Chapter 236 It’s all forced out
The BMW 70 became popular at the beginning of the exhibition.
Throughout the morning, there was an endless stream of people wanting to take a test drive.
Jiang Hui quickly arranged for people to ride five more prototype bikes, which barely satisfied everyone's curiosity for a test drive.
Even people from Jialing Factory and Capital Motorcycle Factory took the opportunity to test drive for a while.
However, after this test drive, their mood became very heavy.
"Director, the performance of the BMW 70 produced by Chaoyang Motorcycle Factory is many times better than the motorcycle we developed last year."
"So many people tried to ride it this morning I didn’t see any problems with it during the test drive.”
“The key is that their sales price is lower than our cost.”
Yuan Zhiwei feels a lot of pressure now.
When he came to the capital last year, he brought the first motorcycle from the Jialing Factory and the first civilian motorcycle in China to the square to present a National Day gift.
What I received at that time was all kinds of applause.
But this time I came to the capital to participate in an exhibition again, but I felt that the whole world had changed.
It has been less than half a year.
“Our previous products were completely imitated by hand, and it is normal for the performance in all aspects to be improved.”
"But we have signed a cooperation agreement with Honda last week. The Jialing Honda 70 to be assembled next will be assembled with parts imported from Japan. Its performance will definitely not be lower than the BMW 70."
" I even think the BMW 70 is developed after the Honda 70.”
Yin Zhiqiang is still very confident about the products that the Jialing plant will produce next.
Honda 70 They chose to cooperate with each other only after fully considering various situations.
If we fall behind before mass production, that will definitely be a big problem.
Yin Zhiqiang doesn’t think this problem will arise either.
“But if we assemble parts imported from Japan, it will be difficult to sell them at the price of 2,998 yuan, right?”
Yin Zhiqiang has a different view on Yuan Zhiwei’s statement.
“The current official exchange rate is that one dollar can only be exchanged for about one yuan and six yuan.”
“The parts we imported cost more than a thousand US dollars. According to the official price It’s only about 2,000 yuan.”
"In this case, even if we include our assembly fees, transportation fees and other related expenses, we can finally set the price at the same level as the BMW 70."
Yin Zhiqiang did not think about setting the price again. A lower price than the BMW 70.
After all, all their motorcycles are imported and assembled with original parts, and they are branded by a major international manufacturer. Normally, they should be much more expensive than the BMW 70.
Now it is set at a price, which is already considered a very impactful price.
Of course, their use of official prices to calculate costs is actually a scam.
If we go by the black market prices, the cost of imported parts alone would be seven to eight thousand RMB.
However, if the price is set like this, a funny thing will definitely happen, that is, after localization, the cost will not only not decrease, but may actually increase.
Of course, these are things that need to be considered in the future.
For Jialing Factory, the top priority is to make its own motorcycles famous first, and not let Chaoyang Motorcycle Factory steal the limelight.
“Okay, then when we introduce it to you in the afternoon, we will say that our Jialing Honda 70 is also priced at 2,998 yuan and will be on sale in the second half of this year.”
After discussing the follow-up plan with Yin Zhiqiang, Yuan Zhiwei couldn't wait to spread the news.
Otherwise everyone will buy a BMW 70 by then.
After the Jialing Factory made such a fuss, the relevant information naturally quickly spread to the Chaoyang Motorcycle Manufacturing Factory.
“Director, the Jialing factory is doing this because they are deliberately going against us.”
“All parts are imported from Honda, and the assembled motorcycles are sold The price is exactly the same as our BMW 70.”
"This is completely unreasonable. I think we should complain to the Fifth Machinery Department."
Chen Chenxing came to Jiang Hui very unhappy and explained what he had learned.
This morning, the BMW 70 stole the show. Even in the afternoon, there were still many people going for a test drive.
Suddenly, something like this happened, which is naturally disgusting.
“The motorcycle market is huge, and the Jialing factory will import all parts from Japan this year, assemble them and sell them.”
“When sales pick up next year, the relevant departments simply won’t have that much foreign exchange to support them.”
“The parts of a motorcycle, including various expenses, are ultimately estimated to cost more than 1,000 US dollars.”
"If we produce 10,000 vehicles, it will cost 10 million US dollars in foreign exchange. If we produce tens of thousands of vehicles, it will cost tens of millions of dollars."
"Really do this, five machines The other factories in the department are probably going to jump up.”
Jiang Hui knew that the pressure on the Fifth Machinery Department was actually greater than that on the First Machinery Department. The direction of military-to-civilian transformation has been determined, and every factory that wants to produce new products needs to introduce some new equipment.
Most of these equipment need to be imported from abroad.
If you want to import, you need to use foreign exchange, and China's foreign exchange reserves are only a little.
Even though we are working hard to earn foreign exchange through export every year, foreign exchange is still very tight.
Under such circumstances, how could it be possible for the Jialing Factory to consume a large amount of foreign exchange there.
"That's true, but once the other party's reputation is established, even if the parts are slowly changed to domestically produced, it will probably have an impact on our sales."
Chen Chenxing said a little tangled.
“Based on the level of motorcycles produced by Jialing Factory last year, after their Jialing Honda 70 is made in China, it is estimated that the quality level will definitely decline and fuel consumption will increase.”
“We only need to give some guidance After a while, they won’t pose much of a threat to us.”
“Besides, the growth of the motorcycle market will exceed your imagination in the future. Our factory should not monopolize this market, even if it is. Being able to eat 30% to 40% of the total is already an exaggeration.”
"So you don't have to worry now. We can just improve our own products as soon as possible."
"If the situation is really unfavorable, we can also reduce the price."
Ting Jiang When Hui said this, Chen Chenxing breathed a sigh of relief.
Everything is under the control of my master, so it will be easy to handle.
……
"Chang Chen, I didn't expect Jiang Hui to make such a big noise after he went to Chaoyang Motorcycle Manufacturing Factory."
"A BMW 70 has attracted the attention of many leaders in the department. Are we too? Consider launching a new project?”
As the deputy director of the R&D Center of Capital Automobile Manufacturing Plant, Lu Qiang is also feeling the pressure now.
The most important thing is that he feels the benefits that a new product brings to relevant people.
If he can develop a brand new product and make it famous all over the country, then he also hopes to take a seat in the position of chief engineer, and even take over Chen Qi as the factory director in the future. It's not impossible at all.
"It is indeed necessary to consider developing a new product. The First Machinery Department's attitude towards cars is now relatively clear."
"In order to support the development of the car industry in the future, both SAIC and FAW have Contact the international automobile giants and hope to use joint ventures or technology introduction to produce cars, so that the level of our domestic car industry can be greatly improved."
"This is also a big step for us. Opportunity.”
I have to say that Chen Qi’s vision is not bad.
Especially after following Jiang Hui to inspect General Motors of America for half a month last time, I have gained even more.
Under such circumstances, he must hope to achieve something during his term of office.
He also wants to become the leader of the First Machinery Department or other departments like Zheng Haiming in the future.
But this all requires some impressive results, otherwise it will be very difficult to be promoted without your superiors appreciating you.
"I think so too. Based on the BJ212, we will look for the appearance of an imported car as a reference, and then develop a car."
"By then we will have Off-road vehicles and cars are available at the same time, so the development of the factory is more guaranteed.”
Lu Jianqiang tentatively put forward his own ideas.
Today he visited the booths of Chaoyang Motorcycle Manufacturing Factory and Jialing Factory, and gained a certain understanding of the motorcycle exhibits from both parties.
Based on the information he learned, he felt that the BMW 70 was probably borrowed from the Honda 70, or the Honda 70 was borrowed from the BMW 70. Anyway, there are many similarities in appearance between the two.
Since others can do it this way, why not the Capital Automobile Factory?
In the past, Jiang Hui was responsible for the appearance design of BJ212. Now that he has left, the possibility of continuing to design with him is very low.
And no one in the R&D center has the ability to design the appearance of a car, so finding an imported car to copy is the best way.
The most important parts of a car are the three major parts. The engine and gearbox can definitely be completely shared with the BJ212. With some adjustments to the chassis, the development difficulty can be greatly reduced.
If coupled with a good appearance, this car is likely to be really popular.
Thinking of this, Lu Jianqiang became even more motivated.
"Your idea makes sense. Go back and prepare a detailed report. I will discuss it with you at the factory committee meeting and strive to get the project approved as soon as possible."
Chen Qi also knew the situation of the R&D center relatively well, and knew that the plan Lu Jianqiang mentioned was more in line with the actual situation.
If you insist on making difficult plans, you will eventually fail.
“With the new project, everyone is more confident in the future of the factory, and some technical talents will not easily have the idea of transferring to work in other factories. This is also beneficial to the long-term development of our factory. ”
After his plan was approved, Lu Jianqiang’s mood became much better.
As for the group from Chaoyang Motorcycle Manufacturing Factory, which was the most popular in today's exhibition, they were about to receive an unexpected surprise.
(End of this chapter)