Chapter 913 Stands Out
Mercedes Benz showed its courage.
In fact, as Levi guessed, "running backs and cars", there is a subtle connection between the two, and many car brands are targeting Levi.
Among them, there are many top competitors in the industry-
BMW. Audi. modern. Kia. Toyota. Chevrolet. Ford.
Blah on and on.
And, after the Super Bowl, Jeep and Land Rover also contacted Donald.
The competition is fierce, far beyond imagination.
Obviously, these car brands have realized the direct connection between the sport of football and engines, speed, and power, and running backs are the most representative. In the past, they did not pay attention to running backs at all. That was because of the league’s Running backs were not friendly, but now, that has quietly changed.
Levi, a unique existence. Apart from anything else, it is enough to make people jealous just to see how much revenue Nike has made from selling jerseys, sneakers and hats in the past two seasons.
As a result, overtly or covertly, these large companies all had their eyes firmly fixed on Levi.
The power of choice is completely in Levi's hands.
Donald had detailed and in-depth conversations with each company, from brand image and positioning, to cooperation methods, and contract terms. It was not just a simple "whoever pays the highest price gets it", Donald hoped that Levi's brand The image can complement each endorsed product, resulting in a win-win situation.
To be honest, the price of the Mercedes-Benz contract was not the highest, and the negotiation attitude was not the most positive, but their sincerity impressed Donald. The entire concept, positioning, and image were presented in an all-round way. A blueprint, and fully reflect the value in the terms of the contract.
Donald believes that cooperation with Mercedes-Benz can become an important link in further enhancing the value of Levi's brand.
In the end, Mercedes-Benz stood out among the fierce competition. Their ambitions and Donald's ambitions were about to work closely together.
Throughout the entire layout, Donald has unswervingly continued his attitude and selected valuable partners from countless sponsorship and endorsement invitations.
This is a treatment that neither David Beckham nor Tom Brady could enjoy back then.
It was a distant era. Neither agents nor brands had any idea of how to use professional players to build a brand image and increase market value; at the same time, they had no idea how to expand into a new field like football and rugby. There is no specific concept of the commercial market.
Everything, crossing the river by feeling the stones.
Now, Donald finally has the chance to make history and usher in a new era.
Godiva Chocolate, this is the first time in their history that they have invited professional players as spokespersons, and it was an unfamiliar field of football from the beginning.
With a contract of US$10 million a year and a two-year temporary contract, it can be seen that they are sincerely prepared to test the waters and see the effect. Although the term is not long, the attitude is very correct.
Barilla, a pasta brand with more than a century of history and currently the highest-selling brand in the world, has also set its sights on Levi.
After the American League Finals, they contacted Edgar and started negotiations, finally offering Levi a three-year contract worth eight million dollars per year.
Like Barkley, food brands are also targeting Levi. After all, there are many rugby players with big appetites; but it is completely different from Barkley. It is neither fast food nor disposable items. Not only is it not, but it also has A brand with an excellent traditional image has completely different positioning.
Of course, this is still not all.
The Ritz-Carlton Hotel, this high-end hotel and resort series, has been cooperating with golf and tennis on a global scale. This is their first attempt to open up the rugby market and invite Levi to be the promoter. Spokespersons, I have to say that they need some courage. Five million dollars per year, three-year contract.
It can be seen from the side that the Ritz-Carlton Hotel is a little cautious; but cautious, they still negotiate and show a positive attitude.
This is also the most satisfying part for Donald. He needs to build Levi's brand image, which cannot be achieved by relying solely on his own planning; he needs the cooperation of the brand side to complete the work together and achieve a win-win situation in the end.
JPMorgan Chase Private Bank, they are already world-famous and do not need to increase their popularity, but they still need to improve their image in the professional field. This time they are targeting Levi, with an annual investment of US$2.5 million. Digital hopes to sign a three-year cooperation contract with Levi.
"...To be honest, I am not satisfied with the contract number, and the matter is still under negotiation."
Donald told the truth.
“Their calculations are very shrewd. If you sign the contract, they are willing to provide you with VIP services and reduce the commission ratio. But essentially, they want you to put your assets in JPMorgan Chase.”
Donald pursed his lips and did not hide his dissatisfaction -
However, this is not surprising, dealing with the elites on Wall Street is like this, a group of vultures.
However, Donald is still considering JPMorgan Chase. The key point is to cooperate with such a top private bank. It is indeed an elite upgrade for Levi's brand image, which is completely related to blue-collar, muscular and physical work. , the image of disposable products has been cut off.
This is very important and will also play a key role when Levi and the Kansas City Chiefs negotiate a contract extension in the future.
So, in the final analysis, it is a game and a pull.
Complaints are complaints, Donald raised his eyes and looked at Levi, "But now I have an idea."
Levi looked over and said that he was listening attentively.
Donald, "We can ask J.P. Morgan to invest a certain amount of money into your charitable fund on a regular basis every year. This is in addition to your contract fees, let's say one million dollars. No matter. Is it the Levi Fund or the Anne Gallas Fund? Anyway, they must invest one million US dollars.”
“This money is not paid to you, but to help JPMorgan Chase’s charity and image. ; But at the same time, it can also help your charity fund have a stronger influence. Regardless of the value of the endorsement contract, it is an extra point for both parties’ image. I don’t think they will refuse.”
Levi tilted his head, "Wow, I never knew that things could unfold like this. So, I haven't held a charity party to raise funds, and I don't need to auction 'Levi Date Tickets' to easily raise funds." One million dollars?”
“I think this is a good idea”
Donald was not surprised, “If Wall Street is willing, they have countless ways to make things happen. To be simple or complex, the bad guys are just a numbers game.”
“However.”
“To be honest, I was really shocked when J.P. Morgan came to the door because they didn’t. They need spokespersons, and even if they really need them, they won't be football players."
In the past season, Levi has been killing everyone on the field; while Donald has been working hard off the field, and now he finally has the opportunity. Come harvest season.
"However, this is still not the most surprising."
Li Wei raised his eyebrows slightly, "Is there anything more surprising?"
(End of this chapter)