Chapter 272 Horse Racing
“Mr. Xu, but in this case, we will not have enough news to fill the page.”
News Channel Director Luo Huidao.
“It’s very simple, add a three-inch photo to each news item. Of course, the prerequisite for adding photos is that the delay in opening the website cannot exceed two seconds.
If it exceeds, it must be cut Number of photos.
Important news can be added, and text will be displayed for unimportant news.
In addition, the headlines should be appropriately enlarged and pinned to the top. ”
Xu Liang prefers the web design of the later PC version of "Observer Network".
However, the later bandwidth is definitely not comparable to today, and necessary compromises must be made.
Afraid that they wouldn't understand, Xu Liang simply picked up the pen and started drawing on the writing board behind him
Under Xu Liang's explanation, Wang Zhidong and Luo Hui gradually understood his thinking.
"Mr. Xu, with such big changes, are we still a portal website?" Luo Hui couldn't help but ask.
“Who told you that we are a portal website?” Xu Liang asked, “I have told you before that Sina will transform into a platform company, not a portal website.”
< br>Xu Liang found that people in this era were restricted by the benchmark of the portal website Yahoo.
There is nothing innovative at all, and all businesses are restricted within the framework of the 'portal'.
Looking around at the people in the audience, Xu Liang said loudly: "From today, from now on, from this moment on, you all must remember that Sina is an Internet company that focuses on news and operates a variety of businesses. We are not a portal. Website, we don’t want to be the next Yahoo!
We want to be the global Sina, remember it?”
“Remember it”
Everyone agreed quickly. .
“Whoever mentions to me that Sina is a portal website again, you can resign on your own.”
Only by breaking down barriers can we see the blue sky.
Trapped in Yahoo’s rut, you are doomed to perish like Yahoo.
Xu Liang's words were very serious and made everyone fully understand his determination to change his heart.
“Let’s talk about the financial channel.”
“There are many types of finance, including securities firms, funds, banks, trusts, etc.
Although there are many types of finance, there is not much we can do... ”
He relayed the business model of Xueqiu.com to everyone.
He used to hang out at Xueqiu, so he knew his model fairly well.
As for Tiantian Fund, Oriental Fortune, Lufax, etc. are too professional.
Xu Liang has no intention of turning Sina Finance into such a professional investment website. Instead of letting Sina do it, it is better to let Hanhua do it. Do.
"Mr. Xu, can you speak slower? It's easier for us to write it down."
Someone shouted below.
"Don't worry. After I finish speaking today, I will send you a detailed Sina development report. Then you will read it carefully. A detailed development report will be submitted in half a month. . ”
“Let’s talk about technology next…”
Next, Xu Liang told the corresponding sub-channels about the models of Pacific Computer Network, Tieba, Maopu, SouFun, and Qunar. director.
This "Death of Sina" understanding that completely changed Sina's future lasted for three days.
After three days, Xu Liang broke down his reforms and future development of Sina, crushed them into pieces, and implemented them to every mid-level and senior management of Sina.
His reform idea is actually very simple, that is, while the Sina portal website is still valuable, try to develop all the value of more than a dozen sub-channels.
Even if the portal fails in the future, with these businesses, Sina will still be a top company with a market value of hundreds of billions of Chinese dollars.
"Mr. Xu, it will be difficult for Sina's funds to support the opening of so many businesses at once." Wang Zhidong said worriedly.
"It doesn't matter, the head office will support you." Xu Liang said.
"Mr. Xu, we have launched so many businesses at once, it may be difficult for us to succeed in them all."
"We are not God's sons, so of course we cannot all succeed. In fact, all businesses Among them, there are two or three that can be the first in the industry, and I will be very enthusiastic about it.
For the remaining businesses that are not doing well, when the real industry leaders emerge, if they are willing to be taken over by us. Acquisition, then acquire it. If you don’t want to, just merge our business with the other party. Sina will withdraw from the management and become a shareholder responsible for supervision.”
The strategy he is implementing for Sina now is actually this. A replica of Penguin's 'horse racing system'.
If a dozen horses are let out, one or two will always become useful.
It doesn’t matter if you don’t become a talented person.
Just like Penguin’s Paipai.com, it can’t beat Taobao, QQ online shopping and Yixun.com can’t beat JD.com.
As the saying goes, if you can't beat it, join it.
Ponima sold all of Penguin’s e-commerce business to JD.com, plus more than US$200 million in cash, and obtained 15% of JD.com’s shares.
Then make a lot of money.
That's what Xu Liang planned. It doesn't matter if you can't beat it. It's not bad to join to get shares and share the dividends of the successful ones.
"Old Wang, although in principle, all sub-businesses are treated equally, but the company's resources are limited, we still have to focus on it."
Xu Liang thought about it for a while.
“Tieba business, real estate business, automobile business and tourism business are given priority, and others can be put aside.”
Tieba can gather popularity, which in turn can increase Sina’s registered users and daily activity. Sina's daily activity has increased, and more than a dozen sub-channels can gain more attention.
Tieba traffic is very high, but profit is not easy.
So three websites, namely real estate, car and travel, are needed to make profits.
The key is that even in the mobile era, real estate, cars, and travel still have many followers.
In comparison, forums and computer networks are outdated.
“Understood.”
Wang Zhidong nodded affirmatively.
"Mr. Xu, about the company's shares and delisting...?"
"You don't have to worry about this, I will handle it."
After a pause.
“Lao Wang, among all the people in the company, you have the heaviest task. In addition to maintaining the operation of Sina and promoting the sub-business of each channel, you also need to open up new revenue channels for the company.”< br>
“Mr. Xu, isn’t that what we talked about in the meeting?”
“Yes, but not entirely.” After a pause, Xu Liang asked, “Have you ever heard about Monternet, which China Mobile launched? ?”
“Understood.” Wang Zhidong suddenly understood, “Are you planning to let Sina join in?”
"That's right. Not just join, but join with all your strength."
Monternet will be the largest source of revenue for Chinese Internet companies in the next five years.
TOM, known as the king of Monternet SP, in 2005, its mobile cable revenue in one quarter was close to 50 million US dollars, and its annual revenue was close to 200 million US dollars.
In contrast, Sina's current first-quarter revenue combined is only over 27 million US dollars, which is half the difference.
“Establish Sina Cable immediately and cooperate with Monternet. Remember, Sina Cable is an independent subsidiary and must be independent in finance and personnel.”
Sina Cable's good times will only be in the next four to five years. If you want to maximize profits, you will either buy on the highs or go public to make money.
Not suitable to be combined with Sina.
Although he didn’t understand why Xu Liang did this, Wang Zhidong still agreed.
"Mr. Xu, what should I do about the cooperation with Sunshine Culture?"
"Continue to cooperate."
"Continue?" Wang Zhidong was a little surprised.
Xie Wenke publicly criticized the cooperation between Sina and Sunshine Culture at the Sina Power Seizing Conference. Why does this continue?
"Of course we have to continue. If we break up with Sunshine at this time, the latter's stock price will definitely be affected. How will we get rid of our 29% stake?" Xu Liang said matter-of-factly.
Sina paid a huge price to acquire Sunshine’s equity.
In addition to US$8 million in cash, there are also 4.6 million newly issued shares, which account for 10% of Sina's total shares after dilution.
The combined value of these two parts alone is nearly $20 million.
But that’s not all.
Sina will also pay 2.5 million newly issued shares based on Sun TV's performance in the next 18 months.
In other words, this 29% stake is worth about US$30 million.
Too expensive.
Sun TV is a literary and artistic TV station that produces documentaries and human geography.
Although it can cover Hong Kong, Macao, Taiwan and mainland Guangdong Province, as well as foreign-related hotels, guesthouses and communities, with an audience of more than 50 million, it is targeting the elite.
These days, except for luxury goods, it is difficult to make money in businesses targeting the elite.
What’s more, it’s a non-mainstream art TV station?
So, even if there are "Chinese Human Geography", "Sunshine Commentary", "The Speaker", "Sunshine Bookstore", "Viewing the World", "Personal Experience", and "Characters", this series is very popular Talk shows and documentaries, Xu Liang is not optimistic about how much money Sun TV can make.
Moreover, he knows very well who will still watch TV in ten or twenty years?
So, if you can, do it as soon as possible while there is still a market for TV. Otherwise, it will be difficult to do so when the Internet bandwidth can play videos.
That’s thirty million dollars.
Jack Ma’s Ali has not been able to raise so much money until now.
“By the way, please contact Wu Zheng, seize the time to hold a press conference, and show the outside world that our cooperation with Sunshine will continue, but just let it be known, don’t involve actual business, stir up the stock price and cash out as soon as possible. ." Xu Liang explained.
"Yes."
In the following time, under the supervision of CEO Xu Liang, the people of Sina acted like clockwork and acted at an unprecedented speed.
The first thing for nine channel directors is to recruit people.
A large number of developers were recruited, and more than a dozen development groups were quickly established.
Wang Zhidong took Xu Liang's order and quickly established Sina Cable and began to cooperate with China Mobile.
Contrary to his expectations, Sina Cable made 150,000 yuan in the first week after the cooperation, which jumped to 500,000 yuan in the second week, exceeded one million in the third week, and directly exceeded 5 million one month later.
The exponential growth surprised Wang Zhidong at the great potential of Sina Cable, and he became more and more attentive.
When Sina began to turn to an unknown direction under the command of Xu Liang and the actual operation of Wang Zhidong, he had already brought Jiang Xiaoyang to Xiangjiang.
(End of this chapter)