Chapter 95 94. Marketing Promotion (610)
Because of White’s relationship, Du Chuan’s lucky clothing was directly put on the shelves within a few days of being shipped to Wal-Mart, and was equipped with a special shopping guide.
The moment Wade got the news, he also started taking action. Du Chuan specifically told him about this matter. After Mr. White learned about the situation, he directly gave him full authority to handle the matter.
Funds were also specially allocated to him, and Wade also knew that this matter was very important to him. This was the time for Du Chuan to see his ability.
Mr. White even specially told him that he must do it well without any mistakes.
Fortunately, Wade has been with White for a long time and has made some connections. He also knows many people in the news media industry.
So within a few days, relevant news and publicity was launched in some newspapers.
This has indeed brought some sales to Lucky Clothing, but this is far from enough.
Wade clearly remembered the marketing plan arranged by Du Chuan, so he went directly to Bolik and told some of Du Chuan's arrangements.
"These are Mr. Du Chuan's arrangements. I hope Mr. Bolick can cooperate with us." Wade said.
He knew that the relationship between Burlick and Mr. White was particularly good, and he also vaguely knew that the two companies seemed to have a common major shareholder.
But no matter how much he said, he didn't know. Every time White wanted to discuss things in detail with Burlick, he would push him away.
Blick heard that it was Du Chuan's order and agreed without any nonsense, "If you need anything else from me, please tell me directly and I will make arrangements."
Wade Listening to Brick's words, some of the guesses became clearer in his mind, but he said: "No more for now. If Mr. Du Chuan has any new instructions, I will tell you."
"Okay. "Does Mr. Du Chuan, the winner of the lottery, have any arrangements?" said Bolick.
Wade shook his head and said: "No, you can arrange everything."
Although Wade can designate a person, after all, this award is given to Du Chuan, and it is impossible for Du Chuan to take it back. , but Wade is not going to take advantage of this. If Du Chuan or Mr. White finds out about this, his career will be completely over.
"Okay, I will arrange it as soon as possible, and I will also let some media publicize it." Bolick said.
He did what he said and went to the gaming company that day to discuss the matter with the boss there.
This kind of thing still requires some cooperation from the gaming company, so that better results can be achieved.
The gaming company agreed to Bolick's request without any hesitation.
First of all, Blue Sky Financial is their more important shareholder. A lot of their money is invested in the market through Blue Sky Financial to earn profits.
It can be said that Berlick can earn them a lot of profits every year. For this reason, it is impossible for them to refuse Berlick's request.
Secondly, this matter is also a good thing for their gaming company. The previous publicity about Du Chuan's winnings has been a little tired. Now that there is a new publicity point, they are naturally willing to cooperate.
So we can say that we hit it off immediately and started immediately.
On the fifth day, the news about the return of a lucky boy from the East began to be publicized overwhelmingly.
Especially in New York State.
At first, people who read the relevant newspapers thought that Du Chuan had won the jackpot again, and they had some doubts in their hearts whether this was a secret operation and how he could win the jackpot consecutively.
But after reading the newspapers, they didn’t think so. The news newspaper said that an American bought the same lucky outfit as the lucky boy, and then wore this lucky outfit to buy lottery tickets, and also won the prize.
Although it is not the same grand prize as Du Chuan's, which is only a few hundred thousand dollars, it is still a huge amount of money for most people.
And there are many winners of this award every year, which gives people some hope and thinks that they can win too.
Especially when I saw some news interviews with lottery winners, the winners were excitedly boasting about their lucky clothes, saying that it was all because of the good luck that the lucky clothes brought to them.
He also pretended to be sophisticated and said that this was because the lucky clothes were blessed with mysterious Eastern witchcraft.
This makes many people more interested in this so-called lucky costume.
Subsequently, under Wade’s control, soft articles about lucky clothing appeared.
Of course this soft article was not Wade’s idea, it was Du Chuan who told him to do it.
The above completely links the lucky clothing with the luck of the winner.
At the same time, they began to over-interpret the various symbols on it, saying that it was Eastern lucky witchcraft that could bring people the favor of the God of Luck.
One soft article after another makes the lucky costumes so popular, especially the mysterious symbols on them, it can be said that they are synonymous with luck.
The effect of this kind of marketing promotion is simply explosive!
You know, there is no soft article promotion now. This can be said to be a blow to dimensionality reduction, which has made many people interested in lucky clothing.
At the same time, Wal-Mart saw this and began to directly cooperate with the publicity, even claiming that they had put in a lot of hard work to bring in this batch of lucky clothes from the far East, and each piece of lucky clothes There are mysterious lucky charms all over them.
“The person who came up with this soft article promotion is simply a genius!” Henrik said with emotion.
At this time, he was with Wade. In fact, sales had nothing to do with him, but if Lucky Clothing could sell well this time, it would also be an affirmation of his purchasing ability and vision.
This will also be of great benefit to his future career advancement.
"These are Mr. Du Chuan's ideas. I just do things according to his ideas." Wade said with a smile.
Henryk thought about the oriental young man and felt a little emotional for a moment, but then asked in a low voice: "Did you specially arrange for the winner of the lottery?"
Wade looked serious when he heard this. He said: "How is it possible? It's all because of the lucky clothes."
Henryk just smiled when he heard this, but soon he couldn't help but said: "Those lucky clothes can really make people Is your luck getting better?”
The promotional effect of the soft article arranged by Du Chuan was really great. The various interpretations and deeds in it looked like they were true.
It made Henryk feel like he believed it was true.
Wade immediately said: "Of course, this has been verified by many people."
Although Henrik knew that Wade was lying, and although he knew that these might be for publicity, in the end He still couldn't help but buy some lucky outfits.
And even Henryk is like this, let alone other people. Others will only believe it more. I would rather believe that this sentence is actually very appropriate to put here.
(End of this chapter)