Chapter 272 Black and Red are also Red
The number of registered people on the school network quickly exceeded 30 million, and the number of active users last week exceeded the 10 million mark.
Looking at such data, Wang Xing’s first reaction was that there was something wrong with the data.
It’s okay that the number of registrations has skyrocketed. After all, the number of users on the school network has been growing rapidly since registration was opened.
But the number of active people suddenly increased so much, which is very abnormal.
In 2007, there were no smartphones, and computers were still required to access the Internet. If there were no work or entertainment needs, most Internet users would only access the Internet occasionally, which may not be as frequent as turning in public food.
Unlike now, smartphones have become commonplace, and you can chat on WeChat, make headlines, watch videos, and read novels anytime and anywhere.
In that era, a social platform could have tens of millions of active users. This obviously shocked Wang Xing. You must know that the number of Internet users in China at that time was only 137 million. This is equivalent to One out of every fourteen Internet users regularly uses the school network.
Even Facebook, the largest social platform, had only just reached 12 million active users in December 2006. This shows that the imitator of Xiaonei.com is already approaching Facebook.
Wang Xing himself didn’t believe it when he said that his campus network would soon be on par with Facebook.
He immediately ran to the programmer in charge of the data for verification.
The result turned out to be true!
According to the background display, on the night of last weekend, with the peak of a wave of users coming online, the number of weekly active users on the school network exceeded the 10 million mark!
"Where do we get so many customers? What have we done recently?"
Wang Xing hesitated for a moment, then suddenly remembered the launch of Happy Farm.
"Can it be said that these active users are all because of Happy Farm? What Zhang Wei said about games driving social interaction has come true?"
Although Happy Farm is online on the school network, it only provides a hyperlink entrance Weiguang Technology is still responsible for the operation of Happy Farm, so Kaixin.com cannot see the operating data of Happy Farm, nor does it know how popular this little game is now.
But 10 million active users are real. This is comparable to the number of Facebook users
You must know that at this time, the valuation of Facebook by American financial institutions has already More than 5 billion US dollars. What is the valuation of Xiaonei.com, which has a similar number of active users?
People earn US dollars and spend US dollars, and the valuation is 5 billion US dollars. We earn RMB and spend RMB, and the valuation is 5 billion RMB. This is not excessive!
5 billion yuan! Even as a second-generation rich man whose family company monopolized cement in a prefecture-level city, Wang Xing still found it difficult to imagine this figure.
How many bags of cement do you need to sell to make a profit?
The next second, Wang Xing's eyes flashed with a sharp look, because he suddenly remembered the conversation he had with Zhang Wei in the tea house.
At the beginning, Zhang Wei persuaded Wang Xing that it was time to kick people out. At that time, although Wang Xing felt that what Zhang Wei said was reasonable, he did not put it into action. He still considered everyone at the beginning. The camaraderie of starting a business together.
But things are different now. Xiaonei.com is an enterprise worth billions, and it will grow in the future, so it must be in your own hands!
At this second, Wang Xing finally made up his mind.
It is said that kindness cannot control soldiers, and righteousness cannot control wealth. It is worth billions. It is time for brothers to settle the accounts!
……
Weiguang Technology, Yao Xiaoguang looked at the user data of Happy Farm with a confused expression. He still couldn’t figure out where this seemingly retarded game came from. Multiple players!
“I just don’t understand, what a boring person must be to be keen on this kind of game!”
Yao Xiaoguang looked unhappy. The online game he had worked so hard to develop only attracted hundreds of thousands of players, but this simple method of growing and stealing vegetables brought millions of users in such a short period of time.
Zhang Wei next to him had a smile on his face. Although Happy Farm was launched two years earlier than in history, the effect is still as good.
“Brother Xiaoyao, don’t be convinced. In the next few years, the Internet will become more popular and the number of netizens in China will increase significantly. The potential of this kind of social game will also become more and more "Big."
Zhang Wei said, adding in his mind that at least before smartphones become popular, this kind of web-based social mini-game will still be popular.
Yao Xiaoguang continued; "I didn't expect so many people to come to play this Happy Farm, and I thought it wouldn't consume much resources, but I obviously misjudged the situation.
< br>
If this continues, we will have to set up a dedicated team to operate Happy Farm full-time, and as the number of users increases, we will have to upgrade the servers and broadband. ”
“Then form a team! Servers and broadband should be upgraded if they need to be upgraded. You have the final say! "Zhang Wei said.
"What I mean is that these investments cost money, and the daily operation of the game also requires costs. We can't pay this money, right? "Yao Xiaoguang said.
"I understand that Happy Farm has helped the school network attract users. Of course, they have to pay. You can take the data and talk to Wang Xing later. If we help them increase the number of active users, they will pay for it. "
Zhang Wei paused and then said: "In addition, we can also try to sell some props in the game. The game is free, but the props are charged. Are you not familiar with this routine? ”
"How could I not be familiar with it! This is exactly what I want to say. I plan to launch paid props online. Look, this is the plan." Yao Xiaoguang handed the plan to Zhang Wei.
Zhang Wei took a rough look and found that he still followed the old method of charging for web games before, encouraging players to recharge in various ways.
“Brother Xiaoyao, I don’t think we can charge like this. After all, Happy Farm is a social game, and it cannot be like traditional web games, which are for the purpose of profit and use different methods to stimulate players to recharge money.
The main focus of social games is to have a social attribute, not to allow RMB players to feel the thrill of crushing their opponents. Therefore, the paid props should be designed to be simpler
and the price should not be set. Setting it too high, no more than one dollar at most, is equivalent to setting an interesting small lottery to make players happy.
In addition, all paid props can be purchased with game currency, and the effect can be discounted, but it must not give RMB players a crushing advantage. ”
“Then this game can’t be profitable! "Yao Xiaoguang said.
"Social games, how to make money! I am grateful to God that I can maintain my capital by charging for props. I think if we run Happy Farm, we will most likely have to pay a small fortune. "
Zhang Wei paused and then said: "Social interaction between friends should be equal. For example, if you go out to a party with your friends, and at the dinner table, you eat abalone and lobster, and your friend eats fried noodles with vegetables, do you think you can still talk together? "
"I just feel that these are millions of users, a number that many online games can't even imagine. It would be a pity if this doesn't work well. "Yao Xiaoguang said.
"A few million is just the beginning. For this Happy Farm, we strive to have 50 million users!
"Fifty million users? How dare you think! "
"There is nothing unimaginable about this. China has a population of 1.3 billion. For every 26 people who play Happy Farm, we can have 50 million users! "
Zhang Wei paused for a moment, then continued: "But with so many users, it is indeed a huge amount of traffic, and it cannot be wasted. It's just that in addition to receiving advertisements, I haven't thought of it yet. Methods to monetize traffic. And it’s not easy to accept online advertisements these days.
Let’s use this traffic to build the brand of Weiguang Technology! In the future, we will create a game loading page. When loading, our Weiguang Technology's text will appear. Weiguang Technology's advertising words will also be added in conspicuous places in the game. Even if we don't receive ads, we still have to promote ourselves! ”
"I took note of it." Yao Xiaoguang nodded.
“In addition, I want to try the effect of online marketing through Happy Farm.” Zhang Wei continued.
"Online marketing? Is it advertising on the Internet?" Yao Xiaoguang asked.
“No. Of course, advertising is also a form of marketing, but it would be too simple if it were just advertising. I want to try another method. It is to spread information quickly through the Internet, and to do some kind of marketing. The product becomes topical and then achieves the purpose of marketing,” Zhang Wei explained.
"I don't quite understand." Yao Xiaoguang shook his head slightly.
He is a programmer, and has been doing work related to program development since he entered the society. Regarding marketing, he only started to learn slowly after becoming the CEO of Weiguang Technology, so he did not understand what Zhang Wei proposed. idea.
Zhang Wei took out a few pieces of A4 paper and handed them to Yao Xiaoguang: "Look, this is the copy I wrote." Yao Xiaoguang took the copy and read it carefully, but quickly , a strange expression appeared on his face.
"Mr. Li, who works for a well-known technology company, is addicted to the "Happy Farm" online game and often plays it secretly during working hours, resulting in low work efficiency and missing important customer proposals. Submission deadline caused heavy losses to the company. In the end, Mr. Li was very unconvinced and asked the company to compensate. "Ms. Zhao and Ms. Huang are neighbors on the same floor. They have a common hobby, working as a farmer on a certain website's farm, punching and stealing vegetables. Recently, when it was time for Ms. Zhao to collect vegetables, there was always an inexplicable power outage at home, and the call came in less than five minutes.
During this period, a lot of Ms. Zhao's food would always be stolen by her friends, which made him very annoyed. One day, when Ms. Zhao's food was about to mature, she secretly looked through the peephole on the door and saw her neighbor, Ms. Huang, walking to the meter box and pulling down the electric switch at Ms. Zhao's house! "
"Mr. Sun and Ms. Liu have been in love for more than four years and have reached the point of discussing marriage. However, because Mr. Sun failed to help Ms. Liu collect the vegetables in time, the two had a fierce quarrel. , eventually the two parted ways and decided to end the relationship..."
There are several similar copywritings later.
Looking at these copywritings, Yao Xiaoguang was confused.< br>
“I said Zhang Wei, where are these things? Because he was addicted to stealing food, he delayed his business and was fired by the company. This was somewhat possible.
But in order to steal food, I go to turn on my neighbor's switch every day. What the hell is this? Isn't this too much nonsense? Can anyone believe such a story?
Also, couples who have been dating for four years are about to talk about marriage. The reason for breaking up is not because of the bride price, not buying a house or a car, not whether they want to live with their parents in the future, but because they did not help collect the money. vegetable?
You are more poisonous than "Reader", "Yilin" and "Youth Digest"! Neither "Reader" nor "Yilin" can come up with this kind of story!
Holy crap, I’ve read a lot of science fiction novels, many of which have opened up my imagination, but none of them dare to talk nonsense like you! You have such a talent for telling stories, why don’t you become a writer? "
"Brother Xiaoyao, you have forgotten that I am a writer, and I have written several best-selling books! And I have also written science fiction novels..." Zhang Wei said.
In one sentence, Yao Xiaoguang was left speechless.
Looking at the bookcase behind him with a copy of "Three Tidies" signed by Zhang Wei himself, Yao Xiaoguang slapped his head: "How the hell did I forget this!"
Zhang Wei continued; "Brother Xiaoyao, you just said these nonsense about me. Isn't it very attractive? Is it very eye-catching?"
"Well, it is true. I think it is. After that, don’t mention how much you want to complain!" Yao Xiaoguang nodded.
"That's right! Find someone to turn these copywriting into news reports and then send them out." Zhang Wei said.
"Are you creating fake news?" Yao Xiaoguang said.
"Then don't submit articles to newspapers and publications, go to online media." Zhang Wei laughed, and then said: "I checked, the current domestic law only restricts newspapers, publications and radio and television. Online media does not yet have regulations in this regard.
If we publish it on online media, if it is reprinted by print media or TV, it is because they publish it without verifying the authenticity of the information, and it has nothing to do with us! ”
……
Making false news generally does not lead to criminal liability as long as it is not related to the securities industry.
At that time, the "Quality Assurance Management Standards" of the Press and Publication Administration only targeted newspapers and publications, while the "Radio and Television Management Regulations" of the State Administration of Radio, Film and Television only targeted radio and television news. For online media, there is a lack of legal restrictions.
Not to mention that there were no restrictions at the time, even today, rumors are flying all over the Internet, and various self-media are just following the wind and making up fake news at will.
As the saying goes, spreading rumors only opens your mouth and refutes them. In most cases, even if the rumors are refuted, netizens still don’t believe it. They still believe the information they learned for the first time, and they have an innate ability to correct information. produce rejection.
There are many people in this world who are all new in their thinking. They believe whatever others believe and really do not have the ability to think independently.
……
There are a lot of news reports about Happy Farm online, and nine out of ten of them are negative.
For example, couples break up because of cheating, couples get divorced because of cheating, office workers get fired because of cheating, and college students miss classes because of cheating.
These are relatively normal, such as taking notes in order to steal food on time, turning on the switch in order to steal neighbor's food, but there is no time to spend money to hire someone to steal food. News about this type of stuff are also emerging one after another. .
As soon as these news came out, people who did not know what a food thief was were also attracted by Happy Farm. And those who were playing the game of stealing food suddenly discovered that the game they usually played was so popular!
There are still people who pay others to steal food. Should I apply for a job as a food thief? Not only do I have high mouse sensitivity, but I can also move quickly!
On the school network, Wang Xing was sitting in front of the computer, watching another piece of food-stealing news being reprinted, and couldn't help but say: "What kind of bullshit news is this? It even turns off the neighbor's appliances. People who write this kind of news are testing My IQ?”
“Yeah, it’s not a real cabbage or carrot, so what’s the point? I don’t understand why people believe this kind of idiotic news, and it still appears on the portal. The website is in such a conspicuous position," Wang Huiwen, sitting opposite, agreed.
“These nonsense on the Internet are becoming more and more exaggerated, and no one is taking care of it. Just yesterday, I saw a news that someone was addicted to stealing food online, and I wanted to try it in real life, so I went to a farmer's vegetable garden to steal cabbage and was caught. The person who wrote this news didn't have to think about it. It's winter and there's no cabbage in the vegetable garden!"
"Isn't that true? It's news on the Internet. "A lot of it is nonsense!" Wang Huiwen paused and then said: "But this is why I came to you. Do you feel that the trend of public opinion on the Internet is not right recently?"
Wang Xing frowned and thought for a while, then asked: "You mean, there have been a lot of negative news about Happy Farm on the Internet recently?"
"Yes, and you can tell that a lot of the news is nonsense! In a short period of time, negative news has appeared intensively. I'm worried that someone is deliberately messing with us!"
"It is really possible. In the recent paragraph Time, our user base has grown too fast, and it seems to have aroused the jealousy of our peers." Wang Xing nodded.
"Then what should we do? Do you want to find out who is behind this?" Wang Huiwen asked immediately.
After Wang Xing thought for a moment, he said: "We have to check, but we can't check it ourselves. Isn't Kaixin Farm run by Weiguang Technology? I happened to have an appointment with Mr. Yao from Weiguang Technology in the afternoon. Let’s talk to him about it then and see what he thinks.”
……
"Mr. Wang, you guys, Hu Jianren, are all tea drinkers. Come, try this tea to see if it suits your taste." Yao Xiaoguang personally brought a cup of tea to Wang Xing.
Wang Xing took a careful sip, and then said: "It's sweet and delicious, with a long aftertaste. What a good tea!"
He said this, but secretly said in his heart, this tea is just that. So-so, it's just average in his hometown. It seems that Yao Xiaoguang really doesn't understand tea.
After the two exchanged a few words, Wang Xing said: "Mr. Yao, after Happy Farm went online, it has indeed added a lot of users to the school network, especially the number of active users, which has increased significantly.< br>
I now understand the social games that Zhang Wei mentioned before. They are indeed great! But I don’t know if you have noticed that there have been a lot of negative reports about Happy Farm on the Internet recently. ”
"You're talking about getting divorced, getting fired, and turning off the neighbor's electrical appliances because of stealing food, right?" Yao Xiaoguang looked relaxed, even showing a slight smile, and then asked: "What do you think? Isn't it very interesting?" ?”
“Interesting?” Wang Xing looked confused.
People are creating negative news about you! Are you kidding me?
Yao Xiaoguang continued: "Isn't the news about turning off the power switch of a neighbor's home in order to steal food very impressive? That was written by Zhang Wei himself."
"What? ? Zhang Wei wrote the copy himself?" Wang Xing was stunned for more than ten seconds before he realized:
"You mean, these news are all released by you?"
"It's all copied by Zhang Wei, and I found someone to put it out." Yao Xiaoguang nodded.
"Why? This is all negative news. You should also write some positive content in your copywriting. Aren't you just discrediting yourself!"
"You are just discrediting yourself." Yao Xiaoguang chuckled and continued: "Zhang Wei said, this is called black and red, and black and red are also red. The more black you do, the more red you will be!"
(End of Chapter)
< br>