Chapter 296 Determine the car logo, don’t be polite when it’s time to touch base (two-in-one)
Jiang Hui stayed in Shencheng until New Year’s Day before returning to the capital.
However, with so many things in hand, even if he goes back, there will be a lot of people looking for him.
"Xiao Jiang, last time you said you would find an art professor to help design the BMW logo. These are the shapes he drew according to your ideas. Which one do you like better?"
Before anyone else could harass Jiang Hui, his father-in-law discussed the BMW trademark with him.
The name is BMW, so Jiang Hui must be planning to give the BMW's logo a horse-related shape.
However, I haven’t thought about what the design will look like.
BMW will definitely enter the international market in the future, so it is not possible to directly copy the car logos of other manufacturers.
Although the most important thing when selling a car is the car itself, whether the car logo looks good or not will have some influence.
For example, when Honda Acura entered the Chinese market in later generations, it was called the "King of Changan" because the car logo looked very similar to Changan's logo.
You are a brand positioned as a luxury car, and the car logo is highly similar to Changan Automobile. Consumers will definitely not accept it.
People who buy luxury cars in China must have a need for face.
I spent 300,000 to 400,000 yuan to buy an Acura, but when I drove back to my hometown, I thought I had bought a car that cost 70,000 yuan to 80,000 yuan, so everyone would definitely give up.
Even those who want to be more low-key will only consider models such as Volkswagen Phaeton or Volvo, and are unlikely to accept Acura.
“This one looks pretty good, but the shape of the horse is a little more complicated.”
"If you combine the structure of this horse with it, it will look better."
Jiang Hui immediately took a fancy to an image of a galloping horse, but he looked at the shape of the horse. The one that went into Ferrari.
Not because this one is the most beautiful, but because this one is the most similar to Ferrari.
Just as a horse stands upright, BMW chooses a galloping horse.
Even if the two horses look very similar, it will be very difficult for Ferrari to win a trademark dispute.
Besides, in China, BMW can register various images of galloping horses, including images of Ferrari, as its own trademarks.
If Ferrari wants to enter the Chinese market, it will have to purchase the right to use trademark images from BMW.
At that time, it would be even more impossible to file a lawsuit with BMW.
"Okay, then I will tell the other party tomorrow and ask him to combine these two patterns and draw a new pattern for you as soon as possible."
As for Jiang Hui's matter, Zhu Jiansheng is naturally very caring.
With such clear instructions, the other party naturally came up with a new design plan quickly.
On this basis, some parts of the pattern will eventually be quantified to facilitate subsequent production and engraving of various parts and printing of promotional posters.
……
“Director, our BMW Light has basically completed the first phase of design work. The next step is to focus more on parts trial production and adjustment. ”
“I think it is possible to start research on the car project at the same time”
Hou Guoming feels that the most difficult stage has been overcome. He does not want the design team to become lax immediately after experiencing high-intensity work.
This is not good for improving the technical level of personnel.
So the best way is to continuously develop new models and keep the design team in a high-intensity state.
In this way, new blood will definitely continue to join, making BMW's R&D center larger and larger.
At that time, BMW might not be able to compete with its big brothers such as FAW, Second Automobile Works and Capital Automobile Factory.
"Are you so optimistic about the car project?"
Although the sales of cars at the Capital Automobile Factory are pretty good, cars are definitely not mainstream in the entire Chinese car market.
At least before 1982, sedans were not mainstream.
“Shanghai Volkswagen’s first model is the Santana sedan. I heard that they have begun to import parts from Germany, and the first batch of vehicles will be produced next year.”
"As for FAW, it is discussing with Volkswagen to introduce Audi's car products, which will be used on Hongqi cars first."
"As for Capital Automobile Manufacturing Plant, it goes without saying that their BJ310 is selling very well now."
"I think domestic car sales will soon usher in a period of rapid growth. "
"In the past, only public institutions could afford cars, but this situation will definitely continue to change in the future."
"This should be a good thing for BMW. . ”
Hou Guoming will propose to Jiang Hui today that he wants to develop a new model, and he must first design a sedan product.
There must be a reason for this.
The stimulating effect of industry competitors is greater than anything else.
“Our car project is definitely going to happen, and I have even thought about the shape.”
“But are you busy enough now?”
Since BMW occupied the name "BMW", Jiang Hui had no intention of being polite at all.
Just take the styling of a certain BMW 5 Series and it will become a classic.
BMW can even make the "double kidney" grille a symbol in the minds of BMW consumers in advance.
Anyway, BMW has only begun to use the "double kidney" air intake grille on some models, but this style is still very different from the styles of later generations.
Jiang Hui used it on BMW cars in advance. Even if BMW was depressed and wanted to vomit blood, there was nothing he could do.
If the other party continues to use the "double kidney" air intake grille as its representative, then it will be very close to the shape of BMW cars.
Considering BMW's influence in the global luxury car field, they are willing to "copy" the styling of BMW cars. Jiang Hui will never miss this opportunity to enhance the international reputation of BMW cars.
“If we just start the sedan project first, extend the model design schedule appropriately, and complete the design before December 1983, I think we will still be busy.”
Hou Guoming gave his reply with certainty.
As the head of the R&D center, he is very concerned about the changes in the mentality of the technicians below.
Although most people are full of expectations for the development of BMW cars in Shenzhen, the company does not yet have a mass-produced model.
Many people have no idea whether BMW Light can be successful.
If BMW Light fails, will BMW go bankrupt?
There are definitely not a few people who have this kind of worry, but no one will say this easily.
But if there is a new car project under development, then the situation will be different. This means that even if the BMW Light fails, the company will continue to develop new models.
Even after the car project design is finalized, the design work of a new model can be started immediately.
One by one, everyone will gradually have enough confidence in the company's long-term commitment to building cars.
“Since you have time, then officially start the car project. By then I will make it a classic product in the car field of China and even the world.”
Jiang Hui on BMW of car products, naturally full of confidence.
In the field of C-class sedans, there are really too many excellent cases for reference.
Audi's A6, BMW's 5 Series, Mercedes-Benz's E-Class, Toyota's Camry, Volkswagen's Passat, Honda's Accord, Nissan's Teana...
These classic series of models have been launched for many generations. .
Jiang Hui can choose any one of them and it will become a classic of this era.
Of course, we must also fully consider the aesthetic acceptance of this era.
Otherwise, if the design is too avant-garde, it will be embarrassing if everyone does not know the product.
As soon as BMW made a move, other car manufacturers naturally heard the news.
"Director, BMW officially started the research and development of a car a few days ago. I am still inquiring about the specific information."
Zhao Guangming early in the morning Reported bad news to Geng Weidong.
The faster other manufacturers in the industry develop, the more it highlights FAW's embarrassment.
Their Hongqi sedan was once the pride and representative of the Chinese car industry, but now it is completely unavailable.
Although it has been finalized with Volkswagen to build a new Hongqi sedan based on an Audi model, there will definitely be no results in a short time.
At this time, news came that BMW had officially entered the sedan field, and Geng Weidong was under greater pressure.
“Isn’t BMW’s first car a mini car? This car should not be mass-produced yet, right?”
Before one product is completed, another one is being prepared. The approach to new products may be common in the military industry, but it is definitely rare in the civilian automotive field.
No wonder Geng Weidong felt a little strange after hearing Zhao Guangming's report.
"It is true that there is no mass production yet, but the second-hand production line purchased by BMW from Japan's Suzuki Motor has almost been assembled in Shenzhen."
"It is estimated that in the next year, or even within the next six months, BMW’s first product will officially roll off the production line.”
Zhao Guangming is also very concerned about BMW.
And he has found out clearly the relationship between BMW and Jiang Hui, which makes him pay more attention to BMW.
Most people cannot feel Jiang Hui's influence on the automobile industry, but at Zhao Guangming's level, naturally everything is clear to him.
"They must be too anxious. Before one product is released, they start working on the second one."
"But since they dare to invest, it shows that BMW Technology, a Hong Kong-based company, is still rich. ”
Geng Weidong has a rough idea of how much money it will cost to develop a new car model.
In his opinion, BMW is actually messing around this time, but this is not the right thing to say.
“If ordinary factories go to such trouble, something will happen sooner or later.”
"But Jiang Hui is a rather evil person. Although BMW is a Hong Kong-funded enterprise, Jiang Hui is actually managing it."
"There are rumors that the general manager of BMW Technology, the parent company of BMW, is Jiang Hui. Hui’s daughter-in-law, Zhu Lin, means that BMW is Jiang Hui’s personal property.”
“With his design level in the automobile industry, he might really make a name for himself.”
In the eyes of caring people, the situation of BMW Technology cannot be hidden.
Whether it is the First Machinery Department or the Fifth Machinery Department, the relevant leaders are generally aware of this situation.
Some people from special departments even investigated the situation of BMW Technology and the sources of related funds.
After all, such a large investment project as BMW can be regarded as one of the few since the reform.
Everyone else invests hundreds of thousands of dollars in Shencheng, and even if it ends up being a few million dollars, it is considered a very good big project.
But BMW Technology initially cost tens of millions of dollars, and is likely to further expand to hundreds of millions of dollars in the future.
It is normal for everyone to pay attention to such a major project.
"If Jiang Hui does this, will the leaders above just ignore it?"
Geng Weidong is really worried that if BMW makes some big noise, they will be slapped in the face.
Any car company developing better than FAW is not a scene he wants to see.
“The two projects invested by BMW Technology in China are both of great demonstration significance.”
“Chaoyang Motorcycle Manufacturing Factory has already been operating at a loss and will close down at any time.”< br>
"But after BMW Technology intervened, it quickly introduced several motorcycle products, which not only quickly improved the factory's operating situation, but also achieved a large amount of export earnings."
"Even relying on Chaoyang Motorcycle Manufacturing They also formed a cooperation project with the United States to assist Afghanistan.”
“Now this project has been expanded to many factories, and the Fifth Machinery Department is very grateful to Jiang Hui. "
When Zhao Guangming said this, Geng Weidong became even more depressed.
If the relevant leaders don’t know the situation between BMW Technology and Jiang Hui, maybe he can still come up with an excuse.
But when everyone knows it, if he starts to stir up trouble again, the nature will be different.
When the time comes for someone who doesn’t take the overall situation into account, his future will basically be over.
But allowing the other party to develop so quickly is definitely not an option.
In particular, BMW has begun to design sedans. This area will be the focus of FAW's next efforts.
Whether it is FAW Audi or Hongqi Cars, they must focus on building a car that can serve relevant departments.
If BMW comes up with a similar car, it will definitely have an impact on FAW.
“Our own car project must be mass-produced as soon as possible, and then quickly promoted to relevant departments, without giving BMW a chance.”
What Geng Weidong can do now is to quickly Let Audi models be produced. By then, relying on Volkswagen's technical advantages, it will surely be able to quickly develop in the country.
At that time, even if BMW's sedans were mass-produced, it was not so easy to enter the official vehicle procurement department of relevant departments.
(End of this chapter)