Chapter 468 How to shoot the main theme movie?
"Mo Gong" has a box office of 45 million in the first week, and it is one of the best movies in November.
Zhang Zhiliang was proud and thought that his highlight time had come.
Then the second week, the box office dropped to over 10 million.
It's really miserable!
A week is not as good as a day in the first week.
Zhang Zhiliang was stunned!
This is no longer a halve, it is a shaving from the ankle.
In addition to the influence of Sun Li's incident, it is also related to the release of "Yunshui Ballad".
"Yunshui Yao" is China Film's annual key project, political task, and its promotion and promotion are not considered from the perspective of economic interests.
Zhang Zhiliang was very depressed. He and Xu Ke were known as "Wenwen, Zhang, Wu and Xu" in Hong Kong, but they had no idea about the way to play in the mainland.
Moreover, "Mo Gong" is sold well in Japan and South Korea, but it doesn't work if it doesn't make sense in the mainland.
Seeing that the box office had gone from more than 10 million a day before to more than 1 million a day now, Zhang Zhiliang was completely shocked by the urinary nature of the mainland market.
The weather forecast is nothing more than that.
What is this?
Summer is over, and winter is coming?
Is there no autumn?
But who can he blame? Is it a fault for the issuance?
They did a good job, otherwise there wouldn't be 45 million for the first weekend.
Complaints?
He is invincible in the same period!
If it is placed in other periods, everyone can still scold Xingchen Entertainment.
Because Star Entertainment has movies released in almost all schedules, and its results are not bad.
But they didn't have it in November.
What? "Extreme Career"?
That's Jiahe's.
But it’s just a matter of Star Entertainment, it’s all a boss anyway.
But this time, the box office of "Extreme Career" is not good, it only costs more than 20 million in two weeks.
I can only say that when encountering the black swan incident, I can only admit that I am unlucky because no one can predict it.
A series of news from "Assembly" did bring people's attention back to the movie from online events, but it was useless, the window period was over.
Nowadays, almost no one discusses "Mo Attack", they are talking about "Painted Skin" and "Golden Armor".
Everyone knows that the New Year holiday is the world of "Golden Armor" and "Painted Skin".
It is almost irreversible that "Mo Gong" wants to return to the top.
Huayi did not give up. They were still making their last efforts to hype Liu Tianwang.
What is hyped is Zhang Chen's evaluation of Liu Tianwang:
[The artist with the best public image of domestic entertainment~]
[If a person pretends to be a gentleman all his life, then he is a gentleman~]
[Public figures should play an exemplary role~]
[Zhang Chen sends out a signal, and the next drama may work with Liu Tianwang~]
Liu Tianwang is the first male lead in "Mo Gong". The hype of Liu Tianwang is the hype of "Mo Gong".
It has indeed attracted some media popularity. Liu Tianwang still looked calm when he was interviewed. When he heard Zhang Chen praise him, he smiled and thanked Zhang Chen for his recognition.
...
A few days later, Xingchen Entertainment welcomed a guest - Deng Chao.
Deng Chao came to thank Zhang Chen for his special trip.
I was originally grateful to Fan Xiaopang, but the latter has joined the "Pacific Rim" and is currently undergoing physical training.
Deng Chao came alone.
"Director Zhang, thank you very much, thank you very much, thank you so much, you really helped us this time~"
The first moment he saw Zhang Chen, Deng Chao came up enthusiastically and held Zhang Chen's hand and kept bowing to thank him.
"Don't be polite, sit down~"
Zhang Chen ordered his secretary to serve tea, and Deng Chao let go of Zhang Chen's hand.
"Sun Li was going to come, but she was stared at this time. Paparazzi secretly photographed her 24-hour outside her home, so she had to entrust me to come~"
Deng Chao is now talking about friends with Sun Li.
Zhang Chen waved his hand: "It doesn't matter, don't be so polite, it's just a simple task. Moreover, I know your Sun Li, who is quite good. When encountering such a lump of cabbage, I will definitely help you~"
Men and women in love are always easy to satisfy.
When Deng Chao heard Zhang Chen's words "Your Sun Li", he smiled happily.
"What are you busy with recently?"
"Oh, I'm going to join the "Assembly" tomorrow. I should have gone long ago, but this happened to Sun Li recently. I've asked for a few days off to help with it~"
They are all people in the circle, so of course they are talking about things in the circle.
"Well, it should be better if you encounter such a thing."
Zhang Chen chatted casually, and then suddenly thought of Teacher Fu’s new project.
"Have you heard of "The Scarlet Sun"?"
Deng Chao shook his head.
"My teacher's new project will start next year. I helped write the script. The story about the redemption of murderers is aimed at winning the award. Suddenly I feel that you are more in line with one of the characters. Are you interested..."
Deng Chao was surprised: "Teacher Zhang's project? Then I must participate, all the pay is exempt..."
I'm worried about how to repay you.
Zhang Chen smiled and shook his head: "No, no, no, the pay should be as much as the pay. But I just recommend it. The project belongs to my teacher. You decide whether to use it or not. I just think you are very similar to one of the characters, so I invite you to take the show..."
"No problem. I am a supporting role in "Assembly". I don't have many roles and will be finished soon. When will I need me, Director Zhang just call~"
Deng Chao was already happy to hear that Zhang Chen was willing to recommend him, but he could not show it on the surface.
Zhang Chen personally recommended it, what else to ask for? That is Zhang Chen, the Golden Saint Hand in the circle.
It is said in the circle that Zhang Chen has not lost all his results since his debut, just like the protagonist in the novel.
Now he and Zhang Yimou are called "Bei Qiao Feng and Nan Murong".
What we mean is that only these two people have exceeded 200 million in box office.
But that was before "Racing", and now "Racing" is the highest. I don't know what it will be called in the circle.
Zhang Chen nodded. He recommended Deng Chao because Deng Chao was originally one of the male protagonists of "The Scarlet Sun" and performed well.
Deng Chao also didn't think that Teacher Zhang Chen's project would be ignored.
How is that possible?
The last time "Fallen Leaves Return to the Roots" caused a lot of sensation.
Deng Chao felt that he had not come in vain today. Not only did he get in touch with Zhang Chen, but he also picked up a male lead for nothing.
Although I said that the protagonist is actually three people.
But he was never afraid of competition.
Deng Chao felt that he had concealed it well, but Zhang Chen could guess from the corner of the other party's slightly shaking eyes how excited he would be.
Speaking of which, this guy is actually quite miserable.
His current agency contract should still be in the hands of Mingzhu Culture.
Mingzhu Culture is a company founded by his first agent Chen Yong, and Deng Chao gradually became popular in Chen Yong's hands.
He has participated in TV series such as "The Young Emperor", "The Young Kangxi", "The Young Bao Qingtian 3" and "Women Don't Cry".
From being silent and unknown, he gradually became a corner.
Seeing that the expiration date was about to expire, Chen Yong wanted to renew the contract, but Deng Chao did not agree.
People go to high places, and water flows to low places.
After an actor becomes famous, he will definitely want better resources and a larger platform, and Mingzhu Culture does not have these.
But Deng Chao was eaten by others because when Mingzhu Culture signed the contract, it set a tyrannical clause:
Within two years after Deng Chao's contract with Mingzhu Culture, he had to sign any company with the consent of Mingzhu Culture, otherwise it would be a breach of contract.
Just this one, Mingzhu Culture can kill Deng Chao.
Huayi wants to sign Deng Chao, but Mingzhu Culture does not agree, so Huayi cannot sign it.
So in the past two years, Deng Chao can only participate in the performance as a personal capacity.
Next year, Mingzhu Culture completely broke up when he saw that Deng Chao had no intention of changing his mind. He sued Deng Chao with a complaint, and in the end Deng Da suffered a reparation of 7.5 million yuan.
Therefore, it is the most difficult for new actors to make a comeback. Not to mention opportunities or anything else, even if they become famous, there are still a lot of pitfalls waiting for you. It’s not okay if you don’t jump.
"You have to play the right thing in the brokerage company and don't have any disputes~"
Zhang Chen nodded, and Deng Chao nodded, not knowing whether he understood it or not.
That's all Zhang Chen can do. The personal relationship between the two parties is not very good. It's just that they have met several times.
As for "The Scarlet Sun", he is not necessary.
If there is a dispute, you can replace someone at worst.
There are still many male artists with good acting skills in China.
Wang Qianyuan, Duan Yihong, Liu Huohua...
If it really doesn't work, it's okay to get Liang Jiahui.
"The Scarlet Sun" is a prize-winning project prepared by Zhang Chen for his teacher.
This script is very suitable for the aesthetics of those experts and professors in China.
Original Time and Space also won a lot of awards.
Although he himself doesn't like those awards, Teacher Fu must have aspirations.
Art films look at acting and renderings, and commercial films look at plots.
The more you want to win the award, the more refined the choices you have to be in the actors.
This is what is called the mutual achievement between actors and movies.
A good script, without a good actor's interpretation, is just a bad movie.
A good actor can create classics only when he comes to a good script.
His attitude towards Teacher Fu is very clear:
You ticking me, I ticking you~
Teacher Fu is his leader on the road to movies. The first movie cannot be done without his help, so Zhang Chen doesn't mind repaying it.
I want money to give money, people to give people, and projects to give projects.
Zhang Chen never interferes with Teacher Fu's project and provides all the help he can provide.
...
In December, the New Year holiday is in progress.
The promotion of New Year movies is overwhelming, and the largest pages are "Painted Skin" and "Golden Armor".
Zhang Chen and the main creators began to frequently come into contact with various programs, and Zhang Weiping also turned on the big mouth mode, scolding this today and that tomorrow.
The overwhelming publicity has made many people think that there are only two movies released during the New Year holiday.
Actually, it is not the case.
There is also "The City of Damage", directed by Liu Weiqiang and Mai Zhaohui, and starring Tony Leung, Takeshi Kaneshiro, Xu Jinglei, Shu Qi and others, a Hong Kong movie.
There are also the foreign art film "Veal" and the Hollywood cartoon "Jungle Counterattack". Of course, there is also Chief Jia’s "The Good People in the Three Gorges".
"The Good People in Three Gorges" and "The Golden Armor" also chose to be released on December 14.
"Painted Skin" and "Wreak City" chose December 21 at the same time.
The war was about to break out, and the smell of gunpowder was everywhere.
Just as everyone stepped up their publicity, Huayi made a mistake again.
Suddenly, the candidate for the heroine of "Kung Fu King" was announced.
Please, you are not even having your New Year holiday, so why are you joining in here?
But Huayi got together, probably because he felt that he had not participated in the New Year's Day competition. He felt a little unbalanced when he saw others eating meat, so he jumped out and disgusted.
The heroine of "Kung Fu King" is Liu Tianxian.
Unexpectedly, reasonable.
In 2006, Liu Tianxian was so popular.
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He is the most popular female artist of the year, no doubt about it.
After the popularity was announced, everyone took it for granted.
Zhang Chen suddenly realized that no wonder Liu Tianxian did not participate in the casting of "Pacific Rim" some time ago.
Originally, he thought that Liu Xiaoli had changed her sexual intercourse, or that she didn't want her daughter to match others.
It turns out that people have been holding their ultimate moves for a long time.
If you don't participate, you probably are afraid of conflicts in the schedules of the two dramas.
Think about it, it is indeed possible that schedule conflicts may occur.
After "Painted Skin" in December, "Pacific Rim" will be on the filming.
...
Hong Kong, Yindu Institution's Song Dynasty received a reply from Chen Xi: "We welcome the further cooperation between Yindu Institution and Jiahe. Both parties are experienced film and television companies and can fully cooperate in developing some film projects.
In addition, Director Zhang was very indignant about the announcement of Director Zhang as the "most unpopular person" at the Academy Awards.
He hopes that the Academy Awards will be reported and apologized in the top three sales newspapers in Hong Kong for a week and express his apology with such behavior. Only in this way can Director Zhang and his company consider reconnecting with the Academy Awards. ”
Seeing such conditions, the Song Dynasty smiled bitterly.
As expected, no young people who became famous in teenagers could meet each other. The conditions proposed in the Song Dynasty were almost certain that the Golden Star Award would not be accepted.
Zhang Chen wants face, and the Golden Horse Awards require face.
My private reconciliation is probably the lowest attitude that the Golden Star Award can make.
According to Zhang Chen's meaning, it is equivalent to rubbing on the ground with the face of the Golden Horse Awards.
Is it tolerable?
But Zhang Chen is at its peak now. The movies produced by his Star Entertainment have become the annual box office champion in the mainland, and the others are also popular.
Although the box office produced by another Jiahe company is not that amazing, its results are not bad.
If these movies are not included in the next year's Academy Awards, then what authority is there for the movies selected by the Academy Awards?
Someone will definitely jump out and say that the best movie you choose is far worse than the movie of Star Entertainment.
What to do then?
Is it not that we don’t choose to refute rumors to the outside world, but that others don’t give comments?
The audience will not care about you, they will only think that the Academy Awards are operating in the dark box.
What ultimately hurts the authority of the Academy Awards!
A headache!
But I just can't feel resentful.
Chen Xi was very proud of his face and said that he invited Yindu institutions to cooperate further, which is what he meant to respect the big brother.
But at the same time, it also shows that silver is the capital of silver, and the Golden Image Award is the Golden Image Award. It is not that easy to rebuild the Golden Image Award, so show your sincerity before talking about it...
...
China Film and Television, in the office of Han Sanye
Zhang Chen sat down on the sofa opposite, and the third master threw a cigarette over. Zhang Chen took out his lighter and prepared to light it, but the "Gada" couldn't catch the fire.
"How is the box office of "Yunshuiyao"?"
Zhang Chen shook the lighter in his hand. Seeing that there was still sufficient liquid inside, it was probably because there was something wrong with the flint.
"Not very good, the box office on the first day was only about 3 million~"
After Han Sanping lit it for himself, he threw the lighter over.
Zhang Chen caught it and then clicked it for himself.
"I heard that publicity costs nearly ten million?"
Han Sanping nodded: "It's almost the same, but this movie must be a loss."
The third master's tone was a bit bleak. "Yunshui Ballad" is the annual key project of China Film Academy. It has failed now, so it probably has some impact on him.
"You said that the main theme movies cannot be made into high box office?"
"Of course there is."
"Oh, let's hear it~"
Seeing that Han Sanping showed great interest, Zhang Chen curled his lips and said, "In fact, "Yunshui Yao" is much better than the previous main theme, at least it is not a model drama..."
"Yunshui Ballad" is actually a love movie, telling a love story that spans the two sides of the Taiwan Strait, but the story is set in that special era.
After the end of the War of Resistance Against Japan, during the turbulent periods such as the Civil War of the Kuomintang and the Communist Party, society faced tremendous changes and uncertainties.
The actors also come from both sides of the Taiwan Strait, including Chen Kun, Vivian Hsu and Li Bingbing~
The author of the original work is even more awesome. Zhang Kehui, go to Baidu and there are a lot of titles. I dare not write them, for fear of 404.
Once, Zhang Kehui chatted with an old Taiwanese compatriot and heard him tell the story of his separation from his girlfriend when he was young.
When his girlfriend parted, she gave him a notebook with roses and short poems.
As a result, Zhang Kehui developed a creative impulse and combined the emotional experiences of three other old Taiwanese compatriots to create the work in addition to "Yunshui Ballad".
From this we can see that literary works are the same.
In the past, literary works were also copied, and now online articles are also copied, and everyone is the same.
"The main theme of "Yunshuiyao" is innovative compared to the past, but it is not enough and its commerciality is not enough."
"Actually, if you just want a high box office, there is a way to kill chickens and get eggs, and build stars~"
Zhang Chen decided to come up with a bad idea first. Han Sanping refused to comment and his eyes signaled to continue.
"For example, if you find a historical event, all the actors in it are played by celebrities. But this gimmick is very attractive, and there are many people who are willing to go to the cinema to have a look.
But don’t think about the reputation. It’s difficult to shoot such a movie well, so it’s certain that you’re scolded. Moreover, the requirements for the producer are relatively high. The producer must have a high enough position to allow these celebrities to act at low pay or even zero pay. Otherwise, the pay alone is astronomical..."
Zhang Chen is talking about the ideas of Han Sanye himself in later generations, and the third master is thinking.
"What about the method of not killing the chicken to retrieve eggs?"
Seeing that the third master was deceived, Zhang Chen felt proud.
The reason why he said this was to correct the other party's point of view. Now the other party seems to have realized it, and the rest is to guide him in a row.
"That's too, but it needs to be built well.
For example, the underground party can make a suspense drama. You can watch "Before Dawn" and condense it to make it into a movie. As long as you grasp the rhythm and atmosphere, the box office should be good.
You can also do military subjects..."
"What kind of "The Great Decisive Battle"?"
"No, the perspective of "The Great Battle" is too grand. You should start from small characters in "Save Daming Ryan" and tell stories from micro perspectives.
As for the story itself, there are too many ready-made ones.
For example, the 38th Army stationed in my hometown, known as the "Long Live Army", is the best in fighting against the United States and aid Korea, the Iron-yuan Blocking Battle, and the 14-hour marching marching since we were young...
There are so many miracles created that many people don’t believe it.
Why was the previous main theme not good? Because of the same model drama, people think it is fake.
A real hero is also a human being. If he is a human being, he should die, hurt, and be afraid.
But in order to protect more important things, they can overcome these problems.
If we don't fight this battle, our next generation will fight~
Isn't this the best reason~
Resisting U.S. aggression and aiding Korea is a good subject, with record, the courage of our army and the spirit of the soldiers, all of which are enough.
It’s just that there are too few people who know it.
Unless you like military people, you rarely know about it specifically.
But this type of film has the possibility of a big hit.
Because it is out of the circle.
The so-called out-of-the-box means that those groups who do not have the habit of watching movies also buy tickets to watch movies.
The generation of people who resisted the U.S. aggression and aided Korea and their next generation basically had no movie-watching habits.
But resisting the United States and aiding Korea is their youth. A movie tells the story of their youth. I believe that no matter who it is, everyone wants to watch it~
This part of the box office alone is quite impressive.
This doesn't talk about the regional effect.
The 38th Army Long Live the Army is stationed in the Coal Province. Just for this point, the Coal Province needs strong support. What I am talking about is not official support, but the people.
The common people know that there was such a strong army around them, and they would be proud, and the sense of honor would force them to buy tickets spontaneously for support..."
Speaking of this, Zhang Chen spread his hands: "This is only at the economic level, involving the spiritual level, enhancing the national sense of honor and cohesion, correcting the three views of young people, etc. There are too many hidden benefits..."
When Zhang Chen said this, Han Sanping didn't interrupt until the end, he said, "I really don't understand how your kid's brain grows, why does something become so simple when you get to your place..."
What Zhang Chen said has not been verified yet, but judging from his previous experience, the possibility of success is extremely high.
"It's so simple, why don't you do it yourself?"
Zhang Chen curled his lips: "Do you know what the biggest difficulty of this kind of film is?"
"What?"
“Censorship!”
...
In the next few days, "Yunshui Yao" is still so lingering, looking like it's over 1 million every day.
China Film must have lost money in this film, and even the promotional and distribution expenses cannot be earned back.
But the same thing is true, this is a political task.
Zhang Chen remembers the original time and space. The total box office of this film seems to be 36 million, not even 40 million.
As the release is approaching, the promotion of "Golden Armor" is at its peak, and two trailers have been released.
"Mo Gong" is already at the end of its strength, but there are still some people discussing it online, but most of the comments are not very good.
The scene is quite big, and Liu Tianwang acted well, but please don’t act in the future~
Why don’t you remember the two-hour movie after watching it?
A typical mainland Hollywood film with a vague theme and no in-depth thinking~
The scene is grand but not detailed, neither high nor low, one word - mediocre~
How to describe it? The city that Ge Li took a long time to save was destroyed by King Liang's big hand. It's such a big joke. It's better to save energy to conquer the world for the incompetent people.
How to say it, apart from the uncontrollable factors such as the black swan event, the biggest problem of "Mo Gong" lies in the director, not the actor.
The actors' performances are actually OK. The Mohist family played by Liu Tianwang and the King Liang played by Wang Zhiwen were all very good.
But the movie just has no memory.
The big scene was pretty normal and didn't catch the eye.
The movie is nothing to do and shocking.
This is all the director's problem.
So overall, "Mo Gong" is not a bad movie, but it is not a good movie either.
The only thing that is praised in the whole film is probably the clothing, which is low-key dark or light colors, and try to get close to history in terms of colors.
(This chapter ends)