Chapter 236 Bing Advertising Alliance
“As you can see, when users search for computer system web pages, advertisements for Lenovo, Dell, and Founder can appear.
I believe in actively searching for computer systems. The users analyzed must be those who understand computers, and such users are potential buyers of computers.
In other words, through such advertising, the number of customers must be higher than that of various computers. The company places more advertisements directly on TV or newspapers, and is more able to reach those users who really need it.
Spend less money and attract more users. This is what our Bing Advertising Alliance does. Services brought to you by everyone.
In the same way, a reader reading a legal story in an online newspaper could see an advertisement for a law firm.
Readers who check out websites dedicated to treating pancreatic cancer may see drug advertisements.
We at Bing play the role of 'matchmaker', recommending suitable advertising contractors for companies that place advertisements, and vice versa.
Allowing partners to spend less money and obtain maximum benefits is the consistent foundation of our Bing Advertising Alliance. ”
Xie Wen talked eloquently and introduced the Bing Advertising Alliance in detail.
After showing a few more examples and explaining it to everyone in detail several times.
"If anyone has anything you don't understand, you can ask me a question."
A middle-aged man with a big belly in a black suit raised his hand.
The Bing employee next to him quickly handed over the microphone in his hand.
“I would like to ask, how does your advertising alliance charge?”
"We charge 5% of the total advertising fee as agency fee."
After nodding, the middle-aged man continued: "I took a look just now and found a problem.
If we For advertising, you can go to Internet companies, such as Sina, NetEase, Sohu, etc. There is no need to go through Bing's advertising alliance, which can also save a lot of money."
Xie Wen smiled, " I believe that many bosses here have the same thoughts. But what I want to tell you is that there are many web pages on a website. Take Sina mentioned by this gentleman as an example.
They have more than a dozen sub-channels. , tens of thousands of sub-pages.
Even Sina itself cannot accurately determine what kind of advertisements these web pages should accept. "
Said, Xie Wen opened Sina's webpage at will.
"As you can see now, this webpage describing Sohu's first quarter financial report is the most suitable advertisement for it. It should be companies and media related to finance.
But now what we see are hotel advertisements and laundry detergent advertisements, which have no relevance at all.
This is Sina, the largest website in China.
Other small and medium-sized websites will only be worse. "
After a pause, Xie Wen continued.
"So, neither the website itself nor the advertising provider can accurately judge what kind of webpage is suitable for what kind of advertisement. business?
But Bing is different. Our search technology will accurately determine the keyword attributes of each web page based on its weight, and then determine the type of advertising it is suitable for.
This saves advertisers money.
At the same time, all the advertising value of the website can be developed as much as possible to increase the revenue of both parties and create a win-win outcome. "
Xie Wen paused again, giving everyone time to digest.
"In addition, let me tell you a data. According to the information disclosed by the Ministry of Information Industry, as of 2001 On July 29, 2017, the day before yesterday, there were a total of 56,000 websites and nearly 300 million web pages in our country, and they were increasing rapidly every moment.
Do you have enough ability, energy and time to judge which of these sites and web pages are suitable for your company to advertise?
I’m afraid not?
On the other hand, there are now nearly one million large and small companies in China, even more if you include small and micro enterprises, and it is impossible for Internet websites to contact all enterprises to place advertisements.
But.
What I want to say is that our Bing Advertising Alliance can, we can connect almost all sites and web pages in the country; as well as as many large and small companies as possible.
Build a good advertising cooperation channel for you to achieve a win-win situation. "
After a pause, Xie Wen smiled.
"I wonder if this gentleman is satisfied with my answer?"
The obese middle-aged man nodded and handed the microphone to the service staff next to him.
Soon someone asked another question, but this time it was no longer a question.
Xu Liang looked at it for a while, then opened the door and walked out.
Xie Wen is enough for today's promotion meeting.
"I wonder what's going on with Yu Jun in Jinmen?" Xu Liang said.
There will be two promotion meetings today, one for Beijing, where Xie Wen is in charge, and the other is for Tianjin, where Yu Jun is in charge.
The next nationwide publicity can only be left to Yu Jun or others in Bing.
Dingle bell….
The phone in his pocket suddenly rang.
Xu Liang took it out, took a look, and pressed the answer button.
Soon, Qiao Yuhui’s crisp voice came over.
"What are you doing? Why is the sound a bit noisy?"
"Today, Bing held a promotion meeting for the 'Advertising Alliance' at the Regent Hotel. I listened for a while. What, something happened? ”
“We have finished signing Yao Ming’s contract.”
"How much?"
"One million a year, we signed for eight years."
"Great." Xu Liang said happily.
"It's too good? You don't even know that we are all being laughed at as being taken advantage of." Qiao Yuhui couldn't help complaining.
Of course Xu Liang understands what he means.
Yao Ming signed a four-year sponsorship contract with Nike in 1999. The first year was less than US$20,000, and it increased by US$20,000 every year thereafter, totaling US$200,000.
In other words, the current market price of Yao Ming’s endorsement is about 200,000 Chinese dollars.
This price is not low anymore.
In 2003, Liu Xiang, who did not win the Olympic championship, endorsed Coca-Cola, and his salary was only 350,000 Chinese dollars a year.
Qiao Yu spends one million yuan in endorsement fees every year, so it is understandable that she is called the easy one. But without spending money, how can you sign a long-term contract?
After all, others are not stupid either.
“Let them laugh, they will be envious of you in the future. By the way, how much is the liquidated damages?”
“According to what you said, ten times the liquidated damages . ”
“It’s a little bit missing.” Xu Liang still had some unfinished thoughts.
"Eighty million is still too little for you, how much do you want?"
"Eighty million is best, even double is not too much."
"I think you are crazy. ." Qiao Yuhui said angrily.
Xu Liang smiled and did not refute.
People today don’t know how much money Yao Ming will make in the future. At his peak, he could earn 500 million Huaxia coins a year just from endorsements. Toyota was even willing to spend 150 million to ask him to endorse. Although he was rejected, we can still see Yao Ming's value.
Eight hundred million is really not a lot.
Of course, no one really paid 800 million to break the contract.
"The contract is signed, let's find someone to shoot the commercial as soon as possible." Xu Liang said.
“I know this.”
“When will Jianlibao’s new red can product be launched?”
"We are still working on the design and arranging the production line. If it is quick, it will be ready in two months." Qiao Yuhui said.
This time Jianlibao’s new product is not only 600ML, but also available in 300ML, 600ML, 880ML cans, as well as 350ML, 550MML and 1000ML plastic packaging, two series and six new products.
The two-month design time is already very tight.
“By the way, this time I thought of an advertising slogan for Jianlibao’s new product.”
“Tell me about it?”
Qiao Yuhui asked curiously.
“Jianlibao, your energy is beyond your imagination.”
This was Red Bull’s advertising slogan in his previous life, and he was deeply impressed.
Jianlibao and Red Bull are both carbonated drinks, almost the same thing.
Xu Liang asked people to check and found that Red Bull did not have a similar advertising slogan, so he decisively gave it to his own Jianlibao.
Qiao Yuhui tasted it.
"Sounds good. I didn't expect you to have advertising talent."
"Of course, have you forgotten that I planned the New Dream pop-up?" Xu Liangxiao road.
"How about you plan another advertisement for Jianlibao?" Qiao Yu knows how to hit snakes and follow them with a stick.
"Inspiration comes by chance. My head is empty now, so I can't help you. You'd better let the advertising company think about it."
Although Qiao Yuhui felt a little disappointed, he still managed to come up with a top-notch advertising slogan, which was not a loss.
After chatting about the current development of Jianlibao, Xu Liang hung up the phone.
After checking the time and asking Lu Hui to return to the company, he drove to the Hanhua headquarters on the ninth floor of the E World Building.
As soon as you enter, you can feel that there seem to be more people.
“Mr. Xu.”
"Hello, Mr. Xu."
He came to Jiang Xiaoyang's office and knocked on the door.
“Come in.”
A familiar voice came, and Xu Liang pushed the door open and went in.
Jiang Xiaoyang, wearing a white women's suit and with her hair high, is working at her desk.
Hearing the sound of footsteps, the latter turned his head and looked over.
"Is it you? I thought it was Xiaoya."
Xu Liang walked over with a smile, "What are you busy with, so absorbed?"
" I asked a friend to find a suitable place for me to open a business incubator. I’m looking at it.”
“Let me take a look.”
Xu Liang leaned over and took a look. What was displayed on the computer was a three-story old building.
The dark gray exterior wall and peeling cement plaster make it look like a dying old man.
“This was originally the Haidian Supply and Marketing Cooperative. Later, it was closed after they moved to a new building. Although it is an old building from the 1970s, the materials used are solid and the quality is not bad. It’s not far from Huaqing and Beijing University.
The three floors together, including the warehouse at the back, have a construction area of about 6,300 square meters.”
“So big?”
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"Yeah. I'm thinking of building more than a dozen conference rooms in addition to the office space to facilitate holding various entrepreneurial forums and exchange meetings. In addition, the warehouse at the back can also be converted into a restaurant and cafe.
Warehouse The open space of about 500 square meters between the office building and the building can be turned into a sports ground.
The roof of the building can be turned into a garden."
Xu Liang nodded, "It has been so long. All the pipelines must be replaced, the exterior walls must be renovated, and an elevator must be installed. Such a large amount of work must cost a lot of money.”
“But it’s a lot of money for you. Ten million US dollars is definitely enough," Jiang Xiaoyang said with a smile.
He rolled his eyes at her.
“How much does this place cost?”
“Twenty-one million.”
“Twenty-one million?!”
Xu Liang Surprised.
This is too cheap.
(End of this chapter)