Chapter 469 A mess
Since December, publicity has entered hand-to-hand combat.
The promotion of "Golden Armor", "Painted Skin" and "Wreak the City" is overwhelming.
Everyone shows their magical powers.
However, "The City of Damage" is obviously not on the same level. Yu Dong vowed to meet "Golden Armor" and "Painted Skin", but in fact, the movie itself has no highlights at all.
The biggest gimmick is the original cast of "Infernal Affairs".
The slogan shouted in "Painted Skin" is the first oriental fantasy blockbuster in China.
"Golden Armor" is different, its slogan is quite unique - everyone can come to see Dabo Mei.
Haha, of course this is not an official slogan, but a spontaneous promotion formed by fans who watched the trailer.
After watching the promotional video, I remembered nothing, but I was deeply impressed by Dabo Mei.
Now in the audience's minds, the whole city is full of golden armor = the whole city is full of big girls.
The mess of the New Year holiday began with Zhang Weiping's big mouth.
Zhang Weiping once again turned on the mouth gun mode and said in an interview with reporters:
"Crazy Racing"?
What a junk thing that is that.
I read it, the narrative is completely chaotic~
If such a movie can have a box office of 270 million yuan, then our "Golden Armor" will definitely exceed 300 million yuan.
When asked about the "Good People in the Three Gorges", "Wounded the City" and "Painted Skin" that were competing at the same time, Zhang Weiping also said arrogantly:
"Wreak City" will die miserably!
What is "The Good People in Three Gorges"? I haven't heard of it~
"Painted Skin"? Haha, not every director is called Zhang Yimou~
This guy is still as rampant as ever.
I am the best in the world!
Oh no, I and I are the best in the world!
Zhang Chen didn't say anything and let the bullet fly for a while.
But Chief Jia couldn't hold back his anger and jumped out and started to fight.
Chief Jia: "No matter how many movies are shot with gold as their name, they cannot save Chinese movies."
"The commercial films that are rampant today and their admiration for money have made Chinese films lose their minds. Therefore, we must insist on expressing this view during the New Year holiday, expressing our opinions, and paying attention to the real situation of Chinese films."
Media reports:
Jia Zhangke pointed out that good movies should focus on human difficulties, find solutions, and have a modern spirit of pursuing democracy and freedom. But now Chinese movies are full of entertainment and worship of money. Films with very large investments have very backward ideological standards and are still at the level of power worship.
Oh, Zhang Chen is so anxious to see it!
Chief Jia, it’s not so noisy!
I can’t even quarrel, so why should I get together for the New Year’s Eve?
Zhang Weiping is unhappy, but he dares to talk back?
Turning around and revealing in an interview: There is something wrong with the winner of "The Good People in the Three Gorges" in Venice. Mark Muller, chairman of the Venice Film Festival, is an investor in "The Good People in the Three Gorges".
This time, he stepped on Chief Jia's tail, claiming that this was malicious slander and that Zhang Weiping would be held accountable for legal responsibility.
Zhang Weiping: "Are you afraid of you?"
He patted his chest and said, "I will accompany you when you are in a lawsuit."
It's really a mess, and the chicken feathers fly around~
The general public likes to watch this most, not only because of good movies released, but also because of fun.
Such a lively scene is naturally indispensable.
A reporter interviewed Zhang Chen specifically, trying to cause the two to verbally fight. Zhang Chen shook his head: "I haven't watched "The Golden Armor in the City" yet, so I won't comment.
But I can evaluate Zhang Weiping, and the same sentence is still the case. This is Zhang Yimou's movie and it has nothing to do with him.
There is no need for him to jump up and down. Without Zhang Yimou, no one knows who he is.
You don’t admit that he is the man behind Zhang Yimou. If he has the ability, he will find someone to cooperate with him. Can anyone still pay attention to him? ”
Zhang Chen didn't think he really verbally, just suppressing Zhang Weiping's popularity.
If you don’t comment on “Golden Armor”, one is that as he said, he hasn’t seen the film yet, and the evaluation is biased.
The other is that he has a plan in his mind, and he needs to ask Zhang Yimou, which is not easy to offend too much.
But the media didn't know what Zhang Chen was thinking, and just felt that it was not satisfied~
Xingchen Entertainment and Zhang Chen remain consistent and do not make excessive remarks.
But this is just the surface, and there are a lot of stomping in secret.
For example, the name "Golden Breast" was broadcast by them~
It is very consistent with its characteristics, and with a little guidance, it will be popular on the entire network.
As for "The City of Damage", he didn't care at all and was not an opponent at all.
The scoundrel shakes the tree, overestimates one's own ability!
You can't win with one hand!
At 7 pm on December 14, "Golden Armor" held a grand premiere in a large studio with a capacity of more than 1,400 people in Beijing Film Studio.
The red carpet is opened, mainly with a bright red tone, with 4,000 pots of chrysanthemums placed on site, as well as exquisite and brilliant screens and palace lanterns.
The headmasters all look like palace maids, showing luxury, making the audience feel as if they were back to the ancient harem.
I have to say that Zhang Weiping is indeed a good person, and he is a bit of a fantasy when making gimmicks.
Last year's "Ten Faces" was turned into a platter concert by him, and this year it became a costume show.
The Spring Festival Gala should be invited to serve as the director, and it may be able to regain the audience in the south.
The host invited a lot of people: Guo Degang, Wu Zongxian, Cai Kangyong, Aya, Tao Jingying, He Jiong, Shen Xing, Wang Dong, Tu Jingwei, Zeng Baoyi...
More than actors.
The only starring actors are Liu Huohua and Zhou Jielun, the biggest brands Gong Huang and Zhou Runfa are absent, and director Zhang Yimou does not appear either.
I don’t know what I think. Anyone can absent from Zhang Yimou’s movies, but Zhang Yimou cannot.
But now they are absent.
It gives people the feeling of those stars' fan clubs, a large number of fans gather together to celebrate the stars' birthday, and then the stars themselves are not there.
A hot face is a cold butt!
Zhang Yimou's behavior is the same as that of a celebrity. He connects remotely with video and reveals his face~
What is this?
Consolation prize?
But no matter what, Zhang Yimou is Zhang Yimou~
The premiere starts at 7 o'clock, and it will be 0 o'clock on the next day, with a box office of 14 million in 5 hours.
It's a miracle!
Box office for the first weekend, 94 million~
It has not exceeded the three-day 100 million in "Racing", but it is also amazing enough!
Only three days later, the reputation suddenly turned sharply~
A lot of bad reviews!
Some are jokes:
What is the name "Golden Armor"? It's right~
I think it is more appropriate to call it 'The whole city is full of big girls'~
I would rather call it a "bloody caused by a pile of steamed buns"~
The one upstairs, is the blood that bleeds with nosebleeds?
The correct answer is upstairs!
Some are really bad reviews:
The plot is really exactly the same as "Thunderstorm", disappointment!
The breasts are so big that they can't take their attention away...
The style is very exaggerated, and I can't see what the movie has~
What impressed me the most was the golden light, and I was dizzy when I saw the whole film. Is it just for attendance that women’s clothing is too exposed?
I just remember that the scenery is beautiful and the waves are surging.
I'd better go back and watch the thunderstorm~
What I can't stand the most is the poster. At first glance, I thought I saw the Golden Saint~
I can't see any highlight, it's just selling celebrities~
After watching the family ethics drama with a costume film, I felt that "Hero" was underestimated, and "The Ambush" was not as bad as everyone said~
This is not the end, and then the media revealed more exciting information:
Emperor Gong did not attend the premiere and claimed that his mother was sick. He was photographed by Hong Kong media and went shopping in Hong Kong on the day of the premiere~
This is very interesting~
Then Zhou Runfa said that he did not attend the premiere because he received the producer's permission.
What are the main creators incompatible?
The audience felt the melon rolling towards them.
Chief Jia was not idle either, and took the opportunity to jump out and accused "Golden Armor" of occupying a large amount of film schedule and suspected of unfair competition.
When someone interviewed Zhang Chen, he asked his opinion on this matter, and Zhang Chen shrugged: "I have reminded Chief Jia a long time ago, but he doesn't listen!
Since you are going to compete with commercial blockbusters for the New Year's Eve, don't blame the theaters for not scheduling for you.
Other cinemas also have to have a meal. If you have one more time, you have to have one less time.
What is the attendance rate of "Golden Armor"? What is "The Good People in Three Gorges"?
Calculate the economic accounts. If you change to a theater, how do you arrange it? ”
"Then what do you think of "Golden Armor"?"
"I won't comment on "Golden Armor", and my competitor's evaluation is not consistent.
However, I know a little about why Gong Huang and Zhou Runfa did not attend the premiere. I heard that Gong Huang hates Zhang Weiping very much. There was one thing when signing the contract. During filming and promotion, she and Zhang Weiping must not meet, otherwise even if the crew breached the contract~
It is conceivable how bad Zhang Weiping is~
As for Zhou Runfa, it is also because of Zhang Weiping, but both of them are a little inconsistent with me, so I won’t comment too much here. ”
It doesn’t matter whether Zhang Chen says it or not, he just throws the bricks and attracts the jade.
Sure enough, insiders immediately revealed the filth between Zhou Runfa and Zhang Weiping, and then Zhang Weiping began to publicly accuse Zhou Runfa of being a big shot and not cooperating with the publicity...
It's really a bit like playing a big shot.
When he was filming "The Golden Armor", he signed a Hollywood contract.
What is a Hollywood contract?
It's all kinds of tricks.
During the filming period, he was required to stay in the BJ International Club, which was expensive, and he had seven rooms, including a lounge, director's discussion room, powder room, dining room, etc.
The crew was asked to equip him with a luxury RV just for him and his wife to use it.
The shooting time is strictly required, and the salary is calculated on time, and it starts from the time you leave the hotel.
Zhang Weiping has long been unhappy with him.
The so-called Hollywood standard, is it true that you do when filming in Hollywood?
A large RV worth 5,000 yuan a day is just for use in the toilet. Why, you are just special?
The crew is not without toilets. Everyone, including director Zhang Yimou, uses the same thing, but you can't use it?
There are also accommodation issues.
If you bite to death, you must live in an international club, that's on Chang'an Street.
It takes a lot of time to travel back and forth every day, and there is no time for Chang'an Street to avoid traffic jams.
The crew persuaded him to arrange the hotel closer to the crew, and the conditions were very good, but he just disagreed.
What is this not a show of the rules?
Zhang Weiping had long been disgusted with it. This time he broke out and pointed at Zhou Run and cursed, saying that there was something wrong with his character.
Zhou Runfa felt very aggrieved:
I have been filming a drama for decades, and my character is obvious to all.
If you can get along well with others, can’t you?
In addition, my conditions are written in the contract.
If you don't agree, just don't sign it.
After signing, I'm a big shot again?
In fact, the conflict between the two is more than that.
Zhou Jielun was invited by Zhang Weiping because of his high popularity, just like the later "Three Guns" invited Xiao Shenyang, which was aimed at the other party's strong popularity.
Zhou Jielun's joining has snatched a large number of scenes that originally belonged to Zhou Runfa. Zhou Runfa was unhappy and agreed that I was the male star, and now I will kill my scenes?
Fierce conflict broke out between the two sides, and Zhou even prepared to stop the show.
Later, Lao Touzi came forward to coordinate and modify Zhou Runfa's scenes, and this matter was considered to be pressed.
Starting from the second week, Xingchen Entertainment began to promote negative remarks and promotions on "Golden Armor".
This is their promotional strategy set before.
A blockbuster like "Golden Armor" is useless for pure blackness, and it must be marketed based on its reputation.
Low level ~
Erotic ~
Zhou Runfa and Zhang Weiping's dog bites the dog~
Zhang Weiping was scolded enough, and Zhou Runfa was almost the same.
Zhang Chen had no good feelings for Zhou Runfa and publicly shouted: "The typical one looks down on the mainland and wants to make money from the mainland. He wants both ~
After returning from Hollywood, do you think you are an international star?
Do you have the ability to sell ports internationally?
Don’t tell me about the box office appeal. Will his role be worse than Director Chen’s box office?
The only selling point of Zhang Yimou's movie is Zhang Yimou~”
I didn't save any face at all, I just scolded me like this, it's not that I've cursed me before~
I hate this kind of pretender the most. I donate it all after I die~
Haha~
You can not donate, but you can't treat us as fools~
He had such a deep prejudice against Zhou because of one thing:
In the original time and space, Wu Baige filmed "Red Cliff", and Zhou Yu's choice was also the first choice.
Then I came to negotiate with my sister-in-law Chen Huilian. Yes, it was still the same Hollywood contract, which was similar to "Golden Armor", and it was dozens of pages thick.
Various requirements:
When will the work start and when will the work be completed, work cannot exceed four hours a day, and the pay must be settled in one go~
This arrogant and domineering level is even better than the young and handsome guys in later generations.
Wu Baige was speechless.
He thought everyone was a brother who shared the hardships, but did you come here for me?
Both of them became famous because of "The True Heroes".
Moreover, when he was in Hollywood, Director Wu also introduced resources to Fa Ge, otherwise where would his first movie "Standard Killer" come from.
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Although it was a box office defeat, it had nothing to do with Director Wu.
Everyone has shared hardships and hardships, and I have helped you. Now I ask you to act. You don’t talk about love at all, just talk about money. Is that okay?
So Zhang Chen doesn’t like this person, and he can do this to Wu Baige. How dare he say he is affectionate and righteous?
Star Entertainment is focusing on the negative marketing of "Golden Armor". Zhang Weiping and Zhou Runfa are not doing well yet, and Chief Jia can't sit still.
"The Good People in Three Gorges" is a one-day schedule. This is still the only competition in "Golden Armor". "Painted Skin" and "Wreak City" will also be launched in two days. How can there be a way out?
Chief Jia broke his defense and began to promote his efforts.
"Warm and touching, full of charm."
These are some media reporters and film critics who have watched "The Good People in the Three Gorges" to "The Good People in the Three Gorges".
Lin Peili, a well-known cultural critic in Hong Kong, praised "The Good People in the Three Gorges" as "symbolizing the end of the old era of Chinese films and the birth of a new order."
Lin Peili also criticized Zhang Yimou, Chen Kaige and others for "forgot the relationship between creation and life, as well as the moral conscience and social responsibility of artistic workers."
Gu Xiaoming, a professor in the History Department of Fudan University, presented the film review "The Unknown Fighting Hero" to Chief Jia to show his support.
"Faced with the increasingly gorgeous and mediocre Chinese films, we must have the courage to resist and have the courage to say no!"
Chief Jia really tried all his strength, but it was useless.
The screening of "The Good People in Three Gorges" continues to decline, and no one has paid attention to this film at all.
Some people have reflected why this year's blockbusters are all costume films, and they are costume films that cater to Western flavors.
Amou responded: Today's domestic commercial blockbusters will inevitably not be able to recover their costs by relying so they have to cater to the foreign market. For China, the foreign market only recognizes costume action movies.
Then it exploded online - "The Ambush on Ten", "The Promise" and "Night Banquet" have almost ruined the Chinese costume films. Can you stop shooting costume films?
Then someone asked why Zhang Chen didn't shoot, so he tinkered with science fiction films~
Some people refute that Zhang Chen’s "Painted Skin" this year is strictly speaking, a costume film.
Then some people said that all four major domestic directors have been playing in costume films. Will Zhang Chen follow suit?
I think it will be defeated!
Hope not to lose!
I never want to watch costume movies anymore, who can control this chaos~
When building a building to hundreds of floors, Zhang Chen suddenly appeared and replied with his real name.
"I won't beat!
"Painted Skin" is a visual feast we carefully prepared.
We don’t pile up big stars, we only use the most suitable actors.
The team behind the scenes is the best. The art director is Zhang Shuping, the martial arts director is Yuan Heping, and even the theme song is the popular "Painting Heart" in "Super Girl".
Special effects production is the Xiantao Digital and China Film Digital Center in Hong Kong, which is already the top special effects production company in China.
In order to ensure that the special effects are outstanding enough, more than half of the cost of 90 million is used for special effects production..."
This returns to a very old topic:
How to tout a movie?
The routine is fixed.
The first thing to be blamed is the actors, how good the acting skills are, how noble the arts are, what they have paid for this drama?
Or scandals, love affair due to drama or fall in love with someone else~
If you can't blow this, just blow it behind the scenes.
Costume, props, art, soundtrack, how awesome, how much money it cost, what awesome works have you produced~
If you haven't, just brag about hard work, work hard, work hard...
Anyway, you just want to do your best to occupy the page. As long as you want to brag, you can always find a way.
It's also awkward to blow~
Black and red are also red~
If there is a topic, even if it is full of curses, it is better than no one cares about it!
In terms of marketing, Xingchen Entertainment has made progress together.
First of all, netizens of "Painted Skin" went online and attracted a lot of fans.
The "Painted Skin" game was developed in collaboration with Star Entertainment and Perfect Games. The two companies have had successful cases before "Wulin Wai Chuan".
In addition, it is the cooperation of Super Girl.
This was the condition for sending songs.
"Super Girl" has spoken out one after another, calling on fans to support "Painted Skin".
Mango TV also followed immediately.
They were also counting on Zhang Chen to continue to send songs.
Although hope is slim, it is always right to get along well with each other.
Seeing that "Painted Skin" suddenly exerted force, Yu Dong became anxious.
He suddenly regretted that he should not compete for the New Year holiday.
"Golden Armor" and "Painted Skin" are both too strong.
He only hopes to maintain the situation of the three kingdoms' hegemony.
But judging from the current situation, "Wreak City" seems to be falling behind.
...
On the 21st, the premiere of "Painted Skin"!
On the stage, Fan Xiaopang, Zhou Gongzi, Huang Xiaoming, Zhang Jin, and Yang Xiaomi lined up~
The flash lights in the audience kept flashing, and Yang Xiaomi felt that she was radiant today.
After all, it's the second female lead~
Well, she thinks Fan Xiaopang and Mr. Zhou are tied for the heroine~
So, she is the second female lead.
Ah Q's spiritual victory method!
Everyone was interviewed:
"The Golden Armor says that he can break 300 million, so our Painted Skin is at least 300 million~"
"The goal is simple, become the annual box office champion~"
As for the premiere, it's just a firecracker~
Grab the page!
Because "The City of Damage" also premiered today~
No matter there, the cards on "Painted Skin" are enough.
Many big names in China have come.
When playing the main film, there are two names in the producer column: Han Sanping and Zhang Chen.
The role of the general producer is to tell everyone who is responsible for this drama.
Although China Film Group's investment share is not as good as that of Xingchen Entertainment, Han Sanping is a big shot, so his name should be at the forefront.
In the past two days, not only Zhang Chen has been trying to suppress "Golden Armor", but Zhang Weiping has also tried to suppress "Painted Skin". Everyone knows that once the other party is in power, he will inevitably be affected.
With Zhang Weiping's personality, he has repeatedly slandered "Painted Skin" in front of the media in the past two days.
"Painted Skin" was described by him as the second in "The Promise".
Several actors were also demoted by him to nothing.
But it still couldn't stop the audience's enthusiasm.
The four words "produced by Zhang Chen" are now a curse.
After "Racing", the situation of breaking 100 million in the first week has appeared again.
The media is excited ~
Zhang Chen is excited ~
Han Sanping was also excited~
It is worthwhile to China Film’s unprecedented support for "Painted Skin".
Among the three blockbusters during the New Year holiday, the only one invested in China Film is "Painted Skin".
"Wreak City" is a Hong Kong film with pure blood Hong Kong capital.
"Golden Armor" is a new picture project. Zhang Weiping has always liked to eat alone. Zhang Yimou's film project never allows other film and television companies to participate, and only those outsiders can participate.
After the news that exceeded 100 million in three days appeared, good reputation appeared together.
Zhang Chen's version of "Painted Skin" is very different from the original version.
Money is not spent in vain.
The martial arts are all redesigned by Yuan Baye, and the fighting movements are more intense and explosive.
Special effects are also excellent.
You get what you pay for.
More than half of the funds are used for special effects, and the white fox's shape and the bird spirit's shape are both extremely beautiful.
Fan Xiaopang is naturally charming, and the vixen she plays is called "the most beautiful vixen in history."
At this time, Zhang Weiping and Yu Dong suddenly formed a temporary alliance because both of them were greatly squeezed.
Before "Painted Skin" was released, the screening of "Golden Armor" reached 70%. After "Painted Skin" was released, the screening of "Painted Skin" directly accounted for 50%, and the remaining "Golden Armor" and "Wreak City" divided the remaining half equally.
This is just an ordinary theater.
The cinemas related to China Film Academy are as high as 65%, while the cinemas are even more excessive, up to 80%.
This shows the benefits of having theaters.
Jiahe Cinemas is owned by Jiahe. He wants to arrange as much as he wants. Even if he arranges "Painted Skin" all in one day, no one can say anything.
Otherwise, Zhang Weiping would be anxious, how could he not be anxious?
The screening dropped by half at once, and the box office was the most intuitive.
In the first few days of the second week, more than 10 million were earned every day. The box office of "Golden Brothers" reached 150 million, but as soon as "Painted Skin" was released on Friday, the box office remained unchanged.
All that is lost is money, can he not scold his mother?
(This chapter ends)