Chapter 298 Franchise and Fund Raising
On April 2, "Secret Garden" landed on Beijing Satellite TV's evening prime theater.
This idol drama, like "My Love from the Star", premiered on four satellite TV stations.
Due to the inconsistent schedules of each TV station, there are differences in the first broadcast time.
At this moment, Qin Hailu was lying on the bed in his bedroom at home watching "Secret Garden" broadcast on Beijing Satellite TV.
She is a senior idol drama lover. She not only likes to watch idol dramas now, but also likes to read online novels in the future.
She has already followed three idol dramas written, directed and starred by Wang Shu, including "My Girlfriend is a Nine-Tailed Fox", "Witch Sui" and "My Love from the Star".
These are her dishes, they are all very beautiful.
She spoke highly of it.
She has been looking forward to this "Secret Garden" for a long time and has been waiting to watch it.
To be honest, if she hadn't been deeply involved in the field of art films and worried that starring in idol dramas would affect her career, she would have recommended herself to Wang Shu.
"Director Wang's aesthetics are as eye-catching as ever."
As "Secret Garden" was broadcast, Qin Hailu couldn't help but admire the makeup of the characters in the TV series when he saw it .
In China, there are also idol dramas and urban dramas, in which the makeup is so crude that she can hardly complain.
This point cannot be circumvented by the youth urban idol drama "Struggle".
Not to mention other characters, let’s just talk about the male protagonist Tong Dawei, who plays a young man who has just graduated from college.
I just graduated from college and am about 22 years old.
The clothes in the play, plaid short-sleeves, etc., look like young and middle-aged people in their thirties.
The makeup does not match the character at all.
Looking back at the makeup in "Secret Garden", it looks more avant-garde.
Someone once said to Qin Hailu that the makeup of the characters in the idol drama directed by Wang Shu is avant-garde and does not compare favorably with the makeup of Korean dramas because Wang Shu is young.
Young directors think younger.
As for other domestic idol dramas or urban dramas, their makeup is old-fashioned because the directors and others are older, and their aesthetics tend to be in the older category.
As a result, it was originally a youth idol drama with the main character in his early twenties, but the make-up ended up looking like he was in his thirties or forties.
Even, he is closer to his forties.
There is a serious sense of separation between makeup and TV series positioning.
Qin Hailu feels that this point of view is correct, and it seems to be the case.
She was lying on the bed, watching TV series comfortably.
As the camera in the play moved, she saw the contemporary shopping mall in Beijing.
Contemporary Mall is a well-known high-end shopping mall in Beijing. She has been there many times and can tell at a glance.
"Sen Tea?"
Qin Hailu was a little surprised when he saw the close-up shot of "Sen Tea" in the TV series.
"Sen Tea" is a newly opened milk tea shop in a contemporary shopping mall. Its store layout is not only a clean Mingchu kitchen that can be seen at a glance, but its raw materials are also brewed with tea leaves.
Cleaner and healthier.
I went to "Sen Tea" when I was visiting the Contemporary Mall on Qinhai Road. I can't say it tastes very good, I can only say it's pretty good.
However, compared to milk tea shops that brew powder, she prefers milk tea shops like "Sen Tea" that use Mingchu and actually use tea as the base tea for consumption.
She just didn't expect that a newly opened milk tea shop would appear in the idol drama "Secret Garden".
As a senior actor, she could tell at a glance that the scenes of "Sen Tea" must be advertising placements.
Otherwise, there was absolutely no need for Wang Shu to give such a shot when filming "Secret Garden".
And although she has only seen one close-up shot so far, it has appeared as a background several times.
Seeing this, Qin Hailu just thought that Wang Shu had taken over the job of advertising placement. He didn't know that the "Sencha" milk tea shop located in Contemporary Mall was the directly operated store of Wang Shu's milk tea brand.
Wang Shu opened the "Sen Tea" directly-operated store in a high-end shopping mall such as Contemporary Mall. In addition to being convenient for placement during the filming of "Secret Garden", he also used it to expand the brand image.
Because Contemporary Mall is a high-end shopping mall, its store rents are extremely expensive.
And "Sen Tea" is just a milk tea shop. Even if the price is more expensive than powdered milk tea, if a cup of milk tea doesn't sell for dozens of yuan and there are many people buying it, it will basically be available all year round. I can't even earn back the rent, let alone all the expenses such as raw materials and labor.
In addition, the price of "Sen Tea" in Contemporary Mall is not ridiculously expensive. Each single product is only six yuan more expensive than powdered milk tea.
This kind of operation indicates that this directly operated store must be losing money.
It’s just that Wang Shu opened the “Sen Tea” direct-sale store in a place like this not to make money.
But for brand effect.
This move is to let franchisees, agents, or customers know that "Sen Tea" exists in the contemporary mall.
Coupled with the premiere of "Secret Garden" on four satellite TV stations, it quickly gained a reputation as a high-end and affordable product, attracting not only customers to consume, but also franchisees and agents to come and cooperate.
"Sencha" is a start-up brand. At present, there are only more than ten directly-operated stores in Beijing. The other regions are not only blank, but also have no franchise stores or agents.
At present, it is relying on the advertising placement in "Secret Garden" to build the popularity of "Sen Tea", and then attract franchisees and agents, and quickly promote it nationwide to occupy the market.
It’s not that Wang Shu doesn’t want to turn them all into direct-operated stores, but the direct-operated stores must be opened by the headquarters, which means Wang Shu needs to pay to open them one by one.
The investment in more than ten or twenty directly-operated stores is not bad, and Wang Shu is still able to grit his teeth and pay for it.
But if there are hundreds or thousands of direct-operated stores, even if all Wang Shu’s assets are integrated and invested, it will not be enough.
Milk tea is an industry with no technical barriers. It is easy to be copied, and copycats can easily kill the original product.
Therefore, at this stage, Wang Shu only has the option of franchise and agency distribution methods.
Moreover, the distribution methods of franchising and agency can not only quickly occupy the market and prevent being killed by copycats, but also do not require Wang Shu to pay any money.
In addition, as the headquarters, "Sen Tea" can also sit and collect money.
The so-called franchise means that the enterprise organization authorizes the service mark to franchisees, so that franchisees can use the image, brand, reputation, etc. of the franchise headquarters to attract consumers in the commercial consumer market. Go to spend.
At the same time, before franchisees start their own businesses, the franchise headquarters will also teach their experience to them and assist them in entrepreneurship and management.
Both parties must sign a franchise contract with the common goal of achieving business profitability.
The franchise headquarters can charge franchise fees, deposits and royalties from franchisees depending on the nature of the franchise.
In other words, if you want to become a franchise store of "Sen Tea", you have to pay a franchise fee to "Sen Tea".
For example, a franchise store needs to pay a franchise fee of 100,000 yuan. If there are 1,000 franchise stores, the franchise fee is 100 million yuan.
2,000 franchise stores means a franchise fee of 200 million yuan.
August 2008 was the time when the U.S. subprime mortgage crisis broke out.
Soon, it will turn into a global financial crisis.
The huge franchise fee Wang Shu earned from "Sen Tea" will become his capital for the stock market.
Not only did the money come in a legitimate manner, but it also belonged to him.
Moreover, Wang Shu has not only a distribution method for the milk tea brand "Sencha" that can be franchised.
In addition to luxury clothing brands, affordable shoe brands, clothing brands, and jewelry brands are all available for franchise cooperation. With the promotion of several idol dramas and the products of several major brands, it is indeed at the forefront of the times and is favored by young people.
It will be more attractive to attract money to join.
Prior to this, Wang Shu’s three major brands of clothing, shoes, and accessories were already in the process of franchising.
With the broadcast of "Witch Sui", the number of franchise stores has increased slightly.
After "My Love from the Star" was broadcast, the number of franchise stores increased again.
Now, with the broadcast of "Secret Garden", it will rise again.
At the same time, the trendy product styles are favored by young people, causing more people to see business opportunities and spend money to join.
By next year, as long as these four major brands develop smoothly, not counting sales profits, the franchise fee alone may be able to collect about one billion.
All this money will become his principal investment in the stock market.
Plus sales profit.
When the financial crisis breaks out, there may be more than one billion in principal.
Using this capital to buy stocks of companies that he knew would rise sharply in the future, the stock could be multiplied several times at least.
If he were filming in the film and television industry, with the current market, even if he worked non-stop every day, he would release two or three movies a year.
The income he can share in his hands is only tens of millions at most.
It is not possible to earn a net income of 50 million.
In 2021, Jia Ling's first film "Hello Li Huanying" was released with a total box office of 5.4 billion.
After deducting the theater chain and distributor's share, as well as taxes and special film funds, the film studio only received about 1.8 billion.
Jia Ling’s Dawan Entertainment accounts for 20%, with a share of about 360 million.
And Jia Ling accounts for 65% of the company Dawan Entertainment, so her part is only about 230 million.
And this 230 million is only the assets in the company account, not her personal assets.
If you convert it into personal assets, you will have to pay personal income tax.
Remove the invested funds.
For this 5.4 billion movie, Jia Ling finally received more than 100 million.
In 2021, for a movie with a box office of 5.4 billion, Jia Lingcai will share more than 100 million.
It is now 2007, and there are no movies with a box office of 300 million yuan in the mainland. Even if Wang Shu is filming all the time, it is impossible for him to earn 100 million yuan in two or three years.
However, he has extended his film and television works to four major brands including clothing, shoes, accessories, and milk tea, even if sales profits are not calculated.
Just by joining the franchise, he was able to raise hundreds of millions of dollars in a short period of time.
Furthermore, it is also a legal fund-raising fund.
This is why Wang Shu must film several idol dramas. He needs to use idol dramas to promote the four major brands in his hands.
It’s just one-sided propaganda. Because there is not enough attention, young people may not buy it.
It can be combined with several popular idol dramas to produce unexpected effects.
For example, since "The Witch in Plain Clothes" was broadcast, many people have asked on the Internet about the brands of clothing and accessories in the show.
Advertising alone may not attract them.
But with the added bonus of idol dramas, they were easily defeated.
Some people are attracted and want to pay to buy, which means that it has market prospects, which in turn attracts people to see the business opportunity and pay to join.
The company not only develops and grows as a result, but also collects a large franchise fee.
With this capital, Wang Shu has the capital to buy more stocks after the financial crisis.
In this era, the effect of idol dramas on driving consumption is quite powerful.
For example, when the show "Meteor Garden" was aired, some unknown clothing companies just added some related elements to the clothes, or directly embroidered the four words "Meteor Garden", and their sales increased greatly, and they were sought after by many people. .
With a large domestic market of more than one billion people and a herd mentality, as long as there is enough hype, there will be sales.
For example, Yo-Yo, the movie "The King of Fire" made the toy "Yo-Yo" popular all over the country.
Wang Shu took advantage of the fire and made a fortune.
He didn’t even have the corresponding factory. He just knew that this thing would be a big hit, so he paid for it to be made by a factory. When "The King of Firepower" became popular, he would not worry about dealers coming to get the goods.
"There are so many implants!"
Qin Hailu watched "Secret Garden" being broadcast on TV, smiled to himself and couldn't help but complain.
As a senior actor in the film and television industry, I naturally know the difference between implanted and non-implanted shots in TV series.
She has already seen a lot of product placement in a TV series that lasts dozens of minutes.
“Did Wang Shu specifically set the scenes in the play in a contemporary shopping mall for these implants?”
Qin Hailu couldn't help but think.
The more she thought about it, the more she felt it was what she thought.
Contemporary Mall is a shopping mall with many stores.
Wang Shu set the filming location here to facilitate various implants.
Especially in the first episode, there are so many implants.
This plot was not specially set up for implantation. She could not think of other possibilities.
If Wang Shu knew that Qin Hailu was thinking this way, he would definitely cry out for injustice.
Because in the original version of "Secret Garden", the first episode was set in a shopping mall.
Wang Shu did not set up this plot specifically for implantation, but rather respected the originality.
“No wonder the funds in Director Wang’s company have always been able to flow smoothly. With so many implants, and the corresponding plot is set and implanted in the first episode, we should be able to collect a lot of money, right? ”
"Director Wang probably not only spent no money on filming this drama, but also made a profit."
As an actor in the film and television industry, she knows that whether it is a TV series or a movie, there is a cycle of operation.
Generally three to six months.
Wang Shu’s filming speed is obviously faster than the capital withdrawal cycle.
The result is that although Wang Shu Company has money on its books, it actually has no money.
She also heard about the annual loss disclosed by One Tree Company at its annual meeting, which confirmed her thoughts.
It stands to reason that under such circumstances, Wang Shu simply does not have the funds to produce several idol dramas on his own in a row, or even invest in a movie right after.
But if we rely on the income from various advertising placements, in total, filming idol dramas will not only cost no money, but may also be profitable.
Everything is explained.
(End of this chapter)