Chapter 106 Bing Search
Dong dong dong….
There was a knock on the door.
“Come in.”
Yu Jun opened the door and walked in.
"Mr. Xu, Mr. Xie."
"Come and sit."
Xu Liang poured him a glass of water and asked with a smile.
“Lack of money again?”
Yu Jun is really the top search engine talent in China. Not only is he highly sensitive to products and markets, but he is also extremely talented in management.
Under his leadership, the Hongmeng search department quickly absorbed Naver search technology, and introduced new technologies to become more and more excellent.
The only drawback is that it costs too much money.
The entire search division has nearly 250 engineers, PMs (product designers) and RDs (technical developers).
More people than the marketing department.
If Xu Liang hadn't been too young, I'm afraid the idea of Yu Jun being his son would have spread.
After receiving the water from Xu Liang, Yu Jun was not embarrassed as he came more often.
Hand over the document in his hand.
“This is an application developed by our department employees in their spare time. I think it is very helpful for the development of search engines.”
Xu Liang took it and took a look.
“Hongmeng Encyclopedia Development Plan.”
Xu Liang flipped through it briefly and gave the plan to Xie Wen next to him.
“Have you developed this application?”
“More than 300 entries have been edited.” Yu Jun said.
"Who is responsible for this project?"
"Developed by Lou Minghua, I felt good after finding out about it, so I added a PM and two programmers to him."
"Mr. Xu, I think this project is good. It can bring traffic to search engines, but it is difficult to make a profit." Xie Wen said.
Xu Liang nodded.
"The most important thing for an encyclopedia project is review. If the review is not strict, it can easily lead to debates and even political accidents."
Yu Jun also understood the national conditions and nodded seriously.
“My idea is that all political and religious content should be reviewed by the company; other business, humanities, tourism, and entertainment content should be open to the public.”
"Yes. However, in order to ensure the authenticity of the content, the source of the encyclopedia content must be professional websites and journals, and links must be attached at the end of the encyclopedia page."
Xu Liang does not ask Hongmeng Encyclopedia to surpass Wikipedia, but You can never be like Baidu Encyclopedia.
“Understood.”
After agreeing affirmatively, Yu Jun smiled.
"Mr. Xu, Mr. Xie, the staff in our search department are already very nervous, and we need to recruit additional people for the development of the encyclopedia, so in terms of funding...?"
"Haha, you, you, you keep asking for money. No wonder Xiang Jie hides and walks away every day." Xie Wen said with a smile.
"Mr. Xiang is a nice person, but he is a bit stingy."
"If you were the CFO, you would probably be even stingier than him." Xie Wen said with a smile.
"That's for sure. Every account manager hopes to have as much money as possible. So I have never said anything bad about Mr. Xiang." Yu Jun said with a smile.
"Okay, don't be poor. Allocate ten people to this encyclopedia project team. If the follow-up is not enough, recruit more. Make another plan and send it to South Korea and Xiangjiang, so that they can also do local projects. Encyclopedia project." Xu Liangdao.
"Understood."
"Is there anything else?" Xu Liang asked.
“It’s gone for now.”
Xu Liang stood up and walked to his desk, took out a stack of documents from the drawer and handed it to Yu Jun.
“Hongmeng Q&A Development Plan.”
"The content provided by search engines is always limited, so personalized questions and answers are very necessary.
Next, in addition to continuing to improve search technology, your search engine division will develop search engines in various languages. In addition to improving the 'Nuwa' advertising system, it mainly develops encyclopedia and Q&A business content."
"No problem, but I need to recruit people." Yu Jun said.
“I’ll call Lao Fang later.”
“Then I’ll have no problem.”
"One last thing. I plan to give up the name 'Hongmeng Search' and change it to another one." Xu Liang said.
“Why? Isn’t Hongmeng Search very good? It can also save a lot of publicity resources.” Yu Jun said.
Xu Liang placed a book in front of the two of them.
“During this period, I have been reading "Positioning" written by American marketing masters Al Ries and Jack Trout, and I was very inspired.
There are many words in it including Xerox, Volkswagen, etc. The company's example proves that the successful brand of a large company cannot make all the company's businesses successful
Our Hongmeng company was originally positioned as a game company. If we expand it, it can be regarded as a pan-entertainment company including music.
But the search field has very little relevance to entertainment.
So it is necessary to re-establish a brand.
In this way, when customers think of Hongmeng, they will think of games and other online media companies including music, rather than search. "
"When I was studying at Columbia, I also read their "Positioning Theory", which is indeed worth thinking about. "Xie Wendao.
He is a top student who studied at Columbia University after graduating from the National People's Congress in 1983. He has lived in the United States for nearly ten years and is very familiar with the national conditions on the other side of the ocean.
Yu Jun picked up the book and flipped through it.
"I don't know much about this. Mr. Xu, can you lend me this book?"
"Of course."
Xu Liang's book Pull out a piece of paper from the mezzanine and open it.
"This is the name and logo I designed for the new search engine."
The two took it and took a look.
“Bing?!”
Xu Liang nodded.
In fact, when he chose the name, he also considered Pangu, Phoenix, UC, Sogou, Sosou and the like.
But in the end I still used Bing.
Nothing else, just because it will be the second largest search engine in the world in the future, which proves that this brand has a certain degree of acceptance in the world market.
Compared to starting from scratch, he still wants to avoid detours.
“Bing, Bing, all searches will be answered, it feels pretty good.” Yu Jun said.
"I think it's good too." Xie Wen nodded.
"Then hurry up and revise the version."
Yu Jun nodded. Hongmeng Search has just been launched on the market, so it is easy to revise the version.
Taking the book and the logo designed by Xu Liang, he turned around and left in a hurry.
Looking at his leaving back, Xie Wen smiled and said: "Although Xiao Yu is young, he is indeed a rare talent in the field of Internet search. Having him lead the search department makes people feel reassured." Xu Liang smiled and nodded.
He is not the dictator like Lao Li who clings to power and refuses to let go.
When Bing can make a profit, he plans to spin off the search division from Hongmeng and become an independent subsidiary.
Let Yu Jun manage the company.
Hongmeng is deeply involved in the pan-entertainment industry.
“By the way, Lao Xie. It’s almost the end of the month. Choose a place and organize people in the company to do team building. Write code all day long and relax appropriately.”
"Okay, let me check first."
After sending Xie Wen away, Xu Liang came to his desk and turned on the computer.
Enter the Hongmeng Search page from the company’s internal website.
A simple search box appears in front of you.
Above the search box is the Hongmeng Search logo.
There are two channels just above the search box.
Information and MP3.
Below the search box, there is a line of small words.
“A perfect search engine does not do evil.”
In the last life, Google used this sentence to fool the world, and he used it first in this life.
Xu Liang casually entered the word "mobile phone" and pressed Enter.
‘唰’.
The content page opens.
The jump is very fast, taking less than a second.
This experience is very good.
At the top of the page is the search box, as well as information and MP3 searches.
Two columns on the left and right appear in the middle of the page.
The left column is the normal search results, and the right column is the mobile phone brands on the market.
When Xu Liang asked Yu Jun to develop the Phoenix advertising system, he adopted Google's model.
After all, the reputation of Baidu Bidding Ranking in later generations is too bad.
If it's only in China, it won't be a problem. If you are suspected of misleading consumers abroad, you may be liable to death.
After looking at the search results, the correlation and accuracy were very high. Xu Liang nodded with satisfaction.
“Finally got it done.”
Xu Liang played for a long time before he stopped because he was still not satisfied.
“The long march has taken the first step, and the next step is promotion.”
He is not too worried about this aspect. From New Dream to Hongmeng, he has consciously cultivated his own sales team.
To date, the marketing department has established three marketing centers in Beijing, Shanghai, and Wuchang.
Includes customer service, promotion, technical maintenance, etc.
Coupled with the website directory, a platform covering 80% of Internet users across the country, Bing Search can occupy most of the market in a short period of time.
——
"Brother, I'm back."
Xu Meng ran into the house jumping.
Now she has transferred to the High School Affiliated to Renmin University of China, and the process went smoothly.
Excellent high school entrance examination results are the best stepping stone.
“Aren’t you living on campus? Why are you back today?”
"Of course I'm going home for the weekend tomorrow."
Xu Meng threw her schoolbag on the table next to her and ran to Xu Liang's side to look at the drawing board.
"Wow. Brother, your paintings are so beautiful."
"At least your brother and I have been studying for so long. If I can't draw well, how can I get into college in the future."
< br>Speaking, Xu Liang put down the brush in his hand.
He took four or five steps back, took a few glances, and nodded with satisfaction.
“Okay, let’s wash our hands and go eat.”
“You don’t want to draw anymore?”
“You don’t want to draw anymore. Let’s wait until tomorrow to take a look at it.”
He paints oil paintings.
Unlike watercolor and gouache, it dries very slowly and you can paint within a week.
“Brother, I want to go to the company tomorrow.”
“You won’t do your homework?”
“Hey, I learned it a long time ago. Reviewing is a complete waste of time. "
"Okay, I'll take you there. But if your score is less than 650 in the midterm exam in a few days, don't even think about taking a step forward in your new dream."
"Hey, it's only 650 points. You look down on me too much."
Looking at his arrogant sister, Xu Liang smiled and patted her head lovingly.
In fact, in his heart, it doesn't matter how many points his sister can get in the exam or what university she goes to. He has enough financial resources to let her enjoy prosperity for the rest of her life.
But learning is not just book knowledge, it is also a process of shaping a complete personality.
Studying at the university level is an indispensable and beautiful memory in life.
If it is missing, you will really regret it for life.
After dinner.
Leaving his sister to watch TV alone, Xu Liang came to the study and called Jiang Xiaoyang.
"Have you eaten?"
"Have you eaten?" Jiang Xiaoyang asked.
"I will definitely not starve myself."
"The big eater eats so much, even if he is hungry occasionally, it will be okay."
As he said that, he laughed first.
Xu Liang had no intention of continuing this joke.
“How was the discussion with He’s Eye Clinic?”
"There are still some differences on the valuation. They plan to discuss the valuation at a price-to-earnings ratio of 30 times. I think it is too expensive. I only accept 20 times. It is estimated that it will take a few days."
Xu Liangyi frowned, "No. Was it negotiated before? "
"It was negotiated, but there was a sudden change of heart before the contract was signed. "
"Do you know the reason? "
"I don't know yet, but I heard it's an internal power struggle. I'm going to talk for another day, and if that doesn't work, I'll give up on the subject."
(End of this chapter)