Chapter 483 Colorful Ring
So, Pan Gongkai not only hopes that Xu Liang will stay in Central America to graduate, he even hopes that he will study for a master's degree or even a doctorate here.
The longer, the better.
"Principal Pan, is this appropriate?"
"Appropriate, very appropriate." Pan Gongkai affirmed.
Seeing the certainty of his words, Xu Liang couldn't refuse anymore.
And since the school doesn't care, it doesn't matter to him.
After chatting for a while, Xu Liang took his leave.
This is very close to the Hongmeng headquarters, but Xu Liang did not go to the headquarters, but came to the CapitaLand Building not far away.
This is a 9-story old commercial building.
Currently, Hongmeng Entertainment, Hongmeng Music, Hongmeng Comics and Hongmeng Literature all work here. If it wasn’t really hard to let go, Hongmeng Games would also be here.
After Xu Liang walked around the company, he gathered the presidents of the four companies into a small conference room.
"Old Wu, your Hongmeng Literature is doing well, with a market share of over 70%."
Wu Wenhui showed a hint of pride on his face.
Hongmeng Literature currently has four branch websites.
Huanjian Shumeng, Hongxiu Literature, Oak Literature, and the Longkong Literature Forum acquired last year.
The first two have nearly a thousand VIP writers, and their annual revenue exceeds 15 million.
Oak Literature Network is a network of serious literature, focusing on publishing. It has published 89 books so far. Although it is not many, it is still on the right track.
After Longkong was acquired, the online literature part was merged into Huanjian, and the rest was mainly forum-based.
The main profit model is advertising. In order to ensure the user experience of the website, very few ads are placed, which can only maintain operations.
However, Hongmeng Literature does not rely on Longkong Forum to make profits. It mainly uses this website to expand the influence of Hongmeng Literature's major websites.
“Thanks to the head office’s continuous support for us, otherwise Hongmeng Literature would not be as big as it is now.” Wu Wenhui said modestly.
In recent years, in addition to its own development, Hongmeng Literature has also allocated some funds from the head office and acquired almost most personal book sites on the market.
The little things add up, which greatly enriches the copyright library of Hongmeng Literature.
The rich inventory brings more traffic and attracts more authors.
Under the double superposition, Hongmeng Literature developed faster and faster, and soon occupied most of the online literature market.
Xu Liang nodded slightly and asked, "What are your plans for the next step?"
"Expand the influence of online literature, support more online writers, and strive to turn them from part-time jobs to real ones. As for the measures, there are two main points: First, increase the amount of the perfect attendance award from the previous 300 yuan to 360 yuan. Although it is not much, it is enough to protect basic life.
"Second, classify VIP writers. Writers with an average subscription of more than 3,000 will be upgraded to the V2 level. Writers with an average subscription of more than 5,000 will be upgraded to the V3 level.
V2 level writers will receive bonuses, and the specific amount will be the full amount of the work. 5% of the total annual income.
V3 level writers have increased their share ratio from 55 to 64 points. We have 4% at present. The best one is "Purple River", which is worth close to 6,000.
"Sou Shen Ji" by Ye Hu under the Tree has been surpassed by a popular YY masterpiece "I Am the Archmage".
However, the average subscription for both works exceeded 5,000.
Other works with more than 4,000 titles include "The Story of Demons and Gods", "Mercenary World", "Legend of Little Soldiers", etc.
This year, Internet literature has flourished, and many high-quality articles have emerged.
Many of these masterpieces are not inferior to "Zichuan" and "Sou Shen Ji", such as "Zhu Xian" and "Piaomiao Journey", but the latter two are new books.
Unexpectedly, the first two have been updated since last year and have already accumulated a large number of book fans.
Xu Liang thought about it.
In his last life, he also read online novels, but he was not too keen on them and didn’t know much about online writers. But he once envied those leading writers.
Tens of millions a year, even hundreds of millions for the top ones.
After a year of hard work, the company's net revenue was only over 100 million, which is completely incomparable.
“The reform of the company system is up to you. But if you want more writers and more people to read online novels, you need to create enough gimmicks to attract attention.
And the thing that attracts the most attention is money.
So starting from this year, we will create a rich list of Internet writers and include all the writers under the company. Cooperate with Bing and Sina to make an impact through their channels.
When an online writer can make millions or even tens of millions through writing, many people will naturally come in and give it a try. "
Wu Wenhui's eyes lit up.
"Mr. Xu, you are still awesome. ”
After Xu Liang nodded, he turned his eyes and saw that he was wearing a gray plaid shirt, black-rimmed glasses, and short hair. His appearance was somewhat similar to that of Guan Gu Mingqi in the love apartment. The smell of diaosi.
"Shi Peng, your Hongmeng Comics has more than 180 comics in its library this year, 17 of which have 3,000 subscriptions, and half-year revenue has exceeded 5 million, which is very good."
Jian Shipeng said quickly: "Thank you."
Compared to others, Jian Shipeng, a cartoonist, is a little less talkative.
“Keep up the good work and I’ll wait until your revenue exceeds 10 million.” Xu Liang said with a smile.
Hongmeng comics are different from Hongmeng literature. Anyone can write literary things, but their levels vary.
But if you can’t draw comics, you just can’t draw them.
The result is that the development of Hongmeng Comics is slow. It has been more than two years since its establishment. There are no more than 2,000 comic works in the library, about half of which are old copyrights acquired. So Xu Liang had nothing to do.
This is not something you can solve with money, it can only be accumulated little by little.
Fortunately, as the number of domestic art enrollment increases, the number of cartoonists will also increase, and the development of Hongmeng Comics will be faster.
"Mr. Sui, Hongmeng Music's mid-term revenue has exceeded 160 million Chinese dollars, and you have contributed a lot to it."
Sui Fangmin said quickly: "Thanks to the songs you wrote, our company became popular There are many singers, otherwise Hongmeng Music would not be what it is today.”
With Hongmeng Music free of charge, it only makes money by selling CDs, selling peripherals, and managing artists.
“How many signed singers are there under the company now?”
"Five singers, two groups.
Dao Lang, Li Jian, Yao Beina, as well as An Youqi and Zhang Hanyun signed from "Super Girl"; in addition to Phoenix Legend, the group also signed Ding Xiangxiao from the show Xiao.”
Xu Liang nodded and didn’t talk too much about the show.
"Where is the data I asked you to investigate? Do you have any results now?"
Sui Fangmin nodded quickly, "According to our survey, there are now 68.28 million mobile phones in the country, with an average monthly Spend 37 yuan.”
Xu Liang nodded, "Now Hongmeng Music International's revenue is rising due to the popularity of MP3 music downloads. However, domestically, it is limited by the copyright environment and has never improved.
We must change this situation. "
Sui Fangmin was shocked, and Xiang Lili, who became the president of Hongmeng Entertainment after leaving Hongmeng Music, was also shocked.
She still remembered that last year, the big boss once said that he had found a way to significantly increase Hongmeng Music's revenue.
As a result, more than a year has passed and nothing has happened.
I thought the big boss was bragging, but now it seems that's not the case.
"Mr. Xu, domestic music users have become accustomed to free music. If we charge, we may make users angry and switch to competitors such as QQ Music and Baidu Music." Sui Fangmin reminded.
"Haha, don't worry. I'm not that unwise."
Waved.
Lu Xiaoying quickly took two mobile phones from her bag.
Xu Liang picked up one of them and pressed it, and the rest of the phones quickly started ringing.
The crisp ringtone rang throughout the conference room.
Let it ring until it's over.
Xu Liang put down his phone.
“What did you think of?”
The four of them were confused, but their eyes quickly lit up towards Lily.
“It seems that Mr. Xiang has thought of it.” Xu Liang smiled.
"Mr. Xu, please replace the ringtone with music."
Xiang Lili said excitedly.
As soon as she reminded them, the others came to their senses.
"It is very difficult to charge for something that is already free. But we can create a new paid item - mobile phone ringtones. Of course, the length of a song is too long compared to mobile phone ringtones, but we intercept the climax of the song separately. < br>
I believe that many people are willing to spend a few cents to make their mobile phones different.
In addition, there are more than 60 million mobile phones in the country, and this number is still growing.
The ringback tone market has huge potential.”
Sui Fangmin looked increasingly excited.
Even if a ringtone only costs 50 cents, the current market has nearly 40 million Chinese coins.
Although it doesn’t sound like much, don’t forget that popular songs change very quickly. If you get tired of listening to a song, you will change it.
If it happens once a month on average, the potential of the ring back tone market will expand to 500 million Chinese dollars.
As the largest online music website in the country, Hongmeng Music has more than 50 million registered users, accounting for nearly 80%. Most of the revenue from the ring tones market will flow into the pockets of Hongmeng Music.
In this way, the company's revenue will more than double.
Thinking of this possibility, Sui Fangmin couldn't sit still anymore.
"Mr. Xu, I will have people study the downloading of ring tones right away."
Xu Liang smiled and waved his hand, "Don't worry, the general direction is already there, the remaining details will be easy It’s not too late to finish the meeting first and then go back to arrange things.”
Sui Fangmin sat down quickly.
He straightened up subconsciously towards Lily.
The other three departments have finished their reviews, and now it’s her turn.
"Mr. Xiang, you did a good job with "Super Girl". In terms of TV series, it is also a good idea to acquire valuable old copyrights and re-shoot new series. In terms of movies, we mainly focus on romance dramas and suspense dramas. The low-budget drama series is also a good choice.
So, in these aspects, I have nothing to say. Just continue to do it according to your ideas."
I got the affirmation. I felt relieved but also a little bit disappointed.
In fact, she is more eager for the big boss to come up with new ways to increase Hongmeng Entertainment's income like Cailing did before.
(End of this chapter)