Chapter 155 Conversation with Brother Penguin, Chen Xing is forced to make his debut
“You mean, Chen Xing has to spend 50 million to invest in heroic battles, and also use his three mobile phones for built-in promotion?”< br>
Shencheng, Nanshan District.
Penguin Company Headquarters Building.
Wearing rimless glasses, the gentle and polite Xiao Ma listened to Jia Wei's explanation on the phone and confirmed again with surprise.
Invest in heroic battles?
If Chen Xing wants to make money and develop MOBA mobile games, then the National Super God in public beta is the best choice.
At present, the number of users of Quanmin Chaoshen has exceeded 20 million, and this number is still rising rapidly. In any case, it has more potential, right?
Anyone who has played PC MOBA games, such as League of Legends and Dota, knows that these games are indeed profitable. Because of their fairness, Chinese people especially like to play them. The daily turnover of just selling skins is It can reach tens of millions or even over 100 million.
Chen Xing wants to join MOBA mobile games to make money. Brother Ma can understand this. After all, making chips is very expensive, but why is it a heroic battle?
After hesitating for a moment, he also considered Chen Xing's "chip" and responded: "Ask Chen Xing to wait for a while, I will drive over right away. I should arrive in about twenty minutes."
"Okay. Boss."
Jia Wei hung up the phone, looked at Chen Xing who was enjoying tea leisurely on the sofa, and conveyed: "Mr. Chen is like this. I don't have the authority to make the dividend decision, but our boss is already on his way. "
Brother Ma is coming?
The tea cup in Chen Xing's hand paused for a moment, but soon returned to normal, nodded and said: "Then I will be waiting for you."
Penguin Company, aside from other things, strategic goals and vision Still long term.
While other Internet technology companies are in decline, it is the only one that is rising steadily, not only taking over the entire entertainment industry chain, but also acquiring Wanda’s offline cinemas.
……
Less than half an hour.
The girl at the front desk led Xiao Ma into Chen Xing's office.
Because it was the first time for the two of them to meet, Chen Xing also stood up quickly and said: "Mr. Ma, it is better to hear a hundred times than to meet once. I have admired you for a long time."
"Mr. Chen, you are too polite. You are now a rising star in our Shencheng business circle. A rising star, a representative of self-made people.”
Xiao Ma responded with a smile.
Although Chen Xing inherited Longxing Technology Company, everyone in the industry understands that to be able to run a company on the verge of bankruptcy into the current market value of hundreds of billions, it is not an exaggeration to say that he started from scratch.
In the current business circles of the Dragon Kingdom, the default self-made bosses are Chen Xing and Rebus. Others more or less relied on external help, some through marriage and some through family background.
"Mr. Ma, you are too polite. Sit down first and let's sit down and chat."
"Okay."
The two shook hands briefly and then went to negotiate. Sit down on the sofa.
As soon as Brother Ma sat down, before Chen Xing had time to pour him tea, he went straight to the topic and said: "I heard from Jia Wei that Mr. Chen will use his three major mobile device platforms to help us make games." Promotion? "
The three major mobile device platforms undoubtedly refer to the three mobile phone platforms of the Longxing series, the brilliant series, and the Geek series.
It’s not like Penguin didn’t send people over to discuss cooperation. Last time, the marketing manager Dai Yali came to negotiate. The agreement reached by the two companies was that the pre-installation fee for mobile QQ and QQ Music software was 7 yuan, and each time in the application mall The cost of downloading the Penguin application is 1 yuan.
To put it simply, for every mobile phone brand owned by Longxing Technology Company sold, Chen Xing can get 7 yuan from Penguin. If the user uses the built-in app store of the mobile phone to download Penguin software, Penguin will The company also has to pay 1 yuan to Chen Xing, which is the cost of listing on the platform.
The fee settlement period when the contract was signed was three months, that is, quarterly settlement. The contract was signed in September last year. If the payment is fully settled, the platform listing fees that Internet companies must pay will also have to be settled.
Faced with Brother Xiao Ma's direct introduction to the topic, Chen Xing poured him a cup of tea first and then replied slowly:
"I have this intention. Currently, we are moving Devices are developing too fast. MOBA games that can be played anytime and anywhere will definitely have more user markets than PC MOBA games. This is a blue ocean that has not yet been explored deeply. "
As soon as he finished speaking, Xiao Ma. Brother's eyes suddenly lit up, Chen Xing's idea coincided with what he thought.
Mobile MOBA games can be played anytime, anywhere.
As for PC MOBA games, such as League of Legends, game users have been slowly declining since players reached their peak in 2014, so Xiao Ma and Penguin executives are thinking about whether they can open up the mobile game market. .
"What do you mean, Mr. Chen? Invest 50 million in Heroes of War and help promote this game for free in exchange for 20% dividends?"
Xiao Ma continued to get straight to the point.
However, Chen Xing shook his head and changed his mind temporarily: "Since we are negotiating with Mr. Ma, why don't we change the terms and I will become a shareholder of your Penguin Company."
Brother Ma: "What do you want? "Buying shares?"
"Yes, I just want to buy shares." Chen Xing nodded slightly and continued: "At present, I don't say that one company is the only one in the mobile phone market in Longguo. Our company is still ranked among the top three. , and the number of users is still rising steadily.”
“You want to open up the mobile game market, and I happen to be a mobile device manufacturer. If we cooperate, wouldn’t we be like a fish in water and become even more powerful?”
What is the most important thing in business negotiations?
Mutual benefits!
If there is no binding interest, why should people cooperate with you?
I have what you need, and you have what I want. This is business negotiation, not relying on relationships to get something for nothing.
This is not only true for business negotiations, but also for personal relationships. Only when everyone has something to gain can we maintain each other's feelings.
Brother Ma only thought for a moment and had already made up his mind. He glanced at Jia Wei beside him, who quickly understood and quickly got up and walked to the office.
Now we are no longer talking about games, but about buying shares in Penguin, and a "little Karami" like her is not qualified to attend.
After Jia Wei left, Brother Ma expressed his agreement: "That's true. You provide the equipment and I provide the application software. Maybe our cooperation can produce a chemical reaction."
As soon as he finished speaking, he changed the subject again: "So Mr. Chen, how do you want to cooperate? Directly subscribe for shares in our company?"
"Mr. Ma is joking, you are a giant with a market value of trillions. , How can I have the money to subscribe for Penguin's company shares?"
Chen Xing smiled lightly and said what he was thinking: "I will not take any of the revenue generated by your PC, but I need the revenue from the mobile terminal. What do you think about taking away 10%?”
If it’s just the game “Honor of Kings”, he dares to take 20%, but if Penguin’s entire mobile revenue is generated, he will take 20%. That would be too greedy, and others would not agree to this ratio.
“It’s a bit high.”
Little Ma still thinks it’s too high, and elaborates on his point of view: “For now, we just play one game every day and make a profit every day. It’s reached tens of millions, not to mention we have other mobile games and film and television entertainment software. If your family wants to take 10%, even if I nod, the company’s shareholders will not agree.”
“Then what if. Say, let me add one more thing, what about removing all Pig Factory games from the store?"
Chen Xing continued to throw out chips.
Zhuchang (Wangyi) and Penguin have been competing for many years, and they are currently preparing their own mobile games. If Longxing Technology Company’s mobile phones and app stores all remove Zhuchang’s games...
Don’t think about it!
This is an opportunity to hit your opponent hard!
As the saying goes, a loss to the other party is equal to a profit to oneself. Penguin can definitely use this opportunity to establish its position in the mobile game market.
And the most important thing is that Chen Xing's words also alerted Brother Ma. Since I can remove Pig Factory’s application, I can also remove your Penguin application. Now it depends on which company I can reach cooperation with.
In the PC game market, Penguin undoubtedly beats Pig Factory, but in the mobile game market, no one can say for sure at the moment. Both companies have games that can be played.
With 10% of the profit from the mobile terminal, Xiao Ma couldn’t make the decision alone, but he was already moved and responded: "Mr. Chen, wait a moment, I want to ask the shareholders for their opinions."
"Okay, you go and ask first."
Chen Xing responded lightly, picking up the teacup and tasting it slowly.
Brother Xiao Ma took out his mobile phone and used the WeChat group to convene an emergency shareholders meeting of the company without any delay.
As Chen Xing said, Penguin Company is going to enter the mobile market, and Longxing Technology Company happens to be a mobile device manufacturer. The cooperation between the two companies is even more powerful.
But what Xiao Ma doesn’t know is how much revenue the two games “Honor of Kings” and “Peace Elite” will bring in the future, let alone other mobile games.
The 10% profit commission on the mobile terminal brings tens of billions of benefits to Chen Xing, which is not an exaggeration at all.
Maybe one day in the future, Brother Ma will take a cut of the 10% profit, and he will be so distressed that he can't sleep every night.
Of course.
These are all things for later.
......
After waiting for more than ten minutes, Penguin's internal online meeting also quietly ended, and shareholders and Brother Ma reached a consensus.
After turning off the phone, Xiao Ma looked at Chen Xing and said: "Mr. Chen, we just held an internal meeting and we all thought that we could give you 10% of the profit, but the premise is that you need to cooperate with our publicity Game.”
"What do you mean?"
Brother Ma smiled and expressed his thoughts: "Mr. Chen, you have a lot of fans on Weibo. We just need a spokesperson."
Chen Xing: "..."
Good guy!
If you need a spokesperson, look for a celebrity! If it really doesn’t work, you can just go to an internet celebrity, but you want to come to me for endorsement? ? ?
Chen Xing is a little confused, he really doesn’t want to make his debut!
“As for this endorsement...”
Before Chen Xing declined, Xiao Ma continued: “Mr. Chen, don’t refuse in a hurry. This doesn’t require you to leave the country too much. You just need to agree to use your image for publicity, and then use our Penguin games to evaluate the performance of mobile phone chips during free time or during press conferences.”
“Mr. Ma, do you really want to send me to my debut?” Chen Xinglue? Showing helplessness.
He is a dignified industrial entrepreneur and the CEO of a company with a market value of 100 billion. Although he has some fans online and is more famous than ordinary celebrities, he has never thought of personally speaking for him.
When Xiao Ma heard the word "debut", he couldn't help but smile and said: "Just get used to it. You have made your debut on Weibo many times. We don't force you to participate in variety shows or anything like that."
Sacrificing image endorsements can get 10% of Penguin’s mobile profits. Chen Xing gritted his teeth and gave it up: "Okay, then when can we sign the contract?"
"It can be done today. , I called my lawyer to come over and draft the contract.”
After confirming the initial intention, Xiao Ma didn’t hesitate at all and immediately asked the lawyer to come to Longxing Technology Company.
In less than half an hour, Penguin's lawyers arrived. During the conversation between lawyers from both parties, as well as Chen Xing and Xiao Ma, the terms of the contract were further determined.
……
At dusk.
The sky gradually turned into a warm orange-red hue, and the afterglow from the setting sun dyed the office golden.
After a long period of drafting by lawyers from both sides, the commission contract was finalized. Both parties signed their names, fingerprints, and company seals.
The content of this contract is also very simple. Longxing Technology Company will no longer charge platform listing fees for Penguin's application software, but will instead charge a quarterly commission of 10%, and is obliged to cooperate with Penguin in promoting new products. For the game, a recommended page poster was produced accordingly.
In addition, Penguin’s unsettled “platform listing fees” are equivalently converted into company shares.
From September 2014 to now, the unsettled platform listing fee is 190 million. Based on today’s Penguin stock price of 112 yuan per share, Chen Xing can get 1.69 million shares. This is more than one million shares. For the behemoth Penguin Company, the total shares account for less than 0.1%, and there is no card at all. However, when it comes to mobile terminal dividends, Chen Xing can account for 10%, which is a huge share that ordinary people cannot imagine.
After confirming that the contract was correct, Brother Ma also extended his hand and said: "Mr. Chen, I hope our two families can have a happy cooperation."
"Happy cooperation."
Chen Xing shook hands with him in response.
After the two sides exchanged some polite words, Brother Ma looked out the window and said, "It's getting late, so let's go back first."
Chen Xing: "We won't eat together. "A meal?"
"The company still has something to do. I owe you this meal for now. Let's have a drink some other time." Xiao Ma declined politely.
Seeing that he was determined to leave, Chen Xing finished his speech and stopped trying to stop him: "Okay, I'll see you off."
"You're too polite, Mr. Chen."
"Why are you so polite? We are now strategic partners and we will make money together in the future, hahaha."
"Make money together."
While the two were chatting and laughing, they also started to make money together. When they came to the lobby on the first floor and the door of the office building, Brother Ma stopped, looked sideways at Chen Xing and said, "Just send it here, I feel Mr. Chen's sincerity."
"That's OK. , Walk slowly, Mr. Ma."
Chen Xing smiled lightly.
......
After seeing off several guests from Penguin Company, Chen Xing also returned to the office, calculating the benefits of this negotiation.
Extract 10% of the profit from Penguin's mobile application. Let alone other software applications, he can make millions, or even tens of millions, in profit from the single-day sales of "Honor of Kings" in the future. Make money while lying down in a real sense.
Client games will develop into mobile games. This is the general trend. However, Chen Xing’s Longxing Technology Company controls the bottom end of the user equipment market. This is a bargaining chip.
The development of Internet companies must be based on industry.
Now that Penguin Company is supplying blood, Longxing Technology's liquidity will be more abundant. Once the funds are sufficient, more funds can be invested in research and development of technology, forming a virtuous cycle.
Money is the foundation of technology.
(End of this chapter)