Chapter 255: Big deal! The power of novel sales methods
In an environment where all materials and goods are allocated uniformly, each factory attaches relatively little importance to the sales department.
But Jiang Hui’s sales will become more and more important in the future, and the era of unified deployment of various materials will eventually pass.
As a joint venture, Chaoyang Motorcycle Manufacturing Factory has many things that are different from other factories.
So when selling your own products, you definitely cannot rely on the planning committee's deployment, otherwise you will definitely be in trouble in the end.
When promoting the BMW 70 before, the situation in the factory was booming because of the big strategy of exporting and earning foreign exchange.
After receiving the funds, Jiang Hui immediately began to arrange for people to set up his own sales outlets.
Not to mention those from other places, sales outlets in the capital area must be established.
Cooperating with supply and marketing cooperatives and department stores were the initial methods.
However, through such a sales channel, there is no way for Chaoyang Motorcycle Manufacturing Factory to understand customer needs immediately.
Besides, Jiang Hui himself has experienced the service attitude of salesmen in supply and marketing cooperatives and department stores in this era.
So Jiang Hui is preparing to adopt a very novel sales model for the sales of BMW S and BMW X.
That is, the factory will buy or rent a house outside and set up its own sales outlet.
No one has done this job before, so Jiang Hui did not set particularly high requirements.
Anyway, customers in this era have very low expectations for sales and services.
As long as your attitude is slightly better, people will be very satisfied.
“Director, we currently have five sales outlets in the capital area, and the relevant personnel training has almost been completed.”
“Currently, some of the BMW 70s are being put away Start selling at these outlets, let everyone practice it first."
"Starting next week, BMW S will be officially shipped to these outlets, so everyone can focus on promoting BMW S."
As Jiang Hui's apprentice, Chen Chenxing is definitely in high demand now.
Jiang Hui now leaves all aspects of sales and logistics to him.
And he lived up to expectations and did a very good job.
The heads of various departments in the factory knew about the relationship between Chen Chenxing and Jiang Hui and did not dare to cause trouble easily.
“We must let our salespeople have a sense of customer service. They cannot have an attitude of whether they like to buy or not every day.”
“Of course, we cannot simply follow the spirit. We should encourage everyone from above, and we should also follow up with material incentives.”
"As long as you sell a BMW S, the salesperson will get an extra reward of one yuan. If anyone can sell several cars in one day, we will reward her with several yuan a day."
Treat sales and There must be different plans for treating production managers.
Otherwise, if you want the horse to run away and not let it eat grass, that will definitely not work.
As long as the incentives are in place, those salespeople will definitely be able to bring surprises to the factory.
“When you say that, I almost want to sell the car. As for our BMW S, I don’t have to worry about selling it at all.”
"Especially since there is no large-scale mass production at this stage, some parts are still hand-made by workers. The daily output does not exceed 50 vehicles. Every one will be sold when it comes to the store."
Chen Chenxing is still very confident in the competitiveness of BMW S.
Especially in the early stage, not only are there no competitors, but the production capacity is also insufficient.
Even if the price is two hundred yuan more expensive than the BMW 70, there is no need to worry that no one will buy it.
“Everyone wants to sell cars, that’s right.”
“In the future, R&D and sales will be the two core departments of our company.”
“One is responsible for developing competitive products, and the other is responsible for selling various products.”< br>
“Although other departments are also very important, compared with these two departments, they have to take a back seat.”
Jiang Hui’s understanding is definitely a heresy in today’s China. .
Not only do we not pay attention to research and development, nor do we pay attention to sales, but we care more about production.
Of course, this does not mean that production is not important, but that R&D and sales are relatively more important.
A good product is actually determined by research and development as the most critical factor.
For example, in the purchasing department, 80% of their cost control is determined by research and development, and the remaining part is where buyers can play.
As for production, it is also closely linked to R&D to a certain extent.
If the parts you design are difficult to process and you do not fully consider the processing conditions of the on-site department, then it will definitely fail in the end.
In turn, it will naturally save a lot of time.
"Factory Director, there are already more than 500 professional and technical personnel in the R&D center. This scale is relatively large among factories in the entire capital area."
"However, our sales department currently has less than 100 people. It seems that we need to work hard."
"In the future, we will have our own sales stores in major cities in the country. ”
“But then it may be more troublesome to manage. ”
Chen Chenxing raised his concerns tactfully.
Communication today is far less convenient than in later generations. Not to mention mobile phones and computers, even making phone calls is a hassle.
“Sales stores in the capital area can be directly operated by factories, and those in nearby cities can also consider adopting a similar approach.”
“But in relatively distant places, We are focusing on cooperating with some local companies.”
“Especially with the development of the individual economy, we can also consider letting some self-employed individuals with good reputations become our dealers.”
“Let these self-employed people drive the sales of our motorcycles all over the country. ”
Jiang Hui naturally does not expect to build a complete self-owned sales channel in one go, and that is not necessary.
Refer to the sales store models of various car brands and motorcycle brands in later generations, and promote it based on the actual situation, it is already a very huge innovation.
This novel sales method quickly brought great surprises to the people.
...
Li Nanhai was woken up by his wife early this morning.
It was hard to have one day off in a week, but there was no way to sleep in. He also wanted to protest.
But when he saw the look in his wife's eyes, he immediately said nothing, got up obediently, washed and had breakfast, and then followed her out.
“Hurry up, today is the first day that the BMW S goes on sale. Yesterday, people in our office already found out that there are BMW sales stores near our home where you can buy this bike. ”
Li Haiying is the head of the textile factory union, and Li Nanhai is the director of the Capital Gear Factory.
Based on their salary income, they are definitely among the top batch at this time.
In fact, even if they are placed at the back, the income of the executives of the two major factories will not be low.
Originally, Li Haiying thought that her Kun car was very good, but after seeing the BMW S, she immediately felt that it was not good.
You know, in the past week, BMW S has set up experience points in many areas of the capital, allowing everyone to fully feel its charm.
At the same time, it is also a warm-up for the sales stores that are opening nearby.
Otherwise no one would know where the BMW motorcycle sales store is, and it will take a long time for the sales of BMW S to explode.
For Jiang Hui, time is the most precious thing.
“If you really like the BMW S, just call Jiang Hui later and ask him to reserve one for us.”
Li Nanhai and Jiang Hui are also old friends. An acquaintance.
The main gearbox currently produced by their factory is the 4MT designed by Jiang Hui.
It’s not like he didn’t pay for the BMW S, he just wanted to make it easier to pick up the car.
So if you call Jiang Hui, it will definitely be done.
“There is no need to owe others favors, so don’t do it. Wouldn’t it be better to go to the store yourself and take a look before buying?”
“I have heard that during this time The people in the other store’s attitude was very good when they were doing activities nearby. They couldn’t compare to the salespeople in Wangfujing Department Store.”
Li Haiying obviously has a very good impression of the sales staff of Chaoyang Motorcycle Manufacturing Factory.
This is where Jiang Hui worked hard.
Improving the service awareness and service level of sales staff is inevitable for future development.
Chaoyang Motorcycle Manufacturing Factory wants to take the lead in all aspects, so it naturally has to work hard in this area.
"Jiang Hui is very smart and has a very broad mind. I have never seen anyone as powerful as him."
"This time they have adopted a new sales method for the BMW S. I think it must be Jiang Hui's idea."
"I'm afraid it won't be that easy for other motorcycle manufacturers to catch up with them."
Li Nanhai knew that the capital motorcycle manufacturer wanted to copy the BMW 70. He also knew that some domestic motorcycle manufacturers had begun to enter the field of civilian motorcycles.
Even Suzuki in Japan is said to have a joint venture with a company in Shuangqing City to produce motorcycles.
By then, the competition in the Chinese motorcycle market will definitely have changed a lot.
"Oh, I'm just going to buy a motorcycle. You don't have to think so much."
Li Haiying was not interested in discussing this matter with Li Nanhai.
She now wants to go to the BMW motorcycle sales store as soon as possible and pick up a BMW S.
Because of this matter, she didn't sleep well all night.
I was thinking about myself riding a BMW S.
When they walked into the BMW motorcycle sales store, they found a long queue at the door.
“Otherwise it’s so exaggerated? Are there so many rich people?
Li Nanhai looked at the front speechlessly. He regretted a little that he didn’t insist on staying at home.
"Not all people in line may want to buy, it's okay for others to come in and join in the fun. ”
Li Haiying is quite calm.
She has a pretty good grasp of other women's mentality.
(End of this chapter)