Chapter 383: The bloody and not real enough to fly together, gaining emotional resonance (please give me a monthly vote)
The promotional resources of "Assassination" can definitely be regarded as excellent among all the TV series promotions this year, even if they are not unique.
Especially before the series started broadcasting, it led the hot search for a week, and also created such a great traffic popularity on the Doudo platform.
Other TV series failed to get so much popularity on Dou Dou Video, so that the entire network could stop disguising.
So the first episode of "Assassination" has been very impressive, and the number of reservations on the entire network is also the highest in this year's TV series.
But it is precisely because episode 1 introduced such a large amount of traffic that the cliff-like decline in the number of plays in episode 2 is very dazzling.
After just one day of broadcast, this retention rate made Chenxi Entertainment and Tianding Entertainment nervous.
This kind of data is not what a drama should have.
If the data is exposed, there will definitely be a large number of people who mock the show for opening high and closing low.
But even if you don't mock it now, with this retention rate, you will be mocked halfway through the playback of the series.
After all, the popularity of many TV series is not concealed. As long as you observe carefully, you can see the overall broadcast of the show.
Jinli asked: "So, based on the current retention rate, what level does this drama belong to?"
Sui Lingfang opened her mouth and subconsciously said to the better, but she silently paired Jinli's clear eyes, and then said honestly:
"Zhang Guang told me that in terms of retention rate, this drama can only reach the level of second-tier online dramas."
Real data is often the most hurtful.
Hearing this, the other staff couldn't help looking at each other and were in a heavy mood.
This kind of data is actually of medium level in the entire industry, neither good nor bad.
But it is the worst among the TV series that Jinli has ever acted in.
Sui Lingfang continued: "The current data seems to be at the level of first-tier TV series, because of traffic support. Once Tianding decides not to invest in publicity and promotion resources, the data will continue to be lost and finally freeze at the second-tier level."
She said with a serious expression: "But maintaining the second-tier level is only the best situation. If the reputation scores are relatively poor in the future, it may fall from the second-tier to the third-tier."
Jinli was not panicked when she heard this kind of data.
There are very few well-known and popular film and television dramas in the world, and they often only have one of them.
She has been fortunate to have participated in so many well-known and popular film and television dramas, and it is not surprising that she has to choose one of them now.
Sui Lingfang is now very worried about the decline in data, which will lead to the decline of TV series from the second to the third.
Third line is a completely bad drama!
But Jinli said calmly: "The drama "Assassination" is quite slow. When I received this script, it actually didn't attract me in the early stage. Until I watched the plot of the mid-term counterattack and everything the heroine did for revenge.
After the tremendous changes in the outside world and the stimulation of emotions, the moment when the heroine changed her mind completely turned black, I felt very happy. This is why I decided to take on this drama."
But because the popularity of traffic in the early stage was too high, the drama was suddenly subjected to a strong data increase and deviated from the original track, but I am still very confident in it."
Sui Lingfang's frown stretched out.
Since Jinli believes in the potential of "Assassination", she will definitely stand on the side of the artist.
After all, the facts have proved that every drama that Jinli chose is not bad. Didn’t you watch what Jinli said? This drama can start low and end high!
Although it has become a high and a low end, Sui Lingfang is still full of confidence in Jinli's vision.
She thought to herself that sometimes it is not a good thing to invest too much in publicity resources.
This can easily raise people's expectations for this show and impose shackles on it that should not exist.
Sui Lingfang said hesitantly: "Okay, I understand what you think, so in terms of publicity..."
Jinli thought about it: "If you want to promote it based on the content of the drama, the early atmosphere of "Assassination" is relatively depressing, but there is actually no good promotional selling point. Anyway, I can't think of it."
Sui Lingfang said decisively: "Then you don't have to think about it, we won't get involved, and everything is left to Tianding Entertainment.
The thing that is most anxious now is not us, but Tianding. As long as it does not violate your image and makes too excessive demands, we will cooperate with it."
Professional matters must be left to professionals.
Sui Lingfang would not be mentally disgusted just because the company had previously done marketing and promotion for "No one" and was successful, and she believed that the company had the ability to plan promotion of any film and television dramas.
It can be seen from the planning of Ding Entertainment the day before "Assassination" was launched that Jiang is still so hot! -
Sui Lingfang urgently asked Jinli for a meeting, and Tianding Entertainment was not idle either. Zhang Guang once again found Gu Cheng during Gu Cheng's announcement break.
This time it was an announcement from the entire team of March, so when he came to Gu Cheng, the other members were there, so they listened together.
Zhang Guang talked about the traffic of the drama "Assassination" and the retention rate of the transition from episode 1 to episode 2, and then asked: "What do you think?"
Gu Cheng asked back: "What is the company's idea?"
Zhang Guang: "The company wants to let you male and female protagonists promote more and increase traffic."
Before Gu Cheng expressed his opinion, Chen Lin, who was listening on the side, couldn't help but say, "Is this traffic not big enough? Do you have to ask artists to pull it?"
As soon as the conversation was opened, other members also said, "When the drama was not released before, I often saw its drag challenges on Dou Dou videos, and many people participated. From the perspective of traffic, the early promotion of the drama "Assassination" was a great success."
"Yes, no matter how much it promotes it now, it will definitely not be able to gain the popularity in the early stage."
"If the Propaganda Department doesn't think of other ways to see how to break the circle?"
Gu Cheng was silent for a while and said clearly: "Although it is only the retention of the previous two episodes, judging from the loss rate of each period of the film and television series, the data after release is not related to the popularity, but the quality of the drama is not good."
As soon as these words were said, everyone was silent.
The other members of March Day looked at Gu Cheng with some concern. This was Gu Cheng's first online drama, and everyone hoped that there would be a good result.
The data of film and television dramas will not be faked.
No matter how much you deceive yourself, you have to admit that this drama is not popular with the audience in the early plot.
Gu Cheng, the person involved, was not panicked, but said calmly: "Actually, the most important part of this drama is the end of the first part and the revenge of the second part.
I decided to take on this drama at that time because the plot in the middle and late stages was very attractive to me. I talked to Jinli before, and she also believed that these plots were the soul of this drama. The plot in the early stage is relatively boring, but this is a necessary preparation. As long as you stick to it, it will become more and more exciting later. My idea is that this drama will open low and go high."
Zhang Guang sighed: "This idea is very good, but it is too unrealistic in Tianding.
You also know that the company pursues the principle of "survival of the fittest". As long as the early stage of this drama is not excellent enough and the company cannot see the value, it will remove all publicity resources without hesitation. "
No matter how powerful Gu Cheng is in the company, it is useless.
Tianding is not a company that values humanity, it depends on interests after all.
Yan Xingdong said: "No matter how big the matter is, we have been preparing to invest in a waste, and we will not ask Gu Cheng to pay money. "
Luo Yi immediately said: "Yes, at most, let Gu Cheng sing a few more songs on the stage! ”
Chen Lin jumped the most happily: "That's it, Brother Guang, don't worry, although Gu Cheng cheated my money, I won't cause trouble for him."
Gu Cheng said with a smile: "I can return the money you invested to you..."
Yan Xingdong: "Isn't it just a few million? It doesn't matter if you can't even float in the water."
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Luo Yi: "If you really give us money, I will break up with you."
Chen Lin's eyes rolled around and suddenly leaned over to Gu Cheng's ear and said something.
Gu Cheng immediately said firmly: "There is no way to do this, so why not ask me to give you money."
Chen Lin curled his lips and said in disgust: "Stingy!"
Zhang Guang's melancholy thoughts had almost disappeared by their jokes.
"No need to pay Gu Cheng, the company will not let you lose money. This is a joint investment. Investment has both profits and losses, which is normal.
And what's your money? Tianding spent at least 30 million yuan in this drama (including subsequent additional investment). Normal people think that Tianding will definitely spend a lot of effort to promote and earn the money back.
But in fact, as long as the show has no value for making money or does not meet the company's psychological expectations, it will not be investing in subsequent publicity resources.
If you lose, you will lose. This is just a small amount of money. Tianding cannot afford to lose. If you put this money in investment in trainees, you don’t even have a fraction of it. "
Zhang Guang took the opportunity to hit them: "You must work hard, and while you are still the company's heart, seize every opportunity to make money. Although Tianding puts interests first, it is not stingy with those who can make money for the company, and it can make as much as it can. ”
March:…
They felt that Brother Guang was really capable, and no matter what topic he talked to, he would eventually talk about Duoduo's participation in the notice.
It’s really like “as long as you can’t die, just do it to death”!
-
Both companies have done their job as actors. After discussion, Tianding Entertainment still wants to try again.
After all, two episodes have only been aired now and only one day have been released. They plan to wait a week before seeing the overall data.
So the publicity and promotion were still carried out as scheduled.
It’s just that Tianding has significantly reduced the resource allocation, and the main traffic is still driven by actors.
During this period, in order to promote "Assassination", Jinli specially shared the makeup she painted in the crew on Xiao Sweet Soup. The name of the makeup is "Bare Face Makeup".
She recorded a video to teach everyone how to draw the clearest and most appropriate makeup look. It looked like she didn't. She also shared many unique techniques taught by makeup artists, which are all very useful tips.
As soon as this video tutorial was released, it quickly received millions of likes and millions of views on Xiao Sweet Potato!
Gu Cheng is also making efforts.
Although the announcement was very busy, he still took time to watch the show with everyone, and he would post his impressions on the blog every day, allowing fans to follow him to immerse themselves in the show.
In addition, Tianding has also invested in promotional resources on WeChat and published long articles on public accounts with relatively high traffic. Through in-depth drama reviews + character psychological analysis, everyone can resonate with the plot's emotions.
The responses from netizens on the official account were also very enthusiastic.
[Why do people who have never experienced being hurt by bullying say that campus life is beautiful? 】
[I am the victim who was bullied by campus. When I saw the promotion of the drama "Assassination", I actually didn't want to watch it. Because that memory is painful to me, I don’t need to watch such dramas that will bring back painful memories.
But what the blogger is right. When something no longer becomes so secret, then the world will focus its attention and promote the improvement of various laws and regulations.
I am a victim, I should not feel ashamed and escape, but I should feel ashamed of those who are abusers and those who protect the abusers! So I watch it every day, hoping to increase the popularity of this drama, so that more people care about campus violence, and say no to campus violence! 】
[I suspect that the screenwriter has been bullied by campus, and some plots are very similar to what happened in the school where I went to junior high school. 】
【The teacher’s inaction and the parents’ ignorance are also the root cause of campus violence! 】
[Don’t speculate on people’s malice, just “You are more beautiful than me” “I’m in a bad mood today” “You are unwilling to copy homework for me”, those perpetrators can kill you! 】
Because the emotional response caused by the WeChat official account is very good, "Assassination" encountered serious polarization of comments during broadcast.
People who have never experienced campus violence think the plot is ridiculous and too exaggerated, and this drama promotes bloody violence.
Only those who have suffered campus injuries think that the plot is not exaggerated, it is so magical, and the reality may be even more serious.
There are also some people who watched campus violence but dared not speak and left comments—
[The teacher’s reaction to the students is too real. If you really encounter this in reality, there will be no so-called savior. Everyone runs faster than a dog! 】
[Those who think their campus life are beautiful, but they just happen to live in a good campus. 】
[I was studying in a key county middle school back then. Do you dare to believe that there were three girls in the class who were jealous of the class teacher and even violently sent a girl to drop out of school? 】
【How can it be out of reality? I still feel that it is not realistic enough! 】
The pain caused is indelible, but it will become more and more unforgettable with the baptism of time.
The victim felt that the plot was not cruel enough, and the bystanders watched silently, while those who did not understand it thought it was too exaggerated.
A thousand readers, there are indeed one thousand Hamlets.
But thanks to this wave of discussion, "Assassination" was both black and popular, and finally survived the dullness of the early stage.
A week later, the plot gradually came to the middle stage, and its playback volume and reputation finally stabilized.
~