Chapter 157: Grab the follow-up, Trinity Blend Oil
In 1999, foreign exchange was a very important thing.
It can introduce technology, introduce talents, introduce equipment, and promote the development of a country.
In this context.
Even if Dongfang knows ADM's ambitions, it will definitely relax when faced with a more important bargaining chip.
For example, the East introduced anti-aircraft artillery technology from Switzerland.
In exchange, ADM-controlled Wilmar International used Yihai Kerry, which invested in the East, to import 5 million tons of conventional soybeans from ADM.
The transaction price was US$85/ton, approximately 0.35 yuan/jin.
This is why ADM soybean oil is cheap.
The cost for Sanyuan Agriculture to buy back Sany soybeans is 1.25 yuan/jin.
Of course, the 5 billion blue dollars spent on buying back soybeans is part of the 2.8 billion dollars that Mrs. Smith tipped.
The actual cost of own house is equal to 0.
Including the second crop repurchase cost, it is also 0.
There will even be an extra 13.1 billion blue giant coins, so a main road will be built for Shili Camp.
But after finally getting rich, you have to save some money.
Therefore, Yuyang strictly implements the plan of "Sany Soybean Oil to occupy the high-end market" and resolutely does not lower the price, always maintaining 5 yuan/liter.
Because this is strategy.
"The question is, how to get ADM to lower prices and widen the gap between the brand images of both parties."
Yu Yang thought of the 8 million acres of soybeans he had just repurchased.
What Mrs. Smith is most looking forward to now is the price war.
The other party sells at a low price, and oneself sells at a low price at a loss. Both parties compete for the market, and eventually one's own company is consumed.
"As you wish, dear madam."
Yu Yang decided to conduct a round of 'false propaganda'.
That is to say, ‘there is a price but no market’.
Sany Soybean Oil Factory is about to launch a 'blended oil', which has some of the characteristics of Sany Soybean Oil. Stews and stir-fries still have a full bean flavor. Now it is only priced at 2 yuan/liter.
It’s 50 cents cheaper than ADM’s soybean oil.
But in fact, we do not have this kind of 'blended oil', nor do we supply this kind of 'blended oil'. We are just advertising and promoting Sany Soybean Oil to deepen consumers' impression of Sany Soybean Oil as a high-end product.
Yu Yang started writing, and after perfecting the plan, he found the phone number of Oriental 1 through Taishi TV Station.
"200 million blue giant coins will buy your sponsor's advertising space for the hourly time report, as well as the advertising space before and after the news broadcast, and it will continue to be broadcast for 2 weeks."
"Who are you?"
"Ask your person in charge to verify with your superiors. I am Yu Yang."
After a while.
The call came back, "Sorry, our leaders reported to their superiors that they don't know Yu Yang."
"I am Yu Sanyuan, from Shili Camp."
A little bit.
The advertising space was successfully obtained.
"Spending money to open a road is really cool!"
Yu Yang contacted the Propaganda Department and asked them to design an advertisement for "Trinity Blend Oil" that met the requirements of Eastern Channel 1 based on his own ideas.
At this time.
The factory secretary sent some important documents.
"Director Yu, ADM's orders for the fourth quarter."
"Four million tons of ink, one million tons of pigment?"
"Yes, this time we settled the balance of the other half of the raw material balance in the third quarter, which was US$3 billion, and paid an additional US$4.2 billion in the advance payment of half of the raw materials in the fourth quarter."
Yu Yang did not deduct much from the advance payment for raw materials and the final payment for raw materials.
First, continued large-scale acquisitions have caused a substantial increase in the price of plant raw materials, and even the supply price of Chinese herbal medicine has doubled.
Second, ADM is set up in an accounting firm in the East. The verification is very strict and does not allow for in-house fraud.
Third, the company gave profits to the vegetable vendors who helped purchase raw materials, that is, the vegetable vendor subsidiary of the trading hall.
Therefore, in the second quarter, third quarter, including the fourth quarter, we did not get a penny.
But Yu Yang knew it very well.
The soybean oil war has begun, and Mrs. Smith's big plan has begun. ADM will inevitably default in the fourth quarter, refuse to pay another $4.2 billion in balances, and no longer give its orders for the first quarter of 2000.
But what is supplied must be supplied.
Because we cannot breach the contract, otherwise the two parties will file a lawsuit and we will suffer losses.
Yu Yang picked up the copy and looked at it carefully.
When I saw the purchase price of ink raw materials, I was slightly stunned.
The raw material of the ink is vegetable oil, of which soybean oil accounts for 90%.
The supply price of this 'vegetable oil' must be the cost price of Sany soybean oil, which is 5 yuan/liter.
Thinking of this, Yu Yang took out a cigarette and planned to light one, but he was too excited and couldn't hold it steady.
The person in charge of the factory secretary was worried: "Director Yu?"
"Don't talk, let me think about it."
The ‘vegetable oil’ used in the ink must have certain characteristics, but in shipyard certification, it is considered a building material.
Therefore, it is very feasible to buy Arowana, whose ADM is 2.5 yuan/liter, or even even lower due to price wars, and throw it into the dock to be refined into ink raw materials.
In this way, I save half of the cost of purchasing raw materials.
But you can’t tell ADM that what you bought is Arowana, you still have to say it’s ‘Sany Soybean Oil’.
As for what to do if there is no bean flavor...
The ink is inedible and has no "bean flavor", which shows that our refining technology is more advanced.
Therefore, the advance payment of US$4.2 billion can deduct at least US$1.5 billion.
(Purchasing arowana requires capital, and the cost of the pigment cannot be found out)
Yu Yang lay back on the leather seat and said, "Allocate funds and wait until the arowana drops to 2 yuan/liter. Let the vegetable vendors buy as much as they have. The upper limit is 3 million tons."
"Dr. Yu, let's buy it back, repackage it and sell it again?"
"Am I that stupid?"
"..."
"Ask less, see more, do more, and you will understand later."
"Okay, Director Yu, do you want to read these copies?"
Yu Yang put down the ADM fourth quarter order and picked up the paper below.
The rush to harvest Sanyi soybeans caused a lot of trouble.
Even though the city of Zhongyuan covered up the opening of the giant gate of Xiaoqing River in the name of "the water level of Pingdong Lake has been declining for half a year and is currently unable to meet the needs of irrigation in surrounding areas, so the gate must be opened to release water".
Even though the Dongshan Meteorological Agency took the blame.
Even though Lao Dong obtained domestic airworthiness certificates and agricultural routes for the two artificial rainfall Y8s.
But the nature of the matter made the superiors very dissatisfied.
In other words, you do have many reasons and can explain them all, but you are not doing this right. If other places follow suit, will the superior still be the superior in the future?
As the initiator, Comrade Yu Yang spoke first.
Then came the Central Plains City...
Perhaps soon, Taishi, Jishui, Liaoshi, Puyang, and Laigang City will all replace their general managers.
"Just change it, our family just lacks management."
Yu Yang didn't need to say anything to his superiors, because everyone knew who Sanyuan Agriculture was facing.
Under such circumstances, who can manage 8 million acres of soybeans without causing problems?
No one at all!
Thankfully, I have three yuan left.
Yu Yang held a cigarette in his mouth and walked to the floor-to-ceiling window, "Hey, is it raining?"
The person in charge of the plant secretary said: "The harvested soybeans have been protected from rain and waterproofing with the help of plastic paper. According to the information provided by the meteorological agency, it will rain for up to three days."
"Is it really raining?"
"It's been a heavy rain, and it's said that the Wei River in Weicheng has overflowed."
"There's a big flood?"
"Well, Zhucheng has been flooded."
"Transfer materials for flood-fighting drills to support Weicheng."
…
It's hard for Yu Yang to tell whether he has a crow's mouth.
Because Weicheng is indeed facing severe natural disasters.
Not only Zhucheng, Changyi, Gaomi, and Qingzhou, but also Shouguang were flooded.
It can be said that the "road halfway" leading to the Jiaozhou Peninsula is full of storms and raging floods.
Even the sea water poured into Changyi along the Wei River under the influence of Typhoon No. 7...
Fortunately, Dongshan likes to build roads.
Countless flood-fighting materials arrived in Weicheng as soon as possible along the Jiqing Expressway.
At the same time, the restarted Tai Lai Railway also completed the connection with the Jiaozhou Railway with the overtime work of the Sanyuan Construction Group. Hundreds of Harmony, Enterprise, and Pioneer vehicles loaded with flood-fighting supplies crossed Yishui one after another. Rushed to Shouguang, Qingzhou and Zhucheng.
…
August 13th.
The storm in Shili Camp had stopped long ago.
But the storm in Weicheng lasted for a week and still showed no signs of stopping.
Because of Typhoon No. 7, we haven’t turned to Washima yet.
During this week, Weicheng's precipitation has exceeded the highest level in the past century.
However, the world is too big.
Not many people pay attention to this little corner.
Ten Mile Camp.
Sanyi Soybean Oil Factory Sales Company.
Yu Yang didn't pay much attention to Weicheng, because he had already done everything he could, and could only hope that man would conquer nature.
Its current concern is the soybean oil price war.
After a week of publicity, Trinity Blend Oil is deeply rooted in the hearts of the people.
I have to say that no TV station can compare with the influence of Eastern Channel 1 these days.
Unfortunately, it's out of stock.
But no one doubts that there is a idiot who spends 200 million blue giant coins to advertise "false advertisements" on Eastern Channel 1.
Therefore, the prices of edible oils under ADM have been greatly reduced.
The results are indeed very good. Arowana sells 600,000 tons a week, orchid pressed peanut oil also sells 50,000 tons, and some rapeseed oil and blended oil flow into the market.
"1.8 yuan/liter... Madam, can it be lowered further?"
Yu Yang contacted the Propaganda Department and asked them to adjust the ads for the following week on Oriental Channel 1 to buy 6 liters and get 1 liter free.
That is, hang two mineral water bottles on the handle of a large plastic bucket.
Wait until this is finished.
It began to study how Sany soybean oil could be backward compatible and win the mid-range market.
This problem is not easy to solve.
Because the price cannot be reduced.
Yu Yang thought hard for a long time but failed, so he got up and left the office to get some air.
“It’s time to form a think tank.”
"At least I can make a suggestion."
"But where can I find trustworthy people, especially when I am fighting against capital."
Yu Yang pondered and took the elevator to the sentry tower at the top of the brick kiln chimney.
His superiors haven't given him any trouble lately and seem to have forgotten about the seizure.
So very good.
The Shili Camp did a good job of settling the "fleeing people" in Xiaoqinghe without the intervention of superiors, and assigned them a series of tasks related to planting, breeding, and construction.
Among them, the soybean oil factory has achieved a daily output of 10,000 tons with the complementation of a large number of manual and automated equipment. It has 50 production lines and an annual output of up to 3.6 million tons.
Next, the 'meter'-shaped plastic greenhouse planting area has completed its outward expansion plan, expanding the planting area 10 times and having 30,000 steel-structured plastic greenhouses.
If the west bank of Pingdong Lake and the old county and township planting areas are included, the total number of plastic greenhouses produced by Sanyuan Agriculture exceeds 100,000.
Correspondingly, with the help of automated packaging lines, shipments of vegetables and fruits have also increased tenfold.
If you include the shipments of soybean oil, seeds, precast concrete structures, and steel building materials, Sanyuan Agriculture's daily turnover exceeds 1 billion yuan.
It has become a large enterprise for the time being.
Yu Yang held up the cannon-style telescope, looked around the factory area, and then returned to the ground.
After the trade hall was put into use, the brick kiln office area was no longer so busy.
Some are just packaged gift bags of various vegetables, fruits, semi-finished vegetables, hot pot gift bags, as well as newly launched bean product gift bags, frozen aquatic product gift bags, etc., which are sent to all directions using the in-factory rails.
Yu Yang was about to return to the office, but when he saw the semi-finished vegetable bags on the flatbed rail car, an idea flashed in his mind.
He suddenly had an idea to change the status quo of the edible oil market.
It's just that this idea is a bit vague...
"Put Sany soybean oil into plastic bags, make it look like condiments, and sell it together with semi-finished vegetables."
"In this way, the shelf life of soybean oil is extended, and people no longer need to buy cooking oil specifically."
"The problem is, not everyone eats half-finished vegetables."
"There is also a sizable portion of people who buy conventional vegetables."
“So, how can we make people who buy conventional vegetables also recognize the ‘Trinity Soybean Oil’ in the form of seasoning packets and be willing to buy it?”
"Furthermore, plastic bags are scattered and scattered, which is obviously not as convenient as oil drums to use. Especially when frying, you cannot dismantle them one by one."
"But this way can really change the edible oil market."
"If done properly, ADM's grain and oil companies in the East can even be beaten until they can recover for two years."
(End of chapter)