Chapter 382 You don’t understand (meaningful)

Chapter 382 You don’t understand (meaningful)

Jinli’s fans are not without high-income people.

But compared to high-income people, her popularity is what the brand values ​​most.

So Fangfei not only used new technologies in magazines, but also rarely gave up the value of luxury goods in terms of price, and did not adopt limited-edition and high-price models.

But to be honest, if Fangfei doesn't have limited quantities, the price will be a bit high.

Fortunately, the technology of "magazine embedded microcapsule incense tablets" can be used as a gimmick for hype. Coupled with Fangfei's fame, many netizens have accepted high premiums.

But.

There are not many people who buy fashion magazines themselves, and once the 288 price was released, it has long since left the category of "ordinary people".

288 is not that you can’t afford it, but that you don’t have the cost-effectiveness.

Rational netizens will not pay impulsively because of their love for Jinli, but many of Jinli's fans happen to be irrational...

A large number of people suddenly flocked to Jinli's blog today to check in.

[The girl who is not diligent in checking in on weekdays, please don’t blame Koi Xiaoxian. I specially bought Koi Xiaoxian’s magazine today, hoping to make up for the faith value of this month (prayer)]

[Ding-Magazine Card! (Show photos.jpg)]

[I have always bought Domi's cosmetics, but they are too cheap and are not suitable for my skin type. I immediately left it idle after I bought them~ I saw a new magazine on sale today, and I specially bought 10 copies to support them! (Show photos.jpg)]

[I have also bought several books and gave each family one to each, hoping to get some koi]

Some netizens who don’t understand can’t help but leave a message: [What kind of cyber belief are you playing? Can you add points by recharge? Moreover, Jinli has always told people not to rely on luck. Are you too superstitious? ]

[You don't understand (meaningful)]

[You don't understand (everything understand)]

[You don't understand (where Xiaobai came from, drag it out quickly)]

[You don't understand (you don't understand no matter how much you say it!!)]

Netizen:...

His don't understand is deafening.

Jinli does not promote her koi luck. Although she is indeed very lucky, she will not emphasize this point whether it is the filming highlights in the play or variety show interviews.

Jinli was interviewed and said specifically that she should not trust luck too much. It is the best way to stand up, and believing in yourself and investing in yourself is the best way to be lucky.

But it cannot resist the trend of worshipping netizens too strongly. In addition, Jinli starts learning live broadcasts from time to time, and many people who watch her live broadcasts have given five-star praise, which has led to many people who want to buy endorsement products related to Jinli to get good luck.

Can’t afford clothes worth 6,000 yuan, jewelry worth 4,000 yuan, bag worth 2,000 yuan, can’t afford 288 magazines still afford?

Arrangement!

In addition, Fangfei seemed to accurately grasp the psychology of fans. She seemed to be selling magazines, but she prepared many surrounding areas related to koi.

The top 10,000 users who purchased it can get the cheongsam doll specially made by Fangfei for Jinli, a very cute little ornament that can be placed on the computer desk.

The first 30,000 users who purchase can get Fangfei specially made keychains for Jinli, which is a mermaid image of a lucky koi.

Users who purchased the first 50,000 yuan can get a small character card specially made by Fangfei for Jinli. It is said that the small card is randomly distributed, and I don’t know how many of them have prepared in Fangfei.

Finally, the top 100,000 users who purchase can get magazines with Jinli's signature, and the signature is an additional value.

I still want it later and I will no longer print magazines signed by Jinli.

Except for signatures that are within 100,000, no rewards of other grades are superimposed.

Some fans want to collect all the surroundings, and they have to buy them in batches based on the right time.

Fans and netizens are quite accurate, but the reality is not planned according to their ideas.

Just just one hour after it went public, the magazine's sales exceeded 50+!

Aware that something was wrong, netizens were afraid that they would not even get the signature, so they quickly placed an order. In two hours of listing, the magazine sales exceeded 100,000+!

The first batch of netizens who were snatched went to bed with peace of mind. I would wait until tomorrow to focus on sales and then grab the second and third batches, and buy them in stages, just to get different peripheral joint brands.

They woke up the next day and felt that the sky was falling.

[How come it sells so fast? My collaboration T^T]

[It's so crazy, there are so many rich people, why can't I have one more! ]

[Hehe, I bought it for a little living expenses, and it feels quite cheap. I originally prepared five hundred yuan, but I would like to buy a less pair of sneakers and I have to buy a magazine]

[Living expenses? Or a student? What are students buying this? ]

[It is specially provided before the exam! ]

Netizen:...

I am quite righteous when I say that I cram the moment!

Ahhhh, I'm so angry!

[Strongly request Fangfei to add to the joint signature around the surrounding area! ! ! ]

[Don’t think about it, you can’t buy magazines now, and the official sales channel shows that there is no stock]

[Someone must have returned the goods. Maybe they can get within 100,000 when restocking them? ]

When the staff of Youfangfei shook their heads when they saw this.

Even if the return rate is as high as 40%, they can't make up for the quota!

Because many bigwigs buy through private channels, they buy tens of thousands of copies as soon as they buy. The large orders of these bigwigs alone are enough to give Fangfei a headache.

But if the first 100,000 are given private orders, it will not be fair to netizens.

Therefore, the surrounding area is actually over-production, and it specially distributed 100,000 yuan for online channels, and each person has limited purchases of ten copies.

Even if there is a refund, the only ones that can be made up for are large private orders, which are not easy for those big customers to offend.

Many large customers are calling the editor to make a call to make a lot of money when they buy them!

Fangfei's magazine went online last night and sold out all of them, which was a good sign.

Dai Xueling had long predicted this. She didn't care about sales, but also cared about Huayun's plans.

She asked the assistant: "Huayun is released every month yesterday, but why didn't they release new magazines?"

The assistant replied: "It is said that because there is a large-scale publicity that has not been reached. They want to wait until the publicity is reached before it is officially released."

Dai Xueling said calmly: "Tell me the first time after their magazine comes out."

Assistant: "Okay."

At noon, the assistant hurriedly knocked on the door and entered the office, holding a latest Huayun magazine in his hand. "President, Huayun's magazine was launched at noon and priced at 68 yuan!"

It is not surprising that it is set at this price. Huayun is priced at this time in every issue, and it has not changed in two years.

As soon as it was released, the assistant could get the magazine that the other party was shipping, which was also considered a bit of connection.

Dai Xueling flipped through Huayun's magazine. The cover magazine used the popular color elements of next year. The entire magazine removed 40% of the advertisements and said a lot of real information sincerely.

If you are a photographer or director in the circle, it is still very valuable to buy a Huayun book. Even if someone outside the circle buys it, you can see the popular elements of your outfits next year through this magazine.

Dai Xueling commented: "I did a good job in my professional life, but I am not down-to-earth."

Not everyone cares about the popular dressing elements and dressing colors every year. Real fashion is not about succumbing to the fashion that others circle, but about the fashion that I recognize in my heart.

This is also the reason why Fangfei's cheongsam never pursues fashion colors and fashion elements, but can stand firm.

Assistant asked: "President, can our salesmen compare with Huayun?" Dai Xueling said a pertinent idea: "Not necessarily, it is cheaper than us, and the content is also very pleasing to women. At the end of the sales, it is about marketing methods and audiences."

The assistant suddenly heard the phone "Dingdong". This was a special ringtone set for informants. Hearing the words, he immediately said: "It must be Huayun's promotion that has started!"

She took out her cell phone to check, then opened the blog, and handed it to Dai Xueling. "Huayun contracted the blog's open screen pop-up window today."

The blog's open screen is Huayun's advertisement. An exquisite and fashionable beauty drinks coffee with a magazine, and then plays with a magazine. Some people wear clothes in front of the closet with magazines.

The corresponding three groups are: workplace, idle people who can travel, and people who love and pursue fashion.

Dai Xueling finished reading it and said, "The advertising is also very accurate, especially the person who appeared at the end. Although the clothes she wore were ordinary, she also wanted to pursue fashion.

Like many ordinary people, love beauty is a natural human nature, and the concept of Huayun is that all this requires only a magazine to help. "

The assistant couldn't help but complain: "Is I missing a magazine worth 68 yuan? What I lack is the money to buy clothes! "

It requires both good materials and good shapes, and a piece of clothing costs hundreds of times.

This is far from being produced by assembly line factories.

The latest ⊥Xiao⊥小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小小

Dai Xueling asked back: "So, I can't afford expensive clothes, but can't I afford a 68 magazine?"

The assistant was silent for a while and said in a low voice: "Mr. Dai, how can you show off your ambitions and destroy your prestige?"

Dai Xueling shook her head: "I just never underestimate my opponent. Since Huayun's magazine has been launched, our publicity will be arranged as usual, stabilize our plan, and don't panic."

The assistant nodded immediately.

Huayun also has a huge foundation in China. As soon as the blog open-screen advertisement was released, many people went to the official website to buy Huayun.

The less expensive price, no fancy peripherals, and full of professional content make many people willing to buy one.

So in just two hours, Huayun's sales exceeded 200,000!

But unlike Fangfei's approach, Fangfei's magazine has already shown that it is sold out and cannot be added to the shopping cart.

Huayun can also be joined or purchased directly, but they have changed the online sales status to pre-sale status, and it is expected that a batch of goods will be replenished in a week.

Fengjiao Huayun advertises on her blog, and a first-tier brand liquid foundation is advertising on her blog and official account.

Now it’s time to compete for your connections!

-

Jinli, who is at the center of the topic, checked the evaluation of "Assassination".

Fangfei's magazine was launched yesterday, and the assassination also aired the first two episodes according to the original plan.

With the help of Tianding, the video platform gave "Assassination" the highest S-level resources. On the first day of the broadcast, there were promotions such as opening screen pop-up windows + large covers + text message reminders and other promotions from multiple sources.

Judging from the allocation of publicity resources, Aiyou Video has given the best resources for "Assassination" in the online dramas played this year, and many star dramas cannot provide such publicity.

Although only two episodes have been played and there is no specific reputation, the preliminary review is really not good, and the retention rate of netizens attracting them is not high.

[It feels like a green campus, but isn't it a bit frustrating? ]

[Is there really such a school that excludes outsiders? Real-life version of the mixed men and women F4? ]

[It's not aimed at the actors, it's just about the plot. I feel like watching anime, but this is not a comic-adapted drama, right? ]

[It's quite realistic. As for campus violence... it's not that the victim cannot empathize with it, but it just feels that it's a bit inexplicable for girls to be found? ]

After reading the review, Jinli went to watch one or two episodes of "Assassination".

The picture has a good texture and the makeup is in line with the students. The campus life editing is real, so boring and tasteless.

But...

The plot is too ups and downs, without any easing, and a conflict breaks out, resulting in a bad impression.

Jinli understood a little. The plot in the script is different from the real scenes. After seeing the plot, she will automatically make up for some details, so she feels that there is no problem with the heroine being found fault as soon as she comes.

But in TV series, this is a big drawback.

The introduction of "Assassination" has pointed out the key to this drama, which is an anti-campus violence drama, so netizens who watch the drama will automatically accept that there will be relevant plots.

Although I feel that the introduction is awkward, it is not a problem.

So the evaluations in the previous two episodes are mainly neutral.

"It's a bit weird, but you can still see it, let's take a look."

——This is what most people think.

Jinli thinks it's okay. This drama will probably not be watched until the second season is broadcast, so there will be more people watching.

But others don't think so.

When she was doing the questions in the afternoon, she received a call from Sui Lingfang. Sui Lingfang didn't care about Jinli being studying, so she asked her to come to the company for a meeting when she had time to talk about the follow-up promotion of "Assassination".

Jinli: "Okay."

She waved to the camera and said goodbye to netizens, changed her clothes given by her brand and went out.

When coming to Chenxi Entertainment, Sui Lingfang not only pulled her to the meeting, but also called the publicity team.

Sui Lingfang said with a serious expression: "The retention rate drawn from "Assassination" is too low, and it can only meet the standards of ordinary first-tier online dramas, far from reaching the category of hits. Let's think of ways to see if we can improve retention."

Zou Da asked: "What is the idea over Tianding?"

Sui Lingfang: "Tianding is also thinking of a solution. Zhang Guang called me and asked us to think about it together. I have to hold a joint meeting with him tonight, and you will participate."

Sui Lingfang asked Jinli, "What about you, what do you think?"

Jinli looked at Sui Lingfang's expectant eyes, got stuck for a moment, and then said:

"Is the grade so bad? I read the evaluation. Although it is not very good, it is not bad. Everyone is willing to follow a few more episodes."

Sui Lingfang sighed: "But this kind of achievement is far from reaching the goal set by Tianding. If "Assassination" has always been such a result, the resources they arranged for "Assassination" in the future may not be used.

They apply for resources for online dramas internally, and they also need to look at the performance of the online dramas. They have already given a lot of resources in the early stage. If they perform poorly after the broadcast, Tianding will not act as a sucker and continue to increase their investment in resources.

Zhang Guang told me that the publicity resources invested in the early stage of "Assassination" have been invested in the Tianding Internet drama. ”

Please give me a monthly ticket~