Chapter 468 Media Offensive
Although Haneda Shunsuke and Qing Jingbin do not think highly of each other in their hearts, it is the common interest of the two people to upgrade the NSK Group's China office to the China headquarters. If in this At this juncture, the revenue level of the Chinese market is lower than expected, so even if the Chinese headquarters is established, a new head of the headquarters may be parachuted in for management.
The good days when the two of them dominate the sky with one hand will come to an end.
Let’s not talk about the direct benefits brought by promotion and salary increase. In recent years, Shunsuke Haneda smuggled bearings from Japan, removed the packaging, and then sold them through Qing Jingbin’s smuggler relationship. , which can bring them nearly six figures of income every month.
You must know that these bearings do not go to the company's account, so whatever you make goes into your own pocket.
Even for Haneda Shunsuke, who came from Japan, tens of thousands of yuan is a lot of extra income, let alone Qing Jingbin, who is Chinese.
These days, the monthly salary of most people is only a few hundred yuan. Even in Shanghai, a monthly income of tens of thousands is definitely superior to others.
But if a new manager comes from above, the best result is that there will be one more person to share the money.
And the bulk of it must be taken away.
Even if it does not work well, this financial path may be cut off.
Therefore, no matter what, the market share and profits of NSK bearings in China must be guaranteed.
"Mr. Haneda, in fact, as long as the performance of bearings is not too bad, users cannot detect it."
Qing Jingbin glanced at a chair next to him. He has been standing here for a while, but Haneda didn't say anything, and he couldn't help but sit down:
"The bearing produced by Bingcheng does have better performance than us, but for the car For companies, as long as the warranty period is out, long life is not an advantage at all. It is a good thing to be able to break down as soon as possible. There is also fuel consumption. 0.2L per 100 kilometers is indeed great in our industry, but for those who actually use cars For customers, climate, road conditions, and footwork will all affect actual fuel consumption. In fact, they cannot feel the one-digit difference after the decimal point. As for stiffness and strength, the difference is within 10%, with the same external force. NSK bearings can't handle the impact, and Bingcheng's bearings can't handle it either..."
"So what?"
Haneda Shunsuke felt that he hated this feeling, but now he could only continue to ask patiently.
“We can spend some money to buy a few pages in some influential media to criticize Bingcheng Motors and Jinling Motors for substituting domestic parts for imported parts. If it doesn’t work, we can fake them. There have been several accidents caused by the use of Huaxia bearings. Anyway, few people would believe that the bearings produced by Huaxia are of better quality than ours. Let’s clear up their competitors, such as Changan in the mini car field and Changan in the commercial vehicle field. Ford, the sales of these two car companies will definitely be affected by then..."
"By the way, Qingjun, please sit down and say..."
Until now, the opposite side Only then did Haneda finally remember to ask Qing Jingbin to sit down.
Finally able to take a break, the latter pulled the chair next to him, sat up straight and then continued:
"For us, the top priority is to stop losses and not let more car companies give up our products. Such a combination of punches can be regarded as a deterrent to other manufacturers, so that they dare not replace our products casually. At the same time, it can also cultivate consumer awareness..."
In this year when Internet penetration is still quite low, paper newspapers and television are almost the only channels through which most people can obtain information. Compared with China, which was still quite young at this time, the Japanese are obviously more knowledgeable in using public opinion to build momentum.
Furthermore, due to some special reasons, they also have a closer relationship with some influential Chinese media.
At this time in 1997, soft articles like "The Competition in Summer Camp" were already flying all over the sky.
It’s just that after Japanese products entered the Chinese market, they were almost massacred indiscriminately, so Japanese companies are not very aware of this aspect, especially Shunsuke Haneda, who really climbed up from the bottom of the sales staff. This kind of person Often the courage and courage are good, but the knowledge is average.
On the contrary, Qing Jingbin, as a Chinese, understands the power of these propagandas better.
When he was in school, he knew that the story in the summer camp must be false -
What primary school student can walk 50 kilometers with a heavy load?
But in Qing Jingbin’s view, the fact that so many people believe this kind of fake article even after it was published, doesn’t it prove that Chinese people are easy to deceive?
His plan just now even said that he would bribe several media outlets at the same time, which was extremely stable.
"This..."
After hearing Qing Jingbin's analysis, Haneda Shunsuke fell into hesitation.
Of course he knows that what the other party said makes sense. When the quality gap is not too big, the brand effect can fully support higher prices and higher sales volume.
But the premise is that the quality gap is really not too big...
There is one thing that only Shunsuke Haneda, the head of NSK's China office, knows in China.
That is, when NSK was engaged in a price war with SKF several years ago, in order to reduce costs and ensure profits, it secretly lowered the production standards of mass-produced models, but the content of the factory inspection report was still in use. of the past.
In other words, the actual performance of NSK bearings is actually much worse than what everyone thought, including Qing Jingbin, who only read the report.
In the past, their products were always between high-end European products and ultra-low-end Chinese products. Even if the performance was lower, it would not change this situation, so it has not changed in a few years. Something big happened.
But now, the trouble is a bit big...
Take minicars as an example.
As a Japanese who has lived in China for several years, Shunsuke Haneda knows very well that most of the people who buy this kind of cars are mixed with passengers and cargo, and most of them are severely overloaded and lack maintenance. Use below.
In this case, if the wheel hub bearing originally guaranteed for 50,000 kilometers breaks down even after 10,000 kilometers, the user has nothing to say, because when the car is repaired, it can be seen at a glance that the car has been overloaded for a long time. , there is definitely no warranty.
But after replacing the new bearings, since the overall strength and surface hardness of the material far exceed the NSK model after the standard was lowered, even at the extreme state, it may be able to run for 50,000 kilometers...
This gap is too big.
Even if the temporary defeat can be saved by bribery of the media, within a year, major OEMs will find that something is wrong.
But it was impossible for Haneda Shunsuke to talk to Qing Jingbin about this kind of thing, so he could only brainstorm quickly to find a solution on his own.
"Minister Haneda, what do you think... of this method?"
Qing Jingbin, who had been waiting for a reply for a long time, couldn't help but feel a little anxious.
He really didn’t understand what the other party was hesitating about.
After a long time, Haneda Shunsuke raised his head again:
"Qingjun, I agree with your method in principle, but such a major matter still needs to be reported to the group headquarters for decision. So, what should be done specifically? It may take a few days to confirm.”
Hearing this, Qing Jingbin finally breathed a sigh of relief.
In his opinion, as long as he can punch this combination, it will definitely not be a problem at least until NSK's Huaxia factory is completed.
Isn’t this time enough to develop a new generation of products with better performance?
After all, Qing Jingbin still feels that even if Bingcheng Bearing and Northeast Special Steel got the technology from nowhere, they will not have the ability to upgrade in the future. As long as NSK reinvests in research and development, everything will be fine.
It’s just that after working in a Japanese company for many years, he is still not confident about the efficiency of the Japanese:
“Minister Haneda, this matter cannot be delayed for too long, there are many dreams at night...”
"Don't worry, it will be soon."
Haneda Shunsuke's tone was a little impatient.
What he is about to tell the headquarters must not be known to this Chinese person...
(End of Chapter)