Chapter 97: Fight against scalpers, semiconductor giants catch moles!
Dragon Kingdom Hangzhou.
There is heaven above, and Suzhou and Hangzhou below.
This has been a prosperous place since ancient times, and it is also the favorite place of Jiangnan for literati.
After Longguo entered the Internet era, it was the Jiangnan city with the fastest transformation and was known as the e-commerce capital of Longguo.
In addition to online e-commerce, there are many "project teams" here who are closely following the Internet and speculating.
In a three-story duplex villa in West Lake District, ten young people, probably in their early twenties, were concentrating on controlling computer software in a room similar to the layout of a "black Internet cafe".
“I paid everything!”
Suddenly!
A young man stood up and cheered.
Then came the second, third, fourth and fifth people, ten people cheering and shouting in the small room.
"Calculate how many units there are in total."
"Calculate carefully. We can retire after finishing this job!"
"I have 6742 units here. ! ”
“I have 5521 units!”
While they were checking the number, a middle-aged man about forty years old walked into the room. His eyes were sunken and dark, and his eyes were giving people. A sense of fierceness, his name is Hu Xiong, his original occupation was a scalper reselling celebrity concert tickets, and he also made a lot of money.
“Let’s count how many brilliant X1 mobile phones we have in our hands now. We need to calculate the number of regular versions, high-end versions, and top-end versions. I can easily list them on second-hand websites for sale. By the way, I have to hurry. The customer service urged the customer to hurry up and deliver the goods."
As soon as Hu Xiong finished speaking, a young man put on a flattering face, rubbed his hands and said: "Brother Xiong, after finishing this order, we still charge 5 per person. % profit sharing, right?"
"Yes."
Hu Xiong nodded, glanced at the crowd, and finally fixed his eyes on a thin and short young man and said: " You all have 5%, and Jiang Ce can get 10% alone, because he is the one who created the batch ordering software and has the greatest credit.”
"Thank you, Brother Xiong! Thank you, Brother Xiong!"
"I never imagined that I would be able to achieve financial freedom so quickly, thank you, Brother Xiong!"
"Haha, thank you, Brother Xiong!"
The young people in the room thanked each other one after another. The 5% commission was quite a lot, enough for them to spend half their lives.
While everyone was cheering, Jiang Ce, who was thin and less than 1.7 meters tall, felt a little out of place.
After cheering, he looked at the software data and said: "We have calculated it all. There are a total of 50,420 units of the brilliant X1, 10,000 units of the regular version, 20,000 units of the high-end version, and 20,000 units of the top-end version. Brother, sell it as soon as possible, I am in urgent need of money."
"Don't worry, this will sell quickly."
Hu Xiong smiled and joked: "And this time there is a platform subsidy. , our profits are higher, and the ideal situation is that everyone can share a few million to go home for the New Year.”
This makes the young people excited, and they completely believe it. Because their studio has only been established for less than four months, they can make millions every day.
The way they make money is also very simple, that is, buying and selling.
Back in September, the Longxing X1 mobile phone was selling well all over the Internet, and it was hard to find one. Many people bought it on second-hand websites at a higher price. Some even paid up to 2,300 yuan, which is equivalent to a price increase of 600 to 700 to buy a brand new phone.
Hu Xiong, who often resells concert tickets on second-hand websites, was naturally attracted. He also tried reselling and contacted Jiang Ce, who makes software. The two hit it off and started reselling Longxing in large quantities. The X1 mobile phone earned tens of millions in less than half a month.
Then the studio was expanded and a dedicated project team was established. Every time the Longxing X1 mobile phone was released at midnight, they were able to grab between 10,000 and 30,000 units, and then put them on second-hand websites to sell new ones, making money every day. Bowls full.
Maybe Chen Xing would not have thought that the Longxing X1 mobile phone had been targeted by scalpers early on, and he had made a lot of money from it.
But!
As the market demand for Longxing X1 decreases and the production capacity of the Guancheng factory increases, it becomes increasingly difficult to resell it.
Hu Xiong, who had already made a lot of money, wanted to disband the project team studio in January and enjoy the world, but the release of the brilliant X1 mobile phone rekindled his hope of making money. , and the platform also has large subsidies. He has calculated that each platform can earn at least 1,000 yuan, or even 2,500 yuan!
The reason is very simple. The regular version of the brilliant X1 mobile phone is priced at 6,999 yuan. Now there is a Double Twelve event, and the platform has a subsidy of 1,000 yuan. You can get it for only 5,999 yuan. When today is over, 6,999 will be restored. Yuan, even if they sell it at the original price, they can still make a net profit of 1,000 yuan. The ideal price is 2,500 yuan per unit. After completing this order, their profit can directly exceed 100 million yuan!
In order to prepare for this flash sale, the eleven of them invested all the money they earned from the Longxing X1 mobile phone.
As the person in charge, Hu Xiong even used the money he earned from reselling concert tickets to his house and car, and even asked other scalpers to borrow money, just to do this big job. .
It seems now.
They did succeed.
The total value of 50,000 brilliant X1 units has exceeded 300 million.
They were able to spend so much money thanks to the Longxing X1 mobile phone, which made them a lot of money in the first three months.
"Ahem..."
Jiang Ce coughed weakly twice. He looked at Hu Xiong and said, "I'll leave it to you."
"Don't worry, brother, this vote is for you. "Finally, we are all multi-millionaires. When it's time to be cool and unrestrained, go pick up girls when it's time to pick up girls. Now, let's all turn into users and remind them when to ship the goods."
Hu Xiong greeted.
Making tens of millions in more than three months is beyond the imagination of ordinary people. The young people are also very motivated. They sit back in front of the computer one after another and act as users to ask about shipments.
The other side.
Marketing Department of Longxing Technology Company.
After encountering the scalpers, Chen Xing ordered a screening of this address.
You won’t know if you don’t check it, but you will be shocked when you check it. The address where the order was for 50,000 units was placed. In the past three months, over a million units of Longxing X1 mobile phones were ordered.
On the highest day, 80,000 units were sold, and this address accounted for 50,000 units. This inevitably made Chen Xing a little unhappy. Neither the after-sales department nor the factory supply side noticed anything unusual?
Fifty thousand units a day, even if they only earn 100, it is still 5 million. How much did they earn?
If they are reselling tickets, these people may have violated the law, because Article 52 of the Public Security Punishment Law clearly stipulates that tickets cannot be sold at an increased price, but digital products are just like speculating on sneakers, there is no penalty at all reference law.
"President, now they are urging shipment, what should we do? Do we want to ship 50,000 brilliant X1 mobile phones?"
Yao Nana asked for instructions.
The atmosphere in the marketing department has dropped to the extreme. No one would have expected such a thing.
“Yes, how about postponing the shipment?”
Someone suggested tremblingly.
Some people also suggested that they should refund directly and not sell to them.
“If the scalpers get on top of us, they must lose all their money.” Chen Xing narrowed his eyes, he was really angry.
He worked hard on research and development, and for a few taels of silver he was walking on thin ice in the business world. You scalpers made more money than me by buying and selling? If not, who will?
How can you allow others to snore and sleep on the side of the bed?
The words "lost everything" and the cold tone made Yao Nana and others shudder.
Terrible!
This man is angry!
No one in the marketing department dared to speak, they were all waiting for Chen Xing's decision.
After thinking for a moment and organizing his words, Chen Xing said in a deep voice: "The delivery of the brilliant X1 mobile phone has been postponed for one week. The reason is to check the inventory and stabilize them first. I am going to Hangzhou for a business trip. The time is up. Just ship it.”
Since you want to kill scalpers, the most direct way is to let the mobile phones rot in their hands, and the easiest way is to start a price war.
But high-end brands are not suitable for price reduction because it will damage the brand image, so Chen Xing thought of a compromise.
Continue to join forces with online shopping platforms to carry out discount marketing activities!
Whether it is Taowu.com or Wangdong Platform, let them continue to subsidize, and privately Chen Xing will also contribute a part, so that the price can be quietly reduced without affecting the brand image. Keep it low and let the scalpers' backlog of inventory rot in their hands.
Chen Xing also wanted them to see what it means to overestimate one's own capabilities.
After giving instructions to the marketing department, he returned to the president's office and immediately called the person in charge of Long Guo of each parts supplier to urge the parts for the next production cycle to arrive as soon as possible, and promised to complete the work within fifteen days. Clear balance.
Capital Chain Chen Xing doesn’t need to worry at all. The Longxing X1 mobile phone is still stable, and he also has bank loans.
With the current development potential of Longxing Technology, borrowing money is very easy.
The suppliers did not refuse. They all saw the potential of the brilliant X1 mobile phone. It was sold out in five minutes. What reason do they have for not continuing to supply?
In addition to order supply, the Guancheng factory is also busy producing the brilliant X1 mobile phone, and the remaining parts are expected to produce 10,000 units.
This night is destined to be restless.
......
Early the next morning, Chen Xing took a flight to Hangzhou and made an appointment with Jack Ma for a meeting.
When the two met, Jack Ma smiled happily and welcomed him like an old friend: "Mr. Chen, congratulations, you sold 100,000 units in five minutes. Longxing Technology is booming and the future is promising." "Little It’s just a small joke, far inferior to Mr. Ma’s Taowu.com. Sales exceeded 100 billion during the Double Twelve Shopping Carnival alone. It is worthy of being a leading company in the shopping platform.”
Chen Xing also praised him.
“There is no leader who is not the leader. I am just lucky to be ahead now.”
“Being ahead now is also ahead. Mr. Ma, please stop being humble. Who doesn’t know that you are the number one e-commerce company in Longguo? People.”
“Mr. Chen is also being modest. Star Flash fast charging, Kaitian baseband chip, and Qingzhou processor are all far ahead of your peers. You are a rising star in the business circle. "
After a few minutes of business talk between the two, Jack Ma poured a cup of tea for Chen Xing and said straight to the point: "Mr. Chen came to see me this time, not just as a guest, right?"< br>
Seeing that the other party got straight to the point, Chen Xing did not hide anything, but told the story about the scalpers.
Jie Kema frowned and fell into deep thought. He did not expect that something like this would happen to his platform. He suddenly felt ashamed. At the same time, he was also afraid of losing the Longxing Technology store.
Last night during the Double Twelve Shopping Carnival, the response in the digital field was very good, with a year-on-year increase of 14%. The users attracted by the brilliant X1 series made him more than one billion.
He attached great importance to this issue and began to ask Chen Xing: "What do you want us to do, return the goods directly to the original route for a refund?"
"No!"
Chen Xing shook his head and said calmly: "I hope Mr. Ma, your Taowu.com will come forward and continue to sell the brilliant X1 mobile phone at a discount in the name of the platform. I will make up for the price difference. In addition, I have another request." < br>
“What request?”
Jakema listened carefully.
He can sit in this position because his vision and ability are unique.
As the hottest company in the digital and technology circles, Longxing Technology is very optimistic about Chen Xing’s future achievements.
It is better to provide help in times of need now than to add icing on the cake later.
Chen Xing's tone dropped a few degrees, and he said in a deep voice: "Their second-hand trading platform is from Ali. I want you to ban the second-hand trading of the brilliant X1 mobile phone and solve their sales channels from the root. "
Jie Kema's eyes lit up, and he marveled that Chen Xing did it quickly, ruthlessly, and decisively. At the same time, he couldn't help but feel sorry for those scalpers. They had offended someone they shouldn't have offended.
“No problem.”
Jack Ma nodded, and then said what he was thinking: “Since this happened on my platform, I have an obligation to help you fight against this. A bunch of scalpers."
"How about this, you pay half of the discount, and I pay half of it. If you tell me when to close the second-hand trading website, I will close it immediately. As for the others, Second-hand website, let me talk about it for you.”
Despite his amiable appearance, he can climb to the top of the Internet, but there are corpses at his feet.
Compassion does not control soldiers, and justice does not control wealth. A boss who can build a business empire will only use quick, accurate and ruthless methods, and will not hesitate.
“Thank you, Mr. Ma.”
Chen Xing said thank you.
The scalpers have no sales channels, which is equivalent to cutting off their escape route, and then selling the brilliant X1 mobile phone at a price lower than theirs, forming a two-sided attack, and the scalpers will definitely be defeated.
......
While Chen Xing was still dealing with scalpers, a real-life version of a werewolf killing was being staged at the TSMC headquarters far away on the island.
"The analysis results of the Qingzhou chip came out. It is indeed a 14-nanometer ten-core chip. Chen Xing did not lie."
TSMC CEO Zhang Miu took the data and put it directly on the table .
Across from him, Gaotong CEO Mollenkopf's eyes narrowed and he was the first to say: "Longxing Technology has chip design capabilities. The KT-001 baseband chip has proven that they can design a 14nm ten-core chip. , I’m not surprised anymore, now the question is who is the OEM?”
“You also visited the factory and saw our company’s order. We, TSMC, did not accept this order.”
< br>Zhang Mu took the lead in clearing up the relationship.
At this time, UMC CEO Cao Xingcheng also quickly clarified the relationship and said: "Our EUV lithography machine is still on the way to shipping, and there is no situation of producing chips for Longxing Technology."
"So Where did the Qingzhou chip come from?" Apple CEO Puke asked as he glanced around the conference table.
"Currently, there are only three companies that are capable of OEM, TSMC, UMC and GlobalFoundries. GlobalFoundries is an American company and cannot OEM. Since you all say that there is no OEM, could someone secretly sell EUV lithography machines? "
Mollenkopf looked at the corner of the conference table. Peter Wennink, the CEO of Dutch ASML company, was surprised. Why were all the people at the conference table looking at him? He was wondering whether he was the one being interrogated in this meeting. Bit?
"I...I didn't sell it. After the purchase restriction order was issued, I recently sold a 20-nanometer process DUV lithography machine to Loongson International. If you don't believe me, you can come back to the Netherlands with me to check the records."
Peter Wennink quickly denied it.
Molenkov was reluctant and asked: "During the Double Twelve Dragon Country Shopping Festival, 100,000 units of the brilliant X1 mobile phone were sold, and 100,000 Qingzhou processor chips were sold. TSMC, UMC, and Georgia We have looked at the production records of the chip, and there is no chip provided. If you don’t sell EUV lithography machines, how did they get the chips?”
“I don’t know either...”
Peter Wennink looked at Zhang Miao and Cao Xingcheng, and quickly said: "The production records can be deleted, maybe they secretly supplied it, and then wanted to frame me!"
"My EUV The lithography machine hasn't arrived yet!"
Cao Xingcheng replied quickly.
A few days ago, he complained that the EUV lithography machine had not arrived for hundreds of years. Now he is grateful that it has not arrived and he can easily remove the suspicion.
If they were sued to the big boss, they would be in trouble.
Cao Xingcheng's suspicion was cleared, and all eyes at the conference table were focused on Zhang Miao. The latter took out another piece of data and said:
"Except for the KT-001 baseband chip, Chen Xingzhen has no Ask me to OEM 14nm chips. This is the order flow between me and Longxing Technology. You can identify it yourself."
"If you really don't believe it, go check the factory camera."
He was so convinced!
Where did the Qingzhou chip come from?
Falling from the sky?
Digged out of the ground?
Or does it come with phone credit for charging?
Molenkov took over the order flow, nodded slightly and said: "There is indeed no problem. Let's go back to the original question. If Longxing Technology can produce its own Qingzhou processor chips, it must have EUV lithography Machine.”
Peter Wennink: "..."
He really wants to strangle Mollenkopf to death now. This is obviously saying that he secretly sold EUV lithography machines to Longxing Technology!
Pou Ke also agreed and looked at Peter Wennink and said: "It is impossible for the Qingzhou chip to appear for no reason. Peter, please be frank and tell me whether you sold an EUV lithography machine to Chen Xing."< br>
"I..."
Just as Peter Wennink was about to speak, Kenji Fujiwara, the CEO of Asahi Kasei Company who came from the neon island country and was responsible for the photoresist field, spoke.
“If you want to produce 14nm chips or ten-core microarchitecture, ordinary DUV lithography machines are simply not accurate enough. Only the 13.5nm extreme ultraviolet light source EUV lithography machine that you exclusively assembled can achieve production. "Qingzhou Chip."
"There is only one truth, Mr. Peter Wenning, you broke the restriction and sold an EUV lithography machine to Longguo."
Chip production. Without turning on the lithography machine, the lithography machine is also the key to producing chips. EUV lithography machine must be used for 14 nanometers. These three factors are superimposed, and the "insider" points to Peter Wennink, the boss of the Dutch ASML company.
“If you take it back in time, there is still room for maneuver.”
Pu Ke reminded me.
During this Double 12 Shopping Festival, Apple mobile phone sales dropped significantly, and the brilliant X1 mobile phone has posed a threat to the high-end market.
Now all the doubtful eyes at the conference table were cast on Peter Wennink, which made him feel a little broken inside.
"I... really didn't!"
His defense was very weak.
“I’ll show you the order record!”
The order record can be deleted, he just mentioned it himself, this explanation is still very weak, the look in the eyes of more than a dozen giant CEOs in the semiconductor field at the conference table As if to say:
Not you?
The only Dutch company in the world, ASML, can assemble 13.5 nanometer extreme ultraviolet EUV lithography machines!
Who else could it be if not you?
Is it possible that Chen Xing rubs the photolithography machine by hand?
Peter Wennink is on the verge of tears, and he can't help it even if he jumps into the Pacific Ocean. If Chen Xing were here, he would really want to hug his thighs and beg to tell him where the 14-nanometer canoe chip came from.
Even if it is said to be free of charge, caught by fishing, or dug out of the soil, he will believe it unswervingly.
Because he is real! No! Sell EUV lithography machines to Longxing Technology Company! ! !
(End of this chapter)