Chapter 478 E-commerce
In recent years, among the many subsidiaries of Hongmeng Company, the one that has invested the most is Hongmeng No. 1 Store.
From its establishment to now, nearly 1 billion US dollars have been spent on it.
And it has built eight first-level logistics centers, dozens of second-level logistics centers, and more than 2,000 logistics distribution points across the country.
Reluctantly weaving a logistics and distribution network that can cover the developed provinces and cities in the east.
With the support of the logistics system, Yihaodian’s online revenue has surged.
It has tripled in just six months, from less than 900 million before to more than 2 billion Chinese coins now.
Registered users have also exceeded 2.76 million half a year ago to 11.43 million now.
“How come No. 1 Store’s online revenue and number of registrations increased so much all of a sudden?” Xu Liang said in surprise.
“It can be considered a blessing in disguise. After the outbreak of SARS in China, the country was locked down for several months. Many people were unable to go out for shopping and had to use online shopping. As a result, our number of users and transaction volume increased several times.”
Xu Liangliang was stunned.
“With this experience, domestic e-commerce has taken off.”
Xie Wen agreed: “Taobao under Alibaba has a turnover of more than 10% in less than two years since its establishment. 100 million Huaxia coins, Dangdang exceeded 1.4 billion Huaxia coins, and eBay exceeded 1.7 billion.
There are also many new e-commerce companies registered. With the Nasdaq crisis becoming a thing of the past, competition has become more intense. It’s intense.”
“How is eBay developing?” Xu Liang asked curiously.
"The failure is obvious. Taobao waives registration fees and listing fees, which attracts merchants. Although eBay is a big company, it adheres to the American system unchanged. Merchants vote with their feet, so they will naturally favor Taobao. Money’s Taobao.
If things go on like this, eBay will only have fewer and fewer users.
Without buyers, those sellers will migrate to Taobao no matter how reluctant they are to keep their accounts for many years.”
Xu Liang nodded, "It seems that Ma Yun did a good job."
Xie Wen hesitated.
"Mr. Xu, I think we should also be careful about Alibaba."
"Why?"
"This person is too ambitious. When he defeats eBay, he will completely become the leader in the C2C field. After becoming the overlord, we will definitely enter the B2C field, and Alibaba will be our competitor.” .
“Lao Xie, you are still so accurate in judging people.”
After hearing this, Xie Wen breathed a sigh of relief.
He is worried that Xu Liang, who holds nearly half of Alibaba's shares, will compromise because of his interests.
“But do you think Taobao’s size can challenge No. 1 Store in the B2C field?”
Xie Wen pondered for a moment and then said: “Although we are developing very fast, big Part of it is spent on logistics. If Alibaba only operates online, with their experience and Taobao’s support, even if they can’t catch up with us, they will pose a great threat to us.”
Xu Liangxiao. He nodded and said, "Lao Xie, you are right. As long as Taobao succeeds, Alibaba will have a natural advantage in e-commerce.
It will indeed bring us a great threat.
But if they want to suppress Yihaodian, it is basically impossible without us making mistakes. "
Looking at Xie Wen's questioning eyes, Xu Liang didn't give in.
"What do you think is Taobao's biggest problem now? "
Xie Wen thought for a while and then said cautiously: "Quality? ”
"Not bad. Taobao doesn't charge any fees. As long as you have an ID card and a bank card, you can register as a seller. Although it has obtained a wealth of goods, registered users and transaction volume have increased sharply, it will also lead to sellers being confused and selling fake goods. Over time, the brand positioning will be formed in people's minds. Once this positioning is formed, no one will buy anything too expensive on Taobao. >It is not easy to make money, and everyone is afraid of being cheated.
In contrast, because the deposit is relatively high, the quality is more guaranteed. Over time, the impression that No. 1 Haodian = quality will be formed, plus our own. Business logistics is more secure. Customers will subconsciously choose us when they buy valuable items and want to buy authentic products. ”
After Xie Wen thought for a while, "Mr. Xu, if Alibaba re-establishes a B2C brand, it can bypass the quality problem you just mentioned."
Xu Liang smiled and shook his head, "It's not that easy. Moreover, it is impossible for Alibaba to start from scratch. It is very likely that after establishing a new brand, it will attract Taobao sellers to register B2C brands.
A person who is accustomed to free services will suddenly have to pay a large deposit. No one can accept it. There will probably be a fuss. "
Xie Wen nodded and said, "It's going to be a fuss, but if my arms can't hold my thighs, Ali will probably win."
"Yes, but. Those merchants who are used to selling B-type goods will not give up huge profits just because they change their platform. Even if Alibaba tries to make a warning and build a new brand, it will not be successful in a short time.
To take a step back, even if they succeed, they will still face competition from No. 1 Store.
We must have been stronger at that time than we are now. "Xu Liang said with a smile.
Judging from the memories of later generations, with the increasing success of Alipay, Alibaba's focus is no longer e-commerce, but finance.
So instead of Worry about them instead of worrying about Xixi.
This is the real enemy.
As for JD.com, Yihaodian has gone its own way, and as it goes further and further away, it is impossible to give it room to rise.
Xie Wen's face showed a sudden realization, and the road ahead, which was originally filled with fog, seemed to become clear in an instant.
"You still have the foresight. After listening to your analysis just now, I feel less anxious."
Xu Liang smiled, he did not believe that with Xie Wen's talent, he would There is no difference at all between No. 1 Haodian and Alibaba Taobao. The reason why I mentioned this matter separately is probably to test his attitude towards Taobao. After all, he holds too many shares in Alibaba.
42.3%, apart from Alibaba management, he holds the largest share.
Anyone else would be murmuring.
Continue to look at the document in your hand.
In addition to online business, Yihaodian also has a large number of offline businesses.
Offline boutiques focusing on film and television peripheral products.
After half a year, Yihaodian has more than 219 offline retail stores, basically covering first-tier cities and strong second-tier cities.
And created a revenue of 380 million Chinese coins and a net profit of 46 million.
It can be seen that compared with the great development of online and logistics business, the development of Yihaodian's offline retail stores is slow.
But that’s not surprising either.
Yihaodian offline retail stores mainly focus on film and television peripherals and serve young people.
Before the rise of China's film and television industry, the revenue of Yihaodian's offline retail stores would not be too high.
However, the future is bright.
Behind No. 1 store is Pangu Browser. In the first half of fiscal year 2003, its registered users exceeded 390 million, daily active users were 480 million, revenue was 984 million Chinese dollars, and net profit was 253 million Chinese dollars.
Pangu Browser has become the window for most Internet users in the Asian market to access the Internet. Advertising revenue has also increased, and there is still a lot of room for growth.
More importantly, the net profit margin of Pangu’s browser business is close to 30%.
It could have been higher, but the markets in Southeast Asia, South Asia and other places have dragged down Pangu Browser's overall profit performance.
Finally, there is the pan-entertainment business beyond games.
Music, comics, literature and film and television.
Hongmeng Music currently has 270 million registered users worldwide. With the popularity of MP3 and the growth of Internet users, Hongmeng Music has finally achieved positive revenue.
In the first half of 2003, Hongmeng Music’s net revenue was 894 million Chinese dollars, and its net revenue was 190 million Chinese dollars.
It has increased five to six times in just six months.
Hongmeng Music business has entered an explosive period.
The comics business is only a niche business in China. Coupled with copyright issues, the revenue is not much.
But it is developing rapidly in Japan and South Korea.
Registered users exceeded 40 million.
Xu Liang's unintentional "Death" has become a representative work of Hongmeng Comics. It alone brought 200 million in revenue and peripheral income to Hongmeng Comics.
After half a year, Hongmeng Comics’ net revenue was 324 million Chinese dollars, and its net revenue was 96 million Chinese dollars.
In terms of literature, the number of registered users worldwide exceeded 52 million.
The Chinese side is mainly about online literature such as fairy tales, fictional history and fantasy, the Japanese side is about light literature, the South Korean side is mainly urban, and the Nanyang side has become a dumping ground for the three parties.
Europe is more like a network of popular literature, with no unique style.
In the first half of 2003, Hongmeng Literature's net revenue was 293 million Chinese dollars and its net profit was 120 million Chinese dollars, which was higher than that of comics.
In terms of Hongmeng Literature, in addition to online, it also involves offline publishing. However, the scale of the publishing business is not large. In addition to markets such as China and Nanyang, it mostly cooperates with mature publishing giants.
Hongmeng Film and Television is mainly divided into two parts: domestic and foreign.
In China, the main show currently is "Super Girl".
"By the way, where is "Super Girl" going?"
"We have already advanced from 7 to 5. Next week we will have a competition from 5 to 3, and we will win the championship and the runner-up in the end."
Xu Liang said with interest: "Who is more popular?"
"This is really true. I don’t know. But my daughter likes a little girl named ‘Zhang Hanyun’. She uses my and her mother’s mobile phones to vote for her every day.” Support your own business," Xu Liang said with a smile.
Xie Wen smiled bitterly and nodded.
"How are the ratings?"
Xie Wen perked up, "Very good, with an average rating of 27.7% and a maximum rating of 38.8%. It is the program with the highest ratings in the country this year.
Mr. Xu, you have created a trump card for Hongmeng Pictures."
"Super Girl" will be followed by "Super Boy", and then the next round.
It is certain that with the popularity of the first episode, it will not be a problem for them to last at least the next five or six years.
"I thought SARS would affect the ratings, but it seems that it has not."
"In fact, not only did it not have any impact, it actually promoted it. After all, after half a year of epidemic, most crews are unable to start production, and variety shows It's relatively not that complicated. "Super Girl" can easily become popular while maintaining the quality of the program."
Xu Liang nodded, "What about advertising?"
"230 million Chinese coins. ." The smile on Xie Wen's face became even brighter.
(End of this chapter)