Chapter 479 A Safe Strategy
However, Xu Liang was not as excited as he imagined. This small amount of money does not reflect the true value of "Super Girl".
As a newcomer in the film and television field, Hongmeng Film and Television would have been hard-pressed to obtain such high advertising fees if it had not invited big names such as Liu Huan, Han Hong, and Principal Tan to join the company.
And these fees will be shared with Beijing Satellite TV.
The profit that will eventually fall into their hands will most likely be only 30 to 40 million.
"With the success of the first part, the advertising fee for "Super Boy" will definitely be higher next year."
Xu Liang nodded slightly and continued to look back.
Hongmeng Video, which has been established for more than a year, has more than just "Super Girl".
"The fifth part of "Kangxi Private Interview"?"
He is very familiar with this TV series.
"Hongmeng Video has been acquiring the copyrights of film and television dramas. Last year we spent 70 million to acquire Superstar Pictures from Deng Jianguo. Mr. Xiang took a fancy to the deep audience base of "Kangxi Private Interview" and is currently filming the fifth part.
There will be a second part of "Oolong" in the second half of the year."
"Are they all the original actors?"
"Yes."
< br>Xu Liang nodded, "This is a safe way."
TV series that have been successful have an audience base. As long as they are not messed up, they may not be a big hit, but they will definitely make money.
After hesitating, Xu Liang gave up the idea of bringing out the famous TV series in his memory.
He couldn't make much money, so he didn't bother.
And Xiang Lili’s current decision is also on the right path.
Overseas, companies such as Hongmeng South Korea and Hongmeng Zhongnan have always maintained plans for 2 to 4 TV series a year, and have begun to get involved in low-cost suspense and horror movies.
After you have mastered the routines of the entertainment industry and accumulated a certain amount of attention, you can then consider big casts and movies.
Throughout 2003, Hongmeng Pictures’ net revenue was 670 million Chinese dollars and net profit was 180 million Chinese dollars.
Finally, there are Hongmeng payment, Internet cafe management software, and the database business represented by Pangu Company.
Hongmeng Pay has made rapid progress with the development of e-commerce in recent years.
However, Xu Liang does not intend to stand out, so Hongmeng Pay is still just a simple transfer payment platform, and then relies on the interest generated by the balance in the customer account to make profits.
And during the 15-day trading transition period, the current interest generated by the account transaction funds generates income.
Although the model is single, Hongmeng Pay was established early. After nearly three years of development, the number of registered users has exceeded 10 million.
The balance of each personal account ranges from a few hundred yuan to a few dozen yuan.
The amount accumulated in the total account of Hongmeng Pay has exceeded 600 million Huaxia coins.
Because this part of the funds is relatively fixed and is still growing with the continuous development of Hongmeng Pay.
Therefore, Hongmeng Pay can invest it in treasury bonds and short-term loans, and it can earn about 7% interest every year, and it will earn 35 million yuan in net revenue this year.
As for the transaction transition period of the 15th day, it will be the same as ten or twenty years later. For every online transaction, the funds will first enter the main account of Hongmeng Pay. If there is no refund within the 15th day, this will Only part of the money will enter the merchant's account.
During these fifteen days, the money is not in vain in the bank account, it will also generate periodic interest.
Although it is only about 3%, the transaction volume is huge.
Now the online transaction volume of Yihaodian has reached 2 billion Huaxia coins in half a year, and with 3% interest, it can generate a net revenue of 60 million Huaxia coins.
And with the rapid expansion of Yihaodian’s online transaction scale.
The money will be more.
So Hongmeng Pay is living a relatively smooth life.
“I heard that Alibaba has established a third-party payment company called ‘Alipay’?”
“Yes.”
Xu Liang nodded slightly. He couldn't remember when Alipay was established.
But anyone who is not a fool can see the rapid development achieved by Yihaodian relying on Hongmeng Pay.
It would be strange if Ma Yun is not moved.
“Relying on Taobao and Alibaba, Alipay has developed rapidly. Although I don’t know the specific data, from third-party survey data, its registered users must have exceeded one million.”
"Let Shang Zhengfeng pay more attention to Alipay." "Understood."
Internet cafe management software is a platform software that does not advertise and is free to use, so it has been losing money since it was developed.
Although losing money, the development and management of Internet cafe management software has never stopped.
Also, nearly a hundred revisions have been made for markets in various countries.
In this era where Internet cafes are the mainstay of Internet access, with this management software, Hongmeng can directly download its own software to all Internet cafe computers.
Even delete hostile company software.
This function alone is worth taking good care of by Hongmeng Company.
"Pangu Company also made a profit?"
Xie Wen once again showed admiration in his eyes.
“Thanks to your foresight, after nearly two years of research and development, cloud computing and big data have entered the application stage.
Relying on big data, Yihaodian can recommend products based on user preferences, improving sellers' revenue and buyers' user experience.
Bing also uses big data and cloud computing to make search results more accurate.
At the same time, by profiling users, the effect of advertising is improved.
Currently, all subsidiaries have felt the role of cloud computing and big data.
Only through internal use, Pangu Company obtained a net revenue of 240 million Huaxia coins and a net profit of 29 million Huaxia coins. ”
All major subsidiaries of Hongmeng are independently accounted for.
Business dealings with each other also require the payment of funds.
At the end of the year, half of the profits will be handed over to the head office, which will then distribute them.
“Pangu Company’s R&D investment should not stop. The big data and cloud computing business has just begun, and there is still huge potential that can be tapped.”
Xie Wen nodded without hesitation. .
Unlike before, now he truly realizes the huge potential of this business and is naturally willing to invest.
In addition to its own business, Hongmeng also has some internal investments.
In terms of music, for example, South Korea's YG, JYP and SM companies each hold 15% of the shares.
23% stake in Japanese Aihui Records.
Originally there were not so many, but they were all acquired bit by bit by Hongmeng Japan Company from the secondary market.
In addition, there are shares of Bandai that are being acquired.
In addition, Hongmeng headquarters and major subsidiaries have US$1.23 billion in cash and short-term bonds on their accounts.
If goodwill and intangible assets are not included, Hongmeng’s current assets have exceeded US$5.3 billion.
Xu Liang put down the document with satisfaction.
"Lao Xie, the company has become stronger and stronger under your leadership over the years. Thank you for your hard work."
Xie Wen felt a surge of heat in his heart, and the long-term fatigue seemed to disappear at this moment.
"I just fulfilled my responsibility as COO. Hongmeng can develop so fast thanks to your strategic guidance."
"You are always so polite."
After a pause, Xu Liang changed the subject.
“How will you use the money raised this time? Do you have a plan?”
"Half of it will be used to support the development of major companies, and the rest will be invested according to the development needs of each company."
Xu Liang nodded.
"Money cannot be distributed casually. Let each major subsidiary first prepare a fund usage statement and submit it after approval before allocating the funds, lest they get it too easily and not cherish it."
"Understood."
"The remaining half of the funds will continue to support the development of Yihaodian and the research and development of Pangu Company."
(End of this chapter)