Chapter 915 Fashion Trend
Charm.
A quality that is invisible but intangible but really exists.
A simple example, JJ Watt and Aaron Donald, both are top players, both have won the league's Defensive Player of the Year award, and both are good boys on and off the court. But why is Watt more popular with sponsors?
The answer is charm.
Intangible assets such as behavior, style of life, public image, etc., from star players to top superstars rely on personal charisma.
Louis Vuitton saw this unique charm in Levi.
Whether it is a leader who embodies the team's spiritual strength on the field, a hero who shoulders social responsibilities off the field, or a person who shows neither humility nor arrogance in the face of doubts and provocations, it is all-round and eye-catching.
“...They want Louis Vuitton to be part of your image.”
“Of course, they know the daily habits of professional football players, and they are not prepared to be like David Baker. Ham requires you to dress up and go to the training ground every day. Such a high-profile gesture is too deliberate.”
"They are looking forward to two things."
"First, they will design a series of professional training equipment bags, the 'Levi Series', specifically for you. They hope that you can use these equipment bags to train and compete. . ”
“Second, when you appear in a formal occasion, wear Louis Vuitton clothing, of course, mainly suits, they will tailor it for you.”
"In addition, they will complete a series of daily clothing matching for you through a professional personal stylist and fill your wardrobe. When you go out daily, you can choose Louis Vuitton clothes, but you can also There are no hard and fast rules when it comes to choosing your own clothes.”
“Their ultimate goal is to let Louis Vuitton integrate into your personal life quietly, avoid a deliberate advertising campaign as much as possible, and become you. The brand image and part of your life.”
Ambition is beginning to show-
It is worthy of being a top luxury brand, and the entire blueprint is slowly unfolding.
Obviously, Louis Vuitton is also well prepared.
Since they have decided to be the first to break the rules, they should firmly seize the opportunity and become the pioneers of the entire industry.
Situations like this often have two results.
Either make a big explosion, create a precedent for the entire industry, and lead the trend.
Or make a big deal of it, throw yourself into the street completely, and become a laughing stock.
There are no in-between values.
Louis Vuitton is not prepared to be the latter.
Levi was slightly surprised, "It seems that they have been planning for a long time."
Donald, "Think about it seriously, it's time."
"You should know , Armani has always had a fine tradition of sponsoring the Italian men's football team. Every year at the World Cup, Italy is called the male model team by netizens, which has a profound impact on the brand image; coupled with the combination of Beckham and fashion in recent years, they We all see it, and we have been eager to break the shackles.”
“Now, the opportunity has come, I can only say that Louis Vuitton is a little bit ahead.”
Levi. He raised his chin slightly, with a hint of amusement in his eyes, "So, when you said you hoped to create a superstar based on Beckham as a benchmark, was it not a joke?"
Donald, "I don't Good at making jokes.”
"Ha." Levi was directly amused, "So you want me to sign the contract?"
Donald, "As you just said, we have no need to refuse."
"And , Louis Vuitton is very sincere and makes a very convincing offer of eight million US dollars per year for a five-year contract.”
Wow.
Amazing sound.
Involuntarily, Levi thought of the classic line from "The Godfather", "I will give him an offer he can't refuse." Louis Vuitton was determined to win.
But Levi was even more curious, "How did you answer?" Donald said calmly, "Ten million dollars a year."
The so-called negotiation and bargaining are inevitable.
Donald immediately saw through Louis Vuitton's strategy. They offered an unbelievable condition from the beginning, and firmly took the initiative amid shock and astonishment. This was different from the sudden and shocking shout out at the auction. The same strategy of scaring away competitors with a fixed price shows determination and courage.
Donald has gone through ups and downs and is not so easy to fall into traps.
So, Donald fought back.
However, Donald still underestimated Louis Vuitton's belief.
Donald looked at Levi and continued to throw heavy weights without pausing.
"They agreed. It was very simple."
Li Wei:...
For a moment, Li Wei had already reacted and his smile rose.
"It seems that they are waiting there, cutting through the mess with a decisive attitude and cutting off the differences in negotiations as quickly and decisively as possible."
"So, do you regret it? ? Didn't just shout a higher number?"
Donald shook his head, "This is hindsight."
Regret to regret, Donald remained sober and was not blinded by greed.
"They had a comprehensive plan from the beginning and had calculated everything early. My reaction did not break their expectations, and they had the upper hand this round."
Li Wei laughed dumbly, "You sound like we have suffered a loss. If we sign this contract, it will be worth 50 million US dollars, and it will be the first professional player to cooperate with a fashion brand, right?"
Donald Remaining calm and humble is the character of an agent.
Donald did not respond, but looked at Levi, "So, are you ready to sign?"
Levi spread his hands, "Hey, do you think I will refuse a five? A check for tens of millions of dollars? A vacation, what a vacation, I love working.”
…
The offseason has begun.
However, the Alliance remains busy.
On the one hand, we pay close attention to the free market. A number of top players waiting to renew their contracts are eye-catching. Neither they nor the team managers have time to rest. They have entered contract renewal negotiations one after another, and the market trend is aroused.
More than one professional commentator "within the league" said that this may be the liveliest and busiest offseason in five years, because many heavyweight players are facing a fork in the road to renew their contracts, and team managers and players will Extraordinarily busy -
Now is the time for agents to show off their skills.
On the one hand, pay close attention to the rookie players, Goff and Wentz in 2016, Levi and Mahomes in 2017, and the five first-round quarterbacks in 2018. In the past three years, the rookie players have The role played by the league continues to increase, and the wave of young people has never been clearer.
Coupled with the existence of a hard salary cap, the trouble of negotiating contract renewals with veterans will not occur to rookies. This year's Los Angeles Rams and Kansas Chiefs are a stark contrast.
One spent a lot of money to sign a bunch of mercenaries but was swept in the Super Bowl, while the other used courage and courage to train new players to complete the feat of defending the championship.
The answer, as clear as it is, is right in front of us——
More and more teams believe that the rookie bonus period is no longer a publicity stunt, and they should make full use of their rookie contracts to build Team, this is the right way to start the Super Bowl.
Countless eyes gathered towards the rookies like wolves and tigers.
Although he is a favorite in the draft every year, this year seems to be even better.
In the midst of this uproar of news, Levi emerged once again, easily stealing all the attention inside and outside the alliance.
(End of chapter)