Chapter 914 Brand Ambassador
NetJet. Mercedes Benz. Ritz-Carlton. JPMorgan Chase.
Including Godiva and Barilla.
Every brand is an accident, big or small. From all aspects, they are far away from football and running backs; but they all target Levi, and Show enough sincerity to wave the check vigorously, eager to win Levi's favor.
However, the accident is not that unexpected.
After all, Donald has been operating and promoting, through media reports, through public opinion guidance, through social network account management, etc., starting from the NCAA signing period, carefully selecting cooperative brands, step by step Create Levi's brand image.
Now is the harvest season.
It looks unexpected on the surface, but there is a context behind it all.
There is a reason why these brands chose this time to enter the NFL and chose Levi as their entry point.
Donald believes that the historical moment of regular season MVP plays an important role, and it is not in vain that he promoted the traffic frenzy on social networks sweeping the world.
In other words, everything is under control.
With one exception, something even Donald didn't see coming, things briefly went off the rails -
A good thing.
“Louis Vuitton (LV)?” Levi was stunned.
Donald nodded slightly, this was the real surprise, "They want to sign a global endorsement contract with you."
Levi blinked, "Why?"
A rare smile appeared in Donald's eyes, "Because you are Levi."
Levi laughed dumbly, "Yes, indeed, I just confirmed the driver's license and the name is correct. But..."
Taking a deep breath, Levi looked at Donald.
“I mean, why would Louis Vuitton get into sports? I can’t understand their collaboration with any professional players, not just football.”
"Of course, there is no shortage of professional players with fashion sense, but the point is that our daily life is sportswear. Whether it is a game or training, they are all training clothes. No one will dress up and come to training, and then end up wearing it. Dress up again after training.”
“Oh, sorry, please forgive me. It’s possible that every time you appear in the Super Bowl, it will be the center of attention, but it’s only once a year, right?”
"Even LeBron James doesn't dress up and go to the court every day, right? Wait, or does he?"
LeBron James:? ? ? Levi, I didn’t offend you!
Donald heard the complaint in Levi's words, but he did not react, "He won't. But David Beckham will."
Levi, "Oh, him. ”
Beckham:? ? ? Hey, what's your tone?
Levi, "But the point is, even for Beckham, no fashion brand has signed an endorsement contract with him, right? At least not when he was a professional player."
"So, they What to expect? ”
“Do I go to the training ground every day wearing Louis Vuitton clothes, carrying a Louis Vuitton suitcase, and carrying a bunch of big gold chains? ”
After finishing speaking, he thought about the scene in his mind. Levi himself couldn't hold back and burst out laughing.
It’s hilarious.
"Hahaha, that will be very exciting. I am very much looking forward to Coach Reid's expression when he sees this scene, just like when Sir Alex Ferguson saw Beckham making his debut surrounded by paparazzi."
Beckham: Ah hey!
"It will be a show, not a fashion show. I don't know what show it is, but it will definitely be exciting, haha."
Levi himself was very happy.
Donald's face was full of seriousness, "Levi..." But after calling out, he couldn't control himself and raised the corners of his mouth. No matter what, Donald must admit that Louis Vuitton's olive branch is indeed... very unexpected and shocking.
In fact, among professional players, there are indeed many players with well-recognized fashion tastes, but as Levi said, they wear training uniforms and competition uniforms every day, let alone Rugby players must still wear equipment, so fashion brands have never looked for professional players to endorse them.
Of course, there are exceptions——
In 2007, Armani invited the Beckhams to endorse their underwear series, which caused a hot topic around the world.
In 2012, at the end of Beckham's career, H&M invited him to serve as underwear designer and spokesperson, as well as some casual series.
There are many specific cases, but it can be seen from here that fashion brands themselves also realize that inviting professional players to serve as clothing spokespersons is a very stupid move.
Underwear, bags, jewelry, etc., there is no problem, even understandable; but if it is clothing, there is really no need to waste energy, it is better to choose some special occasions, such as award ceremonies, Super Bowl, charity dinners Wait, just sponsor an evening dress alone.
It is precisely because of this that Donald was particularly shocked -
It was more than an accident.
When Donald saw the Louis Vuitton endorsement proposal, the first thought that came to the senior sports agent's mind was confusion.
“Made a mistake?”
Otherwise, Louis Vuitton hopes that Levi will endorse the luggage series or underwear/perfume series. Although it is an accident, it is not impossible.
After talking with curiosity, Donald was completely stunned:
Louis Vuitton invites Levi to serve as brand ambassador.
What does it mean?
To put it simply, it includes all products under the brand, including bags, perfumes, underwear, and fashion, and is the global image ambassador.
A complete surprise.
So, when he heard Levi's teasing and complaining, Donald himself couldn't control it after all, and there was a helpless smile in his eyes.
It wasn't until the laughter subsided that Donald said, "So, you don't like it?"
Levi was stunned.
Donald continued, "I mean, if you don't like it, we can refuse. The initiative is in your hands."
After a brief shock and shock, Levi thought seriously After thinking about it, he gradually became excited.
“No, why should we say no? That’s Louis Vuitton. I can already imagine the shocked faces of the entire league. Who could have imagined that a running back would be so handsome wearing a crisp suit? Where’s the debut? ”
"And Louis Vuitton is willing to look for me to endorse, why should I push out the check that is delivered to my door? Donald, I am not that noble."
The small teasing made Donald smile again, but he Knowing that Levi's words were not finished, "But?"
Levi nodded slightly and continued following Donald's words, "There is no but. There is no turning point. I'm just curious, how did they do it?" What?"
"I guess they should have a proposal telling you why they chose me as their spokesperson and a preliminary idea of their imagination for the advertisement."
"This is what I feel. The interest part; similarly, this is also the reason why they persuaded you, right?”
“Among so many choices and so many invitations, you chose Louis Vuitton. I believe there is a reason behind it. Either the money given is enough, or the plan given is good enough, there is always a reason. What I want to know is also the reason."
Donald nodded gently and did not hide his appreciation. This is it. His favorite part about Levi:
Calm, sincere, and smart enough to always remain calm in the face of opportunities and temptations.
Obviously, Louis Vuitton also saw this trait in Levi.
"Your charm." said Donald.
(End of this chapter)