on the market, etc.
The current well-made brand self-operated magazines generally use two methods to promote them.
The first is to use cultural packaging. For example, Amas likes to structure the product line in each issue of the magazine as "civilized epic" and set a theme with cultural heritage. For example, the "elephant universe", "Silk Road Dream", etc., make people feel that watching magazines is like watching the precipitation of history.
The archaeological special magazine launched by her family in 23 years has driven a 20% increase in sales of related product lines, which is just a data that can be counted on the outside.
More obscure and uncountable data, such as popularity, users' sense of recognition of magazines, and professionalism, have invisibly increased the brand's value wealth.
The second method is to adopt the scarcity economic law, that is, "hunger marketing".
When it comes to hunger marketing, everyone is familiar with it. Who has never been hurt by "limited quantity" and "purchase restrictions" these days?
Put an order on the takeaway software. You can avoid eating staple foods and foods are not nutritious, but the 0.01 yuan welfare item set by the merchant is a must-order.
If you accidentally forget to click, you will refund the order! Start again!
So some brands will specially produce co-branded products when selling magazines in order to increase sales, which can only be owned by the top 10,000 users who place orders.
Or let each magazine have a built-in digital certificate, with a limited number of 888 volumes, and each code can correspond to the right of way for the Metaverse exhibition.
The metaverse has been rubbed out, so I ask if you are awesome?
Especially if it is limited-edition, every magazine sold may become a collectible, provided that the magazine can live another hundred years.
If the brand still stands in the luxury industry a hundred years later and is still very popular, then these limited-edition magazines can be sold at least at a sky-high price of hundreds of thousands of yuan.
The most new ⊥小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小�
This value is the added value brought by the brand, which is why some people want to buy luxury goods for investment.
But the collection value of luxury goods is also limited to the global economic situation.
When the economy is good, everything is easy to say.
When the economy is bad, you can't even sell it at a discount.
The game played by rich people, when you come to the point where you need to sell luxury goods for collection to increase liquidity... the economic situation in the overall environment will only be worse.
But this time, Fangfei took a move that was not like a luxury brand.
It is neither the magazine can be purchased only by brand VIP members, nor is it available in limited quantities or is available for sale, but it adopts the form of purchasing on the entire network!
Fangfei's magazine has never been purchased online before, and it was all leaked through gifts to brand members. However, this time, Fangfei specially opened an online purchase for Jinli.
No need 1998, no need 688, only 288, you can take home the big seal taken by Jinli!
Seeing this price, netizens' first reaction was not "It's over, kill us as pigs", but they thought it was quite cheap.
Fangfei is a luxury product, a luxury product among luxury goods, or a luxury product that has gone from China to the world. The cheapest price of each item is no less than 6,000 yuan.
The magazine is priced at 288, and it can get a hint of luxury. Netizens also think, "Emma is more cost-effective than I imagined"!
And Fangfei's magazine not only took many photos of Jinli as inner pages, but also made innovations in the magazine itself.
Fangfei specially took a promotional video of the "magazine embedded microcapsule incense tablets" technology. This magazine uses this technology to release specific fragrances by rubbing the page.
As soon as this news came out, netizens who were a little hesitant to wait and see and don’t know whether to buy it, immediately placed an order.
Forgive them, they have never seen a magazine with their own fragrance!
Jinli has been very popular on her blog recently. Although she is very low-key and has not appeared in public, there is news about her on the Internet.
The magazines that Fangfei gave Jinli such special treatment, not only netizens found it rare, but even many peers in the industry also found it rare, and they all speculated whether Jinli was going to become a celebrity in Fangfei.
Jinli signed Fangfei's endorsement for five years, but now it has only been two years. Generally speaking, it is necessary to complete the endorsement period before it can be discussed whether to upgrade the endorsement sequence.
But Fangfei's preference for Jinli is so strong that she not only lowered the purchase threshold, but also deliberately replaced it with brand new technology. It is difficult not to think too much.
Jinli received Fangfei magazine delivered to her by Sui Lingfang in her apartment, and her agent also asked this question.
"Are you going to be promoted to a cafe within Fangfei?"
Jinli was stunned: "Ah, have I been promoted to a cafe? Have you received the exact news?"
Sui Lingfang saw her confused face and waved her hand, "No, I just asked if you have received any news. If not, forget it."
Sister Fang pondered: "The main reason is that Fangfei gave you too strong treatment. This is almost the treatment of global spokespersons. No, global spokespersons don't have this treatment.
Sui Lingfang's built-in microcapsule scent tablet technology is just applied to your first seal, which is rare!"
Jinli looked through the magazine and said that Dafeng used the picture of her rebirth from the cocoon. She only took a photo of an action, saying that special effects would be processed later.
Now, I saw that the special effects were quite powerful. Except for the clothes that were not changed, I changed everything else.
She thought to herself: Did she have such a firm expression at that time?
emmm... Forget it, I lost my mind and couldn't think of it.
When looking through, a faint fragrance wafted over, with a reassuring agarwood, as if it had been precipitated by history and baptism of time.
Not flashy, not impetuous, at ease, and down-to-earth.
Jinli sniffed it carefully and suddenly said, "I don't think it's given me special treatment. Fangfei has never launched this perfume. They should want to launch a new fragrance. The magazine I shot is a very good promotional plan."
Sui Lingfang sniffed it and was a little confused: "It's that simple?"
Jinli put the magazine next to her legs: "It's not simple. Fangfei rarely launched perfumes, but only five models were launched, which is considered a rare among luxury brands.
But perfume is a huge market. If they want to gain a foothold in it, they must gain the reputation of the new fragrance, which will be verified soon."
Sui Lingfang said: "But they priced magazines so low and favored you very much, which can be seen."
Jinli nodded, and she admitted this.
Fangfei should also consider her audience when pricing.
~