Chapter 481 Yinlu [4K Chapter]
“I read Bing’s semi-annual report. Net revenue increased by an average of 53% monthly, and net profit increased by 92% monthly, leading almost all subsidiaries. You Well done." Xu Liang praised.
"Thank you. Although Bing is developing well, it cannot keep up with Hongmeng Games. One "Warcraft 3" has increased revenue by tens of billions and net profits of more than 4 billion Chinese coins. It is really disappointing. People are envious." Yu Jun sighed in admiration.
He knew that games made money, but he didn’t expect it to be so profitable.
“"Warcraft 3" is a phenomenon. It is the best among all games. It may not be released for a few years. It cannot be viewed from a conventional perspective.
Moreover, this kind of entertainment project is time-sensitive. After two or three years, the popularity will decrease and the profits will decrease.
But Bing is different. Every step is solid. Once you go up, you go up. ”
Yu Jun also had a smile on his face.
As the big boss said, although Bing’s revenue is not as explosive as games, every step is steady.
"I just looked at the financial report and saw that the new business was not developing smoothly? ”
Xu Liang asked.
Currently, Bing’s business is divided into two parts: online and offline.
The online part includes news search, know-how, Q&A, photo search, and book search.
Offline mainly includes display advertising and cooperation with city and county TV stations across the country.
As for bidding ranking and advertising alliance, Bing is a profit model, not a business.
"In China, satellite data is a state-owned asset. We contacted it several times and the offer has been raised to 10 million Huaxia coins per year, but it was still rejected." Yu Jun sighed.
Bing’s next new business is ‘Bing Earth’, which provides all Bing users with accurate global three-dimensional maps before Google does.
But to achieve this goal, in addition to software, a large amount of satellite data is also needed.
The latter is difficult to obtain in the country.
This result was within Xu Liang’s expectation. Opening up requires external stimulation and a process.
"It doesn't work at home, what about abroad?"
Yu Jun stood up and took out a document from the drawer of his desk and placed it in front of Xu Liang.
“This is an American satellite imaging company called 'Keyhole'. It was founded in 2001 and is headquartered in Mountain View, Silicon Valley. It is engaged in digital map surveying and other businesses. It provides Keyhole software that allows network users to Browsing geographical images taken by satellites and aircraft, this technology relies on terabytes of satellite image information database.
My idea is to acquire the company after its Series B financing is completed, so that We can directly use Keyhole’s existing technology and software to become Bing Earth Search Software.”
Xu Liang nodded, “Have you made a budget?”
"Probably around US$200 million." Yu Jun said.
Xu Liang nodded, this number is not very high.
"What about the acquisition risk? Have you done any assessment?"
Yu Jun nodded, "The major satellite data companies in the United States, Digital Earth and Ikonos, all provide satellites to foreign companies. As long as the image data is not sensitive military information, there is no problem.
Keyhole is a third party of Digital Earth and Econos. The information they obtained does not contain sensitive content in the first place, so it is unlikely. Blocked by the U.S. Department of Commerce ”
"The acquisition should be done as quickly as possible. As long as it is not too excessive, the price can be higher." Xu Liang pondered for a while and then said.
He was afraid that Ellison, the mad dog, would come out and do bad things.
“Okay.”
“How is your offline business developing?” Xu Liang asked.
Hongmeng’s annual interim report only reflects Bing’s revenue data and some key data, but is not detailed.
"After nearly two years of development, it has now entered a period of rapid development.
In terms of display advertising.
In terms of elevator posters, as of now, Bing Media has covered more than 90 direct channels across the country. Operating in cities, it has about 780,000 self-owned spaces, covering more than 50 million community people, with a market share of more than 70%.
On average, it reaches more than 100 million people in the city's mainstream population every day, and is highly educated. Mainly people with high incomes
78% of the audience are between 20 and 50 years old, 71% of the audience have a monthly household income of more than 3,000 yuan, and 70% of the audience have a college degree or above.
Has extremely high advertising value.
Jingshi Cinema.
As of now, Bing Media covers moviegoers in 38 cities in China, with 351 theaters and 590 theaters under contract.
In terms of terminal stores, Bing Media covers more than 40 cities, more than 300 large stores, and about 3,000 in-store TV screens, with a market share of 78%.
In addition, we also have 398 large billboards in 47 cities across the country, occupying 47% of the national market.
In addition to these offline advertising terminals operated by ourselves.
Bing Media has also signed cooperation agreements with bus companies in 79 cities and taxi companies in 93 cities across the country, and is responsible for the operation of their in-car advertising and station display advertising.
In terms of TV business, there are currently more than 200 city and county TV stations that have signed cooperation agreements with us. Although there are not many, we have laid a good foundation.
Especially in terms of revenue, it has generally increased by 30 to 40% compared to before.
With this foundation, I believe our subsequent development will be faster.
At present, the main revenue of offline business has accounted for 34% of Bing's total revenue. However, because we have been investing, it is reflected in the financial report as a loss, which may have a certain impact on the company's Series B financing. "
Listening to Yu Jun's talk, Xu Liang thought for a while.
"You don't have to worry about the impact of financing. We are an Internet company, and it is more important than revenue. is the future. Anyone who is not blind can see the value of Bing.
Any venture capital that is obsessed with profitability is unlikely to become a shareholder of Hongmeng. "
After a pause, Xu Liang continued.
"More important than this is the development of Bing itself. The development of elevator advertising is far ahead of other types of advertising. Why?
And since you have considered hypermarkets, why didn't you attack the hospital scene? The traffic flow of the latter is no worse than that of hypermarkets.”
“The main reason why we develop elevator advertising first is that although we have a lot of funds, we cannot develop all businesses at the same time, so we can only focus on them first. A breakthrough.
Elevator advertising has few competitors and does not involve too many unexpected factors, so it has become our priority business type.
The reason why we did not go to the hospital. The main reason is that the hospital's advertising display screen mainly displays the hospital's medical advertisements and does not accept external advertisements, so it is of little significance to take them down.
Some private hospitals with less strict rules either charge too high prices or are taken away by local affiliates. After comprehensive consideration, we simply gave up advertising in the hospital. "
Xu Liang nodded.
"After the completion of this B round of financing, you will also receive a sum of money. You should plan carefully and try to make it happen within half a year. Bing's business has reached a new level. ”
“You can rest assured that in Bing, every penny will not be wasted. "
Xu Liang smiled and nodded. He has always been at ease with Yu Jun.
After spending a day wandering around Hongmeng Company, Xu Liang returned home only after it got dark.
As soon as we arrived in the front yard, a middle-aged woman wearing a gray coat came out with a smile on her face.
"Mr. Xu is back."
"Aunt Li, it smells so good. What did you cook for dinner today?"
"The lady asked us to buy one in the afternoon The leg of lamb is almost ready.”
"This girl eats meat every day and I don't see her getting fat." After shaking her head, "Aunt Li, when will dinner be served?"
"It can be done now."
"You first eat it Bring the food to the restaurant, I'll be there in a moment."
"Okay."
After passing through the front yard flower hall and entering the middle courtyard, Xu Liang saw an upturned tree under the pavilion. Erlang was sitting on the recliner with Erlang's legs, and Xu Meng was leisurely eating melon seeds.
Hearing the footsteps, Xu Meng turned around and looked up. He jumped up and ran over with a smile on his face like a deer.
"Brother, are you back?" Xu Liang nodded and glanced at the messy fruit peels on the stone table in the pavilion.
“After eating so much, can you still eat a leg of lamb at night?”
“Hey, I bought that leg of lamb for you. I asked Aunt Li to It contains ginseng, angelica root, and red dates to nourish your body.”
Seeing her winking, Xu Liang struck a blow on her smooth forehead with lightning speed.
“Oh, you stinky old man, you don’t know a good person’s heart.”
“Although I am young, I have a lot on my mind. Don’t think blindly in the future. Okay, let’s put it here Clean up, wash your hands and eat later." After saying that, he walked towards the backyard.
Looking at his back, Xu Meng, who could hang an oil bottle on his mouth, waved his fist towards his back.
Muttered in his mouth.
"Don't I worry about your health after watching you and sister Xiaoyang spend the whole day? Really, you don't know how to cherish such a wonderful baby sister, huh."
Xu Liang returned to the room and changed his body clothes, and took a quick shower.
It has not yet reached the dog days of summer, but the temperature in the capital is already uncomfortably hot. Even the slightest movement will make you sweat all over your body. If you don't take a shower, you won't be able to eat in peace.
I changed my clothes and came to the restaurant.
The large dining table is already filled with dishes.
Xu Meng's love dinner, a big bowl of nutritious lamb leg.
There is also a large plate of sauced beef and several cold dishes on the side.
“Brother, why didn’t Sister Xiaoyang come back with you?”
“She has something to do at her company, and she hasn’t gotten off work yet.”
All affiliates of Hanhua Capital Although the name change and reclassification of a fund will have little impact on Hanhua's revenue, it is a relatively complicated task.
Xu Meng nodded and continued: "Then will she come to live in our house?"
"No."
"Why? You are like this and you still don't live together?"< br>
As he spoke, Xu Meng moved his thumbs up and down together. Everyone knew what this meant.
"Why are you so concerned? What, you have a boyfriend too?"
Seeing the dangerous look in his brother's eyes, Xu Meng waved his hand quickly.
"I don't like those childish people in school. I'm just out of curiosity. By the way, I'm urging Ms. Wang Lingxiang and her precious son to have the third generation of the old Xu family as soon as possible."< br>
"I think you have eaten enough to hold up. By the way, aren't you an intern at Hanhua? Why did you come back so early?"
"I am already off work and I am an intern. Why don't you hurry up and run away? I want to be able to live up to my 500 yuan internship salary." Xu Meng said matter-of-factly.
Looking at her, Xu Liang was in a trance for a moment.
In the previous life, Xu Meng had this temperament.
How much money you get, how many things you can do.
Want me to work overtime? No problem, get the overtime pay first.
Such a character caused her to suffer some losses in the workplace, but she also won the respect of many people.
Taking conditions also requires ability.
Xu Meng's ability is undoubtedly the best.
In just a dozen years after graduating from university, she became a famous strong woman in China.
"Brother, what's wrong with you?" The little hand waved in front of Xu Liang's eyes, "Have you been touched by the care of your beautiful and smart baby sister?"
Xu Liang's forehead dropped. A few black lines.
All the impressions in my memory were shattered by these few incoherent words.
Take a slight breath.
“Don’t talk when you eat, don’t talk when you sleep, just eat.”
Xu Liang picked up the chopsticks and started eating.
Looking at the smelly brother opposite who was eating deliciously, Xu Meng’s eyes were crooked and her pretty face was full of happiness.
After dinner, Xu Liang came to the study.
As soon as I sat down, the phone in my pocket rang.
After taking a look, he pressed the answer button.
“Have you eaten?”
Xu Liang asked with a smile.
“I just finished eating. By the way, we are almost done talking about the acquisition of Yinlu.”
Qiao Yuhui's tone on the phone was filled with joy.
“After talking for so long, we finally have a result.” Xu Liang said with a smile.
“Yes, it’s not easy.”
From the preliminary business investigation to the later detailed negotiations, the entire Yinlu acquisition case has been closed for nearly three months.
“How much is the purchase price?”
"750 million Huaxia coins were acquired to acquire all the shares of Yinlu, and assume all debts of 1.16 billion Huaxia coins."
Xu Liang nodded, which means that the entire acquisition of Jianlibao cost 1.91 billion Huaxia coins. The price is similar to the original purchase of Huiyuan Juice.
However, considering that Yinlu’s annual revenue is 2.2 billion Huaxia coins and is still growing, this transaction is well worth it.
“The price is a bit higher than expected. But it is acceptable. Yinlu’s brand can well complement Jianlibao’s product line.”
Xu Liangdao.
Now, the market share of Yinlu Babao Porridge is far higher than that of Wahaha, accounting for nearly 80% of the national market. It is undoubtedly the trump card product.
The sales volume of Yinlu peanut milk also ranks first among similar products in the country.
In addition to the two trump cards, Yinlu also has a water business and a canned business. The former can directly supplement Tianshan Bingquan, while the latter broadens the product line of Jianlibao.
“When Yinlu’s purified water business is integrated, Tianshan Bingquan’s revenue will exceed 1 billion Huaxia Yuan, becoming the fourth largest product line after Jianlibao, Huiyuan and Yinlu.” Qiao Yuhui said excitedly.
A smile appeared on Xu Liang's face, "Don't be too eager to be happy. The acquisition is just the beginning. The most important thing is the subsequent integration. If the integration is good, Yinlu will become the foundation for Jianlibao's growth. If it is not good, It will become a burden.”
"I understand that with the experience of integrating Huiyuan Juice, Yinlu's integration is not a big problem. The key thing now is, should we keep the Chen brothers?"
The Chen brothers, especially Chen Qingshui, are Yinlu the founder of.
There is no doubt that they are the people who know Yinlu the best.
To be able to make the company so big, there is no need to question your ability.
“What do they think?”
"I have tried it out, Chen Qingyuan does not intend to stay in Yinlu, and Chen Qingshui has not made it clear."
Xu Liang said with a smile: "It seems that Chen Qingshui intends to stay."
No matter who acquires Yinlu, it is impossible for the Chen brothers to stay, otherwise one CEO, one CFO, and the entire company will still be firmly in their hands.
Now that Chen Qingyuan leaves, it is equivalent to giving up the financial power of the company.
"I want to keep Chen Qingshui for the time being. With him here, it will be relatively easy to integrate Yinlu. Of course, if he does not meet our requirements, it is not too late to replace him."
(End of this chapter)