Chapter 125 Geek Series, confronting Apple 7
Deep City.
Tengfei Industrial Park.
With the end of the "domestic meeting", the terrifying energy of the bosses finally broke out at this moment.
Freight semi-trailers, like an idiom solitaire, continue to drive into the park and head towards the Longxing factory area.
Shanghai Silicon Group has shipped the latest quartz crucible smelting furnace and a brand new diamond cutting machine.
Modu Chemical provides two sets of the latest model molecular dispersion equipment produced in 2010, which Longguo enterprises can purchase.
Beijing Machinery Group, in addition to providing equipment, also sent fifteen general equipment inspection and maintenance engineers, all of whom have 40+ years of service and are extremely experienced.
Kunpeng Company, Ren Guofei also sent an ultrafine particle shear mixer, and also brought several maintenance engineers.
Other companies such as Rice, Meilan, and Iron Hammer also spent their money to collect the equipment Chen Xing needed.
Ultrafine particle shear mixer, molecular dispersion equipment, reaction kettle, solvent removal machine, photoresist baking oven...
The production equipment required for photoresist are all on the agenda.
At the same time.
Inside the Longxing Silicon Factory.
The 14-inch semiconductor silicon rod has been polished. The diamond grinding wheel has cut the 14-inch large silicon rod into a 12-inch one. The silicon rod is now a perfect cylinder.
When the 12-inch cylindrical silicon rod is taken out, engineers immediately take it away and grind a flat surface on the side as a positioning edge.
After the positioning edge polishing is completed, it is followed by diamond wire cutting, mechanical grinding, edge chamfering, chemical etching, CMP polishing...
Cumbersome silicon wafer production steps, every step All require a lot of time.
Chen Xing did not wait here, but handed everything over to Wei Yan to manage, including subsequent factory renting and personnel arrangements.
Although Wei Yan is rebellious by nature and plots to seize power all the time, he is not stupid enough to cause trouble during the development stage of the company.
Lease of new industrial premises.
Place new equipment.
Reception engineer.
He manages everything in an orderly manner.
……
The other side.
Guancheng production factory warehouse.
Freight vehicles are being loaded, and the second batch of pre-sold brilliant X1 mobile phones have been fully produced and shipped.
In addition to the 100,000 units assembled, there are also 50,000 units recycled by scalpers.
The newly assembled 100,000 units adopt the pre-sale model, that is, you pay a deposit of 100 yuan first, and then on the basis of the 1,000 yuan discount on the platform, an additional 500 yuan will be discounted, which is equivalent to 5,499. Get a brilliant X1 regular version.
In other words, the sales volume of the second batch of 40,000 units of the regular version of the Bright X1 will be 220 million.
The high-end version also has 40,000 units. The original price is 7,499 yuan, with a platform subsidy of 1,000 yuan and a pre-sale subsidy of 500 yuan. Its final price is 5,999 yuan, with sales of 240 million yuan.
There are only 20,000 units of the top-end version, but with a final price of 6,499 yuan, it can sell for 130 million yuan.
If it is not a pre-sale model, a regular version of the Cuican X1 only earns 320 yuan.
But!
Is it really just 320 yuan?
With the full launch of mobile phone insurance, users are spending extra money.
1 year broken screen insurance, 150 yuan.
3 years of broken screen insurance, 300 yuan.
5-year broken screen insurance, 450 yuan.
In addition to broken screen insurance, there is also battery insurance and total machine insurance!
One hundred thousand units of the brilliant X1 mobile phone were sold, and 98% of the users chose to buy full machine insurance, and most of them chose the 3-year term.
The price of three-year full machine insurance is 500 yuan, which is equivalent to earning back the discounted money.
Users spend a lot of time waiting. Do you think it’s 500 yuan cheaper?
No!
Just as Luo Hao said!
You don’t make money by selling mobile phones, you just make friends, but you make real profits by selling mobile phone insurance!
If you want to calculate the net profit of the second batch of mobile phones, the three versions can earn 32.8 million, 44 million, and 28 million respectively, which still continues the net profit of over 100 million in a single day.
Besides!
There are also 50,000 scalpers in the warehouse!
Instead of rushing to sell these 50,000 units, Chenxing launched the third batch of pre-sales, creating a situation of extremely insufficient production capacity.
Although it is really insufficient, it is better than not being able to sell mobile phones.
If the brilliant X1 cannot be sold as a mobile phone, then it will be confirmed to the West. Longxing Technology Company does not have the ability to produce its own chips.
To delay time, you must also pay attention to methods.
The pre-sale of 50,000 mobile phones can be carried out safely for half a month.
When the third batch of pre-sales is over, Chen Xing can start the fourth batch of brilliant X1 pre-sales. Calculating this, there is still about a month left for Longxing Technology Company to self-certify.
Of course.
In addition to the brilliant X1 mobile phone, the Longxing X1 mobile phone also remains in supply.
The price has increased by 100 yuan, and the current selling price is 1,799 yuan. Seventy thousand units are sold steadily every day, and the market has gradually become saturated.
However, due to the "Chip Exchange Agreement", Chen Xing also had to pay the Kaitian baseband chip to the Korean Star Group in exchange for the Orion chip and screen.
At present, 12-inch silicon wafers have not yet been produced, so we can only rely on 8-inch semiconductor silicon wafers provided by Shanghai Silicon Group and Kunpeng Company to produce chips, which has tripled the cost.
If you calculate it carefully, the Longxing X1 mobile phone is actually sold at a discount, but because of the additional income from mobile phone insurance, it can barely break even.
If we want to "turn a profit", the advent of 12-inch semiconductor silicon wafers is the key.
In addition to mobile phone revenue, revenue from 120W and 200W Star Flash fast charging, ice radiators, wired headphones, cooling phone cases and other accessories has a profit of about 3 million every day.
Now Longxing Technology Company’s business is not limited to mobile phones.
"The loading of 100,000 mobile phones has been completed. Director Yang, just sign here."
The salesman of Shunfeng Express handed over the order. After Yang Minshuo confirmed that it was correct, he quickly signed Put your name on it.
After sending away 100,000 machines, he immediately returned to the office and asked his secretary to organize the factory's shipments into a table and send it to Chen Xing's mailbox for review.
Beyond that.
There are also the daily expenses of the factory.
Let’s not talk about site water and electricity bills, just talking about employee expenses. More than 1,700 workers have to spend 6 million every month.
If you plan everything, the Guancheng factory will spend about 7 million every month.
Such a huge capital expenditure naturally requires Chen Xing’s nod before the financial allocation can be released normally.
……
At the same time.
Headquarters of Longxing Technology Company.
With Chen Xing returning from the "meeting", the company has been urgently preparing for the new product launch conference and producing PPTs for promotion in the past few days.
Originally, he planned to release the Geek Series during the Spring Festival.
But now he needs to "pretend to be fat", so Chen Xing has to release it in advance, and by the way, officially announces the "SOC God Chip".
The 48nm photomask requires a total of 35 layers of tape-out, which are performed by Lin Tian, but each layer takes at least one day to produce. Because the God chip is 14 nanometers and has a complicated manufacturing process, its photomask production takes at least 60 days, but the good news is that more than ten days have passed.
If everything goes well, we can independently mass-produce Kaitian baseband chips in 35 days, and mass-produce SOC God chips in about 45 days.
If there are breakthroughs in 12-inch semiconductor silicon wafers, photoresist and supporting reagents, then Longguo's semiconductor industry will achieve a truly domestic closed loop.
As for the photolithography machine?
EUV lithography machines are not available, but Gao Yongming can still get DUV lithography machines with processes of 32 nanometers and above!
Although it is not made in China, as long as it is cracked and used for Longguo's domestic chips, it can be a domestic lithography machine!
However, if he wants to produce chips below 7 nanometers, Chen Xing also needs to lay out a photolithography factory.
Because EUV extreme ultraviolet lithography machines are basically impossible to manufacture independently, not even the United States can do anything about it.
Want to break the game?
Chen Xing can only find another way!
The first step in completing the lithography factory is to obtain a small particle accelerator, but this involves financial issues.
Wang Jirong has already found out that the purchase price of the particle accelerator of Shenzhen Academy of Dragon Science was 4 billion. It is not small, but a huge thing covering an area of thousands of square meters. He said that he was helpless. .
He gritted his teeth and could lend Chen Xing the equipment worth tens of millions.
Wang Jirong really does not have the authority to make a decision on equipment worth 4 billion. Even if the president of the Shencheng Academy of Dragon Science comes, he dare not say that he can borrow it. This kind of expensive machine is extremely expensive in the country. valued assets.
“Dong Dong——”
There was a knock on the door frame of the president’s office.
Next second.
Wearing a light gray windbreaker, with smooth hair scattered around her shoulders, Yao Nana, who is full of business sense, walks in with black boots.
"President, according to your instructions, the Geek series PPT has been initially completed, and the promotional renderings have been sent to your mailbox."
Yao Nana just finished speaking, and added: " Also, we have not been exposed to the specifics of how to promote the SOC God chip, and we don’t know much about its selling points.”
The words fell.
Chen Xing looked away from the computer screen.
He did not blame the marketing department for failing to grasp the selling point of the SOC God chip. Instead, he patiently explained to Yao Nana:
“I will look at the promotional pictures later. For SOC system-level chips, You can understand that it integrates the Kaitian baseband chip and the Qingzhou chip, and also has multiple independent functional modules.”
“When you promote it, you can use the baseband part and the CPU part to promote it, but this one. The most important thing about the chip is the seventh connection function module. "
"Traditional gaming phones have a single CPU chip, which is not only responsible for daily processing, but also for game operation. For our geek phones, it is. One more independent CPU chip can achieve the performance effect of 1+1=2. Is there anything else you don’t understand?”
Although the God chip has not yet been put into mass production, Gao Zhengqian explained it to him. Yes, the biggest feature of this chip is its connection.
The most important thing is!
It can be the prototype of brain-computer interface!
Needless to say, brain-computer interface is definitely the future development direction. It is also the most important part of virtual reality.
If the technology tree lights up in this direction, mobile phones may be a thing of the past, and a single brain-computer interface can achieve an extremely sci-fi effect similar to a system light curtain.
Of course.
This is just a conjecture.
I don’t know if it can be realized.
Yao Nana silently wrote down Chen Xing's words, and then asked: "Then when will we have a press conference, or when will the online trailer be released?"
Before answering this question, Chen Xing read A glance at the date on the computer shows that today is already December 28, 2014. There are still 2 days, or 3 days to be precise, before the Apple 7 mobile phone will hold its global new product flagship launch conference in Times Square.
Making trouble?
Still not making trouble?
Longxing Technology is currently Mingzi. Mingzi has attracted the firepower of the West. If Mingzi has the opportunity to cause trouble, Chen Xing will naturally not choose to let it go.
The more high-profile he acts, the more he can prove to the West that Longxing Technology Company has the ability to develop and produce its own chips.
A good person will be bullied by others, and a good horse will be ridden by others. There is no benefit in keeping a low profile now.
Chen Xing did not hesitate for a moment and replied to Yao Nana: "Our new product launch for the Geek series is scheduled for December 31st. You will announce the news to the entire network tonight."
"December 31st?"
Yao Nana was stunned.
She has studied abroad and is quite aware of the concept of time difference.
The imperial capital of the Dragon Kingdom is located in the East Eighth District, and the American New York City is in the West Fifth District. There is a full thirteen hours difference in time between the two.
In other words, when the Dragon Kingdom date is December 31st, the United States is still on December 30th. Now Chen Xing wants to set the Geek Series launch conference on December 31st. This is quite Yu held a new product launch conference on the same day as Apple.
Making trouble!
The fight is about to start again!
To be cautious, Yao Nana reminded Chen Xing:
"President, is it really December 31st? According to the time difference, we and Apple hold a press conference on the same day."
"Yes."
Chen Xing nodded, He confirmed: "This is the date. You can just go online to promote and build momentum as usual."
"What is the budget for hot searches?"
"15 million."
>"I understand."
After Yao Nana received the exact reply, she immediately turned around and left quickly.
When he walked to the door, Chen Xing thought for a moment, corrected his previous statement and said, "Wait a minute, the cost of online publicity will be increased by 20 million to highlight the news about the God chip."
Yao Nana paused and nodded: "I understand, President."
The publicity budget of 20 million is actually not high. In terms of investment from friends, it is below the average level.
For example, the promotional expenses of blue and green factories, which constitute the bulk of mobile phone costs, such as variety shows, celebrity endorsements, Internet hot searches, etc., cost at least a billion dollars every year.
Compared with the two, Chen Xing appears to be diligent and thrifty.
......
After receiving Chen Xing's budget allocation, Yao Nana also returned to the marketing department and gave instructions on the promotion of the new machine.
For a while.
The marketing department took a breath of cold air.
"The president is too stubborn. He actually chose No. 31 to arm-wrestle with Apple. Is our Geek series really okay?"
"The brilliant series can beat the Apple 6, extremely I don’t know if the guest series can compete with the Apple 7 phone. I heard that Puke is holding back his big move this time and is bound to regain market share!”
“Is the president going to compete with Apple?”
“Focus on promoting the God chip. I think the president’s idea is a good one. Let the West see their God!”
"But can we really benchmark?"
Marketing department employees now have a question, that is, whether the Geek series can benchmark against the Apple 7 mobile phone.
If not!
It would be very embarrassing to tell the truth!
This is like competing for clothes, who is ugly will be embarrassed, and the same is true for competing on the date of the press conference. If you can't beat them, you will be humiliating yourself.
However, Chen Xing had the final say at Longxing Technology Company. He said a press conference would be held on December 31, but no one dared to say no.
Be timid before fighting, maybe you don’t want to get fired!
(End of this chapter)