Chapter 482 Development
At this stage, keeping Chen Qingshui is indeed the best choice for Jianlibao, which integrates Yinlu.
"Then keep it." Xu Liang continued, "What are your thoughts on business integration?"
"Keep the advantageous brands and get rid of the ordinary brands. Yinlu Peanut Milk and Yinlu Lu Babao Porridge currently occupies more than 60% of the market in the country. In the future, Yinlu will work hard on these two brands to design new products with different specifications, different flavors, and health-themed products.
As for Yinlu Pure. Water and Yinlu cans are not very popular in the country. I plan to cut them out from Yinlu.
The equipment and personnel of Yinlu Pure Water were merged into Tianshan Ice Spring.
As for Yinlu cans, I will acquire another can brand and integrate them to form a new sub-brand of Jianlibao. "
Xu Liang doesn't have a deep understanding of the canned market, but it is Jianlibao's corporate strategy to separate it separately and focus on subdivided areas. Of course he agrees.
" By the way, "Super" "Girls" has good ratings, but how is Huiyuan Juice's revenue? ”
Under Xu Liang’s instruction, Huiyuan is the title sponsor of “Super Girl”.
Qiao Yuhui's tone instantly became excited.
“The effect is very good. From last month to now, our sales have nearly doubled year-on-year, and nearly 1 billion Huaxia coins have been added in less than two months.”
“ Haha, this is the power of excellent entertainment programs. If you have this opportunity in the future, remember to seize it. "
"I know it without you having to tell me. I have already sent people to Xiangnan Station to negotiate. The contract with Bird Mobile is over, and we will strive to make Tianshan Bingquan the title sponsor of "Happy Camp"."
Xu Liang often watched "Happy Camp" on the toilet table in his last life. It has been standing for more than ten years, and its ratings have been ranked among the top ten domestic variety shows all year round. It is indeed of great investment value.
"It's done well. Next year I will ask Hongmeng Entertainment to produce a new variety show. By then Yinlu will be integrated and new products will be produced. You can ask Yinlu to name it."
< br>"New show? Do you have a plan?"
Qiao Yuhui asked curiously.
"Not yet, but I already have an idea. I will go to the company tomorrow to talk with the following. When "Super Girl" is over, the plan will be almost ready."
To Xu Liang Qiao Yuhui will never doubt his ability.
I agreed quickly.
"Is things going well in Southeast Asia?"
"Very smooth." Qiao Yuhui said happily.
Now, the total number of Hongmeng directly-operated and named Internet cafes in Southeast Asia has exceeded 5,000, and together with the Internet cafes in South Asia, the number has exceeded 6,000.
These 6,000 Internet cafes are equivalent to more than 6,000 direct operation points.
Moreover, the Internet cafes directly operated by Hongmeng have exclusive marketing, and only Jianlibao products are sold among similar products.
Coupled with Jianlibao’s own marketing system in Southeast Asia and other places, its products have successfully entered the Southeast Asian market.
“Although it has only been two months, it has already generated revenue of 480 million Huaxia coins, and it is still growing. By the end of the year, sales from Southeast Asia will definitely exceed 2 billion Huaxia coins, becoming an indispensable thing for us. It is an important market that is lacking.”
Xu Liang nodded. The mainstream people in Internet cafes are young people, and young people are the mainstream consumers of drinks, juices and other products. This is something that supermarkets cannot compare with.
So the potential is huge.
"In the Internet cafe market, apart from beverages and juices, instant noodles sell the most. Currently, the largest instant noodle brand in China is Master Kong, so I plan to acquire it." Xu Liangdao.
Qiao Yuhui almost failed to follow his train of thought.
“Acquire Master Kong?”
“Aren’t you willing?”
“Of course not. But we have just acquired Yinlu, and we haven’t had time to integrate it before acquiring Master Kong. If so, would it be too fast? ”
"Don't worry, we don't start now. There is a high probability that it will start at the end of November. There will be four months for you to integrate Yinlu. Although it is shorter, at least you have started and have a complete strategy. The rest Just take time to integrate.
And Master Kong’s business is very successful, so the pressure for integration is not that great,” Xu Liangdao.
Qiao Yuhui nodded in agreement.
“Why do you suddenly want to acquire Master Kong?”
“When I was in Xiangjiang last time, I had this idea after I asked you to enter Southeast Asia through the Internet cafe market.”
Xu Liang is also someone who has been in an Internet cafe.
The most indispensable items here are drinks and instant noodles, as well as the instant noodle companion ‘ham sausage’.
“At that time, I asked Lu Hui to check the ownership structure of Master Kong. Currently, the major shareholder Ting Hsin Holdings accounts for 33.27%, Dongying Sanyo Co., Ltd. accounts for 33.18%, the largest individual shareholder and founder Wei Yingzhou accounts for 0.4%, and the rest is investment Institutional and individual shareholdings
Although the equity is not diversified, there are great opportunities
So later I made a special trip to Japan to talk to the Fujita family, the major shareholder of Sanyo Co., Ltd. After some discussion, they exchanged their shares of Qinglong No. 1 Fund for their shares in Master Kong
With this 33.18%, relying on our strong capital strength, it will be much easier to acquire more than half of Master Kong's shares before the Wei family. ”
After listening to Xu Liang’s words, Qiao Yuhui’s mood became surging.
Master Kong is not Yinlu or Huiyuan. It has an annual sales of 100 million packets of instant noodles in China. The top giants in this field dominate the country.
According to their 2003 interim report, this year’s revenue exceeded 6 billion Huaxia coins.
One Master Kong is equivalent to three Yinlu, and two. Banhuiyuan, two former Jianlibaos
Once Master Kong is swallowed up, Jianlibao’s revenue this year will be close to 30 billion Chinese yuan, making it undoubtedly the number one food and beverage giant in China.
Completely throw away Wahaha and Uni-President, and have the qualifications to compete with international giants.
Thinking of such a grand occasion, even Qiao Yuhui's calmness couldn't help but become nervous.
“Are you sure?”
“If I weren’t sure, I wouldn’t tell you.”
"Dear, that's great."
The corner of Xu Liang's mouth curled up, "It's rare to hear you shout like that. By the way, although the company has a lot of things, remember to rest." "Don't worry."
The two chatted for a while before hanging up the phone.
The next day.
After breakfast, Xu Liang drove towards Wangjing Huajiadi.
He was not driving very fast and it took him nearly an hour to get there.
Looking at the familiar Northeast Gate of CAFA, Xu Liang put on the white mesh hat he had specially prepared.
"You just wait here, you don't have to follow me in."
After instructing the bodyguard and secretary, Xu Liang got off the car and strode towards the campus.
At this time, school was already on summer vacation.
However, there are still students staying in the school, but not many.
Looking at the slightly empty campus, Xu Liangliang felt a little complicated.
Strictly speaking, he will be a junior after the summer vacation.
Unfortunately, he was basically outside during the entire sophomore semester and never attended a single day of class.
After today, I say goodbye to my college career completely.
We arrived at the administration building with ease.
A young man wearing a gray T-shirt downstairs saw him coming. After confirming repeatedly, he stepped forward and asked tentatively: "Mr. Xu Liang?"
"Hello."
Xu Liang smiled.
"Hello, hello, I am Xu Zhongxing, Dean Pan's secretary."
"Where is Dean Pan?"
"The dean is waiting for you in the office, please come with me "
Xu Liang nodded and followed him into the administrative building at the back.
After arriving on the second floor, I quickly saw Pan Gongkai standing at the door wearing a white T-shirt and black-rimmed glasses.
Xu Liang hurriedly greeted him.
"Dean."
Holding the right hand that he extended, Pan Gongkai looked at the young man in front of him, who was only a few years older than his grandson, and his heart was filled with emotion.
The last time they met, although Xu Liang had a successful career and was one of the top rich men in the country, he never expected that in just two years, his counterpart would skyrocket and become a world-famous technological elite and Financial genius.
At the age of 22, he is on par with giants such as Li Jiacheng, George Soros, and Bill Gates.
This kind of growth speed and influence is shocking.
It was also difficult for him to combine that amazing achievement with the young man in front of him who still had a childish look on his face.
But after all, he is the president of a top university and has rich life experience.
After taking a breath, he calmed down.
"Mr. Xu, long time no see."
"You're welcome, madam. I'm your student, just call me Xu Liang."
"Then I'm not welcome." Pan Gongkai smiled and led Xu Liang into the office.
After sitting down in the reception area.
Xu Zhongxing quickly made tea for the two of them and brought it over.
After a few sips.
"Principal Pan, as I have more and more things at hand, it is difficult to take care of my studies, so this time I came here to suspend my studies."
Pan Gongkai sighed, "Xu Liang, are you here? Your talent in oil painting is outstanding. It can be seen from the homework you handed in that you have never given up on oil painting, so I think you don’t need to take a leave of absence.”
Oil painting is Xu Liang’s hobby.
When he has nothing to do, he likes to paint a few strokes, then save some and send them back directly on a private plane to be reviewed by teachers from the Academy of Fine Arts.
So, although he hasn't come back in the past year.
But my painting skills are always improving.
"If I never go to school to study, I'm afraid it will make other students feel unbalanced and affect the school's teaching environment." Xu Liangdao.
Pan Gongkai smiled and waved his hand, "We are an art school, not a liberal arts school. We focus on cultivating students' creative abilities rather than cultivating painting skills.
We do not require regular classes every day.< br>
Moreover, many senior students have to sketch outside frequently. Just treat every business trip as a sketch and hand it in when you get back. ”
He was reluctant to let Xu Liang leave.
As long as he is around, every time the media reports on Xu Liang’s deeds, CAMC will appear.
This has greatly enhanced the school’s international exposure.
Moreover, it is rare to have an alumnus with huge international influence in the fields of economics and finance. The existence of Xu Liang has also greatly enhanced the influence of Central America.
If nothing else, it will be easier for me to ask for help or alms in the future.
(End of this chapter)