Chapter 347 Super Girl
"Mr. Xu, today is the official start day of the Hongmeng Project. Aren't you going?" Lu Huidao.
“It’s already July 15th?”
“Yeah.”
“Time flies so fast.” Then he waved his hand, “I won’t go. , let Lao Xie and the others host it.”
"Okay."
"Get Mr. Xiang of Hongmeng Music."
"Yes."
Shortly after Lu Hui left, she opened the door to Lily and left Come in.
"Mr. Xu, are you looking for me?"
After pointing to the seat in front of him for him to sit down, Xu Liang pointed to the information on the table.
“I read your mid-term report, and the revenue of 270 million Huaxia coins is very good.” Xu Liang said.
Xiang Lili's face glowed brightly, "I didn't expect Daolang's first album to be so popular. It sold over 2 million copies within six months of its release, creating over 100 million in revenue for us.
The only pity is that domestic piracy is too rampant, otherwise this "The First Snow in 2002" would definitely sell for more than 10 million."
Xu Liang believes this.
There is no need to doubt Daolang's strength.
“The current domestic environment is like this. It’s great that we can guarantee such revenue.”
“How are the preparations for the albums of Phoenix Legend, Li Jian and Yao Beina? ?”
“With those few songs of yours, the results will definitely not be too bad. But I still want to polish it and try to make it a platinum album as soon as it debuts. It will be good for their future. Development is very beneficial and can bring more benefits to the company.”
Xiang Lili was completely impressed by Daolang’s 2 million genuine sales.
Xu Liang nodded and said: "The attitude of striving for excellence is correct, but don't delay for too long. People like the new and hate the old, especially now that good songs come out one after another, and it is difficult to maintain the popularity for a long time."
Now is not ten years. After the New Year, the music scene withered, and there was an era of stagnant growth.
But in the cross-strait and three places, there are endless good songs. In the era of gods and gods fighting, competition is extremely fierce.
“I understand.”
Xu Liang nodded and pointed to the document in Lily’s hand.
"Now tell me about it? I believe you won't bring it over without any purpose."
Xiang Lili picked up the document and handed it over.
"Mr. Xu, you still understand me."
Taking Xiang Lili's document, he opened the title page and saw a line of enlarged and blackened fonts.
""Chinese Idol" program plan?"
Xiang Lili nodded, "Mr. Xu, limited to the domestic environment, it is difficult for us to gain much benefit from genuine downloads. It also takes time for singers to release records, perform commercials, and endorse. And it is difficult to achieve a qualitative leap in the short term.
So I plan to open up a new direction.”
“This?”
Xu Liang raised his hand.
“Yes. This is the broadcast I saw on the hotel TV by chance when I went to Yangcheng for business last time. After some investigation, I found that this is a song-themed game that portrays ordinary people. Programs for idol stars
The show originated in the UK and is called "Meteor Idol".
Later, after the United States bought the copyright, it was developed into "American Idol".
I think we can also buy the copyright and develop a "Chinese Idol". We just take this opportunity to sign a group of new people. ”
Xu Liang looked at the information, which detailed the planning plan and rules of the entire program.
An idea flashed in his mind.
Isn't this a replica of "Super Girl" and "Happy Boy" on the toilet platform?
The difference is that this "Chinese Idol" is the final ranking of the mentor, while "Super Girl" and "Happy Boy" are voted by the audience.
“Is it possible in terms of policy?”
Xu Liang asked.
Xiang Lily understood what he meant.
"Mr. Xu, the earliest separation of production and broadcasting in our country was in 1987. Jinghua Film and Television Program Production Center cooperated with CCTV to launch columns such as "Look at the Market", "Golden Land" and "Expert Forum".
CCTV is responsible for the program After review, Jinghua was responsible for fund raising and program production.
This was considered the prelude to the separation of my country's radio and television production.
In 1992, Jingcheng Culture and Art Audio and Video Publishing House invested two million to produce "Love You." "No Negotiation", the broadcast rights were immediately purchased by CCTV for 3.5 million, which was the first real separation of production and broadcasting in the field of Chinese television. "
Talking to Lily, it was obvious that he had been well prepared.
“In 1996, the National GD Bureau asked about the need to introduce a competition mechanism into the radio and television system to meet the needs of TV stations for selective broadcasting, and for the first time it was clearly stated: except for news programs, the production and broadcast of radio and television programs should be gradually separated from each other. Mechanism.
In 1999, the National GD Bureau and the Ministry of Industry of Xinxi proposed the idea of "merger of wireless and wired networks and separate operations of network stations" and began to limit the separation of production and broadcasting to public discussions within the system.
Also in this year
The State General Administration of Radio and Television held a symposium on the internal management of the national radio, film and television system in Shanghai, and clearly stated that it should "actively promote the separation of broadcast and production of other radio and television programs other than news programs. Gradually bring into play the fundamental role of market mechanisms in radio and television programs. "
Since then, the separation of production and broadcasting has officially appeared in the Chinese television media industry."
After listening to Xiang Lili's description, Xu Liangliang became enlightened.
Looking at the information in his hand, he pondered for a moment. "Your idea is good, and I basically agree. However, the copyright fee for a popular TV show in the West is too expensive. It can easily cost tens of millions of dollars, which is too high for Hongmeng Music."
"Mr. Xu, this is an opportunity for us."
"Don't worry. I didn't say no, but we will slightly change the draft rules and turn it into an original program to avoid Copyright dilemma." Xu Liangdao.
"Change it?"
Xiang Lily asked in surprise.
Xu Liang nodded. The draft does not involve copyright. You will be prosecuted if you copy it according to other people's rules.
“We can use mentors to select during the audition stage, and in the final stage, we can let the audience vote. This can increase the audience’s participation, thereby increasing the popularity of the program, and it can also cultivate a certain degree of enthusiasm for the finalists in advance. Fans.
By the time the show is over, they will already be a star in their own right and can help us make money.”
After thinking about it for a moment, Xiang Lili's eyes lit up and he praised sincerely: "Mr. Xu, you are still awesome."
Xu Liang smiled. In fact, there are many ways to play this show.
For example, the program team cooperates with Sina to edit SMS voting through Sina Cable platform, and Sina can share 80% of the profits from SMS.
For another example, guiding all finalists to open accounts in Tieba can greatly increase Tieba traffic and users.
Of course, the most valuable thing is advertising.
Sticker advertising, product placement, branded advertising, etc.
"Mr. Xu, if the rules of the program are changed, then the name "Chinese Idol" cannot be used." Xiang Lili said.
Xu Liang nodded and said: "Your show is called "Super Girl"."
""Super Girl"?"
For anyone born in the 1980s In other words, "Super Girl" is something that is hard to erase from memory.
Xu Liang still remembers voting for Li Yuchun at the request of his girlfriend.
The success of "Super Girl" is due to the combination of multiple factors: the right time, the right place, the right people, and the right people.
First of all, in the 2000s, a number of old variety shows gradually declined in ratings and ended quietly.
But the pace of economic development has not stopped. More viewers and higher consumption power require stronger carrying capacity.
Then Hunan Satellite TV seized the opportunity and drew on the American variety show "American Idol" to launch the "Super Boy" singing talent show.
This program is essentially no different from the "Young Singer Contest" in the past.
However, Xiangnan Satellite TV cleverly adapted it locally. It is no longer the professional judges who decide whether the contestants should stay, but the audience's SMS voting.
It’s just that the effect of this advantage will not appear until the second year.
In 2004, its sister program "Super Girl" was launched.
In the beginning, the industry was generally not optimistic about this program. These high-minded content experts believed that no one would be happy to watch a group of tone-deaf people singing.
So when Shonan Channel went to various places to set up competition areas, many local channels were unwilling to join.
But no one expected that once this unpopular program was aired, the ratings of Xiangnan Channel would rise from sixth to second in the country, second only to CCTV.
In 2004, the success of "Super Girl" gave Hunan Satellite TV hope of becoming a "hit".
The next year, this hope swept into reality.
In 2005, "Super Girl" was broadcast and watched by 400 million people. Various ratings indicators set many records that are difficult to break in the history of Chinese television.
There are 150,000 people registered in 5 competition areas, the oldest is 89 years old and the youngest is 4 years old.
The lives of ordinary people such as Li Yuchun, Zhang Liangying, Zhou Bichang and others have changed as a result.
Because of hosting, Wang Han was promoted to one of the first-line hosts in China.
Because of the title of "Super Girl", Mengniu has achieved a double harvest of brand and sales.
The voting session at that time set off a nationwide craze.
Countless fans took to the streets to canvass for votes. On the streets of Changsha at that time, a young girl even used a stranger's mobile phone to vote on the pretext that she could not go home to borrow a mobile phone to call her family. Some fans were even preparing to sell their houses to canvass for votes.
Tieba ushered in its first peak. During the broadcast of "Super Girl", the average daily active users of Tieba exceeded 3.5 million, and a total of more than 2 million posts were posted to canvass votes for the contestants. During the finals, every Four people posted in the "Super Girl Bar" in seconds.
Baidu once surpassed Sina to become the world's largest Chinese website, and traffic culture emerged for the first time.
There are many reasons for analyzing the popularity of the 2005 "Super Girl".
Has an aesthetic that stimulates the times;
There is a sense of freshness brought by grassroots auditions;
There is a sense of participation brought by referendums;
There is the influence of the Internet on star-making;
There is a sense of participation brought by different aesthetics The collision leads to drama in content.
Model, content, mechanism, era, opportunity, the right time, place and right start made the 2005 Super Girl a hit of the era.
The popular Supergirl has also made a lot of money for participating producers and advertisers.
Especially Mengniu, Mengniu sour yoghurt sells for 100 million yuan.
In half a year, Mengniu’s net profit increased by 250 million, an increase of 34%.
The astonishing profits also make the dairy companies headed by Mengniu remain obsessed with major variety shows.
Mengniu makes a lot of money, and the producers make even more.
Just talking about "Super Girl" in 2005, its highest ratings exceeded 10%, its market share reached nearly 50%, the program naming fee was close to 20 million, the advertisements for the seven finals exceeded 18 million, and the SMS voting revenue was about 30 million.
Thanks to book friend ‘Yi’ for the reward of 200 starting coins, thank you very much.
(End of this chapter)