Chapter 243 Laying out the automobile industry, Jiang Hui is in action
“This is indeed a problem. We have not yet determined the final size data internally.”
“Lengthened wheelbase After that, the design and production requirements for transmission shafts and other parts have increased."
"The maneuverability of the vehicle will decrease, and there is a lot of improvement to be done in this area, which is indeed not suitable for our factory."
Chen Qi listened to the advice.
He was very confident in Jiang Hui's vision.
Besides, he would have other things to discuss with Jiang Hui later, so it was naturally not appropriate to cause any disagreement on the first issue.
“Yes, if we make full use of existing resources and combine the needs of society to develop a car with good quality, high comfort and low price, there should still be a huge market.”
Jiang Hui’s words made Chen Qi feel very comfortable.
Having already left the Capital Automobile Manufacturing Factory, Jiang Hui was unwilling to interfere in too many specific matters.
It is simply impossible to directly help design the appearance of a car.
Being able to help Chen Qi palm his eyes is considered to be the most benevolent thing.
Fortunately, Chen Qi did not make such unreasonable demands, but decisively chose a mature imported brand car to "learn from".
Anyway, although the domestic patent law has been issued, it is not much different from the one without it.
"Xiao Jiang, I have another idea to talk to you about. I guess Bureau Qin has mentioned it to you before."
After talking about the car, Chen Qi immediately changed the topic to what he was more concerned about.
“You are talking about Capital Automobile Manufacturing Factory cooperating with BMW Technology to sell BJ212 to Southeast Asia and other countries, right?”
Jiang Hui did not hang on Chen Qi, but directly Take the initiative to bring things up.
“Yes, you also know how strong the domestic demand for exports to earn foreign exchange is now.”
“The Fifth Machinery Department launched a US$500 million export project some time ago. The order caused a huge sensation in the entire Chinese industry. Not only the relevant personnel were praised in various ways within the Fifth Machinery Department, but also other ministries and commissions also regarded this case as a model.”
"Our Capital Automobile Manufacturing Plant has been a model of reform among the factories affiliated to the First Machinery Department in recent years, and naturally we don't want to fall behind."
"But we have no experience in exporting, so we want to hear Let me hear your opinion.”
After this period of understanding, Chen Qi also knew that Jiang Hui had the final say in Chaoyang Motorcycle Manufacturing Factory.
The representative of BMW Technology in Hong Kong City is a person who doesn't care about anything.
Even the other party is not in the factory most of the time.
There are rumors that the person in charge of BMW Technology is actually Jiang Hui’s wife.
So Chen Qi chose to talk directly to Jiang Hui about the export of BJ212 this time.
“BJ212 is naturally very competitive in our country. Currently, no off-road vehicle can match it. Even the cars produced by most factories cannot match it in terms of comprehensive performance.”
“But objectively speaking, whether its power performance or comfort is good, there is still a gap compared with similar products from international automobile giants.”
“Selling abroad , it’s not that it can’t be sold, but it can basically only rely on low prices to attract some consumers.”
There is no brand, no technical advantage, and if you want to sell more, there is only one way.
Jiang Hui did not mince words, but directly stated his opinion.
Chen Qi naturally understands these contents.
Especially after following Jiang Hui to inspect General Motors of America for half a month last year, he had a more intuitive understanding of the gap between China's domestic automobile industry and the international advanced level.
So he never thought about letting BJ212 enter the market of Japan, the United States and other powerful automobile industry countries.
The hope of that is basically zero.
On the contrary, in places like Southeast Asia, the economic strength of some countries is actually pretty good, at least better than China's per capita level.
It is still feasible to sell BJ212 to these places.
Chen Qi does not expect to sell tens of thousands of vehicles a year. As long as he can sell a few thousand vehicles, he will be happy.
After all, the export earnings of several thousand BJ212s will definitely exceed 10 million US dollars.
In an era when foreign exchange reserves were only a few hundred million, the amount of exports was still very large.
Across China, the most exported products are various agricultural products and handicrafts, as well as crude oil.
The unit prices of these things are generally not high, and it is very hard to earn some foreign exchange.
But the imported ones are basically all kinds of equipment and instruments, all of which are of high value.
The more this happens, the more nervous foreign exchange becomes.
Many factories have proposed their own production line transformation plans, but due to the need to use foreign exchange to purchase equipment from abroad, the final transformation plans have been delayed in implementation.
To a certain extent, this can be regarded as affecting the development of Huaxia's reform.
No wonder various ministries and commissions now attach much more importance to earning foreign exchange from exports than later generations imagined.
“What you said are all facts, and our factory is also aware of this.”
“Considering that we ourselves do not have this experience, nor the ability to export. Things.”
"So I was thinking about whether I could cooperate with BMW Technology and let them serve as the agent of BJ212 and sell it abroad."
When Chen Qi said this, Jiang Hui did not answer immediately.
The purpose of the establishment of BMW Technology was to prepare for the joint venture of Chaoyang Motorcycle Manufacturing Factory.
But I will definitely enter the automobile industry in the future. It seems that it is not impossible to start from the role of a car agent or dealer now.
At that time, not only can it act as an agent for the Capital Automobile Manufacturing Plant, BMW Technology can also consider cooperating with other automobile giants to build sales stores in the port city to sell cars directly.
We have even registered branches in some countries in Southeast Asia, opened local car sales stores, and laid out our own sales network to prepare for future development.
These all seem to make sense.
Of course, the beginning is definitely difficult.
But once you succeed, when you enter the automobile industry in the future, it will be much easier to export your products.
Thinking of this, Jiang Hui did not hesitate and said: "There is definitely no problem with this cooperation in principle."
"But you also know that BJ212 does not have any reputation overseas, and the after-sales service is also a Big problem."
"If BMW Technology sells the BJ212, it will need to set up sales points in many places to provide after-sales services to customers."
"These costs are very high. ”
Cooperation is cooperation, and Jiang Hui is not a philanthropist.
BMW Technology must not engage in loss-making business during this cooperation process.
Fortunately, Chen Qi can understand this.
“I understand what you said, so this time our factory’s cooperation plan is also very sincere.”
“The price of a BJ212 sold to BMW Technology is only 8,000 US dollars, and then In terms of subsequent supply of accessories, we will also provide them at cost prices.”
Although Chen Qi can accept lower prices, everyone hopes to sell them higher.
So he first offered a relatively high sales price.
“Based on the current domestic black market price, 8,000 US dollars is basically 50,000 yuan.”
“This price is higher than the BJ212 sold domestically by Capital Automobile Factory. Some.”
Jiang Hui will definitely not agree to such a high price.
This is related to your own pocket.
"Less than 50,000 yuan is the price arranged by the Planning Commission according to the share in the plan, but it may not be available on the market."
Chen Qi explained a little awkwardly.
Of course he knew that the price of $8,000 was a bit high.
This time it is not an arms trade, but a normal sales of civilian cars.
Then it is natural to fully consider the prices in the overseas automobile market.
After BMW Technology bought the BJ212, it still needed to export it to various parts of Southeast Asia. After a series of costs such as transportation fees and tariffs were added, it would definitely have to make money in the end.
"Chang Chen, you are my old leader, and I will definitely support you fully."
"However, cars of this level like the BJ212 are not popular in Southeast Asian markets such as Siam. The terminal sales price is basically less than 8,000 US dollars.”
“Whenever the export price of the capital automobile manufacturer exceeds 5,000 US dollars, BMW Technology will suffer a loss, or even a big loss.”
Jiang Hui said it all, but Chen Qi didn't insist much.
"US$5,000 is US$5,000, but we hope to export at least 2,000 BJ212s every year."
The goal of earning foreign exchange of US$10 million is what Chen Qi hopes to achieve.
Of course, it would be best if there were more.
"Okay, I can communicate with BMW Technology and the two parties will cooperate first."
"If the cooperation goes smoothly, the cars produced by the Capital Automobile Manufacturing Plant next year can also continue to be produced. Keep working together.”
When Jiang Hui said this, Chen Qi's mood immediately improved a lot.
The export price of US$5,000 is not low, but it is not high either.
Chen Qi was still a little regretful.
But when I think about further expansion next year, the situation is different.
"Thank you very much. Our factory is waiting for your good news."
There is naturally no need for Chen Qi and Jiang Hui to discuss the specific details of exports now. After all, Jiang Hui is only the director of Chaoyang Motorcycle Manufacturing Factory in name, and has no other relationship with BMW Technology other than a cooperative relationship.
So even if the Capital Automobile Manufacturing Plant wants to negotiate, it still has to negotiate with the Hong Kong representative of BMW Technology.
Both parties are very clear about this.
After sending Chen Qi away, Jiang Hui also began to think about the next step.
My funds in the American stock market have grown to about US$20 million due to the rapid development of the computer industry in the United States.
This money is enough to spend a lot of time on your own.
Although domestic policies still need to be opened up step by step, there are already some places where we can take some actions.
And since China attaches so much importance to foreign exchange, I have to find ways to own more foreign exchange so that I can have more say in future cooperation.
Otherwise, even if you earn a lot of RMB in the Chinese market, the value will not be fully reflected.
(End of this chapter)