Chapter 207: Zhu Jiansheng, the number one person in China’s automobile industry, became famous
With such a big noise made by the Fifth Machinery Department and the Capital Institute of Technology, the First Machinery Department and the Capital Automobile Manufacturing Plant must have heard about it soon. information.
Zheng Haiming specially called Jiang Hui and Chen Qi to his office.
"The Hummer military vehicle will invite embassy personnel from various countries to hold a large-scale test drive event next week. Do you all know this?"
Zheng Haiming did not go around in circles and went directly to the topic.
The new BJ212 is the star of China's automobile industry this year, but now it seems that this position cannot be maintained.
Although Hummer is a military vehicle, normally the competition with BJ212 is not that big.
But many people cannot help but compare the two products together. Especially the BJ212 also has the status of a military vehicle and is equipped in many teams.
Even now, 80% of the vehicles in circulation in various units are BJ212.
"Chang Zheng, I am quite aware of this matter, and I am also involved in some work."
"Due to the polar bear invasion of Algeria, our relationship with the United States has changed a lot."
"The Humvee military vehicle suddenly emerged at this time and played a huge role in the battle in the south. It has attracted the attention of many people.”
“Just as the country has a great demand for exports to earn foreign exchange, the Ministry of Machinery and Industry and the Capital University of Technology are thinking about how to fully utilize the value of Hummer.”
“So this event came about.”
“To a certain extent, our previous test drive activities of BJ212 can be regarded as providing a reference for them.”
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Jiang Hui quickly introduced the situation to Zheng Haiming and Chen Qi.
There is nothing to hide in this matter.
It is better to explain it clearly to avoid unnecessary misunderstandings.
“Do you think this kind of activity can really promote the export of Hummer military vehicles to earn foreign exchange?”
This question is obviously what Zheng Haiming is most concerned about.
Who doesn’t like earning foreign exchange through export?
BJ212 has become a big hit by cooperating with the United States on projects to assist Afghanistan.
If you can continue to be in the limelight, you can become a god.
“It is definitely possible. The difference is just how good the effect is.”
“Countries such as the United States, Japan and Europe may not consider large-scale procurement. The most I can do is buy a few and study them.”
"But in some other countries, maybe one of them will bring a surprise to everyone, and that will be enough."
"After all, the performance of the Hummer military vehicle is indeed unmatched among models of the same level. "
Hummer is a product created by Jiang Hui himself, and it was a relatively mature masterpiece in the 1990s.
In 1980, it was definitely an instant hit among its peers.
Especially before AMC in the United States has developed similar products, they are not afraid at all even if they are facing Mercedes-Benz military vehicles.
Otherwise, AMC would not be able to come up with a diesel engine technology to replace Hummer's technical data with China.
“If we also invite personnel from various embassies to participate in the BJ212 test drive activities in the future, will it also have an unexpected effect of earning foreign exchange from exports?”
Zheng Haiming said this Asked, Jiang Hui immediately knew the purpose of calling him here today.
Obviously, Zheng Haiming is most concerned about following suit in promoting BJ212.
After all, if BJ212 can create more export performance by then, even if the export price is only 10,000 US dollars, or even several thousand US dollars, it will be of great significance.
He no longer had any expectations for such a high price as aiding the country.
Because he has slowly realized that the exaggerated price before was more because the United States wanted to support and encourage China to cooperate with them to deal with polar bears.
This money is not so much used to purchase BJ212, but rather as a hard-earned fee for China.
“It must have a certain effect, but it is probably not as good as the Hummer.”
“After all, our BJ212 is more of a civilian vehicle, especially the new BJ212 The civilian attributes are more prominent.”
"So rather than convening personnel from various embassies for a test drive, I think it might be more useful to arrange for it to participate in some foreign auto shows."
Jiang Hui knew that if he didn't give any plan, Zheng Haiming probably won’t be satisfied.
Hummer has just held a test drive event, and if the Capital Automobile Manufacturing Plant follows up with a similar event, the effect will definitely be greatly reduced.
The key is to always allow embassy personnel to participate in such activities, which can easily cause some backlash.
So Jiang Hui does not support the Capital Automobile Manufacturing Plant to follow suit.
"No domestic manufacturer has ever done this before, and it will definitely cost foreign exchange. I guess there will be a lot of problems if we want to implement it."
"And foreign auto shows, Those with greater influence are in developed countries, and it is difficult to pay for an event.”
“I feel that there is no hope in the short term.”
Zheng Haiming is not interested in going abroad to participate in auto shows. This kind of thing is obviously very clear.
On the one hand, many people in China feel that the cars they produce are not competitive internationally and there is a big gap between the technical level of imported cars.
Under such circumstances, if you go abroad to participate in a car show, you are humiliating yourself.
On the other hand, after spending money, you feel that there may not necessarily be results. Many people will not support this kind of risk.
Even Zheng Haiming himself felt that Jiang Hui's proposal this time was not so reliable.
“Although it will be difficult to implement overseas exhibitions in the short term, I think there will be opportunities sooner or later.”
“If it doesn’t work, we will be at the Canton Fair when the time comes. When the time comes, you can try to participate.”
"This kind of difficulty is much lower."
Seeing that Zheng Haiming rejected the plan to go abroad to participate in the auto show, Jiang Hui immediately came up with a new plan.
Of course, he himself also knew that if BJ212 participated in the Canton Fair, the effect would definitely not be very good.
But anyway, the event is in China. If we meet a few interested merchants, we may be able to contribute to the sales of several hundred vehicles.
This is also about earning foreign exchange through export.
"As for the Canton Fair, I can give it a try."
As expected, Zheng Haiming's idea was similar to what Jiang Hui expected.
It doesn’t cost much anyway, so go give it a try.
……
In the era of planned economy, everyone is accustomed to working according to various plans formulated by superiors, and they often do not have much subjective initiative to toss.
Now the Capital Automobile Manufacturing Plant under the First Machinery Department and the Fifth Machinery Department, the Capital Institute of Technology and the 618th Factory have successively come up with some different tricks. This has immediately brought huge invisible pressure to the industry's big brother FAW.
Especially Geng Weidong, who had just received the leader of the First Machinery Department for inspection, felt even heavier.
"Old Zhao, the leader feels that our pace at FAW is too conservative and can no longer keep up with the development pace of other manufacturers in the industry. He hopes that we can make some changes and keep up with the pulse of the development of the times as soon as possible."
Geng Weidong took a puff of cigarette and slowly blew out the smoke ring.
Zhao Guangming, who was sitting opposite him, also picked up a match and lit a big front door, frowning and thinking about something.
"Geng Chang, it is not easy to reform."
"We are not only a factory, but also have various schools, kindergartens and other affiliated institutions. It is completely like a small government."
“Any reform will affect the whole body.”
“The most important thing is how should we change it?”
This question of Zhao Guangming can be regarded as a problem for many factories. A problem faced by all.
The factories of this era take care of your life, your death, and everything else.
At the same time, everyone still doesn’t know how to run the current factory in the form and concept of an enterprise.
So even if you know you need reform, you don’t know where to start.
Often some so-called changes are just made in a small way, but in fact they are meaningless at all.
“The last time you went on a business trip to the capital, didn’t Jiang Hui suggest that we improve the quality level of Hongqi cars?”
"I think the next step in the factory is to take quality improvement and cost reduction as the main reform directions, and let each branch factory implement them." "Otherwise, our Hongqi sedan may really be stopped."
This time the person in charge of the First Machinery Department came to inspect and had informally expressed to Geng Weidong his desire to shut down the Hongqi sedan production line.
But Geng Weidong did not agree, he still wanted to struggle.
I have only been working as the factory director for two years. It would be absolutely humiliating if the Hongqi sedan with a history of more than 20 years was destroyed in my own hands.
Maybe many workers in the factory will scold him in the future.
“The causes of quality problems are actually diverse. Some human-made reasons can be easier to solve.”
“But some are equipment reasons, which are more difficult to solve. It will be difficult unless brand new imported equipment is introduced to improve the performance and accuracy of the equipment.”
Zhao Guangming is in charge of production and quality, and he is very familiar with FAW’s situation.
He must also hope to solve the quality problem, but it is not possible to solve the problem in a day. It is not that easy to solve it.
"Equipment problems can be corrected slowly, but I think quality problems caused by other reasons should be solved as soon as possible."
"If anyone is holding back, let him clean the toilet!"
Although Geng Weidong is the director of FAW, it is very difficult to fire someone.
So asking someone to clean the toilet is basically the maximum punishment he can do.
Of course, if a factory director really wants to deal with an ordinary employee, there must be more methods. It depends on whether Geng Weidong wants to use them.
"Okay, then I will convene various departments to discuss and see how to implement it."
Zhao Guangming also knows that FAW needs to make some changes, otherwise the situation will become increasingly unfavorable to them.
......
Just when all the brother manufacturers are paying close attention to the Hummer military vehicle test drive event, sponsored by the Ministry of 5th Machinery, the Economic and Trade Commission, the Lifan Yuan and other ministries, The "New Generation High-Performance Military Vehicle Test Drive Experience Activity" hosted by the Capital Institute of Technology and the 618 Factory was officially held at the Capital Institute of Technology.
Zhu Jiansheng got up early in the morning, put on a rare suit, and set off with Jiang Hui.
From a process perspective, this test drive was not complicated at all.
But considering that the participants are staff from embassies of various countries, and even many ambassadors will participate.
So a single language communication problem can bring huge pressure to the organizer.
Fortunately, next door to Capital Institute of Technology is Capital Institute of Foreign Languages, where you can find talents proficient in various languages.
Coupled with the help of Arihanyuan, this problem can be considered to be solved perfectly.
"Dad, the way those foreigners do things is a little different from us. Since we are promoting the Hummer military vehicle, there is no need for us to be too low-key."
"If the words should be exaggerated, just be exaggerated. There is no need to Sorry for anything.”
Zhu Jiansheng will definitely be the protagonist of the event today. He will personally introduce the situation of the Humvee military vehicle to the guests.
As for Jiang Hui, he plays more of a transparent and secretarial role, filling in the gaps for the activities.
That is to say, Zhu Jiansheng is his teacher and his father-in-law, so Jiang Hui would remind him of these things.
Otherwise, if you were another person, you would definitely feel unhappy if you heard that a junior was teaching you how to behave.
“Understand, we must let those people have a good experience this time.”
“Although our Chinese automobile industry lags behind the international advanced level as a whole, in the segmented fields, we It also has its own advantages.”
“With so many embassy personnel participating in the event, as long as there are three or five companies willing to purchase, our event will be considered a great success.”
Zhu Jiansheng is very confident about today's activities.
This confidence mainly comes from trust in Hummer's performance advantages.
If even Americans like this product, why should other countries not like it?
No matter what happens, you can buy a few cars and dismantle them and study them.
At worst, I would lower the one-time minimum purchase quantity standard that I had discussed with Jiang Hui before, but increase the unit price appropriately.
Anyway, if you buy a Humvee military vehicle, the price may be US$200,000, or even US$300,000.
But if you buy ten of them, the unit price of each one can drop to $100,000.
If you want to buy more, it’s not impossible to buy one for $50,000.
“Since it is a military vehicle, there are definitely some weapons and equipment that everyone wants to know more about.”
“This time the explanation can focus on the heavy machine guns, anti-aircraft machine guns and Humvees. Modification performance. ”
“Users in some countries may pay more attention to this aspect of performance.”
Jiang Hui kept thinking about what else he should remind Zhu Jiansheng.
The Hummer in the previous life has been extended into many styles.
Although this requires a certain amount of time and process, there is obviously no problem in describing the prospects for everyone first.
“As for weapons and equipment, I have communicated with the ministry before, and each brother factory will definitely provide strong support.”
“Even if some customers have needs, we can Selling weapons and equipment directly together with the car will enrich our product categories and make it easier to negotiate prices.”
Zhu Jiansheng's current thinking is slowly being broadened by Jiang Hui.
This is not easy.
Especially for older people, it is more difficult to change some of their ideas.
But they are often the ones who have the power to make decisions.
Zhu Jiansheng has made such thorough preparations. This conference will naturally achieve very good results.
Considering that all the participants in the event are foreigners, if various leaders' speeches are arranged as usual, the effect of the event may be greatly reduced.
So this time the Capital Institute of Technology has greatly compressed various speeches. Except for Zhu Jiansheng, the designer of the Hummer, who took a long time to introduce relevant performance parameters on stage, the speeches of other leaders were kept to a minimum. Within five minutes.
In this way, Zhu Jiansheng’s role and influence were immediately highlighted.
In particular, Zhu Jiansheng, as a scholar, has designed two classic products, the new BJ212 and the Hummer military vehicle.
Today's Hummer has exported its technology to international automobile giants such as AMC.
Invisibly, the embassy staff from various countries also rated him much higher.
Even in the eyes of some people, Zhu Jiansheng is undoubtedly the number one person in the Chinese automobile industry and a leader in the industry, who needs special attention.
It can be said that after this conference, not to mention how many Hummer military vehicles were sold, Zhu Jiansheng must have become famous and his status in the industry has been further improved.
To a certain extent, he can be regarded as a star scholar of this era.
In particular, Zhu Jiansheng is elegant and handsome. Even though he has reached a certain age, he still looks like a middle-aged man in his forties.
This is not easy.
"Smith, General Motors contacted our embassy and said that they invited a delegation from China to visit."
"The two people mentioned in particular are Zhu Jiansheng and Jiang Hui?”
Woodcock personally came to participate in this event at the Capital Institute of Technology today. He wanted to see how far the other party had taken this event and what the final effect would be.
Some of the things here are worthy of their careful study.
"Yes, this is indeed the case. I estimate that their visa information will be sent over in the next few days."
As a China Express, Smith came here with Woodcock to participate today. Activity.
Jiang Hui and Zhu Jiansheng are the people he focuses on, so he naturally pays great attention to relevant information.
"When the time comes, talk to the people at General Motors and see if there is any way to convince Zhu Jiansheng and Jiang Hui to work in the United States."
"I believe this is a good idea for General Motors. , definitely a good thing.”
"If General Motors can't handle it, we can also let AMC give it a try. Anyway, the best thing is to poach these two most powerful people in the Chinese automobile industry."
After listening to Zhu Jiansheng on the stage After the introduction, while everyone was taking advantage of the test drive, Woodcock arranged a task for Smith.
He had arranged for Smith to provide Jiang Hui with the opportunity to study in the United States, but he did not receive any reply and the matter was settled.
In this case, he was going to change his mind to attract Jiang Hui.
(End of this chapter)