Chapter 667 The honest Mr. Hu
【1.1888 million? Wei Gu is crazy about money? 】
[I really can't think of anyone who would spend this money to buy such a set of things]
[With this money, won’t it be nice to buy a house? 】
[I already have a house. Isn’t it nice to buy a Mercedes-Benz S450 with this money? 】
[I don't know what you are mocking about. This thing is clearly a luxury product, and the target audience is not us at all. 】
[And the raw materials in this set are actually not cheap. Do you know how much does it cost to buy a Hetian jade seed material on the makeup brush alone? 】
【Indeed, the Hermes bag my friend carries is a bit big, more than 120,000】
[Why is this thing comparing to Hermes? 】
[In terms of craftsmanship, why is Hermes compared with this black lacquer and mother-of-pearl-patterned gold-painted makeup box? Why compare it with the cloisonné rouge box inside? Why compare it with the underglaze red, blue and white? 】
On the Internet, there was no surprise that the quarrel started again.
Even though this news is the "good news" from the so-called "marketing account", these netizens still use it as a real thing to argue.
This is actually very normal.
There is no difference between the public opinion field and the debate field on the Internet.
Faced with meaningless, meaningless, real and rumor-producing topics, you can come to the previous debate anytime and anywhere.
The purpose of the debate competition has always been to win the debate.
Whether the debate topic is meaningful or not is true does not matter.
But then again, this time the "good news" was really what Hu Ningwei arranged for someone to release.
As the topic of #Weigu makeup set priced at 1.1888 million# on the Internet is getting hotter.
Hu Ningwei also took the opportunity to come out and responded to a video.
She stood in front of the camera and said, "Hello everyone, I am Hu Ningwei, the chairman of Weigu Group.
Recently, many people are discussing the release of [Weigu · Black Lacquer Inlaid Mother-Pearl Gold-Painted Makeup Box Set] on the Internet. Here, I will give a few responses.
First, our company is indeed planning to sell the [Weigu Black Lacquer Inlaid Mother-of-pearl Gold-painted Makeup Kit] on our official website, but the pricing of this set is not the 1.1888 million circulating online..."
Seeing this video, the audience's comments suddenly became more and more barrage.
[I just said, how could it be possible to set such an outrageous price? 】
[Indeed, I think it is more reasonable to set a 18,000 yuan, so there should be many rich brothers and sisters willing to buy it]
[If you want to be a marketing account, you can't believe it]
The barrage floated by, and Hu Ningwei's response video continued. She said, "Our current price is 1.8888 million per set..."
【? ? ? 】
【Snatch a little? 】
【Good guys, are you crazy? 】
【Buy this for 1.88 million? Have money but no place to spend it? 】
[You guys can sell this thing, I'll eat shit on my hands]
[Where is there any shit for you to eat? It was all booked by the guy who said "Journey to the West: The Legend of the Times" last time]
As soon as Hu Ningwei's price of "1.8888 million" was reported, the audience who watched the video was so unlucky.
It turns out that the price that comes out of the rumor is high, but low?
Hu Ningwei had long guessed that the audience must have reacted, and this was the reaction she wanted after discussing with Xu Xiyu.
If you want to make luxury goods, the price must exceed expectations.
This is why those foreign luxury brands can always list some "inexplicable" but very expensive things.
For example, a paper clip sells for thousands or tens of thousands.
This thing is not for sale, but is to emphasize the high premium image of their brand.
Therefore, when Xu Xiyu and Hu Ningwei were making the rumor, they first gave a price of 1.1888 million, and then when clarified, they raised it up to give the public more "pricing awareness".
Not only that, after giving the price, you should also emphasize the "non-firm demand" of your product.
At the same time, the most important thing is to create a commercial character of "confidence + honesty" for Hu Ningwei.
I saw that she continued in the video: "There are only 200 sets of this makeup box set. The main reason is that the lacquerware makeup box is not easy to make and it takes a lot of time. Wei Gu will not release the same style again in the future.
Of course, in fact, every makeup box that is now on sale, including the things in the makeup box, is not considered the same style. Because they are all made by hand.
Moreover, it is difficult to achieve consistency of some decorative raw materials. Therefore, there will be some differences in each finished product, and each finished product is unique.
However, I must remind everyone that [Weigu: Black Lacquer Inlaid Mother-Pearl Gold Drawing Body Set] is not very practical, and it mainly plays a collection role.
Therefore, if you don’t like it in particular, or if you are a person who pursues cost-effectiveness and practicality, then I don’t recommend you to buy it, there is no need.
It should be emphasized that not only is the [Weigu · Black lacquer inlaid with mother-of-pearl gold-painted makeup set], but in the future, we Weigu will also sell some products with the same positioning.
These products may be more likely to be reflected in culture and craftsmanship. The prices are definitely higher than those of the same effect. As for these products, I don’t recommend that people who do not have this consumption habit to buy them. I also do not recommend that consumers who support national handicraftsmen purchase these products.
I hope that every consumer who consumes Weigu luxury line products is out of love. Because, I think our products are indeed worthy of liking.
It carries a lot of profound culture and exquisite skills. ”
If you should say it, Hu Ningwei's subsequent words, coupled with her sincere expression and serious tone, can be regarded as a surprise to the audience watching the video.
【Thank you for your suggestions】
【I can afford it if you suggest it】
[That's so laughable. For the first time I heard someone say that their products are not cost-effective]
【Mainly, it really doesn’t have any cost-effectiveness (dog head)】
[Luxury is not something that can be discussed in terms of cost-effectiveness]
[Why do I think she knows that she can’t sell this thing, so she’s here to win over the honor? 】
【Don't worry about this】
The newest ⊥Xiao⊥Speak⊥Send⊥Six⊥9⊥Book⊥⊥⊥⊥Back⊥⊥⊥⊥!
[I always think her words sound familiar? 】
[The main creator of "Journey to the West: The Last Legend" also said this when he was interviewed, saying that he hoped that everyone would buy it because he liked this game and did not consider other factors]
[Good guys, otherwise they are people from the same camp, their ideas are the same]
[I think that the reason why they think is because of their confidence in their products]
[Confidence, I think it is a general trust, it cannot be sold. Do you really think that a rich man is a fool? 】
As it turns out, rich people are indeed not fools.
200 sets of limited-edition out-of-print items, and their own craftsmanship is very valuable, selling for 1.8888 million yuan. Can it be called expensive?
Maybe I bought it today and will appreciate tomorrow.
If the brand "Weigu" really starts in the future, the limited-edition makeup box for the first batch may have a value of several times.
The most important thing is that everyone now knows that this makeup suit is "very expensive". So after buying it yourself, isn't it just enough to show off?
Isn’t it just so I can go online and be scolded by someone a few words [How many stinky money do you have and don’t know where to spend it]?
This emotional value alone is worth 1.8888 million.
Where do you usually go to find such an "opportunity" that has been paid attention to by the entire network?
Based on the above mentality.
A group of rich people began to ask when the "dressing suit" will be launched on Weigu's official website, and are there any other channels for early purchase?
That is, when they were inquiring, there were still a bunch of netizens who continued to watch Hu Ningwei's response video.
The second half of this video is laying the foundation for Hu Ningwei's "confident + honest" commercial character design.
"I will end here on the topic of [Weigu: Black Lacquer Inlaid Mother-Pearl Gold-Painted Makeup Box Set]. Next, I would like to take this rare opportunity to introduce our Weigu Group to you.
Our group has not been established for a long time, but the companies under the group have been working in the industry for at least 10 years.
For example, Yurun Bio, which was recently boycotted, has been established for 13 years.
Over the past 13 years, Yurun has been deeply engaged in the research and development and production of [hyaluronic acid] and some other raw materials, and its current products have reached the top international level.
Our products and raw materials have been recognized by many brands, and their shipments have always been at the forefront of the domestic industry.
ICEA is also very clear about this, so they choose to retaliate by resisting Yurun.
Don’t get me wrong. I’m not saying so much to make you feel sympathy.
In fact, after business adjustments, Yurun Bio's raw materials will mainly supply Weigu's own skin care product line in the future.
Whether ICEA boycotts or not, we don’t care.
Because we are very clear that with the development of Weigu, it will inevitably compete with foreign brands. Since competition will arise, even if they do not boycott today, they will boycott sooner or later.
Faced with such a situation and expectations, all we can do is to continuously improve our product strength.
In the future, Weigu will have three main product lines in beauty and makeup, except for the one I just introduced that has no cost-effectiveness.
The other two are our products that we truly target consumers, one with makeup and one with full-gender skin care.
The pricing of these products may not be cheap either, but what I can guarantee is that our Weigu products are absolutely guaranteed in terms of safety.
Of course, I will give you a detailed introduction to the specific content of the makeup and skin care product line in a few days later, and I hope you will support it.
Oh, by the way, [Weigu · Black Lacquer Inlaid Mother-of-pearl Gold Drawing Body Set] will be available on Weigu's official website at 8 o'clock tonight. Friends who are interested can pay attention.
Finally, thank you again for your attention and support to Weigu, thank you! ”
A video is not short.
In fact, there is not much substantive content.
But when doing brand tone, sometimes it is like doing that, and it requires some necessary foreplay. You can't just take off your pants and put on it, which will not give people a good experience.
However, the "topic" of this video was deliberately mentioned repeatedly.
When I heard that the [Weigu Black Lacquer Inlaid Mother-Pearl Gold Drawing Body Set] was set to be put on the shelves at 8 o'clock tonight, many people wanted to see how many sets of this 1.8888,800 yuan set can be sold.
(This chapter ends)