Chapter 299: Dimensionality reduction attack, opponents are under great pressure
If you want to advertise, it is definitely not just an advertisement for Chaoyang Motorcycle Factory or BMW Motorcycle, but a certain model as a breakthrough point. video.
Of course, the billboards at the Spring Festival Gala will definitely focus on promoting BMW motorcycles.
Now what Jiang Hui needs to consider is which product to choose as the main target for shooting commercials.
“Director, I think the BMW S is the most special to Chaoyang Motorcycle Manufacturing Factory.”
"As the first scooter in China, it is destined to become a classic of an era."
"As a key product for exporting and earning foreign exchange, the popularity of BMW S overseas is also constantly increasing."
“This kind of product is probably what China Television prefers.”
As a Hong Kong native, Fang Huihui is naturally no stranger to various advertising businesses.
Now that the factory has such a good opportunity to place advertisements on the largest TV station in China, her enthusiasm is definitely very high.
She also hopes that Chaoyang Motorcycle Manufacturing Factory can continue to create miracles.
“Compared with BMW 70 and BMW , which product to choose to focus on support.
“When the BMW S was first launched, Mr. Zhu personally drove it on Chang’an Street, which caused a huge sensation.”
“But after all, it was only available in the capital area. Many people in other places still don’t know the impact.”
"I think we can definitely ask Mr. Zhu to be the spokesperson of our BMW S again, and drive a BMW S to appear in China Channel's advertisements."
When Fang Huihui said this, Jiang Hui immediately stopped worrying.
Zhu Lin resigned from her job at the health center long ago and is now nominally the general manager of BMW Technology, but she has not actually intervened in the company's business, which means she has nothing to do every day.
To pass the time, she even wanted to talk to Jiang Hui about opening a new book.
In this case, why not let her endorse our motorcycles and shoot advertisements.
Anyway, it’s your own business, so you don’t have to worry about being embarrassed.
"Okay, let's take the BMW S as the subject of the advertising shoot. I will personally design the shooting idea for the advertisement. You can communicate with China TV about the shooting time."
Accompanying Following Jiang Hui's decision, the BMW S commercial shooting was immediately put on the agenda.
The Spring Festival Gala is less than a month away. If it is not done as soon as possible, time will be wasted.
"Director Jiang, Mr. Zhu has such a good image. He is also the general manager of BMW Technology and the author of the best-selling book "Parental Love". I think we can promote it well and let more people know it. People know her ”
"In this way, the advertising effect of BMW S will definitely be better."
The Chaoyang Motorcycle Manufacturing Factory recommended by Fang Siwen has now become a sponsor of the first Spring Festival Gala and will place advertisements on it.
In this case, he naturally hopes that this case can become a successful example.
In this way, more companies will be attracted to Huaxia Taiwan to advertise in the future, and their various funds will not be so tight.
You must know that before the advertising business took off, each TV station relied on funding from relevant departments to survive.
You don’t have to worry about not being able to pay your salary, but you really don’t have any extra money to engage in various programs.
Faced with this situation, there are also strong voices for reform within China Television.
Expanding advertising business is one of the key points.
The best way to develop advertising business is to set a successful example.
The products of Chaoyang Motorcycle Factory are very popular. If after Huaxia TV’s advertising, this year’s sales can create an even more exaggerated record, then Huaxia TV can definitely take the credit. On oneself.
After other manufacturers see these contents, they are also willing to believe in the advertising effectiveness of China Channel.
By then, the advertising business will be fully developed, and Fang Siwen’s contribution will definitely be indispensable.
"Okay, let's give it a try."
If the gap between a husband and wife is too big, it is often difficult for a husband and wife to live a stable life.
The best thing is that each has his own career and each can accept the other's status. That is the best.
Jiang Hui could still accept Zhu Lin becoming famous by endorsing his company's products.
It’s just a guest appearance anyway, no big deal.
Soon, Chaoyang Motorcycle Manufacturing Factory’s advertisement was filmed with the cooperation of China Channel, and it was just waiting to be officially broadcast on New Year’s Eve.
"Xiao Jiang, are you sure your advertisement will be broadcast during today's Spring Festival Gala?"
Fang Zhen actually has the opportunity to watch the Spring Festival Gala live, and Jiang Hui can definitely get the tickets.
However, during the Chinese New Year, she still felt that it would be better for the whole family to stay together in the courtyard.
It’s just getting dark and the New Year’s Eve dinner is about to begin.
In the capital city in winter, it gets dark before five o'clock, and the New Year's Eve dinner is basically finished by early six o'clock.
Now we are waiting for the Spring Festival Gala to start.
The TV in the living room has been replaced by a large Sony color TV, and the definition is improved compared to the previous black and white TV.
But it's still incomparable to later generations of LCD TVs.
“During the rehearsal of the Spring Festival Gala, all relevant advertisements for BMW S have been embedded, and they will definitely appear in front of everyone in the end.”
“Tonight’s live broadcast, what everyone saw Most likely it was a video taken during the rehearsal."
When Jiang Hui said this, Fang Zhen was stunned for a moment.
But she is also a person who has seen the world. After a little thought, she knows that what Jiang Hui said should be true.
"BMW motorcycles are completely popular now. After advertising on China Channel, there is no need to worry about sales this year."
"The next step is to see the performance of BMW cars."
< br>Compared with motorcycles, Zhu Jiansheng still pays more attention to cars.
Even though the Capital Institute of Technology has developed motorcycle-related majors, its status is still incomparable with cars.
“BMW Light prototypes are already being prepared, and the first batch of prototypes can be assembled in the second quarter.”
"At that time, we will make some adjustments based on the testing conditions of the prototype, and we can officially start preparing for mass production."
"The BMW Light will be available for sale as early as the fourth quarter of this year."
Jiang Hui also values cars more than motorcycles.
BMW is now the company he pays most attention to, and will even be based in Shenzhen in the future.
As BMW’s first product, the advancement of BMW Light must be accelerated.
In this era, it takes three to four years, or even four to five years, for mainstream international car companies to develop a new car, but later Chinese independent brands can produce a brand new model in one year.
It is entirely possible for BMW to spend about two years preparing a car despite Jiang Hui's "destabilizing efforts". “Before completing the design of a car model, I always feel that the design work is the most difficult.”
“But after the design work is completed, you will find that you have to find a suitable supporting factory. It is actually very difficult to produce parts according to the drawing requirements.”
“The project in my hand has now begun to enter the prototype production stage, but there are many problems. It is estimated that the first one can be completed in the second quarter of this year. Once a batch of prototypes is produced, it will be great.”
Zhu Jiansheng has been busy with the intercontinental missile launch vehicle during this time.
According to the evaluation standards of this era, his project is definitely progressing very smoothly.
But compared with the speed of BMW, there is a bit of a gap.
“Next year is the 35th anniversary of the founding of China. I estimate that the relevant departments will organize a military parade.”
“As long as your project can produce a batch in time for the military parade next year, it can be used. The prototype car is actually enough.”
"Of course, it would be best if the product design can be finalized before the National Day next year and mass production can finally begin."
"According to this pace, as long as the first batch of samples can be completed this year Production and assembly are actually enough.”
Many of the design principles of the 12-axis intercontinental missile launch vehicle require innovation and research by the Capital Institute of Technology.
Even with Jiang Hui providing some assistance, it would still be very difficult to do many tasks.
In this case, even if the preliminary design of the drawing plan was completed at the end of last year, it would be very difficult to quickly produce prototypes.
Some prototypes even require continuous adjustments in several batches before they can be successfully produced.
This process cannot be completed in a month or two.
That’s why Jiang Hui communicated the project schedule with Zhu Jiansheng in conjunction with next year’s National Day arrangements.
“Do you think the relevant departments will hold a grand military parade next year?”
Zhu Jiansheng really didn’t think about this before.
Now that Jiang Hui said this, it seemed entirely possible.
“Yes, I think there is a high probability that there will be arrangements in this regard.”
“Since 1978, we have gone through many years of reforms. There are many things.”
“We must firmly pursue the path of economic development in the future, but this does not mean giving up military efforts.”
“On the contrary, use this opportunity to show China. The advancement of military technology is actually very necessary to provide a stable development environment for economic development.”
"So I think this matter is basically a certainty."
Jiang Hui gave his judgment with great certainty.
Anyway, he knows the final result, and now he is just looking for some reasons.
No matter who comes here, they can find several reasonable explanations for this kind of thing.
Just like the stock market, if you analyze the day's performance after the market closes, you will be able to explain various reasons in a coherent manner.
After all, the results are already known. Who can't find reasons for the results?
“Then it seems that we have to control the progress of our project and at least ensure that we can produce a few usable prototype vehicles in the first half of this year.”
Only display the missile launch vehicle , is definitely not enough.
When the time comes, it will be paraded together with intercontinental ballistic missiles, which requires cooperation with the factories that produce missiles in advance.
If the prototype does not come out, it will be difficult to continue some work at the missile factory.
"Well, it's the best to be able to do this. It will also surprise some countries in the world."
So far, only the polar bears have intercontinental missile launch vehicles, and other countries have not yet developed them. It will never even come out.
Under such circumstances, if China showed off its intercontinental missile launcher truck pulling missiles all over the streets, it would definitely shock many countries.
"You two, stop talking, the Spring Festival Gala is about to begin."
Zhen Shangzhen has already laid out peanuts, melon seeds, fruits, etc. on the table, waiting to watch the Spring Festival Gala.
Zhu Lin also sat next to her with her baby, wanting to watch the broadcast of the commercial she had worked so hard to shoot during this period.
In the past few years, domestic film and television stars have produced several relatively popular figures. In addition, the TV series and film industry imported from abroad have given birth to the first batch of stars.
Everyone’s yearning for celebrity life is also increasing.
Even though Zhu Lin has followed the artistic route since he was a child, he naturally has some thoughts about becoming famous.
After getting married, my thoughts on this aspect faded a lot.
Now that she has the opportunity to shoot a commercial, she is still very positive.
Soon, a familiar voice from the animal world rang out.
Teacher Zhao came out first to give an opening speech.
Then the four hosts appeared to introduce the guests present. This process was quite different from that of later generations.
Even the one who came out to speak was cross talk master Mr. Hou.
Then when the host was sending New Year greetings to the people across the country, the BMW S billboard was finally seen on the TV.
Of course, the advertising video will definitely not appear so soon. Even during the entire Spring Festival Gala, the advertising video will not appear. It will only be officially broadcast after the Spring Festival Gala ends.
During this process, more advertising subtitles related to various BMW motorcycles and BMW S appeared in some places on the scene.
In this format, it is already a very big challenge for Huaxia TV.
“There are only advertisements for BMW motorcycles in the whole place. I feel that after this Spring Festival Gala, Chaoyang Motorcycle Manufacturing Factory will start a year-round production rhythm.”
Zhu Jiansheng is very confident about BMW motorcycle sales this year.
Although he was very busy, he never stopped paying attention to the two companies Jiang Hui was responsible for.
The product is competitive, and now it is advertised. It is difficult not to become popular.
“The performance of BMW motorcycles in all aspects is very good. Now the publicity work has left everyone behind. Being your opponent will probably feel huge pressure.”
Fang Zhen couldn't help but make a joke next to him.
However, Jiang Hui felt that her joke revealed the inner thoughts of those competitors.
Chaoyang Motorcycle Manufacturing Factory always uses some dimensionality reduction measures to prevent everyone from keeping up with the pace.
In this case, it would be absolutely false to say that everyone is not stressed.
It’s just that Jiang Hui couldn’t take the initiative to slow down the development speed of Chaoyang Motorcycle Manufacturing Factory just because his opponents were under pressure.
That is completely difficult for yourself.
(End of this chapter)