Chapter 349 Return to South Korea
Incheon International Airport.
The Golden Eagle slowly stopped under the guidance of the navigator.
Xu Liang walked down the spiral staircase and immediately saw Sun Mingzhen not far away, wearing a white chiffon short-sleeved T-shirt, a black hip skirt, slender legs, and a white crystal lace-up high-heeled mat.
We haven’t seen her for a while, and her temperament becomes more and more dazzling even though she has been in a high position for a long time.
Looking at the beauty walking towards him quickly, Xu Liang opened his arms with a smile.
Sun Mingzhen didn't take into account the company executives who came to greet her. She put down all pretense, like a little woman welcoming her husband home, and obediently threw herself into Xu Liang's arms.
“I feel like I have lost a lot of weight. Didn’t you take a good rest during this period?”
“I was rushing to do the mid-term report and business arrangements for the second half of the year, so I worked overtime for a few days.” Sun Mingzhen's smile was as bright as a flower.
Xu Liang nodded, let go of Sun Mingzhen's delicate body, and after a brief chat with the senior management of Hongmeng South Korea who came to greet him, everyone returned to the company.
Now the Yucheng Building, where Hongmeng's South Korea office is located, has become the company's asset, and the office conditions are much better than in the past.
Xu Liang’s CEO office was also moved to the rooftop where the view is better.
Here, you can overlook the bustling Gangnam District of Seoul.
“This is the 2002 interim report that I just compiled.”
Xu Liang took the thick document from Sun Mingzhen’s hand.
From the documents.
Hongmeng South Korea’s three major businesses, pan-entertainment, Bing and portal websites, are all developing well.
The best development in Hongmeng’s pan-entertainment business is still games.
Hangame game portal has the fastest growing revenue.
The continued popularity of "Legend" has made China Game Company obsessed with the South Korean game market.
Compared to last year, South Korean game copyright fees have more than doubled this year. Even game giants like NCSoft do not sell copyrights at all. Instead, they choose to directly establish a joint venture with The9 to develop the "Lineage" game.
Under this bustling exterior, even games that have been sold out in the South Korean market can still sell for several times the price.
The huge inflow of capital has made the South Korean game market booming. Companies developing online games have mushroomed like mushrooms after a spring rain, and their number has more than tripled in just over a year.
As the largest game portal in South Korea, the prices of Hangame’s recommendation slots and advertising slots have also risen with the tide.
In the first half of the year, Hangame’s net revenue exceeded 230 million Huaxia coins.
And the increase is obvious.
Although the revenue of the Hangame website has increased sharply, the majority of the money made by the game department is still games.
Especially "Miracle MU", which has been on the market for nearly a year and has basically reached its peak.
Currently, it has nearly 7 million registered users in the South Korean market, with 100,000 online at the same time.
In the two quarters of 2002, the net revenue of "Miracle MU" was as high as 360 million Chinese dollars.
After "Miracle MU" came "Bubble Hall".
This game is especially popular among women.
Currently there are more than 80,000 people online at the same time, with net revenue of 180 million Chinese dollars in the two quarters.
Coupled with "Bubble Show", which has an audience of more than 2 million, and "Legend of Blood", which is not bad, the net revenue of the entire game department in the two quarters reached 770 million Huaxia coins.
If you include the copyright share earned from the Huaxia market, it is just over 1 billion Huaxia coins.
This is Hongmeng South Korea’s most profitable division and its real pillar.
But that’s not all, there is also income from game peripherals.
In China, there is a No. 1 store.
But in Hongmeng South Korea, the game peripheral industry has developed very maturely, and peripheral development is mainly outsourced to specialized design companies to earn copyright income.
The more popular the game, the higher the value of the copyright.
Like "Miracle MU", Hongmeng sold 12 million Huaxia coins, and there will be a 5% profit share for every piece sold.
The peripheral revenue of the entire Hongmeng game department reached 110 million Huaxia coins in the two quarters.
In comparison, the music business is worse.
Although Hongmeng Music now has tens of millions of registered users in South Korea, and holds 15% of the shares of S@M and JYP, it owns the largest online music copyright in South Korea.
But the revenue in the two quarters was only about 67 million Huaxia coins.
The average is just over 10 million per month.
It can only be said that in an era when an MP3 player cost thousands of Chinese coins, too few people would choose to download songs.
This is the limitation of the times.
But fortunately, changes are coming soon.
The emergence of iPod has led to many small MP3 player companies, but it is limited to Toshiba's production capacity, so the impact is not big.
But the future is already bright.
As for downloading mobile ringtones, when South Korea’s copyright reserves were not sufficient, Xu Liang did not think of developing them to make wedding dresses for others.
But after nearly two years of acquisitions, Hongmeng Music South Korea’s copyright library has become rich enough.
However, Xu Liang still wants to develop the entire company in a unified manner.
Hongmeng Literature is basically a translation of the popular classic novel Huanjian, plus some local novels from South Korea. It has already made a profit, but not much.
Hongmeng Comics, the comics industry in South Korea is also very developed. Although it is not as good as Japan, it is much better than China, which has just started. Therefore, the number of cartoonists and works of Hongmeng Comics have been growing. Currently, there are 3 million registered users and more than 2,000 Registered cartoonists are basically at the top level in the industry.
In terms of revenue, it is much better than Hongmeng Literature, reaching 43 million Huaxia coins in the two quarters. In terms of film and television, the two TV series invested in have been released. Although they are not a hit in South Korea, the results are not bad, earning 8 million Chinese dollars.
In general, the total revenue of the entire Hongmeng Pan-Entertainment Division in the two quarters was 1.27 billion Chinese dollars, and the net profit was as high as 30%, which is 380 million Chinese dollars.
Next is the Search Division.
As the earliest subsidiary in the promotion bidding ranking, coupled with the already launched advertising alliance, Bing's net revenue in the two quarters of 2002 was 230 million Chinese dollars.
It has more than doubled compared to the same period last year, which is a real achievement.
Finally, there is the Platform and Content Division.
Naver portal, Pangu browser, Hongmeng payment, and Hongmeng website management software.
The portal business includes blogs and mailboxes. With more localized content, Naver's market share has surpassed Yahoo.
Reflected in revenue, the advertising revenue of the Naver portal reached 170 million Chinese dollars in the second quarter.
Pangu Browser has 15.2 million users, and its advertising revenue exceeded 140 million Huaxia coins in the two quarters.
Hongmeng Pay and Hongmeng website management software are different.
The former has only more than 500,000 users now, and they are basically promoted through games.
Basically, they are losing money.
Hongmeng website management software relies on its free strategy to conquer the South Korean market, but it basically loses money and makes money.
These two softwares have lowered the net profits of the platform and content divisions.
Although they do not make money, these two softwares have made great contributions to the promotion of Hongmeng’s other businesses.
Especially the Hongmeng website management software, Hongmeng’s various businesses have been able to develop so fast, and they are indispensable.
In addition to these early businesses, Naver has also learned from Sina to transform into a platform.
Each channel develops independently.
Thanks to the increasingly developed fan culture in South Korea and the traffic of Naver, Tieba is the fastest growing project, with more than 7 million users in just over half a year.
Several other businesses also have more than one million users.
Taken together, Hongmeng South Korea’s net revenue in the two quarters was 1.81 billion Chinese dollars, and its net revenue was 540 million Chinese dollars.
In addition, Hongmeng South Korea still has US$51 million on its books.
There was originally more, but it was all spent on purchasing the Yucheng Building.
In addition to the surplus, the purchase of Yucheng Building also added 2.4 billion Chinese dollars in assets and 1.1 billion Chinese dollars in debt to Hongmeng South Korea.
With Hongmeng South Korea’s profitability, this debt is nothing.
Reasonable debt can actually optimize Hongmeng South Korea’s finances.
As a company established almost at the same time as Hongmeng China, Hongmeng South Korea has finally got on the right track after nearly two years of development.
Putting down the information in his hand, Xu Liang showed a satisfied smile on his face.
“Under your leadership, Hongmeng South Korea is getting better and better.”
Sun Mingzhen handed over a cup of tea, smoothed out the folds of her hip-covering skirt and sat next to him, bowing her head. She leaned gently on his shoulder, with a satisfied smile on her face.
“Thanks to your constant guidance and help, otherwise I wouldn’t be able to do what I am now.”
It is undeniable that because of her relationship, when encountering problems, Xu Liang gives of the most attention.
Xu Liang shook his head, "No matter how much you talk, you have to be able to solve it."
He gave high-level suggestions, but he did not understand the habits of South Korean users. Without Sun Mingzhen, a native Professional managers fine-tune the plan to adapt to the South Korean market.
No matter how good his plans and suggestions are, they may achieve half the result with twice the effort.
“Without your inspiration, there would be no chance for me to display my abilities.”
There was a hint of coquettishness in Sun Mingzhen’s tone.
Xu Liang said with a smile: "If the company employees see the devil they are in awe of, President Sun, their jaws will drop in shock."
"Are you my boyfriend or me?" Boss, of course he is different from them." Sun Mingzhen said with a smile.
Xu Liang raised his right index finger and lightly scraped her nose.
"You are really a female seductress. ...Okay, I'll deal with you when I get back.
Tell me, have you ever thought about how the company will develop next?"
Sun Mingzhen said seriously: "Hongmeng South Korea will still focus on developing existing businesses in the short and medium term, especially the sub-websites extended from each channel of the Naver portal.
The long-term goal is to develop mobile applications for major websites , get the ticket to the mobile era.”
Xu Liang nodded after thinking for a moment.
“In general, there is no problem, so be it.”
There is nothing wrong with Sun Mingzhen’s plan. Now that Hongmeng South Korea’s foundation has been solid, as long as it develops step by step, it can become a veritable Internet giant.
The only thing we need to worry about is the impact of the mobile era.
However, under the influence of Xu Liang, Sun Mingzhen also attaches great importance to it, so there is no need to worry.
Sun Mingzhen snuggled up to him, "How long do you plan to stay this time?"
"Half a month. In addition, you can help me contact a better private hospital."
Sun Mingzhen's heart moved and she nodded silently.
(End of this chapter)