Chapter 668 More exaggerated than expected
“How long will it take to start the sale?”
"More than 8 minutes."
Shang Hai, in an office at Dior China headquarters, there were five or six people gathered together to look at the computer.
On the computer screen, Weigu’s official homepage is displayed.
On the home page, there is a [00:08:35] release countdown that is jumping.
On the right side of the countdown, there is a product display picture of [Weigu: Black lacquer inlaid with mother-of-pearl gold painted makeup box].
Below the picture, there are buttons with the price tag [1.8888 million], [Inventory: 200] and [Snack Now] written. This button is currently gray.
However, according to the prompts, you can register a member of Weigu first and fill in the relevant information, so that it is convenient to buy it as soon as possible.
Weigu's makeup dot was released, which naturally attracted the attention of peers in the industry.
Especially those overseas colleagues who have joined the [International Beauty Industry Equity Mutual Aid Association], after all, they have just boycotted Yurun’s raw materials.
Speaking of which, these colleagues thought Wei Gu would give in because of this.
As a result, Weigu not only did not give in, but instead left a sentence first, "It's this set again, it's nothing new, pickle the beast, get out of the way", and then launched a set of 1.8888 million.
For these colleagues, this kind of behavior is a naked provocation, which is simply tolerant, but no one can bear it.
"Can this makeup order be sold?"
"This is Weigu's own official website. Only they know whether it is sold or not."
"That is, even if they make fakes, they have to sell out these 200 sets. What we need to consider now is how long it takes to sell out to be reasonable and to have publicity effect, whether it is two days, three days, or one week."
"No, let alone a week, it seems a bit long in two days. 200 units are the most suitable to sell them in one day. The single-day sales of 377.76 million is too much for a new brand."
"One day? Haha!! If Fan Weigu dares to sell it all in one day, I dare to publicly question them for fraud!"
"Hahahaha..." After the words fell, a burst of laughter suddenly rang out in the office.
Those who have learned about Dior should be clear that they belong to LVMH and are a well-known sub-brand under the world's largest luxury goods giant.
After working in this largest group in a special industry for a long time, it is inevitable that you will develop a mentality that is arrogant and no one looks down on you.
This is reflected in the cabinet sisters in their offline stores.
However, the more you know, the more you will feel your ignorance.
By the same token, when working in an industry, the higher the position you stand, the more you know your current situation.
And Dior's current situation is not wonderful.
Objectively speaking, if it were 10 years ago... no, even if it was 5 years ago, when I saw Wei Gu's "stand upstairs", these colleagues would not even care about it, let alone wait here to see the sale of the makeup box.
But today is different from the past.
In recent years, Dior has repeatedly insulted flowers, as well as the recent sensational incident of "plagiarizing horse-faced skirts", which has caused his reputation and sales in China to decline again and again.
The decline in the first quarter of last year alone was as high as 14%.
People only know how painful it is when they suffer.
The same is true for brands.
In fact, not only Dior, but other brother brands of its parent company LVMH are also unable to sell in China.
There are many reasons why they cannot sell. The saying on the table is that it is because of the economic downturn that everyone has no money to spend.
But to put it bluntly, it is because their brand power is declining.
In other words, even if the economy recovers and everyone has money, their sales are likely to not rise back to their original level.
You should know that the desire to consume luxury goods will always exist.
This has not changed since ancient times. If you have money, you will naturally think about using something that others can’t afford, otherwise wouldn’t this money be made in vain?
In other words, there will still be luxury brands.
However, it is not certain whether people recognize luxury brands today or not.
After all, there is no "irreplaceable craft" for some brands except for making up stories. Their brand tone is essentially derived from Europe's past international status.
Once Europe becomes low, their brand will inevitably become low.
Low is a fatal blow to luxury brands.
These people in the office have calculated the other ones, and they are very clear about these principles.
But no matter how clear it is, it is powerless to change.
Therefore, when facing the powerful "Weigu", they instinctively chose to "belief" and "mockery" in an attempt to use this behavior to continue to maintain their "superiority".
Unfortunately, your mouth can be hard, but your behavior will not be good.
When the countdown of Weigu's official website jumped to [00:00:30], everyone who was still laughing and laughing unconsciously closed their mouths and stared at the screen.
Maybe I felt the sudden quietness, and it looked a little embarrassed.
When the countdown jumped to [00:00:15], a false inquisition sounded: "You guys say, how long will this first set be sold?"
"How long do you think the first set will be sold?"
"Ten minutes?"
"In 10 minutes, with Xu Xiyu and Hu Ningwei's shameless spirit, I guess I was entrusted to buy it in the first second."
【00:00:05】
"Indeed, you said that this domestic low product is low product. It's so shameless. Who is so embarrassed to use their products?"
"I definitely don't need it if I'm going to be with me, I feel embarrassed."
【00:00:01】
【Order Now】Button changes color.
"Oh, you can buy it." "Count it and see how long it takes to sell the first set. 1, 2, 3, 4...oh, why is the order button being dusty again... Wait, wait, darn?!"
Accompanied by the "fuck" sounds coming from my ears, the few people present instinctively approached the screen.
I saw that next to the [Inventory] logo on the official website, five big words were clearly displayed:
The item is sold out.
"???"
"??????"
"Is it... sold out?"
"How dare they? How dare they play like this? Isn't this treating everyone as a fool?"
"Okay, okay, I really don't want to see it. It's sold out in 3 seconds and sold for 370 million in 3 seconds. Is this a fucking possible?"
"Exposed, find someone to question Weigu's fraud, you must question it!"
Excited.
The newest ⊥Xiao⊥Speak⊥Send⊥Six⊥9⊥Book⊥⊥⊥⊥Back⊥⊥⊥⊥!
Several people were in the office, and they were inexplicably warm.
The success of the peers is already uncomfortable, and what is even more uncomfortable is that this peer succeeds under the suppression of his own group of people.
Therefore, they will never accept this result.
In fact, not only did they not accept it, but even Xu Xiyu and Hu Ningwei, who were looking at the backend data in Weigu's sales department, could not believe it.
"Will it be too much?" Standing in front of a big screen, Xu Xiyu leaned into Hu Ningwei's ear and whispered.
"What's past a little?" Hu Ningwei, who was in a state of surprise, was stunned when she heard this.
"Didn't this be arranged by you?" Xu Xiyu thought it was arranged by Hu Ningwei, because the two of them had talked about this plan before.
But when Hu Ningwei heard this, she spread her hands and said with a laugh and cry: "I did arrange someone, but I arranged to buy them in batches in half a day."
"It means that what is sold now is all orders from real customers?"
"Yes!" Hu Ningwei nodded.
Hearing this, Xu Xiyu smacked her mouth twice, wrapped her chest with one hand and scratched her chin with the other. After a long time, she sighed with a silence, "There are still many rich people."
There are indeed many rich people.
Because, just as the two were talking, someone had already purchased second-hand products online at a premium.
[2 million yuan to collect "Wei Gu makeup box", if you have a private account, the price can be negotiated]
Even second-hand ones are available.
Those self-media, marketing accounts, and even netizens who have followed the sale must have reacted.
For a time, the two topics of #Weigu 188 makeup set sold out in 3 seconds# and #Weigu makeup set second-hand trading price exceeded 2 million# appeared on major platforms at a rapid speed.
In the content related to the entry, there are also sliced videos, which clearly see the entire process from the end of the countdown to the sale.
Seeing this situation, netizens were instantly infuriated.
【Good guy, is anyone really buying this? 】
[Nonsense, this thing will obviously appreciate. If you buy it, it means you have made a profit. I really can't afford it, otherwise I would have to make a whole set of things in my hands]
[Damn it, I have to think about buying a 188-year-old clothes for a long time. You spend 1.88 million yuan without blinking, right? 】
[It's different. Your clothes are consumables. This thing is an investment product. Haven't you seen anyone have already received a premium? 】
[Good guy, someone has already offered to pay 3 million yuan for the makeup box with number 1/8/18/66/188]
[Good, won’t you make a lot of money if you buy this number? 】
[No number, note that Weigu makeup box has not been engraved with numbers, which is to prevent the value difference from being too large, which causes dissatisfaction among consumers. This is because of not understanding the situation clearly]
【How do you know? 】
【Because I am a Weigu employee】
[Haha, a group of people were still shouting, and they were sold out in 3 seconds. Is it possible? It is clearly directed and acted by himself. Eggs are the best at playing this game, and they do everything they can to hype]
【Acne, continue to be acid】
【I am sour? Wei Gu's trick has been exposed by her colleagues (pictures) (pictures)]
question.
Along with the discussion, various doubts also followed.
Among them, there are all kinds of people who hold the title of "insider" and they are secretly saying some sarcastic words on their media accounts.
[Someone asked me what I think about #Weigu makeup box sold out in 3 seconds#? How else can you read it as a story (dog head)]
[Marketing is a good thing, but excessive marketing may not be the case, and it may backfire]
[I will first declare that I believe very much in the authenticity of selling out in 3 seconds. Of course, it would be better if Mr. Hu and Mr. Xu could prove that it was indeed true (dog head)]
[How to prove this, the privacy of customers still needs to be protected (dog head)]
Seeing that each of these "industry insiders" made a comment, Hu Ningwei sneered: "These people have a good understanding of their species and identity."
Xu Xiyu, who was sitting opposite her, holding a cell phone to watch public opinion, was amused by this: "Why didn't I notice it before? Are you talking so sharply?"
"I learned from you."
"I didn't teach you."
"Don't you admit it? Before I met you, I was a lady." Hu Ningwei said, and stood up and sat next to Xu Xiyu, ramming her shoulders at Xu Xiyu, as if she was acting coquettish.
"Okay, okay, this lady, since you said you learned from me, have you learned it? How should you respond to these questions?" Xu Xiyu held back her smile and hugged her waist.
"It's hard to say anything else. I really learned it." Hu Ningwei said, her head tilted slightly, and smiled sweetly at Xu Xiyu.
(This chapter ends)