Chapter 300 The spring of Huaxia Taiwan has arrived early
“It is a good thing to have pressure, otherwise it would be difficult for the domestic motorcycle industry to develop rapidly.”
Zhu Jiansheng is now as The Vice President of Capital Institute of Technology has more and more contacts with people and factories, and he has a greater say in the development of domestic industries.
He knows best the development situation of various factories in the past ten years and the development situation in recent years.
For example, the automobile industry has undergone tremendous changes in recent years.
This is all because various factories feel pressure due to competition.
“The Chinese market is huge, and there will definitely be a large number of private companies pouring into the motorcycle market. That’s when our competitors will feel the pressure.”
Jiang Hui was very aware of the degree of involution of the Chinese motorcycle market in the 1990s.
It can be said that the involution at that time was comparable to the involution in the Chinese automobile market forty years later.
“This is true. The development of private enterprises is now slowly being recognized. They are very flexible and efficient in doing things. By then, they may really bring about huge changes to the entire industry. .”
Zhu Jiansheng and Jiang Hui exchanged ideas on this topic.
As for watching the Spring Festival Gala, it is more of a ritual and does not care about the specific content.
But they can chat comfortably and watch the party, but some people are different.
As the director of Jialing Factory, Yin Zhiguo was still proud of the excellent results achieved by the factory last year. He had just received many calls from people wishing him New Year's greetings in advance.
But when I was watching TV with my family, my expression changed a little.
"Lao Yuan, the advertisements for BMW motorcycles have all reached China Channel. By then they will become famous all over the country. The sales of our Jialing Honda 70 motorcycles will definitely be affected."
"This You should think carefully about this matter in the next two days, and we will hold a meeting in the factory to discuss it the day after tomorrow."
Yin Zhiguo directly called Yuan Zhiwei, the deputy director in charge of the motorcycle business.
At this time, he didn't care whether the other party was still celebrating New Year's Eve with his family.
“I just saw it, how could they be so bold and dare to advertise on China Channel? The key is that China Channel agreed.”
Yuan Zhiwei felt that he had miscalculated.
If he had known that he could do it this way, he was completely confident that he could steal this advertising spot from Chaoyang Motorcycle Factory.
As an important military factory, Jialing Factory still has this strength.
“Advertising didn’t just appear today. It’s just that no one thought that we could advertise on such an occasion before. It seems that we have to open our minds in the future, otherwise we will be criticized by Chaoyang. Motorcycle manufacturers are falling further and further behind.”
The performance of the Jialing Honda 70 motorcycle last year was actually very good. The annual sales of Jialing Honda 70 motorcycles exceeded 50,000 units, becoming the second largest motorcycle in China. car company.
Those who are the second child naturally want to be the boss.
It’s just that the output of Chaoyang Motorcycle Factory, the oldest one, has reached 150,000 units, so the gap is still huge.
The most important thing is that the next gap is likely to be even bigger.
"Factory Director, I will immediately arrange for the sales department to study this year's publicity plan and strive to double our sales."
Yuan Zhiwei knew that Yin Zhiguo was planning on New Year's Eve If you call yourself at night, you must be attaching great importance to advertising.
Especially after Chaoyang Motorcycle Manufacturing Factory did this, it became even more difficult for Jialing Factory to catch up with the opponent.
“Be bold and don’t be afraid of spending money.”
“As long as the effect is good, even if we spend one million yuan to advertise on China Channel, it will be completely worth it.”< br>
Yin Zhiguo and Yuan Zhiwei did not communicate on the phone for too long, after all, it was Chinese New Year today.
Also watching tonight's Spring Festival Gala are Chen Qi from the Capital Automobile Factory and his secretary Shi Wengui.
As the factory director, Chen Qi set an example tonight and stayed in the factory on duty.
For state-owned enterprises like this, leaders are required to be on duty during holidays.
Everyone who celebrates the Chinese New Year is definitely not willing to stay in the factory.
At this time, Chen Qi stood up and set an example, and the effect was undoubtedly the best.
"Xiao Shi, what do you think of the BMW S advertisement produced by Chaoyang Motorcycle Factory?"
The relationship between a secretary and a leader is very special.
When Chen Qi was still the chief engineer, Shi Wengui was already his secretary.
Chen Qi could easily tell Shi Wengui a lot of things that were not convenient for him to communicate casually with other people.
This time is no exception.
“Director, I think after the Spring Festival, BMW S will be hard to find in China.”
"Originally, Chaoyang Motorcycle Manufacturing Factory's BMW X and BMW S were in short supply in China, and more products were given priority for export."
"Now that there are many advertisements for BMW S, there must be many people Everyone will be excited, and when the time comes, the supply will exceed the demand even more."
Shi Wengui's vision is not bad. He has had a lot of contact with Jiang Hui before and knows Jiang Hui's ability.
Now seeing the Chaoyang Motorcycle Manufacturing Factory going through these things, Shi Wengui’s first reaction was Jiang Hui’s handiwork.
“Their new factory will be built soon, and the production capacity will be greatly increased by then.”
Chen Qi has always been very concerned about Jiang Hui's development after leaving the Capital Automobile Manufacturing Factory.
Even if he didn't know all the relevant information about Chaoyang Motorcycle Manufacturing Factory, he was relatively clear about it.
“According to the current pace, even if they invest in a new factory for production, it is estimated that the supply of products will still exceed demand.”
“The reputation of BMW motorcycles has now been slowly built up. . ”
“Now that there is an additional advertising effect, it will definitely be more popular by everyone.”
Shi Wengui gave his own judgment with certainty.
He has great confidence in Jiang Hui.
"Chaoyang Motorcycle Manufacturing Factory can do this. Can our BJ212 and BJ310 also consider advertising on China Channel?"
"If it is during the time period after the daily news broadcast Play the advertisement, I think the effect is definitely very good.”
Before this, state-owned enterprises such as Capital Automobile Manufacturing Plant never thought about advertising.
Relevant product production tasks are all arranged and determined by the Planning Committee, and the sales of products are mostly coordinated and arranged, so they do not need to worry about too many things themselves.
But with the development of reform, many things began to change.
Chen Qi can naturally feel the tremendous changes in the automobile industry.
In particular, the establishment of Shanghai Volkswagen Co., Ltd. and FAW Audi made him feel the crisis.
Even the negotiations on the Jeep project, which were originally stalled, have accelerated.
No wonder he now has a certain amount of pressure to increase the sales of Changli's two products.
“The factory director is wise, I think it is completely feasible.”
“Although our factory’s BJ212 and BJ310 are very well-known nowadays, there are still many people who don’t know much about them. "It is very meaningful to let more people know about them, like them and buy them through advertising"
No matter what the actual situation is, Shi Wengui already feels it. When it comes to Chen Qi's ideas, he naturally has to follow the leader's wishes.
In large state-owned enterprises, only by following the leader's ideas can you have a better future.
My actual thoughts are insignificant.
“If I remember correctly, no car manufacturer in China has ever advertised on China Channel, right?”
“If our BJ310 successfully lands on China Channel, it will be considered a It’s a major innovation.”
For Chen Qi, taking advantage of the reform to become a leader in the factories under the First Machinery Department is what he cares about most at the moment.
After all, he still has the idea of continuing to move up.
“Yes, neither FAW nor Second Automobile Works has specifically advertised on China Channel.”
“But this time after seeing the advertisement of Chaoyang Motorcycle Manufacturing Factory, they will probably do the same. There are some actions that we need to communicate with China Television as soon as possible.”
Shi Wengui also realized the urgency.
As Chen Qi’s secretary, he will have a brighter future only if his boss’s future gets better and better.
He definitely doesn't want to be a secretary all the time.
What happened now made him realize that the opportunity had come.
"Factory Director, I will personally coordinate and communicate with the sales department on this matter and lead them to implement the advertising matter."
"We can even transfer some people from the sales department to establish a A new department is responsible for marketing and marketing. "
When Shi Wengui said this, Chen Qi immediately felt that it was feasible.
He was also very smart. He knew that Shi Wengui had been with him for so many years and wanted to be decentralized to specific departments to take charge of business, so that he could be further promoted.
Otherwise, if he keeps serving as his secretary, it would be impossible for him to directly become the deputy director or even the director of the factory in the future.
“No problem, let’s move forward in this direction. The factory is planning to set up a marketing department, and you will be in charge of it for the time being.”
“If it works well, we will make this department official. Once set up, you will be dedicated to market matters.”
In the past, no one paid much attention to the market situation, but now times have changed, and Chen Qi also realized the importance of this aspect.
Since this field is very important, it is natural to arrange for your own people to be responsible for it.
Otherwise, it would be very depressing for the people below to listen to the instructions but not the announcement.
In state-owned enterprises, if the people below are disobedient, it will be difficult for you to fire them.
Although as the factory director, Chen Qi must have many ways to deal with the department heads below, but he still has to worry about it.
"Thank you for your trust, leader. I will do a good job in this matter and not embarrass you."
Shi Wengui was overjoyed after hearing Chen Qi's words.
But on the surface, I still try to stay calm.
……
The advertising effect of BMW motorcycles was quickly displayed.
The Spring Festival has just ended, and various sales stores have experienced a sales boom.
Whether it is the BMW 70 or BMW S, or the BMW X and BMW 125, they are all in a state of short supply.
Basically, the motorcycles shipped to various sales stores every day are bought by people on the same day.
This scene was naturally noticed by other colleagues. Many people felt that this was the effect of the Spring Festival Gala advertisement, and they immediately became active in advertising their own products.
"Director Jiang, our station has received several groups of manufacturers almost every day in the past week to discuss advertising."
"Most of these factories produce motorcycles, cars and home appliances. , drinks and other products, people used to have concerns about advertising, but now the attitude is completely different.”
Jiang Hui specially invited Fang Siwen to dinner today.
As a senior reporter of China Radio, he is still very familiar with the internal situation of China Radio.
When BMW Motorrad became the sponsor of the Spring Festival Gala by chance, Fang Siwen also deserves credit.
"Spring is coming for your Huaxia Tong Advertising Center. In the future, Huaxia Tong will no longer have to worry about lack of funds."
Fang Siwen was very happy to hear Jiang Hui's words.
Although China Channel has a high status, it has been really poor in the past few years.
Their welfare benefits are often not as good as those of some factories, at least compared to Chaoyang Motorcycle Manufacturing Factory.
If the funds are sufficient in the future, everyone’s welfare will definitely follow.
The most important thing is that the station has funds and can do many things freely. This meaning is very different.
"Director Jiang, do you really think our advertising business can become bigger and stronger in the future?"
"I'm still a little worried that it's just like a gust of wind now."
The greater the hope, the greater the disappointment sometimes.
Fang Siwen obviously didn’t want to try this kind of disappointment.
“The main purpose of reform is to quickly develop the economy. When it comes to economic development, many domestic practices now refer to some plans of Western countries.”
“Everyone It is a common thing in Western countries to advertise various products on TV stations.”
"Our country used to develop according to the planned economy, and there was no need for advertising. Therefore, the TV stations relied entirely on financial allocations to maintain their own ability to make money."
"But it will be different in the future. , maybe your station’s expenses will be turned over to the relevant departments in the future.”
As a unique existence, China TV’s advertising business is scarce.
Historically, China Channel’s Biaowang has set sky-high advertising expenses for several consecutive years.
Now that Chaoyang Motorcycle Manufacturing Factory has intervened, it is estimated that the advertising boom will come earlier.
It is inevitable that they will start to live a good life.
"With your words, I feel relieved. I will report to Deputy Director Huang when I get back."
Fang Siwen felt that it was too much to go out to eat with Jiang Hui today. It's worth it.
"In the future, whether it is Chaoyang Motorcycle Factory or BMW, there will definitely be some advertising business that will continue to cooperate with Huaxia TV. When the time comes, please give us more consideration."
In In front of the Chinese stage, Jiang Hui's attitude was still very upright.
More often than not, you are asking for something from others, and there are too few opportunities for the other person to ask for something from you.
From now on, the situation where no one wants the advertisements during the good time slots of China Channel will ever happen again.
(End of this chapter)