Chapter 916 A big hit
“Levi appeared in Los Angeles to shoot the latest endorsement advertisement for NetJet.”
“Levi went to Rio de Janeiro to join the stars and shoot the latest advertisement for Nike. Advertisement. "
"Pepsi superstars gathered in Egypt to shoot a new commercial, and Levi and Barkley, two NFL players, will play key roles."
"Levi arrived in Stockholm. Mercedes-Benz shoots 007 blockbuster. "
"Levi appeared on the streets of New York to shoot JPMorgan Chase's latest advertising blockbuster. The streets were blocked and traffic was paralyzed for a time."
" Levi is about to appear on the cover of 'Time' magazine and become the new face of the NFL."
"Breaking news! Levi's first personal series of fashion shoots for 'GQ' magazine!"
Hot Spots. , hot spots, all hot spots -
During the offseason, Levi frequently appeared in the headlines of major media with an average of one hot search every three days, continuing to set off an Internet frenzy.
Endorsement. Magazine. Activity. interview.
The schedule is packed. I was in Europe in the morning and already on the plane to South America in the afternoon. One second I just got news that Levi was in Alaska, and the next second I saw it on my social network timeline. When Levi is on the streets of Rome, his strength explains the mystery of clones all over the world.
And that’s still not all.
“Levi + Louis Vuitton = a historic collaboration that breaks the rules.”
A heavy bomb fell gently, plunging the whole world into chaos——
< br>News from "Fashion".
Here, we need to talk about "Fashion". This is the magazine with the highest sales volume in the world and an unshakable authoritative position in the industry. It is divided into versions around the world, among which the American version is the best, and the French and Italian versions are also in the industry. The leader is undoubtedly the pinnacle of the fashion industry.
The movie "The Devil Wears Prada" is adapted from the personal experience of the former editor-in-chief assistant of "Vogue" magazine.
Anyone - literally anyone - is proud to be on the American edition of Vogue. It doesn't even have to be the cover, even the inside pages are just as important.
The influence of this magazine is unparalleled and is of great significance to fashion, culture and trends.
So far, magazines have always maintained a good tradition of using women as the cover, and only a rare man can appear on the cover -
But they must be paired with a woman.
As of 2019, a total of eight men have appeared on the cover of the American version of "Vogue", and without exception, they are all paired with a woman.
Among them, LeBron James made history when he appeared on the cover of the magazine in the April 2008 issue, partnering with the legendary supermodel Gisele Bundchen.
That was the first and only time a male professional player appeared on the cover of "Vogue" magazine.
Until the April 2019 issue, history was finally rewritten.
On the cover of the American edition of "Vogue", not only does a man appear again, but he is the second male professional player ever, and the real big deal this time is:
This time alone cover.
Witness history.
Levi became the first man in history to appear alone on the cover of the American edition of "Vogue", attracting global attention with a devastating gesture.
What's more, this cover also brings another big news, that is, Louis Vuitton signed Levi as its global brand ambassador. When a heavy bomb meets a heavy bomb, the effect is far more than just one plus one being greater than two, but it explodes ten times or a hundred times, leaving everyone stunned.
At this moment, people join hands to witness the collision of sports and entertainment, the cooperation between fashion and sports, and the emergence of Levi that completely disrupts what people are familiar with. Everything witnessed Levi truly breaking barriers and breaking out of the circle, reaching the top of the world.
Prior to this, Levi has created countless history, including the feat of regular season MVP, but surprise is still a surprise. This is still Levi's professional field. The bustling admiration and impact all revolve around "genius". This is what McVay said after the Super Bowl.
Strictly speaking, it is not considered a super class.
But things are different now. Levi, acting as an intruder, has turned all the rules of fashion, trends, entertainment and other cultural fields upside down with an understatement. He is outside his own professional field. , fully invaded the world of the general public, and brought rugby into people's horizons.
The most amazing thing is that when people see Levi wearing a Louis Vuitton suit and posing handsomely on the cover of a fashion magazine -
it doesn't seem out of place at all.
Not only does it not work, but it is also refreshing. The youthful and attractive image of Li Wei in his private server usually comes to mind, and his heart begins to surge.
Everything is natural, and at the same time it shows another side of Levi’s charm outside the sports arena.
Amazing.
Overnight, Li Weicheng became the dream lover of countless women. Football's support rate soared, and ESPN couldn't help but exclaim.
"The Beckham Effect Reappears".
At that time, Beckham's handsome image was overwhelming, and countless players and coaches scorned it. No one liked the vase; however, the reality was different. Beckham's existence attracted a large number of female fans. With the emergence of football, the popularity of football has skyrocketed.
Thanks to this, sponsors and sponsors have turned their attention to the football league. The injection of these funds has ushered in a period of comprehensive and vigorous development of the professional football league.
Of course, the reason behind it is definitely more than that simple, but it is undeniable that Beckham brings attention and popularity, which indeed promotes the development of sports.
Now, ESPN exclaimed, the familiar scene seems to be happening again.
First Asian fans, then female fans, Levi’s existence is opening up the situation step by step. Originally, people thought that the foundation of rugby in the North American market was deep and wide enough. No matter how hard Goodell worked, it would be difficult to open up a new one. field; but now, Levi has brought new hope.
Everything is like a lie. A layman, a rookie, stumbles into the world of rugby and blows a breath of fresh air.
Maybe Levi can really bring about new changes, and only Levi can do it.
And, this big deal is just the beginning.
The cover of "Fashion" magazine has just appeared, and people are still digesting this shock. Louis Vuitton and Nike jointly announced:
The two brands are about to cooperate and launch a joint brand around Levi Designed, this “Levi Collection” will be sold online at both Louis Vuitton and Nike.
Boom, boom, boom, boom!
Stupefied, dumbfounded.
What are they witnessing?
Two top giants in the industry have actually joined forces to launch a special "Levi series". What kind of treatment is this, and what kind of situation is it?
Who can explain how this happened?
Shocked, one wave after another.
Originally, some people were wondering, if Levi signed a contract to endorse Louis Vuitton, what would Nike do?
Before the question came out, the giants had already given the answer:
Win-win cooperation.
But I don’t know what role Donald, Levi’s agent, played behind the scenes. After all, it was definitely not an easy thing to convince two industry giants to shake hands and cooperate, but Donald did it.
Then, the scene unfolded before my eyes, and it happened like this. There is no doubt that this is one of the most important events in 2019.
(End of this chapter)