Chapter 424 1800W
December 21, 2008.
The box office of "Taipei Trip" on the first day is released, 18 million.
3 million yuan higher than the 15 million yuan of the movie "If You Are the One" directed by Feng Xiaogang, setting a new record again.
The evening of the 19th was the premiere. Except for a few theaters in Beijing, the film was not shown in other theaters. It was not until 0:00 on the 20th that "Taipei Trip" was officially released nationwide.
"If You Are the One" was also released at 0:00 in the morning, so the first-day box office of "Taipei Trip" was NT$3 million higher than that.
“What a pity!”
After Han Sanping learned about this box office data, he sighed secretly.
If "If You Are the One", a movie with extremely strong box office trends, hadn't been available in the same period, he could predict that the first-day box office of "Taipei Trip" would definitely exceed 18 million, and there was a high probability that it would exceed 20 million.
Because "If You Are the One" diverted moviegoers to a certain extent, it had an impact on the first-day box office of "Taipei Trip".
"I didn't expect that zombie movies would really have an audience in China!" Han Sanping said to himself slightly, and then slightly denied it.
“That’s not right.”
“Most of the audience probably went to the cinema because of the name Wang Shu.”
“After all, Wang Shu is now the only cinema in the Mainland. A director who was not kicked out of Hollywood and made a movie worth 500 million US dollars.”
“With this name, he can attract many people to the cinema.”
"In addition, "Travel to Taipei" is the first zombie movie in China. Many viewers are curious about it and then go to the cinema."
"18 million on the first day, even with the influence of "If You Are the One", it cannot It is said that zombie movies have an audience in China.”
“I can only say that Wang Shu, coupled with the gimmick of the first zombie movie, has great appeal.”
Han Sanping touched his chin. Fortunately, "Travel to Taipei" has taken a different approach from European and American zombie movies. Not only is its quality guaranteed, but it is also refreshing. "
"If it is the same as those movies made by Chen Kaige, then nine times out of ten it will only be released. The box office was good the previous week, but then the reputation became worse and worse, and the box office trend dropped rapidly.”
"Wang Shu's "Taipei Trip", even if it grossed 18 million on the first day, should be able to stabilize the box office trend through word-of-mouth fermentation."
"If you want to achieve better box office results, you need to increase publicity."
“With the appearance of “Terror Cruise”, Chinese-language films have exceeded 300 million.”
“I don’t know if “Taipei Trip” can push Chinese-language films to 400 million?”
Haoda Xigong, who is keen on making blockbusters, wants "Taipei Trip" to become the first domestic movie to earn 400 million yuan per film in mainland theaters.
China Film Group is an investor in "Travel to Taipei" and he is also one of the producers of "Travel to Taipei".
If "Taipei Trip" exceeds 400 million, it will also be his performance and honor.
However, "If You Are the One" was released in the same period, which put him in a difficult position.
As for the box office trends of movies such as "Mei Lanfang", "Women Are Not Bad" and "Ip Man", he did not take it seriously.
In his eyes, the only film of the same genre that can compete with "Taipei Trip" is "If You Are the One" directed by Feng Xiaogang.
Without "If You Are the One", a movie with extremely strong box office trends, he could secretly use some means to ensure the scheduling of "Taipei Trip" to the greatest extent and pave the way for it to hit a box office of 400 million.
But now, "If You Are the One" has a strong box office trend, and it is impossible to reduce the schedule of this movie.
And because "If You Are the One" and "Travel to Taipei" have landed in theaters, they have already squeezed the living space of "Mei Lanfang", "Women Are Not Bad" and "Ip Man", and it is also impossible. Seize the living space of these movies without respecting martial ethics.
Nowadays, I can only watch "Taipei Trip" and "If You Are the One" fighting each other.
In this way, it is likely that both sides will suffer losses.
2008 is not like the future.
In the future, due to the large number of screens, even if two strong movies are released at the same time, both can achieve good box office results.
Unless there are four or five strong movies competing in the same category, it won’t have much impact.
In 2008, this was not the case.
Not only are there few screens, but piracy is rampant.
If a new movie hits theaters and fails to achieve good box office results in a short period of time, there will be no way around it until piracy becomes widespread on the Internet.
Therefore, in this era, it is difficult for a movie to stay in theaters for 3 months or even longer and accumulate box office.
In this era, the golden period for movies to be released in theaters is only the week before, and then the month before.
Then, there will be piracy on the Internet.
Therefore, in an era when there are not many screens, if two movies with equally strong box office trends compete in the same stage, both parties will lose.
No win-win situation possible.
It is undeniable that "The Crowd" directed by Wang Shu was released at the same time as "Yangtze River No. 7" to take advantage of the market popularity.
Yes, this is "Human Mountain and Crowd" taking advantage of the popularity of "Yangtze River No. 7".
Although "Human Mountain" achieved good box office results as a result, the box office of "Yangtze River No. 7" was affected.
Furthermore, "Human Mountain and Crowd" is not competing with "Yangtze River No. 7" in the same category, but just riding on the popularity.
Riding on the market popularity of "Yangtze River No. 7", this art film has achieved box office results of tens of millions.
In short, "Yangtze River No. 7" eats meat in the Spring Festival stall, and "Big Crowd" in the same stall eats some soup.
But now, "If You Are the One" and "Taipei Trip" are movies that everyone can eat meat.
There is only so much meat, and both sides will suffer.
Under the premise that there are not many screens, if these two movies are released on a staggered schedule, then nine times out of ten, they will achieve good box office results.
Nowadays, they influence each other.
The film schedule is limited, and the box office trend is unlikely to surge higher.
This stalemate has been going on for a while, piracy is rampant, and you can watch the finished film without spending any money.
It is inevitable that both sides will suffer losses.
At the same time, Mr. Wang and Feng Xiaogang also knew the first day data of "Taipei Trip".
All three of them looked serious.
The premiere box office of "If You Are the One" broke Feng Xiaogang's record. Even with the impact of "Taipei Trip" on the 20th, its single-day box office did not fluctuate greatly.
According to this trend, under normal circumstances, there is no problem in exceeding 200 million.
After a little analysis, it is not impossible to break 300 million.
But now, "Travel to Taipei" is equally strong, rather than hitting the streets like "Women Are Not Bad", causing the probability of "If You Are the One" to break 300 million to plummet.
There is even a question mark as to whether it can exceed 200 million.
In fact, before filming "If You Are the One", the Hua Yi brothers and Feng Xiaogang never thought that this movie could hit a box office of 300 million.
Even the constant claim that the target is a box office of 200 million is nonsense.
Because this movie was launched in July 2008.
With an investment of 50 millionW, it only took two or three months to finalize the film, and then the film was rushed to be released in the New Year period at the end of the year.
From start-up to release, it took a total of 5 months.
Feng Xiaogang is not an "open book test" like Wang Shu when he makes a movie. Wang Shu can be a "quick shooter" because he cheats.
This is 2008, not the end of the 1980s and 1990s. Most of the movies produced in such a short time are "make do".
The same is true for Feng Xiaogang's "If You Are the One". No matter how hyped it is, it is actually a money-making project created in a short period of time.
As the main creative staff of "If You Are the One", Mr. Wang and Feng Xiaogang of Huayi are well aware of the seriousness of this movie.
Therefore, the initial goal of the three was more than 100 million.
The target of 200 million is the external rhetoric.
It is precisely for this reason, as well as other reasons, that we know "Taipei Trip" will be released in the New Year period but also want "If You Are the One" to be released at the same time.
Because from the beginning, the Huayi brothers and Feng Xiaogang didn’t want to make a big splash. They just wanted to make a lot of money by returning to the New Year show.
Unexpectedly, what was originally just a money-making work that was produced in a short period of time without much hope would actually become a huge hit.
The three of them are a little incredible.
Then there was regret.
I regret that it is on the same schedule as "Travel to Taipei".
"Do you think that guy from Han Sanping is secretly manipulating the filming schedule of "Travel to Taipei"?" Wang Zhonglei, the boss, glanced at his elder brothers Wang Zhongjun and Feng Xiaogang and asked.
What this means is that Han Sanping will use his energy to secretly guarantee the filming schedule of "Taipei Trip".
That is, no matter whether anyone buys a ticket and walks into the cinema to watch "Taipei Trip", even if it is empty, the theater chain will only show "Taipei Trip" and not "If You Are the One".
The theaters have limited screens. If this happens, it means that all the film schedules of the same period, including "If You Are the One", will be affected.
Wang Zhongjun and Feng Xiaogang looked at each other and said: ""Travel to Taipei" is the first zombie film in China, and its quality is also good."
"With Han Sanping's character, he must want "Travel to Taipei" "Achieved extremely good box office results"
"As long as he has such an idea, he will definitely have corresponding operations."
Feng Xiaogang nodded and responded: "Although he will most likely have an idea, everyone is watching now."
“So even if he has an idea, it is difficult to act.”
“It’s amazing, it’s just a small-scale control, it’s harmless.”
After that, he paused for a moment. , added, "Based on the box office trend of "If You Are the One", the current film schedule should not be affected."
"The most likely ones that will be affected will be movies such as "Mei Lanfang" and "Women Are Not Bad"."
Wang Zhongjun then added: ""Mei Lanfang" is invested by China Film Group Corporation, so there won't be too many changes in the film schedule. Big impact.”
“The most affected will be “Women Are Not Bad””
“In order to ensure the schedule of “Taipei Trip”, the schedule of this movie will inevitably be reduced. "
Wang Zhonglei responded with a smile and said: "This is the New Year's Eve, the strong will kill each other, who made the market response of the movie "Women Are Not Bad" not good? "
"Nowadays, everyone wants to ensure that the film is scheduled, so this movie can only give way."
When Hua Yi and Feng Xiaogang were preparing to shoot "If You Are the One", Li Binbin and Zhou Xun were actually invited to participate.
But they both refused.
Although the two stated externally that they had schedule conflicts, in fact they just didn’t want to be paired with Shu Qi.
Both Li Binbin and Zhou Xun are one of the four top double skaters in the Mainland.
Zhou Xun gave Zhang Ziyi the voice role because "The Night Banquet" is an international film, and Zhou Xun recognized this fact.
Li Binbin acted as the voice actor for Liu Yifei, also because "The King of Kung Fu" is a Sino-US co-production with an international focus. Li Binbin also accepted it.
Nowadays, "If You Are the One" is just a comedy that was created in a short period of time and has no attached value. As one of the four double stars, the two of them will naturally not be paired with Shu Qi.
Feng Xiaogang snorted softly: "No matter what Han Sanping does, the schedule of "If You Are the One" cannot be affected."
"Otherwise, if he doesn't make it easy for us, then don't blame us. Be polite.”
On the other side, Wang Shu received a call from Han Sanping.
""Taipei Trip" earned 18 million on the first day. In my opinion, if it were not for "If You Are the One", it should have exceeded 20 million."
"There are only a few movies released in December. Feng Xiaogang's "If You Are the One" and "Travel to Taipei" are evenly matched, so I want to increase the promotion of "Travel to Taipei""
Han Sanping didn't talk nonsense to Wang Shu and directly expressed his inner thoughts.
"I have no objection." This idea coincided with Wang Shu's, and he immediately echoed.
"If You Are the One" is a comedy, and "Travel to Taipei" is a zombie movie, which is classified as a disaster movie.
Two movies, not on the same track.
It does not mean that the audience will not watch "If You Are the One" after watching "Taipei Trip", nor does it mean that the audience will not watch "Taipei Trip" after watching "If You Are the One".
Watch both movies, they don’t conflict with each other.
The conflict lies in the scheduling issue of the audience watching both movies.
The reason is like "The Tomato Man" and "The Wandering Earth" were released at the same time.
The two movies are not on the same track, and the audiences can overlap without conflict.
I can watch both "The Tomato Man" and "The Wandering Earth".
Instead of watching one, don’t watch the other.
In this way, the box office growth of both movies will not be low.
The film arrangement will not be reduced.
Not only will it not decrease, it will even grow upwards.
The only room for growth is to squeeze out the schedule of movies like "Women Are Not Bad".
2008, December 22.
The box office of "Taipei Trip" was released on the second day of release, with 21 million.
At the same time, many drafts appeared on the Internet.
Sina: "With the release of "Travel to Taipei", zombie movies are no longer exclusive to the West."
Baidu: "Travel to Taipei is the pioneering zombie film by a director with a global US$500 million. "."
Tencent: "Wang Shu, a director with a global revenue of 500 million, has been nominated for the Golden Globe Award for two films."
Sohu: "Zombie movies are not limited to Europe and the United States. Shoot, Chinese directors can also shoot!”
As the draft came into play, the popularity of "Taipei Trip" on the Internet once again reached a new level.
After all, "Travel to Taipei" is the pioneer of Chinese-language zombie films, and it takes a different approach that not only does not fall into the clichés of Western zombie films, but is also eye-catching.
This is something that Chinese audiences can be proud of.
In addition, Wang Shu is now a director with a US$500 million, which is also very topical.
All these combined make "Taipei Trip" more popular than "If You Are the One".
This is because
The movie "If You Are the One" is, in all honesty, just a Feng comedy movie.
"Travel to Taipei" is different. It is the first Chinese-language zombie film whose quality is not inferior to Hollywood zombie films.
Whether it is gimmicks or serious style, "If You Are the One" cannot be compared.
(End of this chapter)