Chapter 275: The opponent’s nervousness is a kind of honor, changes in the Siam market
Jiang Hui is not surprised that people from the Jialing Factory are coming to inspect.
After all, Chaoyang Motorcycle Manufacturing Factory also has half of the state-owned shares, so it is normal for peers to communicate with each other.
Jiang Hui is not afraid that the other party may secretly learn some techniques during the inspection.
If it were so easy to learn, various domestic inspection groups would have brought back a large amount of advanced technology when they went abroad for inspection.
While Chaoyang Motorcycle Manufacturing Factory continues to expand its influence in the Chinese market, its actions in foreign markets have not stopped.
"Director, our export volume of BMW S exceeded 2,000 units last month, setting another single-month record."
"According to the current development momentum, our BMW S export volume in May will be The export volume is expected to continue to grow and achieve the goal of exporting more than 3,000 vehicles per month before the end of the year.”
Fang Huihui just returned from inspecting Suzuki Motor’s production line in Japan and reported good news to Jiang Hui. .
Chaoyang Motorcycle Manufacturing Factory’s current monthly output has exceeded 10,000 units and is working towards the goal of 20,000 units.
Among them, the export and domestic sales of BMW S contributed more than 4,000 units. Last month’s sales were 1,000 units more than the BMW 70.
As for BMW X, it will definitely be the main reason for the surge in sales in the next few months.
It will take at least three months to digest an order of 30,000 vehicles, and this is the result of continuous overtime work in various workshops.
“Which country is the best-selling BMW S now?”
Although we know that scooters should have a big market in Southeast Asia, the current export performance of BMW S is still relatively high compared to Jiang Hui’s estimation. It's better.
In response to this situation, how to further expand the market naturally needs to be considered.
Don’t start to be complacent just because of your current achievements. You will soon be crushed by others.
“Siam sells the best. In April, terminal sales reached 800 units, accounting for almost one-third.”
“In addition, Hong Kong City has the best sales volume. 300 vehicles were sold last month, which is considered a relatively important market.”
“Other markets such as Baodao, Annan and Luzon contributed a total of the other half, and the potential is worthy of further exploration. .”
Fang Huihui has obviously put in the effort and is very familiar with the overseas sales of BMW S.
This is the most valuable part of what BMW Technology is currently doing.
Before this, BMW Technology played more of a leather bag company, which is certainly not what Fang Huihui wants to see.
“Siam can now sell 800 vehicles. In the future, this place alone will sell more than 2,000 vehicles per month. I think it is normal.”
“Several other markets are similar. It is hoped that we can double the current situation within this year.”
"Motorcycles are still a very worthwhile product for many office workers in these places."
"Before other motorcycle manufacturers have no competitive scooters to launch, we must be the fastest occupy the market share, build our reputation, and lay a solid foundation for the export of other motorcycle products in the future.”
Jiang Hui is very optimistic about the motorcycle market in Southeast Asia.
This motorcycle market is also the largest in the world.
Western countries have now generally entered the automobile society. Products such as motorcycles have no practical significance to most people. Only some high-end motorcycles have become the purchase objects of motorcycle enthusiasts. .
Therefore, BMW Motorrad will definitely not develop Western countries as its main market at this stage.
On the contrary, in Southeast Asia, except for the small city-state of Lion City, where motorcycle sales are not worth looking forward to, other places have great potential.
As long as it develops well, it will be able to export hundreds of thousands of vehicles a month in the future.
“I think so too. Now that the company has officially established an office in Siam, the next step is to upgrade the office to a branch.”
“Through the branch Cooperate with local dealers and even directly open some direct stores to quickly seize the Siam market. ”
Siam during this period was in a stage of rapid economic development.
And Siam is relatively close to the port city, so people from BMW Technology are more willing to go to Siam for business trips.
This is also very beneficial for BMW Technology to expand the market.
“No problem, as long as it can increase sales, I can try any method.”
“I only look at the final result.”
Chaoyang Motorcycle Manufacturing Factory will be managed by Jiang Hui himself in the past few years. In the future, Jiang Hui's attention will definitely be on cars.
So the results in the past few years are the most critical.
Even if you drink poison to quench your thirst and overdraw part of your future potential, you can still consider it.
Of course, we cannot be careless about quality issues. Chaoyang Motorcycle Factory will definitely not make the same mistakes that Huaxia Motorcycle Factory has made in Southeast Asia in history.
While Jiang Hui and Fang Huihui were planning the Southeast Asian market, international motorcycle giants also began to pay attention to these changes. "Mizuno, in Siam's motorcycle sales rankings last month, why did BMW Technology suddenly appear?"
Shimahara Taro, as the head of Honda Giken’s Second-Wheel Management Department, is considered the leader of Honda’s motorcycle business.
The domestic motorcycle market in Japan is already saturated. Every year, several major manufacturers maintain their share according to their own share, and there is no room for expansion.
But it’s different in Southeast Asia.
Whether it is Siam, Annam, or Luzon, Honda attaches great importance to it internally.
Honda has even invested in a factory in Siam to produce motorcycles and even cars in the future.
Under this situation, the changes in the Siam market have naturally attracted much attention.
“BMW Technology has produced a scooter called BMW S, which is very popular among some female consumers.”
“Especially in Siam, many women like to wear Skirts are very suitable for riding scooters like BMW S. "
"However, the sales volume of BMW S in Siam last month was only about 800 units, which is still very far behind us. Not as good as the sales of other motorcycle manufacturers such as Suzuki and Yamaha.”
Although Mizuno Munemori also felt that it was necessary to pay attention to this situation, when the boss asked, he must express that he had already investigated and understood that BMW technology would not have a very big impact on the company, so he did not report it specifically before.
He must not leave the impression in front of Taro Shimahara that he does not understand the Siam market at all.
In the workplace, it is not easy to leave a good impression in front of leaders, but it is not difficult at all to leave a bad impression.
Once a bad impression is left, the price to change it is very high.
“Although the monthly sales volume is only 800 units, you know best the level of China’s motorcycle industry.”
"The Jialing factory we cooperate with claimed to have launched China's first civilian motorcycle the year before last. However, after confirmation by our experts, this product has more than 100 problems that need to be improved. There is no way to judge the quality and performance. Very bad.”
“Normally, China’s motorcycle products are completely uncompetitive overseas.”
“But the situation of BMW S has changed this situation. This is something that needs our attention.”
When Shimahara Taro said this, Mizuno Somori’s attitude immediately changed.
He did not dare to look for any more reasons, but said: "I will go to Siam the day after tomorrow to personally investigate and find out why local consumers choose to buy BMW S."
"According to the information I have learned before, the sales price of BMW S should not be very low. In this case, it can be liked by consumers. There may be some aspects that I have not considered before."
Anyway, let’s get over today’s level first.
The boss is nervous. If he doesn't take active action, he may be scolded.
In Japanese companies, the hierarchy between superiors and subordinates is very strict.
It is very common in many companies for superiors to scold their subordinates cruelly, and many people even take it for granted.
Similarly, Honda has paid attention to the changes in the BMW S market in Siam, and Suzuki and Yamaha have also paid attention to it.
Especially Suzuki felt that many of the design concepts of the BMW S were very consistent with some of Suzuki's products, so they specially arranged for people to buy three BMW Ss from Hong Kong City and bring them back for dismantling and benchmarking.
It can be said that BMW Technology has made a name for itself in overseas markets and has begun to arouse the nervousness of competitors, who are taking this unfamiliar opponent seriously.
At the same time, Honda, Suzuki and Yamaha have all accelerated the pace of cooperation with other Chinese manufacturers.
"Director Jiang, I heard news that in addition to cooperating with our Jialing factory, Honda is also in contact with several domestic manufacturers such as Yangcheng Motors, preparing to further expand its production layout in China and launch More products coming out.”
Chaoyang Motorcycle Manufacturing Factory is developing, and other manufacturers are not idle either.
Just when a group of people from Jialing Factory came to inspect, Yin Zhiguo revealed a piece of news to Jiang Hui.
Obviously, Yin Zhiguo has objections to his partner Honda Giken's choice to find more cooperation partners.
But Jialing Honda 70 still has a lot to rely on Honda’s support, so he didn’t dare to say anything directly.
Tell this news to Jiang Hui. He also has the idea of treating a dead horse as a living horse doctor, and see if Jiang Hui can cause some trouble for Honda and stop the other party from messing around.
If you want to launch new products, just cooperate with Jialing Factory directly.
I didn’t say that the Jialing factory only produces one type of motorcycle.
“As the world’s largest motorcycle company, Honda definitely hopes to become the leader in any market.”
“Now their performance in China has not achieved this goal. There are some other The idea is not strange.”
Jiang Hui is not surprised by the information shared by Yin Zhiguo.
(End of this chapter)