Chapter 156: Apple's launch day failed, Longxing X2 sold out
"Vicious competition! Vicious competition! Penguin is engaging in vicious competition, and this method is really despicable!"
Wanyi Company Building.
Boss Ding Lei secretly pounded the table and couldn't help asking about Brother Ma's competitive methods.
I was happily getting ready to get off work today, but unexpectedly when I turned off the computer, an email from Chen Xing popped up in my mailbox.
Adhering to the attitude of working hard, he clicked on the email. Unexpectedly, it was a notice to remove all games and applications owned by NetEase.
According to the originally signed platform listing contract, Chen Xing only needs to give half a month’s notice in advance. After fulfilling his notification obligation, he can unilaterally remove the application without breach of contract. Ding Lei also has nothing to do with Chen Xing. The only way is to call and ask for the reason and details.
You won’t know if you don’t ask, but you will be numb when you ask others. It turns out that the competitor Penguin Company was causing trouble and signed some unknown agreement with Longxing Technology Company.
What can he do?
Of course we can only suffer this loss.
It's a very simple logical reasoning question. If there is no big enough profit, Chen Xing will definitely notify him secretly and then conduct business negotiations to obtain greater benefits.
Without informing him, the two companies directly signed a contract, which obviously shows that Longxing Technology Company and Penguin Company have reached a chain of interests that both companies are satisfied with. Even if Ding Lei talks nonsense, it is impossible to let them Chen Xing broke the contract.
For an Internet company of their caliber, the contract liquidated damages signed by them are sky-high prices that ordinary people cannot imagine.
What Ding Lei now has in front of him is to seek cooperation from other mobile phone manufacturers.
……
The other side.
Longxing Technology Guancheng Factory.
After receiving instructions from Chen Xing, factory director Yang Minshuo also began to give instructions to build Penguin applications such as QQ, Penguin Video, and QQ Music into the factory version of the Longxing X2 mobile phone.
Penguin’s games cannot be directly built into the factory version of mobile phones because they take up too much memory.
But!
Chen Xing is not without a solution.
Since there is no way to build in promotion, you can promote it manually.
On the app store pages of the Longxing X1 and Cuican X1 mobile phones, the Penguin series games are marked with the [Exquisite Games] label, and their rankings are moved forward, making it invisible. promotion effect.
For now, helping Penguin Company develop its mobile business is equivalent to helping himself make money, and Chen Xing will naturally not spare any effort.
To run a technology company, if you don’t want to raise money or go public to disperse rights, you need to invest in various fields to gain profits. Penguin Company happens to be the best target for blood supply.
Yang Minshuo did not dare to slack off at all. As the release date of Longxing X2 approached, in addition to supervising production, he also had to inspect the warehousing of production parts.
Korean Star Group's M5 screen assembly and Orion 5433 processor chips have also been shipped to the Guancheng factory in large quantities in recent days.
According to the contract constraints, they must ensure the supply of at least 500,000 Orion 5433 chips and M5 screen assemblies in each cycle. Otherwise, they will breach the contract. If they breach the contract for three consecutive cycles, they will need to compensate ten times the corresponding losses.
In addition to Korean Star Group, Blue and Green Factory is also supplying blood to Longxing Technology Production Factory. At present, they have fully mastered the multiple exposure technology. However, because they only have two 48nm lithography machines, they also need to After two technical exposures, the daily production capacity is only about 100,000 chips.
However, the daily supply of 100,000 Kaitian baseband chips is barely enough.
The current supply structure of the domestic alliance is that Longxing Silicon Industry and Kunpeng Industrial provide 12-inch semiconductor silicon wafers, while Blue and Green Factory is responsible for helping to produce chips.
As for Loongson International, Shanghai Silicon Group and Modu Chemical Group, because their corporate attributes include semiconductors, the West must strictly monitor them, so they will not act rashly.
However, they did not sit still and wait for death. Instead, they secretly transported all the collected photoresist, etching solution, developer and other supporting reagents to the Blue and Green Factory chip factory.
In addition, Beiji Group also sent more than a dozen old maintenance masters to work at the Blue and Green Factory chip factory.
If there is a problem with ordinary equipment, they can repair it immediately.
Of course.
The photolithography machine can be repaired if it breaks down, provided that the main parts cannot be damaged.
Rebus also considered this issue. In addition to helping Chen Xing purchase equipment during this period, he was also looking for parts for the photolithography machine, thinking that if it broke, he could replace it.
Now it belongs...
One can produce, and all the parties support!
...
When the Guancheng factory started working overnight to produce the Longxing X2, the specific mobile phone configurations were also announced on the online platform.
Weibo information platform.
Official Weibo of Longxing Technology.
Following Chen Xing’s instructions, Yao Nana gradually began to reveal the configuration of Longxing X2 and released a video promoting the mobile phone.
Unlike Blue and Green Factory looking for celebrities, Longxing X2’s promotional video focuses on simplicity, and there is not even a single person to be found in the whole process.
The video begins with the overall appearance of the phone. After the front and back are shown, the phone is quietly divided into four, corresponding to the four colors of black, white, cyan, and red.
After a brief introduction to color matching, four mobile phones with different colors merged into one, the camera accessories flew out, and its introduction text flashed out in the right area.
[Longxing Technology self-developed 8 million dual cameras, front 6 million pixels, optical image stabilization, face recognition, dynamic capture...]
Every screen switch will An in-depth introduction to the Longxing X2 mobile phone, from the camera to the battery capacity, the whole process is introduced in the video.
After watching the video, netizens who eat melons liked the video blog one after another and had friendly interactions in the comment area.
[Midsummer Escape]: "No wonder Mr. Chen didn't hold a press conference. It turned out that the configuration of Longxing X1 was fully upgraded to Longxing X2, but the price of 1999 yuan is barely acceptable. After all, It has 120W star flash fast charging.”
[Society Your Brother Mao]: “I can only say that I bought the Longxing X2 at a price of 1999 yuan, which is a huge profit. The Orion 5433 is a 20nm processor chip, which is good for playing games and playing games. It's enough for daily use."
[Feng Linwan]: "Mr. Chen, I'm so impressed! The Longxing series is a welfare machine specially prepared for our student party. The price is 2,000 yuan. I'm asking. Can you beat Longxing 120W Star Flash fast charging is still far ahead of its peers. I’m asking you so big? Anyway, I will definitely support Mr. Chen!”
After the Longxing X2 configuration was announced, netizens were already waiting for its release. The arrival of the day.
Because of the likes and comments, even without paying the Weibo official, the entry "Longxing X1 Configuration Announcement" was still on the hot search, and more and more netizens also clicked on it.
Just when everyone thought that it would cost 1,999 yuan to buy the Longxing X2, the official blog of Longxing Technology posted again and included the official accounts of Aitetaowu.com and Wangdong platform. [In order to give back to old users for their support, on January 20, 2015, the Longxing Welcome the winter vacation. College students can use their student ID numbers to get another 50 yuan coupon. The lowest price is only 1,749 yuan. It’s better to act than to think! ]
Less than ten seconds after this discount announcement was released, the official accounts of Taowu.com and Wangdong Platform immediately forwarded it and responded.
[Taowu.com]: "Winter vacation helps students to upgrade to new phones, and they can get large coupons for free. To buy Longxing X2 mobile phone, just go to Taowu.com!"
[Wang East Platform]: "Professional digital platform, guaranteed shopping quality control, self-operated express delivery, arrival the next day!"
The slogans of the two companies are secretly competing against each other for the two e-commerce online shopping platforms. , users have long loved it.
[Tangtang does not know martial arts]: "Mr. Chen is really a good person. Hehe, I may hesitate at 1999 yuan, but at the price of 1749 yuan, this college student has no brains to buy it."
[The Power of God Comes]: "The launch price of 1999 yuan is already very good, and it has also attracted two sponsors. Fortunately, it is not in ancient times. Let me tell you what Chen Xing did. At least he could enter the Ancestral Temple and still enjoy the fragrance. "
[Cyber Player]: "Who said you can't enter the Ancestral Temple if you are not from ancient times? I'll just build a Cyber Ancestral Temple for Mr. Chen so that he can enjoy electronic incense and accumulate electronic merits."
[Shocking Jiuzhou]: "Chen Xing: I'm still not dead when I step on a horse?"
The price announcement of Longxing X2 twice in a row made the Internet abuzz, everyone was marveling at 1749 Offer price of RMB.
Anyone with a discerning eye can see that Taowu.com and Wangdong Platform have been roped in, and may be selling them at a premium, otherwise it would be impossible to buy the 20nm Orion 5433 processor at this price. chip.
In order to promote his own platform and seize online shopping users, Chen Xing did not need to spend money to buy popularity. The two shopping platforms started fighting in advance and spent money on the hot search list.
The effect is naturally very significant. The number of reservation-buying users on both platforms is rising rapidly at this moment.
Less than two hours after the configuration and price of the Longxing X2 were announced, the number of reservation purchasers on Taowu.com exceeded 700,000, and on the Wangdong platform there were a full 1 million!
The field of digital electrical appliances has always been the strength of Wangdong Platform.
If Taowu.com didn’t follow martial ethics last time and bought out all the stock of the brilliant X1, leading to the Double Twelve shopping carnival, Wangdong platform had no goods to sell, Liu Dongzi wouldn’t have paid for it The false sales amount report shows off.
Some people are happy, while others are naturally sad.
Zhang Jinxi, the boss of Sudan.com, couldn’t help but let out a long sigh when he looked at the number of reservations made by his two rivals.
Sure enough, people get old, look forward and backward, and become timid.
If he had been more decisive at that time, subsidized the company and gave it to Chen Xing, he would not have lost the popularity.
Watching Jack Ma and Liu Dongzi make money is really more uncomfortable than losing money.
……
At the same time.
The other side.
TSMC has completed the delivery of Apple A9s chips, and Foxconn factories in various places have officially begun OEM production for Apple 7 mobile phones.
Only one day after the specifications of the Longxing X2 mobile phone were announced, the Apple 7 mobile phone announced in a high profile that it would be officially released on the 20th.
Longxing X2 was released on the 20th, and Apple 7 was also released on the 20th. The conflicting release dates seemed to express Apple’s dissatisfaction with Chen Xing and Longxing Technology Company.
However!
What's the use of this?
Longxing X2 corresponds to the sinking market, while Apple 7 corresponds to the high-end market. Users of the two are incompatible with each other.
On sale on the same day?
This has no impact at all!
Pou Ke obviously understands this, but he has no choice. He must make a profit by selling the Geek X1 before it is released, otherwise, it will be a complete defeat.
Chen Xing made it very clear at the new product launch conference that the Geek X1 is a mid-range mobile phone, but it has the configuration to fully compete with high-end mobile phones. What does this mean?
The simplest one, cheaper than you, and better equipped than you. Which one will users choose?
Don’t think about it!
Users are not stupid either!
They will naturally choose products that are cheap and have good performance!
For example, the Honda Civic, which has been criticized in the automotive industry, before it was released, where could I buy such a configuration for 120,000 to 150,000?
Spending the least amount of money and using the best-equipped products is what buyers are after.
Wang Feng, CEO of Apple Company, Longguo District, did not skimp on money. He directly spent 5 million to buy a top ten hot search topic and hired a large number of trolls to confuse the public.
With the emergence of hot searches, the navy also began to praise and criticize it.
[Mengxin Hongshaoyang]: "Finally waiting for the release of Apple 7, if you ask me to say, when buying a mobile phone, you should buy an iOS system, not some rubbish Android, which will freeze to death after half a year of use!"
[锟斤拷Hippo]: "I have been using the iPhone 4 for 3 years and it still has no lag. I want to buy the iPhone 7 this time mainly because the A9s chip is really awesome. Otherwise, I think the iPhone 4 can last a lifetime and the iOS system It’s so smooth.”
[Lele Baby]: “Don’t some people really like to use Android phones? After I got used to the iOS system, I didn’t get used to Android at all. The Longxing X1 phone I bought last time. It was thrown away after less than two months, and all its configurations were rubbish!”
The emergence of trolls has set off a new round of scolding on the Internet, with both sides using Android and iOS systems.
The Android side believes that iOS is too closed, not as open as the Android system at all, and the overall user experience is extremely poor.
The iOS side thinks that the Android system is very cheap, and in less than half a year, the phone will become abnormally stuck.
Both sides insisted on their own opinions and kept arguing.
Because a large number of netizens participated in the Internet scolding war and contributed a lot of heat, the release of Apple 7 mobile phone was also ranked first in the hot search, and Wang Feng's strategy was also declared successful.
On the other hand, Chen Xing didn’t take the Apple 7’s troubles seriously at all. It happened to be this trouble that made him judge that Apple might have no trump card, otherwise it would be impossible to sell in a hurry. Apple 7 mobile phone has regained its blood.
Don’t compare with Geek X1, but look for presence in Longxing X2?
The four words bullying the weak and fearing the strong are vividly displayed.
But after one comment, Wang Feng really stirred up the popularity. Internet scolding wars are so popular.
As the release date is approaching, users across the country are waiting for the countdown. Because it is not an online shopping holiday, user traffic is not that large, and the two shopping platforms have not added servers, but they are also ready to repair at any time.
The moment the hour hand, minute hand, and second hand merged into one, national traffic began to pour into the two platforms for shopping cart payment operations.
In the first batch of Longxing X2 mobile phones, Chen Xing launched 400,000 units, and Wangdong Platform and Taowu.com each supplied 200,000 units.
Less than fifteen seconds.
The inventory on both platforms shows zero!
Users who have just entered the payment page and successfully paid and were automatically refunded are immediately confused. Is this all sold out?
Two platforms each had 200,000 units, and they were gone in just fifteen seconds?
Far away in Jiangzhe University, Zhang Wei, who set up the flag of streaking on the playground half a year ago, looked at the pop-up window on the notification bar of his mobile phone and fell into silence.
[The product you reserved has been sold out. After the store adds inventory, the platform will notify you with information, please wait patiently! ]
“I’m riding a horse!”
Zhang Wei took a deep breath and tried to calm himself down, but when he saw that he was still stuck on the college student certification page, he couldn’t bear it anymore.
"Damn! You guys have used up your mobile phones all in one second before I have passed the certification as a college student? You guys are so stupid on this day!!!"
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(End of this chapter)