Chapter 401 Jianlibao 2002 Year-End Report
"Can it be done if Mr. Xu is asked to acquire Manchester United?" Clark asked bluntly.
“After I acquire Manchester United, I will absorb more Chinese people into Manchester United’s youth training, and let Manchester United go to China to play some pre-season games. The most important thing is that I can let Hongmeng’s portal give Manchester United more More exposure opportunities."
After a pause, Xu Liang smiled.
“Mr. Clark, Sina.com, a subsidiary of Hongmeng, is China’s largest portal website, and 90% of China’s Internet population are our users.
I also own more than 20% of the other two large portals, Sohu and NetEase, and can influence their decisions.
I can easily increase the exposure of Manchester United and the Premier League if I want to.
If I don’t want to, it may not be possible to completely block it, but it is very simple to reduce the weight and exposure rate.
By the way, Naver, a subsidiary of Hongmeng, is also the largest portal website in South Korea, Southeast Asia, Central Asia and the Middle East. We can influence the preferences of more than two billion people. "
"Is Mr. Xu threatening me? ”
"No, I'm just stating a basic fact." Xu Liang smiled.
Clark's expression darkened.
This is also the reason why the FA has never been able to make a decision.
Xu Liang is not simply a rich man, but a super rich man with huge influence on public opinion.
He really offended the other party, and he was really able to minimize the attention of the Premier League in Asia, especially China.
Unfortunately, the Internet population now almost overlaps with the mainstream population watching the Premier League.
"Mr. Clark, in fact, this is a mutually beneficial thing. By buying Manchester United, I can own a great club and realize my ideals as a fan.
And the Premier League can do this through this This acquisition will penetrate China and even the entire Asia, and obtain more TV broadcast sharing and peripheral income.
Mr. Clark can also use this achievement to go further and become an important member of UEFA.
What a wise and important collaboration.
I really don’t understand why the FA refuses to choose such a good opportunity and insists on adhering to rigid dogma? Is tradition more important than making money? "
After a moment of silence, Clark sighed.
"Mr. Xu, in the eyes of many old-school British people, tradition is indeed more important than making money. ”
“Understandable. There are old-schoolers in every country. However, I believe that with Mr. Clark's talent and leadership, we can bring order to the chaos and make the most correct choice. "Xu Liang said with a smile.
After saying that, he stood up.
"I heard that Mr. Clark is a good golfer. I happen to have improved my skills recently. Let's play a round?"
He has already said what needs to be said, so there is no need to waste any more words.
"Okay."
Clark also stood up.
The two played three games. After checking the time at noon, and having lunch together, Clark left with full of thoughts.
Watch him leave.
"Lu Hui, let the Golden Eagle crew prepare for flying to Silicon Valley in the afternoon."
"You can't wait for news from the FA?"
" Everything has been done, there is no need to waste time waiting.”
“Okay.”
——
Time passes day by day.
Christmas is coming soon.
After crossing tens of thousands of miles of vast Pacific Ocean, the Golden Eagle slowly landed at the Hydra Private Airport near Silicon Valley.
In the United States, there are many small and medium-sized airports for private jets.
The hatch opens.
Wearing a long red down jacket, with long hair shawl, Qiao Yuhui, a tall figure, walked out of it.
Seeing the beauty, Xu Liang greeted her with a smile.
“Looking forward to the stars and the moon, I will finally look forward to you.”
A bright smile appeared on Qiao Yuhui’s pretty face, and she allowed Xu Liang to hold her in his arms.
"If you have a conscience, remember to care about me."
"Of course you have to take good care of me, you will be my child's mother in the future."
"Just know how to coax me."
< br>After a few simple words, Qiao Yuhui straightened her upper body and left Xu Liang's arms.
There were many people watching around, and she was embarrassed to be intimate for too long.
"Let's go home."
"Yes."
Holding Xu Liang's arm, the two of them took the car back to Atherton's manor.
“This is your newly bought manor, is it so big?”
“It covers an area of 5.5 acres, with a usable area of 4,415 square meters, including a swimming pool, tennis court, basketball court, vineyard, and horse farm. Everything is available. When I have enough money, I will buy the estates on the left and right. When the time comes, the place will be even bigger.”
While marveling, Qiao Yuhui couldn't help but said: "Why do you have such a big villa? Do you want to imitate those ancient emperors and open a harem?"
Xu Liang smiled and held her in his arms.
"It's enough to have a little fairy like you, what else is needed for a harem."
Although I knew he was coaxing me, I couldn't help but feel sweet in my heart.
After taking Qiao Yuhui around the manor, Xu Liang took her into his large bedroom of more than 100 square meters. The big bed is great for tossing around.
It wasn't until it got dark outside that the room became quiet.
Qiao Yuhui, who is transparent both internally and externally, has finally evaporated all the resentment he had spent staying alone in an empty room for several months.
No words for a night.
The next day, the energetic beauty placed a stack of documents in front of Xu Liang.
“What is this?” “2002 Jianlibao Group Year-end Summary Report.”
“Isn’t it not 2003 yet?”
“It’s only one week away, and most of the data will not change.”
Xu Liang clicked nod.
Open the document at hand and read it carefully.
Compared with last year, Jianlibao Group has undergone earth-shaking changes this year.
Throughout 2002, Jianlibao’s net revenue exceeded tens of billions of Chinese dollars, reaching 11.37 billion Chinese dollars. Among them, Jianlibao’s business ushered in a huge breakthrough after Yao Ming joined the NBA as the number one pick.
From last year’s 4 billion Huaxia coins, it has doubled to 8.12 billion Huaxia coins.
Not only did it surpass the peak revenue of 6 billion Huaxia coins in 1996, it also set a new record.
Huiyuan juice business, with the optimization of the internal organizational structure, system reform, and the implementation of the reward and punishment system, the sluggish Huiyuan soon became full of vitality.
As the No. 1 juice brand in the country, after using the marketing system established by Jianlibao to make up for its own shortcomings, and relying on the brand effect created by CCTV advertising, its market share has increased rapidly.
Net revenue increased from 1.2 billion Chinese dollars last year to 3.25 billion Chinese dollars this year.
The merger of the two has reduced the overall operating costs of Jianlibao Group by 13 percentage points, reaching 4.89 billion Chinese dollars.
Gross profit was 5.93 billion Chinese dollars.
Interest expenses were 1.24 billion Chinese dollars.
Net profit was 3.16 billion Chinese dollars.
Cash and short-term investment are 2.28 billion Huaxia coins.
Fixed assets: 4.8 billion Chinese coins.
Total assets: 7.08 billion Huaxia coins.
Short-term borrowing: 540 million Chinese dollars.
Long-term borrowings: 2.95 billion Huaxia currency.
Total liabilities: 3.49 billion Huaxia coins.
Net assets after deducting liabilities: 3.58 billion Chinese dollars.
In just one year, Jianlibao Group’s revenue and profits have nearly tripled compared to last year.
In terms of valuation, the market value of Jianlibao is between 30 billion and 35 billion Huaxia coins.
Therefore, whether it was the acquisition of Jianlibao or Huiyuan, Xu Liang made a big profit.
Both acquisitions were evaluated based on asset value, without calculating goodwill, intangible assets, market position and other factors.
Invisibly reduced Xu Liang’s acquisition costs.
This is something that only occurs when the market is immature.
This kind of thing will become less common as time goes by.
"Jianlibao is truly transformed in your hands." Xu Liang said with a smile.
Qiao Yuhui looked proud.
It took one year to develop Jianlibao and Huiyuan to the current level. Although there was strategic guidance provided by Xu Liang in the process, most of the things were solved by herself.
Jianlibao Group is her hard work for two years.
“Hongmeng is developing so well in your hands, and Hanhua is also thriving, how can I dare to slack off?”
Seeing Qiao Yuhui's radiant look, Xu Liang smiled.
This woman was very proud and did not want to lose to him and Jiang Xiaoyang.
“What are your plans for next year?” Xu Liang asked.
“First, while consolidating Jianlibao’s revenue, we should also develop the Japanese market.”
“Japanese market? It is not easy to gain a certain market share in a mature market.” Xu Liangdao.
"But if it succeeds, we can also get more benefits." Qiao Yuhui said.
Xu Liang nodded, danger and opportunity have always complemented each other.
"How do you plan to develop the Japanese market?"
"It is still mainly endorsements. I plan to hire Japanese football star Hidetoshi Nakata as our spokesperson."
Xu Liang nodded. The person who could be selected by Jiang Xiaoyang must have huge influence in Japan, so he did not interfere.
"It is not easy to open up the market. It requires persistent efforts. Moreover, Japanese people are relatively conservative and have extremely high brand loyalty, which makes it more difficult to open up."
"I know this. In fact, I have already done it. Be prepared to lose money. However, Jianlibao's domestic market is already saturated. Unless a new generation of consumers emerges, it will be difficult for us to achieve major growth. Expanding overseas is a must.
We have to do it," Qiao Yuhui said.
Xu Liang nodded slightly, Jianlibao is already the number one beverage brand in the country.
We really cannot just settle for the status quo.
"I agree with the development, but we have to do what we can and don't damage Jianlibao's foundation in the country." Xu Liang said.
"Yes, I understand."
"What else?" Xu Liang continued to ask.
"According to your previous strategy, sign Liu Xiang as the spokesperson of Huiyuan, shoot a new promotional advertisement, and title this year's "Super Girl"." Qiao Yuhui continued.
After Xu Liang nodded, “Where are Huiyuan’s new products?”
"It has been confirmed. In addition to the original box packaging, there will be new bottles of different specifications and new products in plastic packaging. Currently, apples, oranges, hawthorns, mangoes, kiwis, grapes, pineapples, peaches, and pineapples have been developed. , nine series, thirty-five products are on the market
It is currently the most diverse juice brand in the domestic market.
In addition, according to your suggestions, we have changed the taste of the juice and reduced the price. While adding a certain level of sweetness, the juice percentage and viscosity are increased, and the taste becomes more mellow than before.”
(End of this chapter)