Chapter 96: Daily sales exceed 100 million, scalpers team sells stocks instantly
On the evening of December 11th, the night is slightly cool, and there is currently less than an hour left before the Double Twelve Shopping Carnival.
Potential consumers throughout the Dragon Kingdom are preparing sufficient "ammunition" and eagerly waiting for the arrival of zero point.
Open the Taowu.com APP, and the promotional poster for the brilliant X1 mobile phone fills the screen. You only need to lightly click on the advertisement to jump to the corresponding store purchase page.
Cuican X1 regular version: 40,000 units.
Cuican X1 high-end version: 40,000 units.
Cuican X1 top version: 20,000 units.
The official account store of Longxing Technology, the three product pages all display the current inventory quantity of mobile phones.
Because of the open-screen recommendation, the product page views of the brilliant X1 mobile phone have exceeded 10 million. Every minute and every second, hundreds of thousands of people click into the store to watch, but how many people want to buy it depends on everything. is unknown.
However, smart users have already selected the configuration in advance and put the brilliant X1 mobile phone into the shopping cart. When the time comes, they only need to press the password to pay and the purchase will be successful.
In addition to coupons and discounts, in order to maximize users’ money, Taowu.com also launches the first thousand paying users to have a chance to win a free gift package. However, any activity with the word chance, according to the regulations of Internet companies, Urinary properties are basically around 0.01%, and those who can win are guaranteed users.
……
Headquarters of Longxing Technology Company.
As the midnight hour approaches, Chen Xing also personally sits in the marketing department, inspecting the work and saying: "Have the store's goods been restocked? The prices must be checked."
"Long Xing The inventory of X1 mobile phones is 500,000 units, and the inventory of brilliant X1 mobile phones is 100,000 units. They are all in stock. When midnight arrives, users can start grabbing.”
The store operation is trembling. replied.
Big BOSS personally came to inspect the work. The employees who stayed in the marketing department to work overtime are now on pins and needles.
"Yes."
Chen Xing nodded and asked: "Where are the accessories?"
"120W Star Flash Quick Charge, 200W Star Flash Quick Charge , as well as back clip-on radiators and cooling phone cases are all in stock.”
"That's good. Check the price carefully and make sure there are no mistakes."
"Okay CEO."
In online shopping, the store's biggest fear is setting the wrong price.
Because once the wrong price is set and the user takes the photo, no matter whether it is accidental or not, the goods must be shipped as agreed. If the goods are not shipped, the buyer will sue for delay in shipping, and the store will pay the deposit in advance. Basically, it has to be picked up to the light.
There have been many examples in the past few years. A box of paper towels costing 70 yuan was accidentally set to 7 yuan, and a hundred thousand orders were purchased in two minutes. In the end, the store suffered a loss and had to use trucks to deliver it to people. In the past, there was a direct loss of more than 6 million. Chen Xing did not want to see Longxing Technology's store make such low-level mistakes.
While everyone was gearing up, Chen Xing also noticed that Yao Nana was a little depressed. Her enthusiasm seemed to have dropped a lot today. She was the most motivated in the past.
A boss who doesn’t care about his employees is not a good boss. Chen Xing came to Yao Nana’s position in charge of Weibo promotion and said: "Is everything going well at work? How many views have you had on Weibo?"
"One... Everything goes well.”
Seeing Chen Xing’s arrival, Yao Nana stuttered a little.
“You seem to be restless today. If you are too tired during this period, you can apply for annual leave after the Double Twelve Shopping Carnival. There will be no vacation in the next month. What new flagship is on sale ”
Chen Xing reminded him.
Although Longxing Technology has just started, it has not missed any of the holidays, benefits and team building it deserves.
Although the sparrow is small, it has all the internal organs.
If a small business is not doing well now, then forget about growing in the future.
Yao Nana's eyes flashed with gratitude and she said politely: "Thank you for your concern. By the way, CEO, I think our store's insurance items can be more detailed and can be used for publicity."
"Tell me about it."
Chen Xing said with interest.
Yao Nana quickly clicked the mouse, found the plan she had already written, and said: "Currently, our store only has battery insurance, and it is for the Longxing X1 mobile phone. I think the Cuican X1 mobile phone should also allow users to freely choose insurance at a higher price."
“For example, broken screen insurance, battery insurance, complete machine insurance, flood insurance, etc. Among them, I think broken screen insurance has the biggest profit margin.”
“Because the more expensive the mobile phone, the more users The more you take care of it, not only will it be covered with a protective film, but it will also be equipped with an anti-fall phone case, which means that the chance of the screen being broken will be very small.”
"Suppose we collect 10,000 people, a total of 2 million in broken screen funds, and keep it for one to two years. According to the purchase price of the M7 series screen, which is about 500 yuan, we can have 4,000 people replace the screen without Even if we lose money, the probability of a broken screen is far less than 40%. I estimate it is only about 5%-10%, which is equivalent to more than 90% of our net profit. Mobile phone insurance is a waste of money.”
"Battery insurance, complete machine insurance, and flood insurance are all the same. If users buy them all, the additional income brought by mobile phones can also bring huge revenue to our company."
Mobile phone insurance said by Yao Nana Chen Xing has already had an idea for the plan, but now Longxing Technology Company does not have a serious maintenance factory, and the supply of spare parts is also very tight, so it has been delayed in launching it.
Now that the old matter was brought up again, he nodded slightly and said: "When the repair factory is built, I will consider adding a full range of mobile phone insurance, and then establish our own ecological products."
" Yes."
Yao Nana nodded and agreed: "The Hammer Company does not make money from mobile phones, but makes money from derived accessories."
"This step is fast for us. The headphones should be ready soon."
...
While talking to Yao Nana, time passed by, and there was only less than five minutes left before Double Twelve.
However!
The shopping festival routine is here again!
In the last five minutes, the page that opened Taowu.com began to freeze gradually, especially for mobile phone users. The network directly showed that it could not move, and the APP crashed, which made people want to grab the first thousand. A user who paid directly scolded her.
Shenzhen University.
The girls’ dormitory building was filled with wailing.
“Ahhh! What a broken server!”
“Can’t Jackma add a few hundred more servers? Every shopping festival is laggy, and it doesn’t make people happy to shop. ”
“Help! I want to grab the phone!”
“I’m really a Buddhist. Double Eleven Shopping Festival is also a big deal. Please Please add more servers!"
"If I can't get the brilliant X1 phone, I will go to Weibo to troll Jack Ma, and the ten-year-old black fans will report it directly!"
Server! Being frequently crowded, this cannot be completely blamed on Jack Ma and Liu Dongzi. They are also trying to maintain stability, but the data flow they have to process is too terrifying.
Before cloud computing was put into use, the traditional method of adding servers was difficult to effectively process so much information.
Taowu.com and Wangdong platforms were overcrowded, which also made them both on the hot searches.
"Taowu and Wang Dong exploded again?" "The entry on the hot search is like riding a rocket, heading straight to the first place.
Across the country, tens of millions of people are complaining.
[Alluring Smile]: "There are still two minutes left. Come in quickly. If you don't go in, what will I do if my brilliant X1 phone is gone?"
[Pianpian Chen Junzi]: "From 2012 to 2014, I got used to it. That's all. Why don't I just go to bed?"
[Love to drink War Horse]: "Crap! Can you stand up and add a server? Let's do it!" I see your limits, Jack Ma! Join the server quickly, hurry up!"
[人 Animal Harmless]: "I don't expect to get the brilliant X1 phone anymore, if anyone is willing to sell it second-hand. , I can buy it for an extra three hundred, thank you!”
Free Speech Square is full of voices complaining about the shopping platform.
What no one expected was that when they couldn't open Taowu.com and Wangdong platform and came to Weibo platform to vent their frustrations, Weibo's server was also overwhelmed.
Compared with Taowu.com and Wangdong platform, it is directly turned into a white page and is paralyzed without being redirected.
When the CEO of Weibo learned the news, he was furious on the spot. Jack Ma and Liu Dongzi were furious. Your two servers haven’t been paralyzed yet. Why did you paralyze my server first? During the Double Twelve Shopping Carnival, he thought, he didn’t sell anything either!
You two platforms are fighting and I am paralyzed?
At this time, at the Hangzhou Taowu.com headquarters, Jack Ma was also helpless. He added dozens of servers, but the user's information data still could not be processed.
Except for the "cloud computing" that Wang Jian gave him, he really didn't know what server could withstand the instant influx of tens of millions of users and the confirmation of payment information.
If "cloud computing" is not available for application next year, it is estimated that they will continue to blow up servers during Double Eleven and Double Twelve.
The other side.
Headquarters of Longxing Technology Company.
The employees working overtime in the marketing department are complaining that the store page cannot be refreshed at all. Now Taowu.com is too stuck.
Chen Xing looked at the stuck page and thought thoughtfully in his heart: "The server is still stuck frequently, which means that cloud computing has not been applied yet. Maybe this can also be used as a derivative business."
Cloud computing , new energy vehicles, artificial intelligence, and 5G networks will be the main theme of future development.
Needless to say, cloud computing will rely on it for future cloud storage and computing, and it can break through the capacity limitations of traditional storage chips.
New energy vehicles, Musk’s Tesla has already deployed in Dragon Country, but currently fuel vehicles still dominate, but the future will definitely be new energy vehicles.
Artificial intelligence and 5G network, both of which serve the Internet of Everything, are industries that are the general trend.
New energy vehicles and artificial intelligence Chen Xing is not in a hurry. 5G network and cloud computing may be deployed early, which will also lay a solid foundation for future business development.
“Ten seconds left!”
The voice of a marketing employee brought Chen Xing back from his thoughts.
He stared at the store page on the computer screen. Can the inventory of 100,000 units of the brilliant X1 mobile phone be sold out?
This is the most important step for Longxing Technology to move towards the high-end market, and it has also received financial support from Jack Ma, the boss of Taowu.com.
With a minimum discount of 1,000 yuan, the regular version of the brilliant X1 mobile phone only costs 5,999 yuan. If you cannot sell it, you will lose all your money.
“Five!”
“Four!”
“Three!”
The marketing department starts counting down.
Everyone is highly focused on the store’s mobile phone inventory.
“Two!”
Chen Xing also counted down.
“One!”
The moment zero o’clock arrived, tens of millions of people began to clear their shopping carts. The huge data overwhelmed the Taowu.com server, and each user’s purchase page Everything got stuck in the PPT, and some people even got kicked off.
In 10 seconds, some people successfully placed an order and cheered with joy, while some people's software crashed and the quintessence of Chinese culture was repeated frequently.
However, in less than 15 seconds, the Taowu.com page suddenly collapsed.
Tens of millions of people were collectively stunned.
Collapse?
At the critical moment, you collapsed!
"Ah! I'm just short of payment, and it crashed again?"
"I'm not interested in Jack Ma. If you're really not interested in money, just invest in buying 10,000 more units. The server!”
“It’s gone! The first thousand is definitely gone!”
“It hurts! My mobile phone is not paying.”
Across the country, especially in college dormitories, the wails of pig killings were heard. Even the dormitory aunt couldn't help but curse: Why is Taowu.com's server so rubbish?
but!
Although Taowu.com collapsed, the Wangdong platform is still strong. Although the card is a bit stuck, payments can still be made normally.
The server did not crash, but Liu Dongzi was not happy. He found that the traffic that poured in early tonight was 15% less than the traffic that poured in during Double Eleven and Singles' Day!
If calculated in tens of millions, that would be a shortage of 1.5 million people. It is self-evident where these people have gone.
It was these people who completed the final killing of Taowu.com and completely paralyzed the server.
In the marketing department of Longxing Technology Company, Chen Xing saw with his own eyes that 100,000 units of the brilliant X1 mobile phone were "unsaleable", but only ten seconds passed, and 60,000 units of the 100,000 units were left in stock. Freeze again.
The operation refreshed the page and directly prompted that the server did not respond.
“The page crashed!”
“Huh?”
“It crashed again?”
When the marketing department employees exclaimed, Chen Xing could not hide his joy.
Forty thousand units were sold in ten seconds, which shows that the marketing of the Bright X1 mobile phone is very successful. It is only a matter of time before all 100,000 units are sold.
If all 100,000 units are sold, the regular version of the Cuican There are only 20,000 units, but the price of 7,999 yuan can still sell for 160 million, and the total sales will be 730 million.
If you want to calculate the net profit, the three versions can earn 32.8 million, 44 million, and 28 million respectively, which is equivalent to a net profit of hundreds of millions of yuan a day.
Of course!
Net profit is not the most important thing today!
The most important thing is sales. Sales means market recognition, and Chen Xing dares to continue to increase production.
“The website has been restored!”
The marketing employee shouted again.
Before Chen Xing could check the inventory, Yao Nana suddenly couldn't help but exclaimed: "It's cleared, our brilliant X1 inventory has been cleared!"
"!!!"
Chen Xing was shocked. In less than four minutes, 100,000 brilliant X1 mobile phones were cleared?
And during these four minutes, Taowu.com was paralyzed, which shows that in fact, in less than one minute, 100,000 brilliant X1 mobile phones were snatched up!
Just when Chen Xing was thinking about increasing investment, the employee in charge of store operations was a little confused. He looked at Yao Nana and said: "Manager, come and see if there is a bug in Taowu.com. The order was placed here. How come the 50,000 brilliant X1 mobile phones are all from Hangzhou City, and the addresses are all the same."
"This..."
Yao Nana has never seen this scene, and she is a little undecided.
Hundreds of accounts have purchased a total of 50,000 brilliant X1 mobile phones, and the delivery addresses are all located in Hangzhou City.
Chen Xing frowned slightly and his eyes turned completely cold. He said in a deep voice: "We met a professional team of scalpers."
"Scalpers???"
The marketing department employees all exclaimed.
The total value of 50,000 brilliant X1 mobile phones exceeds 500 million. What kind of scalper team can buy them all?
Yao Nana also looked puzzled and said: "Instead of speculating on the price of concert tickets, they speculate on the price of our mobile phones instead?"
Chen Xing, on the other hand, was not surprised and said in a deep voice: " So I call it a professional scalper team. As long as there is profit to be made, this group of people will speculate on the prices of not only concert tickets, but also limited-edition sneakers, dolls, and collectible cards.”
(End of Chapter)