Chapter 297 "Secret Garden"
In the blink of an eye, March 31st arrived.
The idol drama "Secret Garden" has officially landed at Mango TV's Golden Eagle Private Theater.
In the original timeline, the TV series that premiered on Mango TV during the evening prime time on March 31, 2007 was "Lovers in Prague".
This is a Korean drama, a special weekend romance drama broadcast by South Korea's SBS TV station in 2005. It is directed by Shin Woo-cheol, written by Kim Eun-sook, and stars Jeon Do-yeon, Kim Joo-hyuk, Kim Min-joon, Yoon Se-ah and others.
Although Mango TV has purchased the rights to this drama, it has not yet premiered.
Its schedule was taken by "Secret Garden".
Although "My Love from the Star" aired in January has disrupted Mango TV's original drama schedule.
But because February is the Spring Festival, Mango TV has made some adjustments and returned to the order of new dramas at the end of March.
It's just that it's no longer "Lovers in Prague", but "Secret Garden".
On April 1, the ratings for the premiere of "Secret Garden" on Mango TV were released.
The national average ratings are 3.45%.
Chang S City regional ratings, 60.6%.
The ratings exploded!
In this regard, the staff of Mango Channel were not too surprised, but more of an expression that it was true.
The idol dramas produced by Wang Shu have already proven their strength.
And "Secret Garden" was created by the original crew of "Space Traveler", and it is even more popular in terms of gimmicks and popularity.
The broadcast fire was something that many people had expected.
On the contrary, if you rush to the street, you will be shocked.
Mango TV is a star satellite TV station, and its market share is far less than that of Yangshi.
The popular TV dramas these days can achieve average ratings of 7% and 8% nationwide, while Mango Channel is hovering around 3% at most.
Therefore, "Secret Garden" premiered on Mango TV with a national average ratings of 3.45%, which is already an absolute hit.
The regional ratings of 60.6% during the long S period also support this.
Chang S City is the base camp of Mango Satellite TV. Compared with many other areas in the country that cannot watch Mango Satellite TV, most local residents in Chang S City can watch Mango Satellite TV.
60.6%, indicating that more than half of the residents were watching "Secret Garden" on the day of its premiere.
This is also an extremely scary number.
This is because many residents of Chang S City cannot sit in front of the TV to watch "Secret Garden" on time during the prime time on the evening of March 31 due to work or other various reasons.
This also means that a large number of people will not watch "Secret Garden" no matter what.
Under this premise, the regional ratings of "Secret Garden" in Chang S City were 60.6%.
It shows that after the trailer of "Secret Garden" appeared on Mango TV, many residents in Chang S City will be full of expectations for this idol drama.
Ouyang Changlin, the director of Mango Channel, sat in his office and looked at the ratings report of "Secret Garden", sighing and regretting in his heart.
Previously, it was his initiative to seek to purchase the exclusive television broadcast rights of "Secret Garden".
However, thinking of the failure of "Ming Dynasty 1566", he did not dare to give it a try.
The price was set too low and Yishu Company would not sell it.
The price is too high, and I am worried that the risk is too great.
In the end, it was a relatively low-risk way to obtain the first broadcast rights of "Secret Garden" together with three other satellite TV stations.
Now, I regret it.
Although Ouyang Changlin is the director of the station, he has personally hosted several TV events that have become domestic social events.
"Super Girl", "National Football Ceremony", and "Dae Jang Geum" are all projects that he personally took charge of.
In 2004, "Super Girl" was just an event of the Mango TV Entertainment Channel. Although it had a huge influence in Hunan Province, at that time, within Hunan TV Station, it was similar to the "Super Girl" program. There is also "Star Academy" on Economic TV.
Regardless of the program type or form, the styles of the two programs are very similar.
Compared purely in terms of ratings, "Star Academy" is even higher than "Super Girl".
But from the perspective of the show's hype, the personality and characteristics of "Super Girl" are more valuable and easier than "Star Academy".
So Ouyang Changlin decided that HuN TV would take over the production of the "Super Girl" program from the entertainment channel and promote it nationwide during the summer.
On the basis of being limited to the completed Chang S area in 2004, HuN Satellite TV added three singing areas: Jiangcheng, Jinling and Rongcheng, making it a national event.
In terms of specific operational details, Ouyang Changlin is often personally involved. In order to save costs, he often goes to other regions to negotiate with local TV stations and modifies the contract carefully.
Take Zhejiang J as an example. The "Super Girl" program opened a competition area in H state for the first time. Zhejiang J's partner is Qianjiang Metropolis Channel.
HuN Satellite TV brought the judges, program model and production process, and Qianjiang Metropolis Channel was responsible for the specific organization and full recording. The cooperation between the two parties does not involve cash transactions.
Sun Jun, the vice president of Mengniu who cooperates with HuN Satellite TV, told reporters that when the two parties were discussing cooperation, Ouyang Changlin said to him: "Except HuN Satellite TV cannot be called Mengniu TV, all our resources will be given to you. "
Sun Jun called Ouyang Changlin a genius of domestic television and praised him greatly: "He personally directs every live broadcast, caring about all voting and all details, and caring about the program. He is very concerned about the visibility, objectivity and impartiality of the company and listens to opinions from all sides, which makes me very impressed. Even at 50 years old, he is still so energetic and does things so meticulously that no one below dares to be careless. ”
In 2005, HuN Satellite TV broadcast "Super Girl" nationwide, and the response was enthusiastic.
The miracle of "Super Girl" even caused the condescending viewing platform to feel unprecedented pressure.
According to an insider, Yangshi organized a meeting to discuss "Super Girl" and the meeting lasted for three days.
Yangshi 2 sets Since then, the Yangshi version of the super idol-"Dream China" has also been launched during the National Day.
Also in 2005, Ouyang Changlin proposed the goal of "creating the most dynamic TV entertainment brand in China" and simplified the slogan of HuN TV to "Happy China", discontinuing a group of old Programs, promote program innovation, and provide heavy financial rewards to innovative programs.
The "National Football Ceremony" is a new program launched under such encouragement.
At the end of each year, the ITTF has a regular project to promote table tennis, which is to bring together the top ten players from China and the world to play a team competition.
The competition method is also very conventional. Except that the players are all world table tennis masters, it is no different from ordinary competitions.
Since the competition results do not affect the players' world rankings, it is difficult to attract special attention from inside and outside the circle.
In the autumn of 2004, the ITTF and China Table Tennis Association approached HuN Satellite TV through Beijing's "Tuoya Sports" and negotiated to hand over HuN Satellite TV to host this regular table tennis promotion event in previous years.
HuN Satellite TV immediately took a fancy to the strong star effect of this event. If this event is successfully run, it will be equivalent to absorbing the top ten and famous top players in the ITTF into its own program resource library.
Soon, under the leadership of Ouyang Changlin, the "National Football Ceremony" appeared.
As for "Dae Jang Geum", let alone it.
Ouyang Changlin was also responsible for the introduction of this Korean drama that created a ratings miracle.
So many TV stations, so many directors, and even Yangshi across the country have never introduced this Korean drama, but Ouyang Changlin took the initiative to get it.
All of a sudden, it swept the country.
Of course, he also failed sometimes.
It can’t be said that it was a mistake, it can only be said that it introduced a big drama at the wrong time.
This drama is "Ming Dynasty 1566".
Spent a lot of money to purchase exclusive copyrights, but the average ratings were less than 0.5%. It is true that "Ming Dynasty 1566" was indeed highly sought after by the audience ten years later.
But when it premiered on Mango TV, the ratings really plummeted.
This project was also spearheaded by Ouyang Changlin.
Today, Ouyang Changlin is also in charge of the cooperation with Yishu Company.
Since "My Girlfriend is a Nine-Tailed Fox" premiered on Mango TV and became a hit, Ouyang Changlin noticed Wang Shu.
At first, Ouyang Changlin just thought that Wang Shu was quite talented in making idol dramas, and he came up with the idea of Hu N Channel and Yishu Company to jointly produce idol dramas.
The strategy of introducing Korean dramas and Taiwanese puppet dramas remains unchanged, and idol dramas co-produced by HuN Satellite TV will be launched in a timely manner. This will increase the brand effect of HuN Satellite TV.
After all, no matter how much you say, idol dramas that you personally participate in the production are always more powerful than imported idol dramas.
However, before Ouyang Changlin had time to find Wang Shu to discuss cooperation, he had already heard that Wang Shu would cooperate with Yang Shi to produce a palace fighting drama.
He is familiar with palace fighting dramas. "The Splitting Golden Branch" was introduced and broadcast by Mango TV.
After learning that Wang Shu and Yangshi were cooperating to produce a Yangshi drama, he could only postpone the idea of meeting Wang Shu.
Then "The Splitting Golden Branch" was broadcast on Mango TV, and the ratings were a hit.
Ouyang Changlin suddenly thought of Wang Shu again and thought of the Yangshigong fighting drama that was being produced.
I want to discuss cooperation with Wang Shu.
Since Wang Shu can cooperate with Yangshi TV to make Yangshi dramas, he can naturally also cooperate with Mango TV to make Mango dramas.
However, he was delayed due to work at that time, and Wang Shu himself was also very busy, so there was no good time to meet him.
Unexpectedly, the release of "The Tuner" instantly promoted Wang Shu as a film director with a box office of over 100 million.
Looking across the country, there are only a handful of directors whose box office can exceed 100 million.
Since then, Wang Shu’s status has been rising.
If Mango TV wants to discuss cooperation with them in idol dramas, it will become a bit unrealistic in the blink of an eye.
Later, Wang Shu won the Best Editor Award at the Cannes Film Festival for "The Tuner" and even won the Cannes Best Actress Award.
By this time, Wang Shu was already a great film director.
It is even more unrealistic for Mango TV to negotiate with them to co-produce an idol drama.
After that, "Space Traveler" was released, and Wang Shu became the director with the highest box office for a single film in the country at that time...
Ouyang Changlin scratched his head.
He knew very well that with Wang Shu reaching this status, it would be insulting for Mango TV to negotiate with him to co-produce an idol drama.
I had no choice but to let go of this idea.
Thinking of the several idol dramas Wang Shu has launched since "Time Traveler", Ouyang Changlin smiled bitterly to himself.
If "My Girlfriend is a Nine-Tailed Fox" was broadcast on Mango TV, Wang Shu would have been approached to discuss cooperation with him.
Nowadays, "Witch in Sui", "My Love from the Star", and "Secret Garden" may all be idol dramas produced by Mango TV.
Externally it can be called a mango drama.
Face and dignity, everything.
It's not that Ouyang Changlin doesn't want to negotiate with Wang Shu about co-producing an idol drama after "Space Traveler" is released, but that Yishu Company simply doesn't pay attention to Mango Channel's wishful thinking.
Ouyang Changlin also understands this.
When "My Girlfriend is a Nine-Tailed Fox" premiered, Wang Shu was just a new director with little fame.
After the release of "Space Traveler", he became the director who ranked first in the country's single-film box office at that time.
Status and status are no longer the same.
Before, co-producing an idol drama with Mango TV was an opportunity for Wang Shu.
Now, on the contrary, it lowers the status.
For example, at that time, Wang Shu would cooperate with Yangshi to co-produce Yangshi dramas.
Now, we are no longer co-producing Yangshi dramas with Yangshi.
He asked someone to inquire. After the broadcast of "The Legend of Zhen Huan", Yangshi approached Wang Shu to discuss continued cooperation.
However, Wang Shu declined.
Wang Shulian and Yangshi refused, let alone Mango TV.
“It’s really amazing.”
"Who would have thought that a young new director who was just starting out would grow into a leading director in just one or two years."
"Think about it. Only a few industries such as the entertainment industry can do this. . ”
“In this industry, some people are still unknown at first, but then they become famous all over the country.”
“Wang Shu. is indeed talented and has become a big director in a short time. It’s okay.”
Ouyang Changlin sighed.
He suddenly thought of Zhang Yimou.
Although Zhang Yimou worked as a photographer for a period of time before becoming a director, the first film directed by Zhang Yimou won the Golden Bear Award at the Berlin Film Festival.
This is the highest honor award at the Berlin Film Festival!
On the other hand, Wang Shu’s first film directed also went to the Berlin Film Festival.
Just a consolation prize of an Alfred Ball Silver Bear Award.
It is true that Wang Shu is younger and just starting out, and does not have the experience of a crew photographer like Zhang Yimou.
Similarly, Zhang Yimou was able to win the Golden Bear Award for directing a film for the first time, while Wang Shu could only win the consolation prize.
“With Wang Shu’s age, he may become the second Zhang Yimou or even the second Li Yu in the future.”
Ouyang Changlin said to himself.
Li Eu and Zhang Yimou are both great directors who have won many of Europe's three highest honorary awards.
However, Zhang Yimou is only famous in the country.
Li Eucalyptus is also a famous name in Hollywood.
Not only did he win the Academy Award for Best Director, he also directed superhero movies such as "The Incredible Hulk".
Furthermore, among the world's most influential directors selected by the world's authoritative magazines, only Li Yu and Wang Jiawei are Chinese.
If only in the country, Zhang Yimou must be the most influential.
But internationally.
It is Li Yu and the Wang family.
(End of this chapter)