Chapter 158: Use the other person's way to repay the other person's kindness
Brick Kiln Office.
Yu Yang sat in the leather armchair and looked at the A4 paper spread on the desk.
Listed above is the ‘oil package’ marketing plan.
The purpose is to squeeze out the ADM faction's soybean oil and win the mid- to low-end market.
It even had an impact on the edible oil market and seriously damaged the vitality of the grain and oil factories of the ADM faction.
in this program.
The first thing I have to do is to make semi-finished vegetable bags, add 20ml to 30ml of Sany soybean oil according to the cooking method, and then slightly increase the price of semi-finished vegetable bags.
As for whether consumers will buy it...
From mid-May to mid-June, the company launched a campaign offering 200ml of Sany soybean oil for free if you buy vegetables for 50 yuan, which received unanimous praise.
After mid-June, the event was cancelled, and leaders in Beijing were the first to ask why. Therefore, 5L barrels and 20L boxes of Sany soybean oil were successfully launched and successfully won the high-end edible oil market.
And semi-finished vegetable bags have revolutionized the catering industry, and many mid- to high-end hotels have begun to accept this cost-saving supply method.
In order to win over customers or create special dishes, high-end hotels have also begun to purchase Sany soybean oil on a regular basis.
Of course, the vast majority of mid- to low-end hotels, including small restaurants, still only purchase semi-finished vegetable bags, and cannot currently afford Sany soybean oil because they have gutter oil.
Therefore, the consumer group of semi-finished vegetable buns, that is, office workers who don’t usually cook much and only cook one meal a day, or even two or three meals a week, can definitely accept ‘semi-finished vegetable buns containing Sany soybean oil’.
What's more, this consumer group will like this model.
After all, we are eating good and healthy oil, and our daily expenses will only increase by one or two cents, which is just a drizzle.
Therefore, it is difficult for them to accept a 5L barrel of cooking oil.
Because it can't be used.
In this way, without lowering the price of Sany soybean oil, it has won over a part of the customer base in the mid-range market and made them stay away from the ADM series of edible oils.
What we have to do next is to equip regular vegetable consumers with oil tankers.
In other words, let vegetable vendors mount several 100L oil drums on their own vegetable trucks or motor bicycles.
Every day when I go to the market or walk around the streets, I shout a few words and ask the farmers to take out the 350ml glass jug that comes as a gift when buying vegetables, and refill it for 2 yuan.
Compared with Arowana, the price at home is definitely more expensive.
But Trinity soybean oil is delicious.
And a 5L bucket of arowana costs 10 yuan, while a refill costs only 2 yuan.
At this moment, the price difference immediately appeared.
It’s not that it’s expensive, it’s that ‘I don’t have to spend that much money’.
Like shampoo.
These days, farmers like to buy shampoo, not in big buckets.
But the kind that costs 5 cents for two bags.
5cm size, only 20~30ml inside.
Farmers buy it back and use one bag twice or even three times.
In fact, this kind of bag, or gift, if you calculate the unit price, is much more expensive than a large barrel of shampoo.
But why do farmers like to buy?
Because I don’t have to spend so much money at once.
In the same way, the marketing plan of ‘just one more drink’ is completely feasible.
In this way, the high-end market has Sany soybean oil, the mid-end market has oil packages, and the low-end market has "One Cup Refill". The company has completed a comprehensive deployment.
The most important thing is.
The daily output of our own Sany soybean oil is about 10,000 tons.
It seems like a lot, but if it is sold in 5L barrels, it can supply up to 4 million barrels per day.
A rough calculation means that it only covers half of Dongshan.
However, by breaking up the sales of 20~30ml and 350ml, we can quickly cover the entire north with Sany soybean oil and then go south.
And as time goes by, the entire supply and marketing chain will become a "water pipe", with continuous production by your own family, continuous supply by vegetable vendors, and continuous consumption by customers...
In this process, it is difficult for ADM's edible oils to participate. It can only attract the remaining customers, and then its market share is continuously eroded by its own company.
No, they can't get customers.
Because all the soybean oil at reduced prices was bought by the company, its market share was almost zero.
Yu Yang picked up the A4 paper, checked it carefully several times, thought about it again and again, and called a trustworthy person to help provide advice.
Including the Three Musketeers of Shiliying, Lao Han, the person in charge of the Sanyuan Transportation System, and Zhang Hai, the big branch customer, Yue Donglai, the person in charge of the Vegetable Vendors Association, Fan Tao of Shili Mall, the general manager of Gufed Beef Valley, and Haicheng, who helps manage his own construction company Li Changnian, the former head of the nightclub...
After careful calculation, I actually have quite a few generals who have experienced hundreds of battles.
For example, Fan Tao is a remnant of Asia Mall.
For example, Mr. Gu once used his identity as a private enterprise to challenge three state-owned enterprises. Although he suffered repeated defeats, his net worth was still no less than 2 billion blue notes.
Another example is Li Changnian, who started out as a tailor, ran real estate in Hong Kong, and was the person in charge of the largest entertainment venue in Hong Kong. During his glory days, he was worth tens of billions of Hong Kong dollars.
It's a pity that they are all defeated generals.
Yu Yang copied out the A4 paper and distributed it to everyone, "The soybean oil war is the foundation for our foothold in the food field. This plan is related to success or failure. Everyone should take a look and express their opinions."
for a long time.
The elderly Li Changnian was the first to speak, "The theory is feasible, but bulk soybean oil... We can't guarantee that vegetable vendors will not secretly replace Sany soybean oil, or take ADM's money and secretly pour some pesticides into oil barrels, no matter where they are. A fatal blow to us."
"It's okay. Mrs. Smith should know who I am. If she dares to do this, I dare to go further. Of course, we can't seize the belly of a villain with the heart of a gentleman. In order to avoid this kind of thing from happening, we only know the basics. We need to cooperate with the vegetable vendors. After all, we are doing business. If we are worried about everything, can we still do it?”
Li Changnian nodded, "It works!"
Mr. Gu also nodded.
Fan Tao is a pure bastard and can be ignored.
Zhang Hai, a big customer, said hesitantly: "Think about it from his perspective. For ADM, our secret purchase of Arowana fish in the market is equivalent to a huge sale of Arowana fish, while our Sany soybean oil covers the entire market, which is equivalent to an all-out war. I always feel like there’s an action missing.”
"High productivity."
When Yu Yang formulated the marketing plan, he thought of this, "Our unlimited purchase of Arowana products will create an illusion for ADM that 'supply exceeds demand'. If we let the vegetable vendors urge merchants to supply, or even order a large amount of Arowana Fish, ADM will definitely expand production capacity.
And when our purchasing volume reaches 3 million tons and we stop purchasing altogether, at this time, after expanding the production capacity, the Arowana products will inevitably be unsalable, and even the warehouses will be filled with products. "
Fan Tao understood, "It's a shame for them."
Township Chief Huang frowned and said: "But our Sany soybean oil supply model is that we renew as much as the customer eats. If the price of Arowana drops again or is dumped on a large scale, then we will no longer produce ink, and we will no longer need to purchase it." Arowana, will they complete their counterattack?"
"It is now 1.8 yuan/L. If the price drops again, will this still be soybean oil?" "It makes sense. If the vegetable vendors complain about it, few people will dare to eat this oil."
"If so, then we will launch a general offensive and win the soybean oil market!"
…
August 22nd.
Xiangjiang, ADM Asia Pacific Headquarters.
"Madam, following the high-end soybean oil, Sanyuan Agriculture has used 'Sany Soybean Oil ranging from 20 to 30ml' for semi-finished vegetable bags, and has also established a retail Sany Soybean Oil system with the help of vegetable vendors, completing full market coverage."
"The little guy got 8 million acres of soybeans. In three months, there will be a second crop. He is very confident."
"Madam, the advisory group speculates that the production capacity of the Sany Soybean Oil Factory should be 10,000 tons per day. This is their best choice, and it is an unexpected choice for us."
"It doesn't matter, his cost is there, and the unit price is twice as much as ours. As long as we ship a large volume and saturate the market, and even every household has one or two barrels of oil, who will buy scattered soybean oil?"
"Yes ma'am."
"How is the sales volume of the cooking oil we deployed in the East?"
"Arowana is in short supply and is sold out in stores. The sales of Orchid peanut oil are not very satisfactory. Firstly, the price is too high. Secondly, the north likes soybean oil while the south likes rapeseed oil."
"Peanut oil still needs to be sold because we have a large amount of peanut stock, and peanut oil is almost blank in the market. If we can make people like it through publicity, we can easily gain a market."
"Okay madam, I'll contact Qinggang Main Factory and ask them to increase production capacity."
"Not only peanut oil, but also soybean oil must increase production capacity. Within a month, the market will be filled. I want the little ones to know what it means to be overwhelmed by Mount Tai."
…
August 26th.
Brick kiln office area.
The forensic doctor's sister shouted happily: "Dr. Yu, your admission notice!"
"Hey, I passed the exam?"
"I passed the exam and was a top student."
"What does it mean to be a top student?"
"I don't know either."
"..."
Yu Yang returned to the office with a university admission notice that he had never seen before in another time and space.
After reading it carefully, I picked up the phone and contacted Liu Yong, deputy director of the Science and Technology Bureau.
"Old Liu, where is your daughter Chen Xi?"
"Next to me."
"Have you received the admission notice?"
"Just received it, how about you, Director Yu?"
"A top student."
"What does it mean to be a top student?"
"I don't know either."
"..."
"Tell your daughter and ask her to report me to school, and then tell the class teacher..."
"Dr. Yu, there is no class teacher in the university. We call them instructors."
"Oh, let her send me the instructor's contact information."
"Okay, Director Yu."
After Yu Yang hung up the phone, he no longer paid attention to the admission notice.
Instead, look at ADM’s capital increase and production expansion in the Oriental soybean oil field.
Yihai Kerry (Magic City), a subsidiary of Wilmar International in New Canada, has successively completed capital injections into 7 grain and oil companies in Beihe, 5 grain and oil companies in Jiangsu and Zhejiang, 11 state-owned soybean oil factories in Xijiang, and 3 state-owned soybean oil factories in Beihu.
The production capacity of Arowana increased six times, with daily output reaching a terrifying 50,000 tons.
"It's nice to have money."
While Yu Yang sighed, he checked his own ink production.
Thanks to the large supply from the other party, as of today, four-fifths of the fourth-quarter orders that need to be delivered in early October have been completed.
As September approaches, according to regulations, ADM must distribute orders for the first quarter of 2000 to itself.
In other words, orders will be produced from October to December and delivered in early January 2000.
At this time.
Outside the office area, there was a lot of noise.
"I want to see the boss!"
"The boss and I have known each other for a long time. I participated in the ten-mile camp to suppress bandits!"
"I have something important..."
Yu Yang heard the faint shouting and walked out of the office.
In the front desk area, a man who looked somewhat familiar was arguing with the front desk.
"You seem to be the four-wheel tractor owner who followed Lao Han and ordered bean sprouts?"
"Yes, yes, sir, you gave me a soft box of China at that time."
"Remember, what happened?"
"Master, I received a lot of Arowana cooking oil, but the purchasing department doesn't want it."
"Um?"
The person in charge of the purchasing department hurried over and said, "Master, what he has is scattered soybean oil without the Arowana logo."
The man said excitedly: "Master, I'm sure it's the Arowana, I swear."
"Don't worry, explain slowly, what's going on?"
“I acquired Arowana’s packaging line.”
"???"
(End of chapter)