Chapter 271 Web2.0 Era
His eyes swept across the crowd.
“Who can tell me, what is a portal?”
Soon someone raised their hand.
There are many smart people who want to leave an impression in front of the big boss.
"The colleague wearing glasses in front of me."
The person who was clicked said quickly: "The so-called portal refers to an application system that provides certain types of comprehensive Internet information resources and related information services."< br>
“You are talking about a portal in a narrow sense. In a broad sense, it is a Web application framework that integrates various application systems, data resources and Internet resources into an information management platform.
And provide users with a unified user interface, and establish business-to-customer, business-to-internal employee and business-to-business information channels, allowing enterprises to release various information stored within and outside the enterprise.”
"The answer is very accurate."
Wow….
Xu Liang took the lead in applauding, and others followed suit.
After a moment, Xu Liang continued after waving to the person who answered the question to sit down.
“Whether it is in a broad or narrow sense, a portal website is a solution to the problem of lack of access to the Internet in the early days when people did not understand the Internet.
A portal website is like a shelf on which Internet information is collected All content on
is available for users to choose.
To put it figuratively, a portal is like a grocery store, with everything in it.
It serves those Internet beginners.
Speaking of which, I would like to ask everyone, if you are online now, will you log in to the portal as the first step? What content would you like to get if you log in?
Who can answer me? ”
Many people raised their arms.
"The lady wearing a red skirt at the back."
"Hello, Mr. Xu, I am Fu Lili, the director of the news editor and movie channel. The first website I log in to the Internet now is Pangu Browser. On the homepage The integrated website can basically meet all my online needs. Even if I can’t find it, I will search it through Bing.”
Xu Liang nodded, “Does Director Fu know how to shop online?”
< br>“Yes.”
“Which website is it usually on?”
"I usually go to eBay, and occasionally I go to Dangdang to buy books."
"Where are you listening to music?"
"Hongmeng Music."
"Where is Sina?"< br>
“Mainly browsing news.”
"Okay, please sit down."
Xu Liang asked a few more people before ending the question and answer.
“I believe everyone has heard it. Of the three people I asked, only one of them logged in to Sina in the first step, and his main activity on Sina was to read news.
Some people may be unconvinced and feel that Director Fu or Director Liu are trying to please me.
However, our Hongmeng company has done a lot of questionnaires in order to facilitate business and track user feedback.
According to our survey, for all people in China who are already familiar with the Internet, the first step to access the Internet is to open their own QQ account.
The second step is to open Pangu Browser, jump to third-party websites through the integrated website on the browser homepage, listen to music, shop, or browse information.
Only 20.5% of people will open Sina, and the main reason they watch Sina is to browse news.
So, the core value of Sina now is news. Other shopping, music, and even chatting, reading novels, forums, etc. are all being moved to more vertical websites.
This also means that after Nasdaq, the Internet is entering a new era with increasingly faster network speeds.
I call it the era of Web2.0.
In the Web1.0 era, because there is less online content and there are fewer Internet companies, Internet companies represented by portal websites are able to integrate more content.
To sum it up in a simple sentence, you can only see what I show you.
In the Web1.0 era, Internet companies are the protagonists.
In the Web2.0 era, there are more and more Internet companies, more and more content can be found on the Internet, and they are all competing for users.
At this time, Internet companies began to intensively cultivate, that is, verticalization.
The general environment forces them to delve into content to attract users.
In the Web 2.0 era, users will replace Internet companies as the protagonist. What is prominent in this era is ‘what do I want to see’.
Therefore, portal websites that collect more content and use "broadness" as their selling point will gradually lose their appeal.
Vertical Internet companies focusing on deep cultivation of content will become the mainstream.
This is also why Bing Search, QQ, Alibaba, and Hongmeng Music are becoming more and more popular. They are deeply involved in search, chat, e-commerce, and music. The content they can provide is much richer than the corresponding content on the portal website. Ten times, and dozens of times more professional.
Any user who is familiar with the Internet will choose these vertical websites instead of portal websites.
As the Web2.0 era deepens, this phenomenon becomes more obvious.
If Sina does not take advantage of the afterglow of the Web1.0 era and seize the opportunity to transform, then Sina will usher in the theme of our meeting today - the death of Sina! "
After the conversation, the entire conference room was silent. People who originally thought Xu Liang was making a fuss out of a molehill and making a fuss suddenly felt the anxiety beginning to fill their hearts after listening to his complete explanation.
Especially Wang Zhidong, as the founder of Sina, he can feel the changes in the current network environment more clearly than anyone else.
This is also the reason why he purchased the website Daquan and even cooperated with Sunshine Culture.
"Mr. Xu, how should we change Sina's current predicament?"
Wang Zhidong couldn't help but ask.
Sina is his biological son, he raised him by his own shit, and he has deep feelings.
Of all the people, he least wants to see Sina decline.
"Yes, Mr. Xu, how to solve Sina's current problems?"
"Mr. Xu, tell us."...
Everyone asked got up.
Xu Liang waved his hand to signal everyone to calm down.
After everyone gradually calmed down, Xu Liang smiled and said: "The method is actually very simple. Let Sina transform from a portal website to a platform company.
Just like Hongmeng Company now.
From the establishment of Hongmeng to the present, we have incubated three independent subsidiaries in addition to Bing Search, Yihaodian, and Pangu Company. Soon we also plan to separate Hongmeng Games
independently. The meaning is that, as the head office, Hongmeng does not interfere with the daily operations of subsidiaries and is only responsible for strategic planning and financial supervision
The advantage of this is that it reduces the decision-making level, avoids the disease of large companies, and enhances the subjective initiative of subsidiary management. "
After a pause, let everyone digest for a moment.
Xu Liang continued.
"Next, Sina will also carry out such a reform, combining the stronger product attributes. sub-channels and develop vertically.
Give a very simple example.
Sina has a car channel.
The previous car channel simply aggregated a lot of car information.
In future car channels, aggregating car information is only secondary. The most important thing is to become an intermediary between consumers and car companies, becoming an online 4S store, helping car companies sell cars and earn advertising fees. and agency fees.
Similarly, there are real estate channels.
In addition, I will make certain adjustments to the new wave sub-channel. The ‘fashion’ channel was abolished and channels for novels, comics, music and games were added.
In other words, Sina will have fifteen sub-channels in the future including news, finance, technology, sports, entertainment, shopping, cars, real estate, education, pictures, travel, novels, comics, music and games.
There are six sub-channels: education, pictures, novels, comics, music and games, and there is no need to establish independent subsidiaries.
The education channel is linked to the New Dream official website, the pictures are linked to Bing pictures, the novels are linked to Hongmeng Literature, the comics are linked to Hongmeng Comics, the music is linked to Hongmeng Music, and the games are linked to Hongmeng Games.
The six companies will pay a certain amount of intermediary fees. As for the specific number of this number, you can negotiate it yourself.
So, what Sina will develop next are nine sub-channels: news, finance, technology, sports, entertainment, shopping, cars, real estate and travel.
Let’s talk about the news first.
I really don’t understand why Sina makes the content on the home page so similar to the content on the news channel? The home page aggregates news from all channels, and the news channel aggregates the content of all channels. Apart from wasting valuable databases, what is the point? "
Wang Zhidong sighed, Sina did this, and no one questioned it, but now the benchmark portal website 'Yahoo' does this, so they have not changed it.
" From now on, Sina's news channel will be the homepage by default. "Xu Liang made the final decision.
"Also, how do you do your advertising? The side ads are just that, pop-up ads of various sizes are disorganized, and I have the urge to close them as soon as I open them.
Slow down a little, I'm afraid my eyes will be blurred. "
Xu Liang's tone gradually became serious.
"I know very well that Sina is now eager to turn losses into profits, and advertising is our largest source of revenue, but this is by no means at the expense of users. At the cost of experience.
In the future, all Sina businesses must strive to be concise and always keep in mind that user experience is the first criterion for us to design websites and conduct business. ...do you remember them all? "
"Remember. ”
Everyone said quickly.
Xu Liang nodded and continued.
“In the future, Sina will join the Bing Advertising Alliance, and all advertising business will be designed and operated by Bing. The advertising model will mainly be embedded advertising, and any side ads and pop-up ads will be eliminated.”
Side ads and pop-up ads are too unfriendly to the user experience.
Even at the cost of reduced advertising revenue, Xu Liang must change it.
"Also, starting from today, the news, finance, technology and other channels will all be lined up in a row. No more sub-buttons to make them look fancy, but they don't know how to let users choose."
A piece of news, We also need to distinguish between military, domestic and foreign.
A technology channel also requires mobile phones, exploration, and public testing.
In the view of Xu Liang, who believes in minimalism and fool-proof operation, this is simply too cumbersome.
“Also, news is time-sensitive. Few people are willing to read news that is more than 24 hours old. Therefore, I don’t want to see news that has been displayed for more than 24 hours on our news homepage in the future. ”
(End of this chapter)