Chapter 270: Regulations on giving money, laying out the automobile industry
“Don’t worry so much for now, let’s do a good job in the projects currently being promoted, and the subsequent initiative will be in our own hands.”
"Other car manufacturers use the products of international giants to open up the market. Even if they achieve temporary success, they cannot last long."
"As long as domestic substitutes can be found by then, we can definitely promote the ministries and commissions Introduce some relevant measures to encourage the development of domestic factories. "
Jiang Hui is not worried about future development now.
"Well, I will go to the ministry to find out more about the situation and see if there is any further information."
Wei Shuwu also knows that it doesn't make much sense to say more now, so it is better to clarify the situation. .
While they were discussing this matter, the country announced the Trademark Law in a very low-key manner.
Most people don’t pay attention to this thing.
After all, almost all domestic enterprises are state-owned enterprises, and people have no idea whether they have trademarks or not.
This is just like the Patent Law in previous years. Although it has been announced, to people in various factories, it is equivalent to non-existence.
Only when you suffer a loss in the future, do you realize that something that has been yours since ancient times has become someone else’s patent?
If you want to continue using it, you still need to pay!
"Mr. Fang, BMW Technology's subsidiary in Shenzhen must complete the registration as soon as possible, and then register all these trademarks."
"In the future, the company will also strengthen the construction of its legal team. In particular, personnel related to patent law and trademark law must be fully equipped.”
"In the next few years, the company will continue to register various trademarks and patents, and may also have disputes or transactions with some companies in this regard."
Although I am destined to not be short of money in the future, I can pay in advance. There is definitely no harm in other companies setting barriers or preempting some things.
When people from other companies ask you for certain conditions or cooperation, it will naturally be easier to negotiate.
No matter what happens, everyone can still have some leverage when discussing how to divide the market.
Jiang Hui is even planning to register a company in Hong Kong City. His main business is to register various trademarks and patents, and he will rely on these things to survive.
Maybe by then this company will become a very well-known presence in the Chinese business circle.
“No problem, there are still quite a lot of legal personnel in Hong Kong City, but whether it is registered trademarks or registered patents, especially global patents, it will cost a lot of money.”< br>
“If there is no output, it will also bring certain pressure to the company’s operations.”
Fang Huihui is very clear about her positioning in BMW Technology.
General manager Zhu Lin had told her long ago that all matters in the company were subject to Jiang Hui's instructions.
After staying at BMW Technology for almost two years, Fang Huihui also thoroughly understood the relationship between this company and Jiang Hui, as well as the main purpose of this company's existence.
"It's okay. The investment now is for better harvest in the future."
"China's economy is developing rapidly, and a large number of foreign-funded enterprises will definitely enter the Chinese market in the future."
“Whether it is entered in the form of a sole proprietorship or a joint venture, it will involve some issues related to trademarks and patents.”
“We have planned in advance, and we will definitely be able to start the business by then. to unexpected results.”
If Jiang Hui didn't want to look too ugly, he would have directly registered the names or trademarks of some well-known domestic and foreign companies.
But for Chinese trademarks such as BMW, Audi, and Mercedes-Benz that do not exist yet, he will definitely not let them go.
In the list he gave Fang Huihui, there were a series of Chinese trademarks and names of hundreds of companies.
"Understood, then I will follow up on this matter personally."
Feeling Jiang Hui's firm attitude, Fang Huihui did not dwell on it so much.
The boss gives the order, just start working.
"Is there any progress in purchasing land in Shenzhen and preparing to build an automobile factory?"
Jiang Hui feels that the entry into the automobile industry can be accelerated.
Especially now that the Chaoyang Motorcycle Manufacturing Factory is developing rapidly and is slowly getting on the right track.
Although Jiang Hui can continue to play a role there, the significance of his existence is not that great.
"The purchase of land is under negotiation. As long as foreign exchange is used to purchase it, Shencheng is still very active and the price is not high."
"But if this land is used to build a car factory, Shencheng will Bian is still struggling. "
"Especially because they also learned that our company does not produce cars, so they hope that we can invest in building a motorcycle factory."
Fang Huihui said, Jiang Hui immediately gave a flexible solution and said: "Then communicate with them and we will build a motorcycle assembly workshop and automobile factory at the same time."
"Some high-end motorcycles can be built there. As long as they help us solve the production qualification issue of the automobile factory as soon as possible, everything will be fine.”
If the car factory's production qualifications could be settled through BMW Technology through normal channels, Jiang Hui would definitely not want to step in on his own.
After all, BMW Technology is now a Hong Kong-funded enterprise, and their investment is still relatively attractive to Shenzhen.
“No problem, but if we can promise to export part of the products produced by this factory overseas, it is estimated that the local enthusiasm will be higher.”
The importance of exporting to earn foreign exchange, Fang Huihui naturally I have already felt it.
The Shencheng side is now also the most welcoming factory that processes incoming materials and then exports them to create foreign exchange for the local area.
That's why Fang Huihui mentioned it like this.
“We can talk to the local people about arrangements in this regard, but there is no way to make a direct commitment.”
“After all, whether the product can be exported depends on market performance.”
Jiang Hui knows that exporting cars is not that easy.
In particular, the international market is basically divided up by automobile companies from various countries such as the United States, Japan, Germany, and France. As a latecomer, BMW Technology’s difficulty in directly entering the market can be imagined.
"Okay, I estimate that this matter should be concluded in the first half of this year, and the formal construction of the factory can begin in the second half of the year."
"But in this way, our production line You need to start thinking about procurement.”
The situation of the automobile factory is much more complicated than that of the motorcycle factory.
Such as welding production lines, painting production lines and final assembly lines, this is absolutely essential.
The layout of these production lines cannot be done with one or two pieces of equipment, but requires a complete set of production lines.
BMW Technology currently has very little information about complete vehicles, and it certainly does not have the independence to purchase various equipment independently and set up its own production lines.
In this case, you need to find someone to buy the entire production line.
This is no small matter.
Fang Huihui herself is still a little clueless.
She herself doesn’t know that much about the automotive industry.
“There is a group of people at the Chaoyang Motorcycle Manufacturing Factory who came from the Capital Automobile Manufacturing Factory. I will transfer a group of people over when the time comes.”
“Besides, You can recruit some other people who work for international automobile companies to come to BMW Technology.”
“As for equipment procurement, I will arrange for people to communicate with automobile companies in the United States and Japan to see if we can purchase one first. Let’s transition their old production lines.”
Jiang Hui has considered these things.
As long as you have money, you can definitely buy a production line.
However, the investment in a new production line is too large, and BMW Technology cannot bear it.
Second-hand ones are different, the price will be much cheaper.
Especially in recent years, the three major automobile giants in the United States have all experienced insufficient capacity utilization.
In 1979, American automobile production dropped from more than 11 million vehicles the previous year to more than 8 million vehicles. Various car companies laid off more than 200,000 workers, and 1,600 stores selling cars closed down.
The three major American automobile companies, which once dominated the world's automobile industry, were in extremely difficult circumstances this year.
General Motors, which holds the top spot, had a deficit of more than $700 million that year.
Ford Motor Company, ranked second, lost more than 1.5 billion US dollars.
Chrysler, the third largest automobile company, has a deficit of more than 1.7 billion US dollars, is on the verge of bankruptcy, and has to rely on relief to survive.
In the next two years, the situation did not fundamentally change.
In order to reverse this unfavorable situation, relevant American departments took direct action and asked Japanese car companies to limit the number of cars exported to the United States.
This agreement was reached last year.
But the general trend is over there. Life for American car companies is only slightly better, and there has been no fundamental change.
The three major car companies all have redundant production lines, and many of the production lines are relatively old and require new investment to improve technology.
So it is completely feasible to sell second-hand old production lines.
As for Japanese car companies, due to their rapid expansion in the past few years, expectations are very good.
Now that the United States has put a tight spell on it, capacity utilization is also declining.
The most important thing is that in order to circumvent import restrictions, both Toyota and Honda are increasing their efforts to build factories in the United States.
As a result, the capacity utilization rate of the production lines originally located in Japan will be even lower.
It is almost inevitable to eliminate some older production lines.
For BMW Technology, these are all opportunities.
With so many potential sellers, Jiang Hui couldn’t believe he couldn’t find a suitable one.
“It’s a good idea to buy second-hand production lines from car companies in the United States or Japan.”
“Being able to relocate the production line as a whole will save a lot on all aspects of running-in. The time should be very beneficial to our future production of cars.”
Although BMW Technology will produce cars in Shencheng, it will definitely not be that fast.
But the preparations must not stop.
Otherwise, if all kinds of delays continue, it is estimated that there will be no way to get the car off the assembly line in a few years.
“Well, when negotiating with those manufacturers about purchasing, we will include training on the use of various equipment on the production line.”
“We will try to negotiate within this year. Regarding the procurement of scheduled production lines, demolition will begin after our factory is built next year. "
"In this way, by the year after next, our factory will basically have the conditions to mass-produce cars. ”
It is already 1982, and in two years it will be 1984.
At that time, it is estimated that the joint venture factories between FAW and Shanghai Automobile and other manufacturers have also been negotiated.
It is still necessary to launch BMW technology car products before the other party's cars are mass-produced.
(End of this chapter)