Chapter 297: A lively summary meeting
A cold wave from Siberia has completely entered the cold winter mode in the capital.
Heavy snow also began to fall in the sky, making the entire capital city covered in silver.
At Chaoyang Motorcycle Manufacturing Factory, the management began to hold summary meetings in full swing.
Throughout 1982, relying on the hot sales of BMW 70, BMW S and BMW .
"Director, Deputy Director Fang, last year we produced a total of 153,400 motorcycles, completely establishing our position as the largest motorcycle company in the country."
"Among them, BMW sold 70% 51,300 units, 39,600 units of BMW S, 58,000 units of BMW X, and 3,220 units of BMW 125.”
“What’s even more exciting is that 40% of our products are exported to earn foreign exchange. . ”
“Among the factories under the First Machinery Department, our export earnings are far ahead.”
Li Zifu introduced the factory’s production and sales in a calm manner.
There is no need to read the manuscript for these data, he has already written them down.
In the next year, he will definitely have to repeat these data on many occasions.
Even in various summary report meetings at the First Machinery Department, he needs to tell these data at any time.
“With the completion of the new factory in the first quarter of this year, our production capacity will quickly reach 300,000 motorcycles, and under extreme circumstances, we can produce four to five million motorcycles.”
“By then, the influence of our Chaoyang factory will be further expanded and we will become a motorcycle company with certain influence around the world.”
Li Zifu reported the situation of the factory to everyone with a smile on his face today.
Although he is only a deputy director, there are also Jiang Hui, the director, and Fang Huihui, the executive deputy director as the shareholder representative.
But he is now managing many of the daily affairs of Chaoyang Motorcycle Manufacturing Factory.
Of course, he is also self-aware, and he doesn’t say a word about research and development matters.
He would have no objection to whatever Jiang Hui arranged for the R&D center to do.
"The sales volume of BMW X actually surpassed that of BMW 70 and BMW S?"
Fang Huihui listened to Li Zifu's report in surprise.
Among the several products of BMW Motorrad, the one she was particularly dissatisfied with at first was the BMW X. She felt that the car was nondescript and had no aesthetic value at all.
But I didn’t expect that this product would now become the best-selling product.
“Yes, BMW
"After they were paired with the 107 rocket launchers, they caused very heavy losses to the polar bears."
"Last year alone, we exported 35,000 BMW Xs to Brazil and Brazil through cooperation. Aguo.”
“If it weren’t for the limited production capacity, our BMW It’s hard to find a car, and many people want to come to us to get the goods through connections.”
When Li Zifu said this, his face was full of pride.
Although the credit for these achievements does not belong to him alone, the most people ask him to do things.
Especially such "little things", Jiang Hui and Fang Huihui don't care much.
By helping to do some things, his family's various tobacco and alcoholic beverages are filling up a room.
Many times, he doesn’t dare to collect money directly.
But if he helps others with errands and collects some tobacco, alcohol, or souvenirs, he won’t feel any pressure.
"Many people in China have bought our BMW X, modified it to a certain extent, and used it for transportation. It is very convenient." " The sales volume of this product may exceed 150,000 units this year.”
As the sales manager, although Chen Chenxing will focus on BMW cars in the future, he may even directly shift his working relationship from Chaoyang. The motorcycle manufacturing factory has moved here, but he is still managing the sales business of BMW motorcycles.
Naturally, he knows the reaction of the market best.
“Domestic motorcycle sales are indeed worth looking forward to.”
“Especially in recent years, many people have begun to have money in their pockets, and individuals who can afford motorcycles A lot more. ”
“In addition, when many public institutions cannot buy cars or cannot afford cars, they will also choose to buy motorcycles to make a transition, and the related demand will become even stronger.”< br>
“I think that after the new factory is put into production this quarter, it is necessary to start introducing the third production line simultaneously.”
"Otherwise, our production capacity will soon be insufficient."
Li Zifu's words are really not an exaggeration.
The motorcycle market is so hot right now.
Especially as a leader, BMW Motorcycles has slowly gained a reputation.
BMW 70 and BMW X are both products exported to Afghanistan in cooperation with the United States.
Some time ago, photos of BMW X participating in fighting in Afghanistan were even published as front-page headlines by Reuters.
Chen Chenxing immediately seized the opportunity and used it as a marketing plan for BMW X in China.
It is a product that is so popular even in the military industry market. Is it wrong to buy it?
The images of some later Toyota products in Europe and the Middle East have made considerable contributions to enhancing Toyota’s brand power.
Especially the scenes of some opponents driving Toyota pickup trucks with heavy machine guns and other products on them, running across the grasslands or deserts, giving everyone full confidence in the quality of Toyota cars.
There are also some Toyota pickup trucks that have exceeded 990,000 kilometers but are still running, which makes many people full of expectations for them.
These are all invisible advertisements. Even if Chen Chenxing has never seen them, he can still seize the opportunity.
“No problem, the domestic motorcycle production is now less than 300,000 units. In the future, adding a zero after this number is a conservative expectation. It may not take ten or ten years to increase the domestic motorcycle production. It can exceed 10 million units.”
“It’s not too early to start thinking about the third production line.”
Jiang Hui is still very optimistic about the sales prospects of motorcycles. Looking forward to it, even if his focus is on BMW cars in the future, he will not give up on motorcycles.
If the Chaoyang Motorcycle Manufacturing Factory can produce and sell tens of millions of motorcycles a year, even if BMW Technology only holds half of the shares, it can contribute considerable profits to shareholders.
The most important thing is that the mass production of motorcycles can also drive the rapid development of the supplier industry chain, and ultimately provide assistance to the development of BMW. After all, for the automobile industry, there is no way to develop and grow without a strong enough industrial chain to support it.
It is impossible for BMW’s domestic sales to reach one million units in a short period of time.
Even for all China's domestic automobile production, it will take a certain amount of time to exceed the annual output of 1 million vehicles.
In this case, it is still very valuable to let motorcycles take the lead, drive the development of supporting factories, and allow them to invest more funds and technology in improving auto parts technology.
“In last year’s sales, the export proportion of BMW S was very high.”
“Basically, out of 10 BMW S produced, seven were exported to Southeast Asia.”
“I think the factory can focus on expanding the overseas market of BMW S this year and make it the main model exported by our factory.”
Fang Huihui feels that the Chaoyang Motorcycle Manufacturing Factory’s export earnings last year were not successful. Very good, but more vehicles are exported to Afghanistan through cooperation with the United States.
She feels that this approach is not sustainable.
No one knew when it suddenly stopped.
The export of BMW S is different.
This is the result of competition in the civilian market based solely on the competitiveness of the product.
The market in Southeast Asia is huge, and it is possible to add a zero to the sales volume of BMW S.
By then, the development of BMW's technology will be more balanced, and it will not all rely on two factories in China.
Of course, she would not say these words directly.
“The export of BMW S is indeed very beneficial to enhancing the international influence of our factory.”
“This year we can focus on increasing production capacity to BMW X and BMW S Tilt the top.”
After listening to Fang Huihui’s words, Li Zifu immediately added his own point of view.
Everyone supports things like earning foreign exchange through exports.
“The BMW 125 is a high-end model of our factory. Although the sales volume is lower than that of several other products, I think it is worth promoting appropriately.”
Hou Guoming as the technical leader , the attention to new technology products is naturally relatively high.
The BMW 125 uses a new generation engine of BMW Technology. The current technology is the most advanced in the country.
In order for BMW Technology to continue to support the research and development of new products in the future, it must ensure that various new products achieve good sales and create profits for the factory.
Otherwise, if there is only investment and no profit, everyone’s enthusiasm will definitely be low.
Why are many domestic factories not motivated to develop new products?
The main reason is actually that the existing products themselves are in short supply, so you can make a good living without developing new products.
To a certain extent, the current situation of Chaoyang Motorcycle Factory is also like this.
Relying on BMW 70, BMW S and BMW X, even without investment in new products, in recent years You can also live comfortably during the year.
However, with the further development of reform, more and more private enterprises and foreign-funded enterprises have entered this field. Products that originally had no worries about sales will gradually be disliked.
If you think about developing new products at that time, you will find that you do not have the relevant capabilities at all.
“The BMW 125 is indeed worthy of our attention as a high-end product.”
“Those who can afford motorcycles in China are basically not ordinary people.”
“Making them aware of the high-end attributes of BMW motorcycles is good for our long-term development.”
Jiang Hui definitely supported Hou Guoming's opinion.
He has always attached great importance to the development of technology.
Although Chaoyang Motorcycle Manufacturing Factory has transferred hundreds of technicians to BMW, it still has 700 to 800 R&D personnel.
This scale is second to none among all domestic motorcycle manufacturers.
If there were no new product research and development to support these technicians in constantly honing their skills, they would be useless in just a few years.
"We can build a motorcycle production capacity of 300,000 units this year, and at the limit can produce about 450,000 motorcycles."
"The workers needed by the new factory are already on the production line of the old factory. Through synchronous training, we can almost start working independently after the Spring Festival.”
“By then, our two production lines will be arranged to produce the BMW 70, BMW S, and BMW X at full production. and BMW 125 can significantly increase production.”
No matter which product it is, Li Zifu hopes to sell well.
In his opinion, the production capacity in the factory will be expanded soon, and there should be no need to worry about output in a short time.
The introduction of the new production line will begin immediately after this meeting.
Since we have an existing factory building, if we just introduce the production line, it will be completed by the end of this year.
“Many bottleneck processes in the production line of our old factory are due to insufficient automation.”
“In the R&D department, a person from a department can be assigned to be responsible for improving the equipment level of the production line. Let’s see how to improve production rhythm and production efficiency.”
Motorcycle production lines in later generations can easily produce hundreds of thousands or even millions of vehicles per year.
But the old Chaoyang Motorcycle Manufacturing Factory would not even have a production capacity of 100,000 units if it did not work overtime.
There is definitely a lot of room for improvement.
There will definitely be no harm in improving production capacity through the transformation of some equipment, so that the production efficiency of each production line in the entire factory can develop in a more balanced manner.
Besides, Jiang Hui has always wanted to improve Chaoyang Motorcycle Manufacturing Factory's own equipment development capabilities, so that in the future it will be able to equip itself with equipment production capabilities, and even provide equipment to other domestic motorcycle manufacturers.
This is a big business.
In the future, China's motorcycle production can reach 20 to 30 million units, and the production capacity is even more exaggerated.
Behind such a large production capacity, all kinds of motorcycle production equipment are needed.
Instead of letting foreign equipment manufacturers earn this money, it is better for Chaoyang Motorcycle Manufacturing Factory to earn it itself.
In any case, BMW motorcycles will take a high-end route in the future and will not have much competition with the products of most domestic motorcycle manufacturers.
“No problem, we have hired some technicians from several machine tool factories during this period.”
"It would be perfect to build an equipment research and development team based on them."
Hou Guoming immediately realized the benefits of Jiang Hui's arrangement and planned to implement it immediately after the meeting.
(End of this chapter)