Chapter 235 Music
“How much money did you make from peripheral products?”
“2.39 million, basically all sold at No. 1 Store.”
Xu Liang He nodded and didn't ask about the concert.
The new singer is not yet qualified to hold a concert.
After silently calculating, Xu Liang smiled and said: "Through offline, Hongmeng Music has turned a loss into a profit, right?"
Xiang Lili shook his head slightly, "We lost 790,000, but I believe it will definitely be in the third and fourth quarters. It can make a huge profit.”
Xu Liang understood what she meant.
It hasn’t been long since the five people became popular, and their influence is still in the fermentation stage. The second half of the year is the real wealth harvesting period.
“Besides commercial performances, what are the company’s plans for subsequent development?”
"There are two main ones. One is to continue to explore new talents with good voices and images through Hongmeng Music Network; the other is to see if there is an opportunity to acquire a record company with mature operating experience."
" Do you have a target?”
“We are still investigating.”
Xu Liang nodded.
Excluding Hong Kong, Macao and Taiwan, the mainland’s music market did not really begin to emerge until the 1990s.
The earliest one is Magic Rock.
In 1994, Moyan planned the "Rock and Roll Forces 94 Hong Kong Coliseum Concert" that caused a sensation in China.
After this performance, domestic independent bands are no longer lonely ghosts crawling around in the underground, and have begun to be accepted by the world as an independent type of music.
China has also entered a prosperous age of rock and roll. Countless talents from Hong Kong and Taiwan have entered China, a virgin land yet to be developed, to make money.
Among them is Beyond’s former manager Chen Jiantian.
He established the legendary label Red Star Music Production Co., Ltd. in Beijing, which was later called "Huangfu Military Academy" in the music industry.
The general public may not know much about Red Star Music, but they must have heard of Zheng Jun's "Naked".
With this song, Zheng Jun's album hit one million sales in 1994.
Strike while the iron is hot, Chen Jiantian has successively signed outstanding music industry leaders such as Tian Zhen, Xiao Ke, Xu Wei, Catcher in the Rye, Cobra Band, Paradise Band, and Xilinai.
In addition, it has also trained outstanding behind-the-scenes musicians such as Zhang Yadong, Zhang Weining, Xiao Ke, and Xiao Dagen.
Red Star Music Society has released more than 20 records in total, accounting for half of domestic pop music at its peak.
Unfortunately, with the decline of rock music, Red Star Music has inevitably reached its peak.
After being acquired by Taihe Maitian in 2004, this legendary label, regarded as the "Huangfu Military Academy" in the history of Chinese music, came to an end.
After Red Star is Jingwen Records.
It was established in Beijing in 1994 and is committed to promoting and producing mainland original music. It is known as the "distribution hub of Chinese original music".
It is also a star-studded group, including not only leading figures in the pop music scene, but also rock veterans that we are familiar with.
The first domestic rock album "Rock Shockwave" released by it brings together the famous songs of outstanding bands such as Black Panther, Compass, Samsara, Overload, Breath, and Cobra.
As soon as it was launched, it became an instant hit and established a firm foothold in the music industry.
The company's first band, Zero Point Band, was quickly signed. In November of the same year, Cui Jian, the godfather of rock and roll, was acquired.
At its peak, the banner included Guo Feng, Chen Ming, Wei Hua, Cui Jian, Feng Xiaoquan, Luo Qi, Wang Lei, Zero Point, Compass, No. 43 Baojia Street, Tang Dynasty, Ziyue, Tie Yulan, etc., and its momentum was great. Follow red star music directly.
Unfortunately, deep love cannot compete with time. As the glory of rock music comes to an end, the influence of Jingwen Records is also far less than before.
In 1996, the top student Song Ke returned from studying in the United States and was preparing to start a jewelry business. His junior student from Tsinghua University, Xiao Da Jin, heard that he was back and ran to him and said that he wanted to send a piece of jewelry. Records, but not enough money.
After some "mutual heart-to-heart talk", the two rekindled their desire to pursue the music dream they had in college, so they decided to set up a record company - Wheatfield Music.
Anyway, this is the story told on the market, let’s just listen to it.
In short, this is how Wheatfield Music was established.
The first album produced and released by Maitian Music was "Youth Without Regrets" composed by Gao Xiaosong.
240,000 copies were sold within two weeks of release. The two songs in the album are "You at the Same Table" and "Brother Sleeping on My Top Bunk" that have been sung by the public to this day.
However, in 2000, Wheatfield had already joined Warner.
In addition to the above-mentioned music companies, there are also some non-mainstream music labels, such as Modern Sky, which later became famous but was only established a few years ago, as well as Xinfeng Music, Howling Records, 89268, etc.
Until the advent of the Internet era, there was no real music company in China that could influence the world.
The offline music market has always been dominated by music companies such as Warner, Universal, Sony, and the crooked Rolling Stones.
Of course, this also has a lot to do with the decline of the offline music industry.
Xu Liang didn’t comment on Lily’s development strategy.
In most cases, he only looks at the results.
"Boss, time is running out. Do you have any other musical works to write? Demos are also fine."
Looking at Xiang Lili's hopeful eyes, Xu Liang smiled and scolded: "You know how to come and plunder me."
"The songs you wrote are all classics. Of course I have the responsibility to let them be sung by more people." By the way, Mr. Xu, you also have income as a songwriter. How about you give me a bank account and I can send it to you?”
“Forget it, it’s not much money in total.”
At this time, selling a song only costs tens of thousands of yuan, not to mention his residual products?
Of course, given his status, Xiang Lili would definitely give a lot, but hundreds of thousands would mean nothing to him.
After arriving behind the desk and opening the safe, Xu Liang took out a voice recorder and a few pieces of paper and handed them over.
"They are all leftovers. Take them back and find someone to make up for them."
"Thank you, Mr. Xu. I will definitely complete the task and live up to your good work." Xiang Lili said excitedly .
She just asked casually with hope, but she didn't expect to find a treasure. Xu Liang waved his hand, "Go."
"Thank you, Mr. Xu, I'll leave first."
Just about to turn around and leave.
“Wait a minute.” Xu Liang asked after stopping her, “Does my name appear in the songwriter column on the released album?”
“Yes, but did I use your pseudonym? "
"You know my pseudonym?" Xu Liang asked curiously.
He remembered not mentioning it to anyone.
"I know. In the company's QQ group, your ID number is 'Heart Arsonist'."
Xu Liang's face changed slightly, "How did you know?"
< br>There is no president after his ID number in the company group, let alone a name.
"Does everyone in the company know about it?"
Xiang Lili said matter-of-factly.
Xu Liangliang sighed, obviously this was another example of stupidity that everyone knew about, but he didn't know that others knew about it.
“No wonder when I said dirty things in the group, few people agreed. I thought it was my level that had declined, but I didn’t expect that I would become the emperor’s new clothes.”
It feels quite good. Xu Liang waved his hand in shame.
After realizing that he had said the wrong thing, Xiang Lili ran out quickly as if he had been pardoned.
Seeing her leave, Xu Liang, who felt embarrassed, shook his head, stood up and walked out of the office.
“Mr. Xu.”
Lv Hui quickly stood up from her workstation.
“Come on, come with me to the Regent Hotel.”
Lu Hui nodded and followed quickly.
Huo Gang, who acted as a bodyguard and driver, also quickly followed.
We arrived at the Regent Hotel all the way. As soon as we entered the lobby, we saw a banner hanging not far away.
"Welcome all partners to attend the Bing Advertising Alliance Promotion Conference."
After Xu Liang took a look, he walked directly towards the largest banquet hall of the Regent Hotel.
When he arrived at the door, several Bing customer service staff in charge saw him coming and quickly said hello.
"Mr. Xu."
After nodding slightly, "Has it started yet?"
"This meeting is just about to begin."
Xu Liang opened the door and walked in.
The banquet hall, which covers thousands of square meters, is already full.
Basically, they are corporate CEOs or corporate leaders, many of whom have cooperated with Bing in bidding ranking.
When he came in, Bing CEO Xie Wenzheng walked up to the podium in the middle with a painting tube.
"Good morning, dear guests, I am Xie Wen, the chief operating officer of Hongmeng Technology Company. I am responsible for hosting today's conference. I will also explain to you in detail the 'Fuxi Advertising Alliance System' developed by our Bing company. What kind of system is it?
How can it help your business?
Okay, without further ado, let’s look at the big screen.”
The big screen in the middle that originally only displayed the ‘Bing Advertising Network’ suddenly turned into the homepage of Bing Search.
“Many of my friends here are customers of our Bing PPC business. Based on your feedback, after we launched the PPC business, the average business volume of all the companies we cooperate with is higher than that of those who have not used it. Before bidding ranking, the number increased by 15% to 20%.
Because of the excellent results, our bidding ranking partner company has grown from less than 300 when it was first launched to nearly 20,000 now.
However, I can tell you responsibly that this is not the limit of our Bing company.
I can assure you that all companies participating in the 'Advertising Alliance' will have your revenue. It will also achieve a growth of more than 15%.”
The discussion in the audience suddenly became louder.
People who have cooperated with Bing in the past have some confidence in Bing because of the examples of bidding ranking.
Those who participated for the first time did not believe it at all.
“Everyone, everyone, please be quiet and listen to me.
Next, I will show you some real operations, and you will understand that we at Bing are not just talking in vain, but It was only after rigorous and careful evaluation that we gave you the most realistic data
Now let’s look at the big screen. ”
At this time, type the words ‘computer system’ on the home page of the big screen.
Click search, and many answers will appear instantly.
Bing’s bidding rankings are as follows Unlike Baidu, the search results do not appear in the search answers, but are listed separately on the right side.
So the answer on the left is definitely the answer with the highest correlation with the four words "computer system".
That is, encyclopedia entries.
Further down are some web pages with relatively high weights.
Xie Wen opened a web page and quickly jumped to a computer system analysis article on the Tianya Forum.
The top and side ads of this article are all computer sales ads.
(End of this chapter)